Perspective Of Social Responsibility Research Articles

Multi-Period Closed-Loop Supply Chain Network Equilibrium: Perspective of Marketing and Corporate Social Responsibility

Marketing and corporate social responsibility (CSR) are crucial factors that affect closed-loop supply chain network (CLSCN) equilibrium. And the environment of enterprises’ behaviors often occurs during durations and dynamics. To explore the optimal marketing and CSR strategies in a dynamic multi-period CLSCN system, this paper investigates the dynamic multi-period CLSCN equilibrium problem considering marketing and CSR. A multi-period CLSCN system includes manufacturers, retailers, recyclers, and demand markets. Based on Nash non-cooperative game theory and variational inequality, we design the optimal behavior and equilibrium conditions of members. Then, a new equilibrium model of a multi-period CLSCN is constructed. In this model, marketing is the responsibility of manufacturers and retailers, and CSR is the responsibility of manufacturers. Numerical examples are provided to verify the effectiveness of the model and analyzed to describe how marketing and CSR affect equilibrium results. We find that the retailers are responsible for marketing, and the level of CSR activities of the manufacturers is higher during the early period, which is most beneficial to the multi-period CLSCN system and social welfare. Based on the conclusions of this paper, the management enlightenments from the perspectives of enterprises and government are also proposed.

An Evaluation of the Green Performance of Chinese New Energy Enterprises From the Perspective of Social Responsibility

An Evaluation of the Green Performance of Chinese New Energy Enterprises From the Perspective of Social Responsibility

How High-Polluting Firms Suffer from Being Distracted form Intended Purpose: A Corporate Social Responsibility Perspective.

High-polluting industries are regarded as the main sources of air pollutant emissions and the major factors that significantly destroy the ecological environment. Corporate innovation in high-polluting industries improves the energy consumption efficiency and reduces the emission of air pollutant, which mitigates the conflict between environment and economy. Using the sample of China’s listed firms from 2010 to 2017, this study examines the impact of corporate social responsibility (CSR) and financialization on corporate innovation in high-polluting industries. The results show that there is a positive association between CSR and corporate innovation, while there is a negative association between financialization and corporate innovation. Furthermore, the financialization of high-polluting firms can alleviate the promotion role of CSR in the innovation process. The financialization of state-owned enterprises in high-polluting industries may not have a crowding-out effect on research and development (R&D), but it can limit the R&D promotion effect of CSR engagements. In contrast, the financialization of non-state-owned enterprises will hinder corporate innovation, but it will not affect the association between CSR and technology innovation. We also find that the financialization of high-polluting firms with low financial constraints can alleviate the promotion role of CSR engagements in innovation. Meanwhile, the CSR engagements of high-polluting firms with high financial constraints play a stronger role in corporate innovation. During the implementation of environmental policies, the negative association between financialization and corporate innovation has been strengthened. Our findings can encourage high-polluting firms to make more efforts in environmental protection and social stability.

Optimization of the Financial Strategy of Bilibili Barrage Website from the Perspective of Social Responsibility

This paper studies the modern corporate financial strategy from the perspective of corporate social responsibility performance, using the Internet video site Bilibili as an example to analyze, starting with Bilibili’s strategic environment, based on financing, investment, distribution, and social responsibility. This paper comprehensively analyzes its advantages and disadvantages from its financial strategy. Finally, from the perspective of social responsibility, from three aspects of investment, financing, and profit distribution, the author made optimization suggestions for Bilibili’s financial strategy.

Understanding Indigenous Reconciliation Action Plans from a corporate social responsibility perspective

Many local and foreign companies operating in Australia are now establishing Reconciliation Action Plans (RAPs) to commit to and report on specific activities for engaging Indigenous stakeholders. While RAPs appear to align with existing approaches of sustainability reporting, these disclosure practices are yet to be empirically investigated within the broader context of CSR, or specifically the implications for stakeholder theory perspective. This paper examines RAP reporting practices over a thirteen year period, as well as how firms disclose reconciliation activities into their sustainability reporting and whether firms with RAPs disclose more ‘reconciliation’ activities than others. A content analysis is performed based on a sample of RAPs, sustainability reports and website data from companies operating in the Australian resources sector. Results indicate that firms do integrate reconciliation activities into their general sustainability reporting, however the quality of disclosure was in most cases low. The analysis also shows that on average, firms with RAPs do disclose reconciliation activities in greater detail than similar firms without. These findings provide a new empirical understanding embedded within theoretical perspectives of CSR, to support further integration of RAPs across industry and improve community impact.

