Socio-cultural Impact Research Articles

ОСОБЛИВОСТІ ВПЛИВУ РЕКЛАМИ НА ПСИХОЛОГІЮ ЛЮДИНИ

The article examines the peculiarities of advertising influence on human psychology, noting that the effectiveness of advertising influence is assessed along three directions: effectiveness on the cognitive sphere, effectiveness on the emotional sphere of the consumer, and the impact of advertising on the motivational-personal sphere. To achieve the goal, the study identified that the greatest influence on the consumer is exerted by advertising appeals. Additionally, the socio-cultural impact of advertising on shaping and changing human values orientations was highlighted, as each advertisement embeds a certain value system. Advertising employs a significant arsenal of manipulative tactics on the viewer, resulting in the covert arousal of intentions that do not align with their existing desires. Among the methods of manipulation, commonly found in advertising, are references to authority figures, which are based on the trust citizens place in certain authoritative figures, such as opinion leaders (scientists, popular singers and actors, athletes, etc.). In this article for a clearer depiction of the topic, most common psychological methods applied in advertising appeals were analyzed. Under the influence of advertising, certain values develop and gain widespread acceptance and approval among the masses. Advertising imposes certain values on both individuals and society as a whole. It has been proven that a certain system of values is attached to advertising, resulting in a socio-cultural influence. Prospects for further research were determined, taking into account new digital methods (virtual and augmented reality), that significantly expand the possibilities of influencing the psychology of consumers. Virtual and augmented reality make it possible to create more immersive advertising experiences that leave a deep impression on the minds of users.

TiKanLu Festival: Its Socio-cultural and Economic Impact to Tagudinians of Northern Philippines

The preservation of culture and heritage is a noble task especially when this activity is threatened by human negligence and oblivion. This study assessed and documented the socio-cultural and economic impact of TiKanLu Festival on Tagudinians in the northern part of the Philippines. This festival was named after the native delicacies known as Tinubong, Kankanen, and Lubi-lubi (TiKanLu). The researchers used case study and they used interview and focus group discussion as data-gathering instruments. Narrative data gathering technique was also utilized. Thematic analysis was used to interpret the data. Twelve representatives from all walks of life were chosen through snowball purposeful sampling. The accounts of the informants were recorded and field note was done. Answers were transcribed and sorted and the researchers performed open coding, categorizing, and making of themes and patterns. The activities of the festival highlighted the distinct culture and heritage of Tagudinians especially the unveiling of the giant TiKanLu. The TiKanLu festival has great socio-cultural impact on the people’s value system like smooth-enabling relationships, camaraderie, collaboration, friendship, gratitude, hospitality, people empowerment, and good governance. Local entrepreneurs benefited as they made decent living and were able to send their children and relatives to college. A TiKanLu Festival coffee table book is timely and relevant to preserve the rich culture and tradition of Tagudinians and the LGU Tagudin officials are encouraged to institutionalize its support to TiKanLu products through the establishment of a business (pasalubong) center and the enhancement of the native delicacies' life span and packaging through researches.

Queer temporalities in TV series Veneno: breaking down the spiral of silence through trans visibility

This study explores the implications of media visibility in the evolution of public opinion about trans people in the Spanish context. We focus on the socio-cultural impact of the TV series ‘Veneno’ (2020, Atresmedia) in relation to the breaking down of the spiral of silence (Noelle-Neumann, 1993) on trans issues. Based on Esteban Muñoz's (2020) theoretical approach to queer temporalities, we conducted a 'close reading' analysis (Brummett 2018) of the diachronic narrative of the television series Veneno (2020). Through a linear observation of the past, present and future of media representation and its relationship with the real-life situation of trans people, an evolution is detected from ostracism and fetishization in the past, to a future shift towards greater normalization and livable life forms. But the results also reveal a spiral of meanings that interconnect with different temporalities and contexts, reflecting the non-linear nature of queer temporalities. Additionally, the paper discusses how this series, due to its media impact, has contributed to socio-political public debate on the need to address the rights of trans people in modern-day Spanish society. Finally, its impact not only relies on improving trans visibility by portraying trans narratives, but we also discuss how the series is playing an important role in queering the media industry itself, ensuring trans people to work both in front and behind the cameras.

