Social Networking Activities Research Articles

Risk of eating disorders and the relationship with interest in modern culture among young female students in a university in Bangladesh: a cross-sectional study

BackgroundEating disorders (EDs) emerge most often in adolescent girls. While the basic neural and psychiatric mechanisms of ED development remain unknown, their incidence has increased with sociocultural modernization. To determine what aspects of modern culture are related to EDs, we examined the relationship between predisposition to EDs and interest in several modern cultural factors among young female university students in Bangladesh.MethodsA cross-sectional study was conducted in a population of 196 female students aged 18–29 years in a university in Bangladesh. Their predisposition to EDs was examined using the Eating Attitudes Test-26 (EAT-26), and their interest in modern culture was evaluated by grading interest in fashionable clothes, Indian TV shows/serials, luxury food and social network activities, and by examining involvement in cultural activities such as playing, dancing, parties and singing. The relationship between predisposition to EDs and interest in modern culture was then examined. The relation between EAT-26 score and body mass index (BMI) was also examined.ResultsThe EAT-26 revealed that 37% of the participants were at risk of developing an ED. Correlation analyses showed that a high EAT-26 score was correlated with a high interest in fashionable clothes and Indian TV shows/serials, but not with a high interest in luxury food or social network activities, or involvement in cultural activities, such as playing, dancing, parties and singing. Further, EAT-26 questions in the dieting category and oral control category, but not the bulimia and food preoccupation category, were correlated with interest in cultural factors. EAT-26 score showed no significant correlation with BMI.ConclusionsThe results of this study indicate that the risk of EDs is related to an interest in several facets of modern culture. Monitoring the cultural interests of adolescent females, who are continually exposed to modern culture and highly susceptible to EDs, will contribute to the prevention of EDs.

Assessment of the impact of social networks on the level of anxiety in adolescents

The article presents the results of a study of the activity of adolescents in social networks, the average time of activity in social networks and preferred social networks. It is shown that the majority of teenagers devote an average of 2-3 hours a day to social networks. The most popular social network turned out to be the Tik Tok network. The absence of the influence of the time that a teenager devotes to social networks on the level of anxiety was revealed.

Malicious Activities Prediction Over Online Social Networking Using Ensemble Model

With the vast advancements in Information Technology, the emergence of Online Social Networking (OSN) has also hit its peak and captured the attention of the young generation people. The clone intends to replicate the users and inject massive malicious activities that pose a crucial security threat to the original user. However, the attackers also target this height of OSN utilization, explicitly creating the clones of the user’s account. Various clone detection mechanisms are designed based on social-network activities. For instance, monitoring the occurrence of clone edges is done to restrict the generation of clone activities. However, this assumption is unsuitable for a real-time environment and works optimally during the simulation process. This research concentrates on modeling and efficient clone prediction and avoidance methods to help the social network activists and the victims enhance the clone prediction accuracy. This model does not rely on assumptions. Here, an ensemble Adaptive Random Subspace is used for classifying the clone victims with k-Nearest Neighbour (k-NN) as a base classifier. The weighted clone nodes are analysed using the weighted graph theory concept based on the classified results. When the weighted node’s threshold value is higher, the trust establishment is terminated, and the clones are ranked and sorted in the higher place for termination. Thus, the victims are alert to the clone propagation over the online social networking end, and the validation is done using the MATLAB 2020a simulation environment. The model shows a better trade-off than existing approaches like Random Forest (RF), Naïve Bayes (NB), and the standard graph model. Various performance metrics like True Positive Rate (TPR), False Alarm Rate (FAR), Recall, Precision, F-measure, and ROC and run time analysis are evaluated to show the significance of the model.

Solidariedade, militância e saúde mental em tempos de pandemia

Based on digital network narratives, we analyzed various forms of solidarity actions negotiated by users of the mental health care network to deal with the problems arising from the Covid-19 pandemic in a context of ultra-neoliberal economy. If, on the one hand, the increase in psychosocial suffering was evident, on the other hand, the coping strategies organized by those people were astounding, many of them being developed and managed by themselves. Among these strategies, there is the activation and creation of social networks for specific purposes depending on the problem to be solved. Prioritizing the notion of “gift,” these strategies updated the illusio of militancy of the users involved in them. However, the physical distance between the network members and the organization of dialogue in a virtual space make difficult the interaction dynamics in favor of the establishment of interpersonal bonds and conflict resolution.