Corporate social responsibility and the role of rural women in strengthening agriculture-tourism linkages in Nigeria’s oil producing communities

ABSTRACT This paper extends and contributes to the literature on tourism for transformative and inclusive growth from the corporate social responsibility (CSR) perspective. Specifically, we examine the impact of CSR of multinational oil companies (MOCs) on empowerment of rural women in strengthening agriculture-tourism linkages in Niger Delta region of Nigeria. A total of 800 rural women were sampled across the region. Results from the use of a logit model indicates that rural women seldom participate in the global memorandum of understandings (GMoUs) interventions in agritourism value chain projects, due to the norms and culture of the rural communities. This implies that if the tradition of the people continues to hinder direct participation of the rural women from GMoUs programmes, achieving gender equality and cultural change would be limited in the region, and rural women would remain excluded from the economic benefits of agritourism when compared with the male counterparts. The finding suggests that, GMoU interventions engaging women smallholders in the tourism value chain can be important vehicle for advancing gender empowerment and fostering social inclusion. Also, cluster development boards (CDBs) should pay close attention to which extent the participation of rural women in the GMoUs projects may be limited by traditions.

Organisational productivity: perceptions about the influence of workplace physical activity programs on performance, wellness, and worker satisfaction.

This study aims to analyse if organisational productivity is related to performance, well-being, and employee satisfaction, as well as the identification of employees' and employers' perceptions about the influence that work physical activity programs may have on improving organisational productivity. A total of 202 employees and 17 employers of Portuguese organisations were involved. Through an exploratory factor analysis, five factors were identified, and the Pearson correlation indicates a relationship between well-being, overall health, and satisfaction of employees in the organisational performance. Because these variables are influenced by several factors, such as stress, emotional issues, control, and ability to perform work tasks, the results suggest that from the perspective of employees and employers, the workplace gymnastics programs can be a good intervention alternative to assist these factors. The results suggest that these initiatives can be very positive for these two stakeholders. Besides that the labour gymnastics programs can be used in the perspective of corporate social responsibility, it is also challenging for sport professionals to develop sport entrepreneurship areas through the creation of their own companies to provide these services.

An Adaptation of SERVQUAL for Events Evaluation: An Environmental Sustainability Addon

The events sector is continuously growing, driven by economic development and increased spending on leisure. As events may generate a large amount of waste, an environmental impact assessment is increasingly important for any event. The importance and necessity of this has recently become more significant not only from an environmental preservation perspective, but also from a social responsibility perspective, and from a marketing and public relations perspective. This paper presents a study carried out with the objective of creating a model adapted from the ServQual to evaluate the quality of the service provided with events, complementing the model with an environmental sustainability add on. Based on an action-research approach, a model was built that was developed and applied to small events in a Brazilian municipality. As the main result of this work, this approach allowed to create a way to measure the event quality, considering the gaps between expectations and perceptions of the client, adapting the ServQual Model to an event-type service. Moreover, it allowed the inclusion of an environmental sustainability dimension to ServQual. This adaptation of the model introduced new managerial analysis and was considered relevant by event managers. This study extends the application of service management tools to the specific domain of events, building on the perspective that event management shares a great deal of characteristics of services.

The influence of corporate governance characteristics on human capital disclosure: the moderating role of managerial ownership

PurposeThe main objective of this paper is to analyse the content and extent of human capital disclosure by Spanish companies. It studies various factors related to the board of directors’ composition and functioning. These factors can be seen as mechanisms of corporate governance and the moderating role of managerial ownership, which help predict the behaviour of managers in relation to the human capital disclosure.Design/methodology/approachThis study develops and applies a more comprehensive framework for coding information on human capital, integrating the intellectual capital and social responsibility perspectives in order to explain the content and extent of human capital disclosure. The research was based on a content analysis of 210 corporate reports from 2007 to 2016. A system-GMM estimator was used to test the hypotheses in four dynamic linear regression models of balanced panel data in order to address concerns of endogeneity.FindingsThe results show that companies are adapting to new regulations and voluntarily disclosing information on human capital – a trend which signals their commitment to responsible attitudes towards employees and stakeholders. The results also show that board composition and functioning are mechanisms of supervision, control and legitimacy that promote human capital disclosure, with managerial ownership acting as moderator for aligning interests between managers and stakeholders.Originality/valueThis study contributes to the literature on human capital disclosure by introducing a broader conception of human capital to coding information. It accomplishes this through considering aspects of the intellectual capital and social responsibility approaches, which provide a better understanding of companies’ human capital disclosure. In addition, it seeks to enrich the debate about the effects of corporate governance mechanisms– such as boards of directors and managerial ownership – on human capital disclosure.