Man-making and World-making on Two Wheels: Indian ‘Globe Cyclists’ in the Interwar Years

Abstract Around 20 cyclists from India embarked on long and arduous intercontinental journeys between 1923 and 1942 individually or in groups. Many of these ‘globe cyclists’, as they were often referred to by the Indian press, later wrote media articles and longer travelogues about their expeditions. This article examines the narratives of these long-distance cycling expeditions to argue that these journeys can illuminate new histories of the bicycle’s socio-cultural impact beyond the West, the self-fashioning of Indian cyclotourists as an example of complicit masculinity, and world tours as a novel form of anti-imperial counter-mobility. It does so by drawing on several historiographical subfields that have hitherto rarely been mobilized together, namely the histories of sports, masculinity, colonialism and decolonization, tourism, and (everyday) technology. The article focuses pars pro toto on the tours of Adi Hakim, Jal Bapasola, and Rustom Bhumgara (1923-1928) and Ramnath Biswas (1931-1940) that were strongly over-determined by the contexts of colonialism, anti-colonialism, and decolonisation, while nationalist masculinity represented another recurring trope.

Black Radio: Telling It Like It Was – Documenting Radio on the Radio

ABSTRACT During the mid-1990s, the Smithsonian Institution’s documentary series, Black Radio: Telling It Like It Was, aired on hundreds of public radio stations nationwide. The series explored approximately 70 years of the history and socio-cultural impact of African Americans in radio – an ambitious and unprecedented undertaking. No previous radio documentary series had attempted to examine, so expansively, this influential subset of the broadcast industry. Given this author’s service as one of the producers of this historic series, this paper will provide an insider’s perspective on Black Radio’s creation and significance, and it will suggest that the series may serve as an inspirational roadmap for future media production and preservation efforts.

Mythologizing late Victorian tea advertising: the case of the Illustrated London News (1890–1900)

ABSTRACT Late-Victorian popular culture discourses around tea advertisements by companies like Lipton's Mazawattee, and United Kingdom Tea Company constitute an essential archive of Victorianism's ideological moorings. Following a revolution in Victorian tea retail, in the 1890s, tea advertisements became complex aesthetic performances of mythologizing and reconditioning the semiotics of Englishness rather than simply marketing tea for consumption. The visual impact of this mythologization was most conspicuous in The Illustrated London News. This paper examines how an elusive force, recognizable as gastromythology, cultured a set of royal, chivalric, aristocratic, domestic, gendered, and racial values familiar to English consumer psychology, in tea advertisements, published in The Illustrated London News between 1890 and 1900, that, albeit not authored by its staff, resonated with the tone and ideology of the self-commoditized weekly's journalistic commodities. This placed imperial advertisers at the helm of selecting preexisting subliminal tendencies and mythologems to replough them for visual consumption and paradigmatization by a mass-audience, in ways anticipating modern-day digital algorithms. The sociocultural impact of these advertisements is entangled with the semiotics of postcolonial Coca-Colonizations of consumer psychology, following a scheme of proselytization and parasitism with respect to national ideologies, while also introducing pharmakons and power-capillaries to that scheme.

Integrating Different Approaches and Tools to Evaluate Socio-Cultural Impact of Services Projected in Low-Population Environments

Integrating Different Approaches and Tools to Evaluate Socio-Cultural Impact of Services Projected in Low-Population Environments

Socio-Cultural Impact of Avian Diversity in the Himalayan Region: A Comprehensive Study of Bird Species in Huddu Village, Chopta, and Deoriatal