Social Media Food Ads Hype and Adolescent Obesity Upsurge in Nigeria

The devastating effect of obesity on humanity transcends race, regional barriers and national developmental status. This has become a global dilemma; as nations figures-out better ways of ensuring safe consumption pattern amongst all age brackets. The situation has become very complex due to the expanding effect of non-regulated social media ads on availability of all forms of eatable items in all facets of human endeavour. The aim of this research is to evaluate the pernicious effect of social media ads hype on obesity increase amongst adolescents and adults in in three (3) selected districts in Akwa Ibom State, Nigeria. The underlying issues to be unravelled by this study includes: the prevailing effect of un-regulated social network activities, the changing urban lifestyle of obese persons and the increased availability of low cost processed foods occasioned by global competitiveness and economic liberalization. The study covered a period of four years (2017-2021) by selecting medical centres from each of the three districts under study in which, relevant information was obtained to affirm obese person; We observed a steady annual percentage increase of (2018-2019 -20%, 2019 – 2020- 37% and 2020 -2021 – 32%), based om average Body Mass Index(BMI) of each individual that is above 30kg/m2. The conceptual framework adopted for the study is a combination of how social interaction affect consumption behavior through the interchange between; Personal consumption decision, interpersonal consumption decision, institutional influence on consumption pattern, neighborhood influence, and health regulatory processes/procedures. The study adopted descriptive research technique whereby questionnaires were administered to identify respondents, and comprehensive interviews were also conducted to obtain detail facts from respondents on areas that was not fully covered by the questionnaire, based on Systematic review of literature. The outcome revealed a significance interrelationship between the variables of the construct. The outcome of the study revealed an interrelationship between social media ads on food items and obesity amongst adolescence and adults in study area. The implication of the study, creates a pathway for future research to expand the age bracket to include children, and encourage health regulatory authorities to step up the process of control on unwholesome food advertising. The study recommended a policy framework that will regulate social food item to mitigate the health effect of obesity amongst the categories of persons under study.

사회적 관계망이 독거노인의 고독감에 미치는 영향

Focusing on the moderating effect of housing type, this study aimed to identify the influences of social network and housing type on loneliness among the elderly living alone. For the survey, this study recruited the elderly living alone (n=460) in Gyeongsangbuk-do providence, South Korea. Hierarchical multiple regression analyses found that the emotional and informational networks negatively influenced on the elderly’s loneliness regardless of housing type. As well, the analyses identified the moderating effect of housing type on the relationship between the social network and loneliness. Specifically, the instrumental network was strongly related to decreasing loneliness among non-homeowners; however, the social activity network was strongly associated with decreasing loneliness among homeowners. Following these findings, this study discussed the implications on social work practice for the elderly living alone.

International Experience of State Regulation of Business in Social Networks

State regulation of business in social networks protects personal data and intellectual property rights andensures the confidentiality of information of legal entities and individuals. The purpose of the academic paper is to analyze the international experience of state regulation of business in social networks and to determine the approach to the model of its implementation. Features of the development of digital technologies make it possible to improve the selection of methods for carrying out the research, which will be based on expert evaluation. The research methodology consists in conducting a comprehensive study of the modern environment of social networks and identifying key areas for state intervention, and defining the legal framework for conducting business in social networks. In the course of analyzing the state regulation of business in social networks, the search method, induction and deduction, and the empirical method were used. With the latter’s help, an analysis of the level of state presence in the activities of the corporate sector and the implementation of characteristic principles were carried out. The results of the academic paper characterize the trends of strengthening the influence of the state on the regulation of business activities in social networks, the need to introduce reporting, and the existing system of user data protection. Thus, the academic paper provides a comprehensive analysis of state regulation of business in social networks.

Совершенствование профилактики усиления социального недовольства в субъектах Российской Федерации

The article presents the results of the development of a system of proposals for limiting the activity of social discontent networks in the regions of the Russian Federation. Under the conditions of increasing global and domestic problems, as well as increasing general uncertainty in the social, economic and political spheres, the study of the activity of social discontent networks acquires strategic importance in the context of improving the basic practices of regional governance. Taking into account the results of a comprehensive study aimed at determining the scale, technologies and features of the management of discontent networks using modern methods and tools of socio-media predictive analytics, the authors propose a set of practical measures aimed at mitigating the negative effects of their activity.

