Feminist scholars have long been interested in the ability of grassroots organizations to meet both the practical and strategic gender needs of women in developing economies. One point of contention is the role of the neoliberalist framework, which prioritizes women's economic participation over the creation of political institutions that foster gender equality, in democratic projects. Drawing on feminist, development, and social movement literatures, we show that neoliberalism interacts with local socio-religious contexts to provide a complicated – and gendered – set of discursive opportunities for grassroots activists. Drawing on a three-month participant observation with “The Association of Women” in Ouarzazate, Morocco, we illustrated how gender constrains the discursive politics of a male and female organizational leader. The male leader regards neoliberalism as a legitimate challenge to gender inequity, and uses it to highlight the connections between economic opportunity, gender equity, and democracy. The female leader, in contrast, employs neoliberalism and traditional notions about women's roles in Ouarzazate to maintain her relationship with her male colleague, build bridges between her and women in the community, and to create a space where women can cultivate their gender consciousness. We conclude with a discussion of the promises and pitfalls of discursive politics and argue that scholars need to give the discursive politics within local organizations more empirical attention, particularly if they are concerned with the strategic gender needs of women.
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