Transforming Nonprofit Organisations into Social Enterprises: An Experience-Based Follow-Up Study

In unstable economic situations, transforming nonprofit organisations into social enterprises is crucial for achieving their social missions under the condition of financial sustainability. Pen and Liang (VOLUNTAS Int J Volunt Nonprofit Org 30(3):460–474, 2019. https://doi.org/10.1007/s11266-018-00071-7 ) indicated that the originality aspect of social entrepreneurial creativity, cognitive empathy, and bonding social capital had positive effects on the social entrepreneurial intention (SEI) of nonprofit organisation workers, whereas the stockholder perspective of social responsibility and affective empathy negatively influenced SEI. However, their study did not address the work-related capacities of nonprofit organisation employees, which are critical to the success of this transformation. Therefore, we tested the effects of prior experience with social problems and work self-efficacy on SEI. The results reveal that the planning and communication aspects of work self-efficacy and prior experience with social problems had significant effects on SEI. Moreover, work self-efficacy mediated the relationship between prior experience with social problems and SEI. The results expand the research framework for this inquiry line and have practical implications for nonprofit organisation transformation.

Understanding employee responses to COVID-19: a behavioral corporate social responsibility perspective

ObjetivoSintetizamos e integramos criticamente a pesquisa empírica e conceitual sobre a perspectiva comportamental da responsabilidade social corporativa (RSC) e explicamos por que ela é útil e necessária, especialmente após a pandemia do COVID-19. Explicamos por que a RSC pode levar a resultados positivos e negativos e sugerimos propostas para pesquisas futuras e recomendações para práticas de negócios e formulação de políticas.MetodologiaRevisão crítica e síntese da literatura.ResultadosAs políticas de RSC em resposta ao COVID-19 são criadas por organizações, mas implementadas pelos funcionários. O modo como os funcionários percebem e reagem às iniciativas de RSC é a chave para a implementação e o sucesso da RSC. A RSC pode ser integrada ou periférica à operação central de uma empresa. Enquanto a RSC integrada está vinculada a vários resultados positivos se implementado corretamente junto com os funcionários, a RSC periférica está vinculada ao “lado sombrio” da RSC e pode levar a resultados negativos para os funcionários.Originalidade/valorA pesquisa em RSC se concentrou principalmente em quando e por que as empresas optam por participar da RSC. Uma perspectiva comportamental da RSC fornece, através de uma estrutura conceitual centrada no funcionário, uma compreensão mais profunda de quando e por que as reações dos funcionários à RSC levam a resultados negativos positivos e indesejados,especialmente durante a pandemia de COVID-19.Implicações práticas e sociaisUsando o pano de fundo da pandemia do COVID-19, detalhamos (1) os tipos de ações de RSC que governos e organizações podem implementar e sua relativa eficácia; (2) por que a RSC de cima para baixo e tamanho único não funciona; (3) como as empresas podem usar as práticas de gerenciamento de recursos humanos para reativar os funcionários buscando significado no trabalho; e (4) o “lado sombrio” da RSC.

Non-profit organization-business value co-creation: conceptualization and scale development

The value co-creation strategy is adopted by companies in its relationships with stakeholders as a mechanism to improve the performance of its activities. Both from the perspective of Corporate Social Responsibility (CSR) practices carried out by companies, and from the approach of the mission that non-profit organizations (NPOs) must effectively fulfil, adopt the strategy of co-creation in activities, projects, programs, etc. that both entities jointly develop is essential to achieve the expected organizational and social value. However, although the value co-creation between companies and its stakeholders (mainly customers) has been substantially investigated in recent years, there is a significant gap in both theoretical and empirical research into the adoption by the NPOs of said management approach in its collaborative relationships with companies. Therefore, after reviewing the literature on co-creation, an NPO-business value co-creation scale is developed in the empirical part, consisting of four basic dimensions: participation, reciprocity, learning, and engagement. The proposed scale shows reliability and construct validity (convergent and discriminant). The main conclusions and practical implications that this management strategy has for organizations are presented.