The study employed a random visualization method to count and describe bird species in the Huddu Village, Chopta, and Deoriatal regions of the Himalayas. The data, collected through global positioning system (GPS) recordings between March and April, revealed 48 bird species across these areas, belonging to 20 different families and varying orders. The observations included 33 bird species in the Huddu region, 10 in Chopta, and 9 in Deoriatal, each displaying different elevations and geographical coordinates. Aside from birds, the fieldwork documented various flora and fauna species. The research detailed the relative abundance, distribution, and feeding habitats of bird species through recorded tables. Notable high-abundance species in Huddu Village included the streaked laughing thrush, common myna, various drongo species, grey treepie, and yellow or red-vented bulbul. Conversely, low-abundance species like alpine chough, Asian koel, scarlet minivet, and fire-breasted flowerpecker were rare, with their occurrences graphically depicted in the results. The identification of bird species utilized diverse methods, including internet resources and field guides. The study contributes valuable insights into the avian biodiversity of the Himalayan regions, emphasizing the importance of random visualization techniques and recording detailed ecological characteristics.

An Overview of the Impact of Tourism on Host Society

Since ancient times, India has been a rich country, especially for their culture and holy activity. Travel has existed since the beginning of time when the primitive man set out, often traversing great distances, in search of a game that provided the food and clothing necessary for his survival. Throughout history, people have traveled for purposes of trade, religious conviction, economic gain, war, migration, and other equally compelling motivations. Nowadays tourism has become a global social and cultural phenomenon as people all over the world move from place to place, increasingly beyond the borders of their own countries. Tourism activities have an impact on the host society. According to Aristotle, ‘Human is a social animal by nature, along with Durkheim’s theory ‘The personality of Human beings is connected to their society’s norms and values, so in the process of tourism society gets affected. This paper aims to find out the socio-cultural impact of tourism on the host community and changes in social life through tourism. It is important to know the consequences of tourism on the ground level, and now it becomes a social phenomenon to study from a sociological perspective. This paper is based on secondary data and it presents a short analysis of this topic.

Native Chicken Beauty Contest for Agritourism in the Philippines and Thailand

Agritourism industry shows a promising future in the Philippines and Thailand. The countries of the Philippines and Thailand are known to be culturally diverse coupled with magnificent land and water biodiversity. Due to this characteristics various agritourism initiatives is being introduced. The native chicken beauty contest is one among the initiative. This paper assessed the perceived socio-cultural impact of the native chicken beauty contest as an agritourism initiative in the province of Isabela, Philippines. Data were gathered among randomly selected stakeholders on the initiatives. The study was participated mostly by female respondents who are at their adulthood, married and those who are educated by at least the basic education. Most of the respondents are engaged in farming and government employment. Most of the respondents are raising less than 50 heads of native chicken, the respondents are positive that the initiative that it can be a form of entertainment and recreational. Also, they belief that the initiative can promote local heritage and cultural conservation. This result can imply that the initiative is well accepted and is recommended for the continuance since the stakeholders of the activity has a positive assessment on the impact to their social and cultural development. Statistically, when group according to their sex the participants have comparable positive perception on the impact of the initiatives. In addition, the participants who are at their middle age, unemployed, with higher educational attainment and higher number of native chickens being raised, have more positive perception on the impact of the initiatives.

COMMUNITY PERCEPTIONS ON THE SOCIO-CULTURAL IMPACTS OF ECOTOURISM IN CAMEROON

Ecotourism is often premised on the involvement of locals, occurring within their immediate vicinity and having the potential to induce sociocultural impacts. This study investigated community perceptions of the sociocultural impact of ecotourism in Cameroon. A mixed method approach was adopted where 442 community surveys were administered to households in the Mount Cameroon National Park and the Douala Edèa Wildlife Reserve, whilst key informant interviews were also conducted with relevant officials. Key findings suggest that respondents’ perceptions of the sociocultural impacts are influenced by the level of ecotourism development in their regions, where areas with a higher level of development experience greater impacts. Sociocultural impacts tend to be positive, with respondents noting that ecotourism leads to valuable and enriching cultural exchanges, and an increased sense of pride. The results also highlight the importance of local community structures in leveraging positive sociocultural impacts and mitigating the negative. Thus, the paper argues that it is imperative that traditional community structures are recognised as a key strategic resource for ecotourism development and used to enhance ecotourism development in the region.