Empirical Theology as Theological Netnography: Methodological Considerations

Abstract It is clear that the role of the internet is ubiquitous in everyday life. With smart phones almost everyone can access the internet 24/7 and use it for emails, social network activity, searching for information and navigation when driving a car to a new destination. It is also the case that the online world intersects directly with and is embedded in the off-line world of our everyday lives. Almost all forms of religion have this intersection and function with it as a matter of course. For Christians this has meant that ecclesial dimensions of spiritual life have also been taken online, or that the online dimensions have intersected with the everyday ecclesial life of most if not all Christians. The Covid-19 pandemic demonstrated how easily it was for most church congregations to arrange for services to be live-streamed online, supported by social media. Indeed, these new types of services attracted many visitors during the various lockdowns and a number of regular church-goers decided that they preferred the online world to the concrete one they were previously familiar. These recent changes in religious life invite reflection from the perspective of empirical theology. In particular, it may be asked how might an empirical approach to theology develop in relation to virtual ethnography or netnography? There is an emerging body of methodological literature that embraces the study of online or digital communities, otherwise known as netnography (Boellstorff et al, 2012; Hine, 2000, 2015; Kozinets, 2013, 2020; Pink et al, 2016), but, so far, there is a very limited application of empirical studies from a theological perspective (although see Hutchings, 2017; Sutinen and Cooper, 2021). Therefore, this paper explores the question: is there a distinctly empirical-theological approach to netnography? This question will be addressed in this exploratory paper and a methodological proposal suggested as part of the discussion.

Redistributive land reform policy and women nutritional status in Zimbabwe

Based on a nationally representative sample of 12,119 households surveyed in 2018, the study sought to analyse the impact of Zimbabwe's redistributive land reform policy on women's nutritional status. It focused on the minimum dietary diversity for women (MDD-W) in rural smallholder farming households and tested the hypothesis that improving access to adequate and better-quality agricultural land enhances the diversity and increases the availability of food, which in turn ensures better nutritional outcomes for the household. Using Endogenous Switching Regression (ESR) modelling, the study found that diets consumed by women in rural smallholder farming households in Zimbabwe lack adequate diversity (MDD-W = 0.35); with MDD-W being marginally higher for land reform beneficiaries (MDD-W = 0.38) compared to non-beneficiaries (MDD-W = 0.35). However, average treatment estimation suggested that the implementation of the FTLRP has not positively impacted MDD-W as anticipated. This implies that land reform beneficiaries did not exhibit any superior nutritional outcomes compared to non-beneficiaries. Female members of the household need to be empowered with relevant nutritional education on the importance of consuming nutrient-rich foods and diversified diets. It is not enough for public policy to just emphasise on poverty reduction and attainment of food security; it is imperative that appropriate agrarian reform policy strategies are put in place to enhance the delivery of critical support services such as agricultural extension, credit and social protection, which have proven to have significant impact on the nutritional status of women of reproductive age in land reform areas. The land reform beneficiaries should be encouraged to build strong social capital through engaging in social networking activities, which enhance sharing of nutrition-sensitive information.

Knowledge sharing and innovation in open networks of tourism businesses

PurposeThe purpose of this paper is to examine the information flows, in terms of content and process, underpinning the sharing of knowledge by managers and owners. Such an examination reveals similarities and differences that will influence the generation and dissemination of knowledge used in tourism business operations and contribute to innovation.Design/methodology/approachThis paper examines information flows within the theoretical and methodological framework of social network analysis. The findings were derived from a quantitative study of tourism managers and owners of a tourism hub in South-West England.FindingsThe main finding was that network structure characteristics determine the flow of information within owners’ and managers’ social networks. The owners of smaller businesses received information from several sources and, therefore, had fewer structural constraints and reported larger structural holes. In comparison, the managers had more brokerage opportunities to disseminate the information within their social networks.Research limitations/implicationsThis paper highlights knowledge sharing between tourism business managers and owners in an open network structure. First, an open network structure builds innovation through the provision of nonredundant information. This is determined through the effective size of structural holes and the dissemination of information through brokerage roles. Second, the knowledge capability of a destination is built up through the social networking of managers and owners. The generation and dissemination of knowledge in a tourism destination are facilitated by the social networking activities of managers and owners.Practical implicationsManagers and owners of tourism businesses require knowledge through information to assist with innovative business practices. The practical implication of this is that the social networks of managers and owners have different network characteristics, and that these differences result in consequences for the innovation of business practices. Another practical implication relates to the importance of managers in knowledge dissemination based on having several brokerage roles in the tourism destination.Originality/valueThese findings are important because an understanding of social networks and the flow of information is one of the keys to determining the influences on knowledge sharing within tourism destination knowledge networks of owners or managers and their potential contributions to innovation.

