Social Media Team Research Articles

Analisis Peran Media Sosial Dalam Meningkatkan Branding Wisata Jolotundo Glamping And Edu Park Nganjuk

This research aims to analyze the role of social media in enhancing the branding of Jolotundo Glamping and Edupark Nganjuk. The main challenges in improving tourism branding include competition with other destinations, the growth of global connectivity, information technology, and competition among destinations. These factors require effective marketing strategies. Additionally, changes in consumer trends and technology can affect the effectiveness of social media strategies. Social media has significant power in reaching a broad audience and influencing public perception of a destination. In the context of tourism, social media plays a crucial role in increasing widespread popularity and building a positive image of this destination. The data collection techniques used in this research include observation, interviews, and documentation. Data analysis is conducted using qualitative descriptive methods. The research findings show that social media can enhance the branding of Jolotundo Glamping and Edupark through the planning of forming a special social media team, selecting social media platforms, and engaging third parties. The implementation involves having a dedicated social media team, choosing Instagram, TikTok, and YouTube, and collaborating with third parties such as Niken Salindri and Woko Chanel. The impact of social media includes an increase in the number of tourists, a rise in social media engagement, and an increase in the diversity of visitor origins.

Cultivating a community from collaboration: The secret to a strong vertical video strategy and system

The University of Toronto Mississauga (UTM) central social media team has developed an overarching strategy and system over the course of three years, from 2020 to 2023, to help improve their vertical video production while building a community of practice with other internal campus content creators. This case study will discuss the benefits for campus content collaborators. It identifies three types of social video collaborations employed by UTM communications staff to meet the unique requirements and capabilities of different teams. Pulling from the UTM social media team's findings, this paper shares a formula for success used to create vertical videos that improve key performance indicators while building capacity among practitioners. By highlighting strategic practical tips to utilise when creating higher education video content, the authors aim to illuminate the steps involved for those wishing to set up a similar system and strategy. This case study concludes with a reflection on the lessons learned and pitfalls to avoid when collaborating with other campus content creators.

Penguatan Citra UPT Perpustakaan UMM melalui Media Sosial untuk Meningkatkan Peran dan Fungsi di Era Masyarakat 5.0

The development of digital technology has now entered the era of society 5.0. Artificial intelligence has been applied in various forms. Previously, library services were traditional technically and physically, which is different from today's with the application of digital systems to social media. This research aims to analyze and describe strengthening the image of the UMM Library UPT through social media to maximize the role and function of the library in the era of society 5.0. In this paper, the author applies descriptive research with a quantitative approach. Based on a survey regarding library social media branding optimization, 143 UMM students found that they were more active in using Instagram accounts than other social media, with a figure of 72.7% after branding optimization was carried out for eight months starting September 2022 – April 2023. Therefore, UPT UMM Library formed a special team called the Social Media Team (social media), which is assigned to maximize the publication of creative content through social media accounts, especially Instagram. To convey maximum information, the social media team creates content as much as possible by compiling a Brand Guideline focusing on post templates and Social Media Design, concentrating on design and content arrangement. There are four content pillar concepts: Spall-Spill, Play and Fun, UMMLibTalk, and Kober. These efforts produced results for the UMM Library UPT by increasing the number of followers and physical visits to the library. UMM librarians are also more confident by being involved as Content Creators; apart from that, another impact is the interaction of the UMM Library UPT with students, the academic community, and the general public.

Institutionelle Kommunikation in der digitalen Öffentlichkeit: Das kommunikative Repertoire der Polizei Hamburg auf Twitter

Abstract This paper uses the notion of communicative repertoire to investigate the language conduct of an institutional organization in a social media environment, with the Twitter (now ‘X’) account of Hamburg Police as a case in point. Theoretically drawing on interactional sociolinguistics, media linguistics and Twitter research, we view communicative repertoire as the sum of linguistic and semiotic resources that are mobilized by organizational agents to participate in a multi-faceted digital public space that comprises both the dissemination of messages to a digital audience (the account’s followers) and dialogic exchanges with self-selected members of the digital publics. The analysis is based on all tweets produced by the Hamburg Police over a period of three months, complemented by an interview with the organization’s social media team. We operationalize the communicative repertoire by means of a multi-level analytical scheme that comprises: (a) different types of linguistic and graphic resources, (b) two participation formats (initiative and responsive messages) and (c) several action types. The findings show that the language conduct of Police Hamburg is multi-faceted and shows striking stylistic differences between initiative and responsive tweets. While initiative tweets draw on pre-digital genres of Police communication (e.g. call for witnesses), responsive tweets repeatedly show accommodation towards users. Overall, the case of Hamburg Police illustrates how mediatization transforms practices of institutional communication.