Stereotypical Representations of Siberia in Seventeenth Century Translations

This paper demonstrates the sociocultural impact of translation by examining reports about Siberia from foreign travelers and writers in the seventeenth century. The main research method is from Jerzy Bartmiński, who founded the Ethnolinguistics School of Lublin, and his cognitive approach (Bartmiński 2009). The current study is a continuation of our extensive research related to the stereotypes that represent colloquial images of Siberia and the Cognitive Definition of Siberia among Spanish speakers on the Iberian Peninsula. This is based on linguistic units found in Spanish corpora spanning from 1736 to 2014. The aim of this paper is to trace how the translation of works by scientists who wrote about Siberia in the seventeenth century contributed to the penetration of stereotypical ideas about this region into different cultures, particularly within Spanish culture.

Residents’ support toward tourism and socio-economic crisis by covid19 -The case of young residents in Okinawa island, Japan

The understanding of residents’ perceptions for tourism development has been an important theme among managers for destinations because the success and sustainability of destination depends upon the benevolence of local residents. Along with this tourism features vulnerability, and peripherality, especially against the disasters and crises. Covid-19 have forced the global tourism-related businesses to shut down and the public is facing on high alert, many businesses and communities are paralysed due to this pandemic. Many residents understand that tourism recovery can boost the local economy. Meanwhile, if tourist destinations promote tourism against the will of the residents during the COVID-19 pandemic, the residents will reject the strategy and their attitude toward tourism will worsen. Therefore, the purpose of this study is to examine the relationship between residents’ support intention for tourism (STI) and each variable among young residents in Okinawa, Japan. Firstly, we discuss the concept of residents’ support for tourism. Secondly, the study developed the proposed model, based on ‘social exchange theory’, to measure the relationship among STI, resident attitude (ATT), perceived economic impact (ECI) / socio-cultural impact (SCI) / environmental impact (ENI) toward tourism development, and trust for tourism policy and related institution (TTP). Furthermore, this research tries to test these influences through a comparison about intensity of concern for local economy and society due to COVID-19 epidemic. Finding suggest that there is direct and positive relation between the variables of support intention and trust in tourism policy and related institutions, attitude is the variable that most influenced the formation of support intention, the result of the relationship between economic impact and attitude vary across groups .The study contributes to tourism theory by empirically examining the role of trust in tourism policy ,related institutions and residents’ perceptions regarding tourism impacts as antecedent of support intention.

Analysis of the sociocultural impact of tourism in central jungle of Peru

Analysis of the sociocultural impact of tourism in central jungle of Peru

Body Dissatisfaction and Sociocultural Impact in Hispanic and Latino Adolescents

The relevance of body dissatisfaction in today’s culture makes it a topic of great notability, especially when it comes to the development and identity of adolescents. Previous research has studied the elements that determine the societal bodily ideal and what personal factors affect self-perception after exposure to the former. The literature fails to examine these elements within a majorly Hispanic and Latino population, also excluding the moderating effect of social media and self-concept clarity. The study at hand used 227 respondents, where 58.6% identified as female, 37.8% as male, 1.8% as non-binary, and 1.3% as other; participants identified as 46% South American, 30% Caribbean, 16% European (Spaniard), and 8% Central American. Five quantitative scales were used: Sociocultural Attitudes Towards Appearance Questionnaire - 4, the Figure Rating Scale, Physical Appearance Comparison Scales, Self-Concept Clarity (SCC) Scale, and Social Networking Sites (SNS) lifestyle questions adapted from Burnette et al., 2017. Results reflected moderate body dissatisfaction (BD) and sociocultural influences within Hispanic and Latino adolescents, highlighting self-concept and comparisons, and hypotheses concerning social media use’s effect on body dissatisfaction. Discoveries were also made concerning specific mediating factors, their correlational value, and the importance of distinguishing between adolescent age groups. The data aids in expanding the limited knowledge of body dissatisfaction within Hispanics and Latinos and encourages further investigation, highlighting the importance of self-concept in relation to body image, especially in adolescents. This new knowledge could be utilized in the medical and psychiatric fields in the treatment of body dissatisfaction and further eating disturbances.