Sexism and the Effectiveness of Femvertising in China: A Corporate Social Responsibility Perspective

The present study draws on theories and prior research on corporate social responsibility (CSR) and gender attitudes (i.e., sexism) to understand young Chinese peoples’ responses toward women-empowering advertising (i.e., femvertising). We conducted two experiments in which male and female Chinese college students (232 in Study 1 and 231 in Study 2) were exposed to either women-empowering or control advertisements (traditional ad in Study 1 and gender-irrelevant ad in Study 2) and reported their attitudes about the ads as well as their purchase intentions toward the advertised products (shampoo and smartphone, respectively). In line with our predictions, both experiments showed that messaging about women’s empowerment in advertising can induce perceptions of CSR, thereby increasing favorable responses such as enhanced positive ad attitudes and increased purchase intentions toward the advertised products. Moreover, hostile sexism was negatively associated with consumer responses toward femvertising such that the lower participants’ hostile sexism, the more positive ad attitudes and stronger purchase intent participants they reported. However, benevolent sexism was not predictive of consumer responses toward femvertising. These results offer insights into people’s responses toward women-empowering advertisements and also have practical implications for advertisers and marketers who are interested in using such an advertising tactic to promote products and services.

Corporate Behavior: An Exploratory Study of the Brazilian Tax Management from a Corporate Social Responsibility Perspective

A look into the literature on corporate social responsibility (CSR) reveals few studies focusing on the relationship between ethical concerns and corporate behavior of companies that perform tax evasion management. This study links tax management with ethics and CSR reporting. The purpose of this article is to analyze financial and social responsibility information disclosed by the five main Brazilian construction companies that are being investigated in Brazil’s Operation Car Wash (Operação Lava-Jato—in Portuguese) because of inappropriate behavior. Based on the theoretical concepts of organizational façades and organized hypocrisy, we used content-analysis methodology and lexical search approach to analyze the consistency between the practices of tax management and CSR reporting. The results reveal evidence of aggressive tax management. To meet its tax management objectives, a company usually manages and plans taxes accordingly, delaying the payment of tax debt and not reporting all tax risks, thus being fined for violations of the law. We found evidence of organized hypocrisy and organizational façades, since there are contradictions between the tax behavior of the investigated companies and their CSR and ethical discourse.

Research on the Impact of Returnee Executives' Strategic CSR Orientation on Corporate Value

An increasing number of studies have focused on the impact of the increase in the proportion of overseas returnees in enterprise management. How do executives with an overseas background affect corporate value? Based on Upper Echelons Theory, this paper studies the influence of overseas returnees on enterprise value from the perspective of strategic corporate social responsibility. Based on the sample composed of companies listed in Shanghai and Shenzhen stock exchange, the research shows that executives from overseas through strengthening strategic corporate social responsibility, make the enterprise social responsibility incorporated into the development of business strategy, finally promoting the ascension of the enterprise value. Namely, the strategic corporate social responsibility orientation plays an intermediary role between executives from overseas and enterprise value. This study further correlates the characteristics of overseas returnees with the strategic decisions of enterprises, deepens the understanding of the realization mechanism of overseas executives' promotion of corporate value, enriches the research results of factors influencing corporate social responsibility, to improve the active construction of local enterprises' social responsibility by changing the structure of the executive.