Smartphone addiction in children: patterns of use and musculoskeletal discomfort during the COVID-19 pandemic in Iran

BackgroundSmartphone use has increased significantly, especially during the period of global pandemic caused by the novel SARS-CoV2 coronavirus (COVID-19). Concurrently, smartphone addiction is a growing social problem in children and adolescents with the consequence of adverse health outcomes. This study assessed the prevalence of smartphone addiction, patterns of use, and the experienced body-region discomfort among Iranian school students during the COVID-19 pandemic.MethodsA cross-sectional study with students from grades 1–9 recruited n = 585 participants (mean age = 14.49 (2.26 years); female = 65.8%). Data were collected from parents and students through the online 'Smartphone addiction scale-short version’ (SAS-SV), self-reported demographic questionnaires, and extracts of the Nordic musculoskeletal questionnaire for the evaluation of musculoskeletal disorders.ResultsThe prevalence rate of smartphone addiction (53.3%) was relatively high in the overall sample. Participants spent 6.85 (4.62) hours per day on their smartphones, which had increased 53.86% relative to the pre-pandemic period. The primary smartphone uses were for social networking (77.9%), web-surfing (53.3%), and camera activities (50.9%). There was a positive correlation between smartphone addiction as assessed with the SAS-SV and daily use time (r = 0.34, p < 0.001), and the percentage of change relative to the pre-pandemic period (r = 0.26, p < 0.001). Discomfort related to smartphone use was mostly reported as present in the eyes (39.7%) and neck (39.1%). A positive correlation was found (p < 0.001) between smartphone addiction and discomfort in the eyes, neck, wrists, shoulders, and upper-back.ConclusionThe more frequent usage of smartphones by students during the Covid-19 pandemic were associated predominantly with discomfort to the eyes and neck. Parents should consider the complications of musculoskeletal and postural changes during the child’s future years and pay particular attention to the individual’s patterns of smartphone use with an emphasis on posture and usage that reduces discomfort to the eyes and the musculoskeletal system, particularly the neck.

Electronic information resources of libraries of technical universities of Ukraine: a comparative analysis

The purpose of the article is to identify and conduct a comparative analysis of electronic information resources to which technical university libraries provide remote access to users. The research methodology is based on the general scientific and special methods of cognition such us analysis, synthesis, logical method, monitoring, and the method of visualisation of research results. The scientific novelty of the work lies in the expansion of ideas about modern electronic information resources, with which the libraries of technical institutions of tertiary education of Ukraine serve their users in the conditions of a pandemic and martial law. Conclusions. In this study, a comparative analysis of information resources provided remotely to users of technical university libraries of Ukraine during quarantine and martial law was carried out. The research made it possible to identify two leaders: the scientific library of the Zaporizhia Polytechnic National University and the scientific library of the Chernihiv Polytechnic National University, which offer their users the most comprehensive list of information resources: electronic catalog, institutional repository, electronic libraries, their own electronic collections, recommended information resources available on the Internet in public access. The libraries conduct extensive information activities in social networks (Twitter, Instagram, and Facebook), as well as support YouTube channels. Another advantage in user information service is that library staff create thematic reviews of literature in the form of presentations using the Calameo web service and place them on the library website. Keywords: scientific and technical libraries, website, information resources, quarantine, martial law, virtual exhibitions, thematic literature reviews, electronic catalog, institutional repository, electronic libraries, electronic collections.