Aesthetics and semiotics in 21st century visual communications: Pedagogical and sociocultural aspects

The aim of this article is to investigate the interplay of aesthetics and semiotics in 21st century visual communications, focusing on the pedagogical and sociocultural aspects that shape our understanding and interpretation of visual media. A comprehensive literature review was conducted to explore the theoretical foundations of aesthetics and semiotics, followed by an analysis of contemporary visual communications from various sources, including digital media, advertising, and art. The study also analyzed the pedagogical implications of incorporating aesthetics and semiotics in educational settings and the broader sociocultural impact of these concepts in the 21st century. The analysis revealed that aesthetics and semiotics are closely intertwined in visual communications, with both elements contributing to the way messages are perceived and interpreted in diverse contexts. The importance of these concepts in contemporary society was also evident, highlighting their relevance from both pedagogical and sociocultural perspectives. Moreover, the study identified potential benefits in incorporating aesthetics and semiotics in educational settings, as they foster critical thinking skills and a deeper understanding of visual media. The findings of this article have significant implications for educators and policymakers, suggesting that the integration of aesthetics and semiotics in curricula can enhance students' ability to engage with and interpret visual media in the digital age. Additionally, recognizing the sociocultural significance of these concepts can help inform policies and practices aimed at promoting visual literacy and fostering a more profound understanding of contemporary visual communications.

Роль стратегічного управління проектами в сфері культури в Україні під час війни

The article explains the role of strategic management of cultural projects in Ukraine during the martial law. In particular, the author summarizes the key problems of management in the domestic cultural sector, which are based on the outflow of talent, reduced funding and declining demand for cultural products and services. In this regard, strategic project management in the field of culture is becoming more important, as the conditions of constant underfunding, declining demand and the consequences of the war threaten the development of Ukrainian culture. Cultural project management requires a systematic approach to the planning, implementation and control of cultural initiatives and events, with a special emphasis on their creativity, specificity and sociocultural impact. Constant underfunding and the exacerbation of the consequences of the war highlight the need for strategic project management in the field of culture. Project management in times of war should take into account the creative nature of projects, their specificity and impact on the socio-cultural environment. War conditions pose serious challenges for the preservation of historical and cultural heritage and the promotion of cultural projects. Financial management becomes a key aspect, requiring the development of financing strategies, taking into account unstable conditions and mobilization of investments for the efficient use of resources. In the context of the military conflict, it is important to focus on marketing strategies to support Ukrainian culture, emphasize its uniqueness and stimulate patriotic sentiment. Resource management includes optimizing the use of human and material resources, as well as developing talent management systems to retain and attract creative professionals to the cultural sector. Strategic project management in the context of war implies innovative development aimed at creating new cultural products that meet modern challenges. At this point, it is important to develop a clear and distinct strategy for the country's cultural development, which should be formed through cooperation with key stakeholders in the cultural sphere. Each representative of the cultural environment should be familiarized with and agree with the priorities of cultural policy for its successful implementation and contribution to the achievement of global goals.

DAMPAK SISTEM PENGELOLAAN AIR MINUM TERHADAP SOSIAL BUDAYA MASYARAKAT DI PULAU NUSA PENIDA


 Nusa Penida is a dry island with low rainfall throughout the year reaching 1428.40 mm. Water is an important means to support community life and tourism in Nusa Penida. As the population grows, the need for water also increases, so water needs to be managed with a drinking water management system. The research uses a qualitative descriptive approach using social theory, namely Cultural Materialism Theory to formulate the phenomenology of the socio-cultural impact of the management of the drinking water system on the island of Nusa Penida. The results showed that the existence of adequate resources on Nusa Penida Island sourced from underground water in Kutampi Kaler Village and Penida, Guyangan and Seganing springs managed by PDAM Klungkung Regency. Water is a very expensive resource and affects the economic, social and cultural conditions of the people of Nusa Penida. In the past, before the 2000s, most of the people at the top spent part of their income to buy water which caused the social condition of the community to experience poverty, because during the dry season people would spend their time walking to the coastal area to collect water. Cultural reduction in the form of religion also occurs by building communal communities as the bearers of temples that have freshwater wells on the coast. Starting in 2014, the drinking water management system on Nusa Penida Island has made a shift in the social life of the people of Nusa Penida, namely increasing community welfare due to economic substitution and changes in social patterns due to easy access to drinking water and the emergence of new business activities from the existence of drinking water as evidenced by changes in community culture. Nusa Penida is a shift from an agrarian culture to an industrial culture (tourism). Changes in community cultural patterns due to the availability of drinking water, namely the shift in the pattern of community livelihoods from an agrarian basis to an industrial pattern (tourism).