A multi-level institutional perspective of corporate social responsibility reporting: A mixed-method study

This paper examines the institutionalisation of corporate social responsibility reporting among listed companies in Pakistan. First, we identify the influence of industry type; regulatory pressures; the presence of CSR promoting institutions; business size; and, ownership on the extent of CSR reporting. Second, we explore the managerial perceptions on CSR reporting. In so doing, the paper extends the existing literature on the debate over accountability, regulation, international standards, sustainability and the influence or otherwise of other stakeholders by exploring organisational and external institutional drivers of CSR reporting in developing countries. The quantitative content analysis of annual reports from 29 listed companies across a range of industries is used to identify the nature and scope of CSR reporting. Four annual reports from each company (2001, 2006, 2011 & 2017 – five-yearly intervals) were selected as the reporting horizon. The content analysis demonstrated considerable growth in CSR reporting, potentially enabled by various organisational and institutional factors. To explore the perceptions, motivation, and authenticity of these reports, on-site interviews with 15 managers are then conducted. The interviews highlight that public image and company recognition are the primary motivation for CSR reporting, rather than the pursuit of improved tangible outcomes. We discuss the contributions to research of institutional theory on CSR reporting and pose recommendations to both managers and regulators.

Importance of Generational Corporate Social Responsibility Perspective: A Literature Review

Importance of Generational Corporate Social Responsibility Perspective: A Literature Review

Main Factors for Understanding High Impacts on CSR Dimensions in the Finance Industry

The objective of this study is to explore empirically the dimensions that generate high impact in the finance industry to better understand its contribution from a Corporate Social Responsibility (CSR) perspective. We analyze data concerning impacts of finance sector firms certified by B Corp in order to identify the combinations that are necessary and/or sufficient to obtain a recognition of their high impact generation. The methodology followed to identify the impact dimensions is fsQCA, (fuzzy set Qualitative Comparative Analysis), a qualitative comparative analysis method applied to a sample of finance firms (n-181). The results indicate that financial sector firms exhibited four combinations focusing on different impact dimensions. Specifically, the first route indicates that a high degree of focus on customers and communities is sufficient to obtain a high impact score. The second path signals that the combination of the impacts on customers and corporate governance could lead to the same result, while in the third pathway the focus would be on the employees. Finally, the fourth route indicates that some financial firms focus strongly on their communities, corporate governance and their employees, but very weakly on the environmental dimension. Consequently, diverse combinations of CSR dimensions characterize financial sector contributions to impact generation and sustainable development.

Modelo de Responsabilidad Social para la empresa elite del sector automotriz en la ciudad de Cuenca, Ecuador

El mercado automotriz en la ciudad de Cuenca, se encuentra en lugares con alto flujo de clientes que demandan servicios automotrices, que van desde el mantenimiento regular hasta la venta de repuestos, ofertando servicios adecuados y oportunos. El presente estudio hace énfasis en la problemática que existe en estas zonas como son: la falta de comunicación oportuna entre la empresa y sus clientes, provocando inconvenientes en el ambiente laboral, por ende, se determinó analizar desde la perspectiva de la responsabilidad social, planteando como objetivo diseñar un modelo de Responsabilidad Social que mejore la calidad de atención a los consumidores, ofreciendo servicios oportunos y de calidad, apegados a valores éticos, los siguientes autores dan relevancia al estudio, entre ellos, Aguilera (2012); Feldman y Reficco (2015); Guerrero y Sandoval (2011), entre otros. Desde el plano metodológico, el tipo de investigación es orden descriptivo con enfoque cualitativo, apoyada en el método deductivo. Los resultados indican que asumir enfoques de responsabilidad social orientado a los consumidores generará un ambiente armónico con el cliente y los trabajadores, generando ambientes propicios donde la credibilidad y fidelización de los clientes fortaleza el plano productivo y sustentable de la empresa. Se concluye, que, al asumir este nuevo enfoque, la empresa logrará una comunicación fluida, activa y confiable, elevará la imagen corporativa de la empresa, y podrá definir estrategias de comunicación que permitirán mejorar el ambiente laboral.

Social Responsibility of the Corporate: Thirukkural Perspective

This article presents the dimensions of social responsibility of the corporate from the perspective of Thirukkural. Social responsibility of the corporate can be recognised as a means for managing the various business activities which incorporate environmental, social and sustainability aspects. The concept of social responsibility of the corporate is in practice for decades by organisations worldwide. Thiruvalluvar is one of the great genii of the world and Thirukkural is one of the purest and highest manifestations of human thoughts. The article is based on a scale called hermeneutics, research and theory to understand which revelations about the interpretation of texts. This article reveals that Thirukkural recommends a cognisance and ethical-based approach to the social responsibility of the corporate. This article attempts to highlight the Thirukkural perspective of social responsibility of corporate and other areas like leadership, human resource management, time management, and business ethics that can be considered for future research.