Activity detection with google maps location history data: Factors affecting joint activity detection probability and its potential application on real social networks

Joint activities, despite their importance, remain poorly explained in travel behavior analysis due to lack of empirical data. This study, as an alternative to traditional travel behavior surveys (i) estimates joint activity detection rates using Google Maps Location History data under experimental conditions, (ii) quantifies the effect magnitude of factors affecting detection probability, and (iii) discusses its potential application to detect joint activities in real social networks. To do so, an experiment was conducted where participants were asked to execute daily schedules designed to simulate daily travel incorporating joint activities. For Android devices, detection rates for 4-person group activities ranged from 22% under the strictest spatiotemporal accuracy criteria to 60% under less strict yet still operational criteria. The performance of iPhones was markedly worse than Android devices, irrespective of accuracy criteria. In addition, logit models were estimated to evaluate factors affecting activity detection given different spatiotemporal accuracy thresholds. In terms of effect magnitudes, non-trivial effects on activity detection probability were found for floor area ratio (FAR) at location, activity duration, Android device ratio, device model ratio, whether the destination was an open space or not, and group size.Although current activity detection rates are not ideal, these levels must be weighed against the potential of observing travel behavior over long periods of time, and using Google Maps Location History data in conjunction with other data-gathering methodologies to compensate for some of its limitations.

Physical Inactivity and Food Insecurity Are Associated with Social Capital: A Large-Scale Population-Based Study in Tehran.

There are limited studies on food security, physical activity, and social capital in the Iranian population. This study aimed to evaluate the social capital's associations with physical inactivity and food insecurity in a large-scale study in Iran, Urban HEART-2. This cross-sectional study was conducted in 22 districts of Tehran, the capital of Iran. Residents of Tehran who were 15 years or older were selected by a multi-stage, stratified, and random sampling method. Food insecurity and physical activity were evaluated using Household Food Security Scale and Global Physical Activity Questionnaire, respectively, and their associations with social capital were evaluated. A total of 5030 individuals were included in this study, with 3139 (62.4%) males. The mean age of participants was 44.08 years (SD = 16.33, range = 15-90). Participation in social events (OR = 0.893, 95% CI = 0.819-0.974, P = 0.011), social network (OR = 0.849, 95% CI = 0.786, P < 0.001), and voluntary activities (OR = 0.865, 95% CI = 0.812-0.921, P < 0.001) were all negatively associated with food insecurity. Also, voluntary activities (OR = 0.823, 95% CI = 0.776-0.872, P < 0.001) and participation in the associations activities (OR = 0.665, 95% CI = 0.582-0.759, P < 0.001) were negatively associated with physical inactivity. The prevalence of food insecurity and physical inactivity is relatively high among Tehran residents. As a factor affecting the physical activity and food security, social capital can be targeted in interventions to improve physical activity and food security among Iranians.

THE INFORMATION AGENDA OF THE TURKIC-SLAVIC WORLD IN THE CONTEXT OF THE IMAGE POSITIONING OF STATES

The article presents an analysis of the information agenda of the Turkic-Slavic world from January to July 2022. The results of the analysis are based on the data of the media monitoring and analysis system "Medialogy", the selection of publications was carried out using the keywords "Turkology", "Turkic world". However, we considered it possible and necessary to include the Slavic world, since all the political, economic and axiological events of 2022 are reflected in the regional international climate of the post-Soviet space. All participants of the geopolitical rivalry use the media to promote their national interests through image, soft power tools, activity in social networks and the "fifth column" in the recipient states.

A Deep Learning-Based Fast Route Planning Model for Location-Based Social Networks

Nowadays, location-based social networks (LBSN) are a kind of popular media in cyberspace. The LBSN provide geography-aware social services to users, so as to create special social network activities. For users, where to go and how to arrange following positions are the most intuitive problems. As a result, many researchers began to pay attention to the position recommendation in LBSN, in the past decade. However, existing position recommendation methods in LBSN are mostly oriented with situations involving single positions or not many positions. In fact, many scenarios require suggestion of series positions, which is usually ignored by the current research works. To deal with this problem, this paper proposes a deep learning-based fast route planning model for LBSN. Specifically, dependency inside position sequences for each user is modeled with the use of recurrent deep learning model. Then, such deep learning model is used to output prediction results for series future positions for a user. Hence, series positions can constitute the routes for users. Finally, experiments on a real LBSN dataset show the efficiency of the proposed route planning model.