How open access boosts the societal impact of humanities and social sciences research

In this poster, we’ll share findings from our open access partnerships in different countries (including the Nordics), showing measurable benefits such as facilitating interdisciplinary collaboration to help solve the world’s most pressing issues. We’re also keen to work with the research community on other innovative ways to accelerate the transition to OA and boost research impact for institutions in Europe. We’ll also present a few case studies of how research influences policy and improves lives, such as: Addressing socio-economic challenges during the COVID-19 pandemic Investigating the socio-cultural impact of UK gendered school sport uniform The article ‘The Impact of long COVID on the UK workforce’ (Reuschke & Houston 2022) was published OA by the University of Southampton through the Jisc Agreement UK in July 2022. It provides evidence of the profound impact of Long COVID on national labour supply. The article has been cited by at least one policy document, published jointly by the think tank Demos and The Physiological Society (Dawson & Phillips 2022). The article ‘Practical, professional or patriarchal? An investigation into the socio-cultural impacts of gendered school sports uniform and the role uniform plays in shaping female experiences of school sport’ (Howard 2023) was published OA by Durham University through the Jisc Agreement on 6 April 2023. It explores how school sport uniform directly impacts female sporting experiences and participation in physical activity, and how uniform policy could be changed to promote greater female sport participation. By 26 April, less than three weeks after publication, the article had already been mentioned in 17 news stories. Although it's too early to measure citations in research and policy documents, the research has already led to new inclusive kit regulations in domestic hockey. We’ll use a collection of datasets as evidence to support our argument that publishing open access increases the visibility and impact of research. It encourages innovation and collaboration and boosts public engagement. As the largest humanities and social sciences publisher in the world, Taylor & Francis is committed to supporting sustainable routes to OA for HSS research communities, who typically have less funding for OA publishing than their peers in STEM.

Socio-Cultural Impact of Virtual Reality Technology on Art Appreciation and Cultural Engagement

Purpose: The main objective of this study was to explore the socio-cultural impact of virtual reality technology on art appreciation and cultural engagement.
 Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.
 Findings: The findings revealed that there exists a contextual and methodological gap relating to the socio-cultural impact of virtual reality technology on art appreciation and cultural engagement. The empirical review revealed that in the wake of rapid technological advancements, virtual reality technology has emerged as a powerful tool in transforming the landscape of art appreciation and cultural engagement. Through a synthesis of empirical studies, it is evident that VR has brought about profound changes, unlocking new dimensions of artistic experiences and redefining cultural engagement paradigms. Virtual reality has succeeded in reinvigorating art appreciation, transcending the boundaries of physical space and time. Users are now able to immerse themselves fully in artworks, experiencing them in ways that were previously unimaginable.
 Unique Contribution to Theory, Practice and Policy: The Cultural Proximity theory, Technology Acceptance Model (TAM) and the Cultural Capital theory may be used to anchor future studies on the socio-cultural impact of virtual reality technology on art appreciation and cultural engagement. The study recommended that cultural institutions and art organizations should actively integrate virtual reality technology into their exhibits and educational programs. A concerted effort must be made to ensure that virtual reality remains inclusive and accessible to all individuals, including those with disabilities. Ethical guidelines and regulations should be established to govern the collection and use of user data in virtual reality experiences. Emerging artists should embrace virtual reality as a means to gain exposure and access new audiences.