Social and private activity after retirement—substitutes or complements

BackgroundCommonly observed low activity of older adults harms their well-being. We perceive the retirement as a new opening that could be utilized to fulfill previously neglected needs and involve in new activities. They can be a remedy for losing the sense of life while changing the social role and getting older. This study explores trends in activity over retirement. In particular, it verifies if different post-retirement activities: 1) formal social engagement; 2) informal help given outside the household; 3) solitary leisure or self-development activities, and 4) sociable leisure or self-development activities are mutually exclusive or supportive of each other.MethodsWe use the data from 4 and 6th wave of Survey of Health, Ageing and Retirement in Europe, taking into consideration 2757 respondents who participated in both waves. We analyze trends in activity over retirement and verify the hypotheses regarding the relationships between engaging into different types of activities and between the activity and development of personal social networks. We conduct the descriptive analysis and utilize the Generalized Structural Equation Model.ResultsMost people do not change their involvement in different activities after retirement. Among those who change, the average trend is upward. We find support that different types of activities undertaken after retirement do not crowd out each other. On the contrary, being active in one sphere goes hand in hand with activity in another. We give evidence for presence of social network mechanisms that enhance such understood complementarity. Maintaining social relationships correlates with engagement in socially-oriented activities and privately-oriented sociable pastimes. Being active, with exception of solitary forms of recreation, creates an opportunity to foster relations with other people and, thanks to their encouragement, to engage in new activities.ConclusionsThe small change in activity after retirement signifies the need to encourage non-work activity during earlier stages of life. As different types of post-retirement activities are complementary, the most active group of older adults would be the most open for social engagement and volunteering, however the least active group needs the biggest support to involve in any activities.

Analysis of marketing communication policy in banking institutions of Ukraine

Marketing communications are an integral element of ensuring the bank's competitive position in the financial services market. In modern conditions it is not enough for financial institutions to develop a qualitatively new product, set an optimal price for it and choose effective distribution channels. Any financial institution must successfully operate the communication tools. Thus, the majority of the institution's communication costs are investments in the creation of intangible marketing assets: trademarks, relationships with consumers and other participants in the value chain. The implementation of the adopted communication strategy contributes to the development of organizational knowledge and a deeper understanding of the market, which allows the institution to increase the efficiency of the main business processes. For their part, these processes contribute to increasing the institution's potential to increase its shareholder value. In order to study the communication policy of Ukrainian banks, it was made a ranking of these institutions according to key financial and organizational indicators. Taking into account the analysis, the TOP-5 banks were selected for further research, which consists of an analysis of media activity of these commercial banks, website traffic indicators and their activity in social networks. Overall the following indicators were explored: number of messages about the banks on Facebook, in the printed and electronic media, on the websites of state authorities, on television and radio; the place of the bank's website by attendance, the average number of visits during one month, the average length of stay on the site, the average number of viewed pages and the bounce rate. As a conclusion it was emphasized on the need in further research of this topic in the field of anti-crisis communication management and there were outlined the directions of bank marketing in the period of an unstable economic situation. These directions will help to avoid a decline in sales in the difficult economic situation that is currently taking place in the Ukrainian financial market.

Review of Literature on the Media Uses and Gratifications Derived By Students of Higher Education in India

This study is a brief review of the literature on the media uses and gratification among students of higher education in India. With the proliferation of social media and the pandemic-induced lockdown of the past two years, it is important to understand – how students use social media, seek and gain gratification from it, because with the proliferation of large number of social media networking sites and the magnitude of traffic that it generates, brands today put a significant weightage on promotions via these channels as the engagement metrics of these particular sites are new currencies of today’s connected world. The demography, ‘College going students’ was specifically chosen as they are consumers of tomorrow and their buying behaviour pattern will direct and shape the dimensions of future markets. The area of focus for this study was to review the published literature on the uses and gratifications of Media (specifically social media) uses among college going students through the lens of the ‘Uses and gratification’ theory. What are the gratifications sought and gratifications obtained through Social Networking Sites (hereinafter SNS)? Why people choose specific site/ service for a particular desire to be fulfilled? Why the internet – a great platform for searching and sharing information, is being utilized by college students primarily for communication and social networking activities rather than for the academic purposes? How the gratifications sought differ between males and females? What are the major motivations and needs for the consumers, belonging to demography stated above, to join SNS? The difference in treatment and the gratification sought from professional SNS like ‘LinkedIn’ and if there are any improvements or increase in efficiency in learning process due to incorporation of SNS in academics? The review found that Students prefer to spend more time online communicating and socialising using internet resources than devoting it for academic pursuits. Why people are so enamoured with social media is explained by its "user-friendly" and "let users manage" features as well as its user-generated material. Higher education students want to be involved in their communities; therefore, they seek out to their peer network in an effort to do so. Social fulfilment leads to adoption. College students use and built social capital on different social media platforms for gratification of their various desires. The gratifications sought and obtained varies from platform to platform.