The Influence of Content Marketing on the Loyalty of Valorant Game Users at X-Gate

In 2020, there is a new game called Valorant coming to Indonesia. Valorant is a first person shooter game that focuses on strategy, cooperation and player accuracy. Valorant Upload videos/images on their Twitter to introduce Valorant. Until now, the Valorant social media team continues to post content on their Twitter to attract more people. There are various types of content produced. From this variety of content, people are starting to get to know Valorant and try the game. Some of those who have tried still play Valorant to this day. So researchers want to know the influence of content marketing on the loyalty of Valorant game users using content marketing and loyalty theory and using the descriptive analysis method by deploying Google forms as a data collection tool for Valorant game users at X-gate Surabaya.

Use of Social Media for Health Advocacy for Digital Communities: Descriptive Study.

There has been a growth surge in the use of social media among individuals today. The widespread adoption of these platforms, coupled with their engaging features, presents a unique opportunity for the dissemination of health advocacy information. Social media is known as a powerful tool used to share health policy and advocacy efforts and disseminate health information to digital community members and networks. Yet, there is still a gap in the full exploitation of this powerful instrument, among health care professionals, for health advocacy campaigns. This paper aims to describe the process of mobilizing social media platforms such as Twitter (rebranded to X Corp in 2023) for health advocacy of the digital community. Additionally, it aims to share the lessons and insights gained during this digital health advocacy engagement process. We performed a comprehensive review of Twitter analytical data to examine the impact of our social media posts. We then consolidated these analytic reports with our meeting logs to describe our systematic, iterative, and collaborative design process to implement social media efforts and generate key lessons learned. Our review of monthly Twitter analytical reports and regular team meeting logs revealed several themes for successful and less successful practices in relation to our social media-based health advocacy efforts. The successful practices noted by the team included using personable, picture-based tweets; using a series of posts on a particular topic rather than an isolated post; leveraging team members' and partners' collaborations in shared posts; incorporating hashtags in tweets; using a balanced mix of texts and graphics in posts; using inclusive (nondestigmatizing) languages in tweeted posts; and use of polls to share tweets. Among the many lessons learned, we also experienced limitations including a lack of comprehensive statistics on Twitter usage for health care-related purposes such as health advocacy and limits in collating the estimates of the actual impact made on the intended digital community members by our posts. Twitter has been successfully used in promoting health advocacy content, and the social media team aims to explore other social media platforms that have a wider reach than Twitter. We will continue making necessary adjustments in strategies, techniques, and styles to engage the audience as we expand onto new platforms like Instagram and TikTok for health advocacy promotions.

A New (Digital) Era in Medical Journalism: Leveraging Social Media and Other Online Tools to Increase Reach and Engagement.

Social media is a popular communication and marketing tool in modern society, with the power to reach and engage large audiences. Many members of the medical and radiology communities have embraced social media platforms, particularly X (formerly known as Twitter), as an efficient and economic means for performing patient outreach, disseminating research and educational materials, building networks, and promoting diversity. Editors of medical journals with a clear vision and relevant expertise can leverage social media and other digital tools to advance the journal's mission, further their interests, and directly benefit journal authors and readers. For editors, social media offers a means to increase article visibility and downloads, expand awareness of volunteer opportunities, and use metrics and other feedback to inform future initiatives. Authors benefit from broader dissemination of their work, which aids establishment of a national or international reputation. Readers can receive high-quality high-yield content in a digestible format directly on their devices while actively engaging with journal editors and authors in the online community. The authors highlight the multifaceted benefits of social media engagement and digital tool implementation in the context of medical journalism and summarize the activities of the RadioGraphics Social Media and Digital Innovation Team. By enumerating the social media activities of RadioGraphics and describing the underlying rationale for each activity, the authors present a blueprint for other medical journals considering similar initiatives. ©RSNA, 2023.

Strategi Media Sosial Lembaga Alkitab Indonesia (LAI) sebagai Elemen Komunikasi Pemasaran Terpadu

<p><em>It is felt that the solution to digital or online marketing communication problems at the Indonesian Bible Institute (LAI) still faces obstacle. The obstacle currently encountered is due to a gap in strategic concept even though the mastery and purchasing power of technology implementation has been carried out, one of which is in terms of implementing the use of communication via social media platforms. Currently there is little academic research and theory that discusses the use of social media for non-profit humanitarian organizations, such as the Indonesian Bible Institute (LAI). LAI is a member of the United Bible Societies, an organization that oversees hundreds of national Bible Societies which are active in translation, production and distribution of the Bible throughout the world, including in Indonesia. Currently the LAI social media team has several social media, such as: Facebook, YouTube, Instagram, Twitter, etc. Therefore, there is a need for a more integrated strategy using the concept of integrated marketing communications. One of the uses of social media in non-profit organizations or services based on religious beliefs is that apart from being a medium for disseminating information, it is also used to raise funds or distribute donations. Apart from the marketing communications aspect, it is recommended that LAI be able to plan marketing communications for innovative products and services based on digital media, even though traditional print media is still needed to serve Christians in remote areas.</em></p>

JACEP open annual report 2022.

JACEP open annual report 2022.

Meet-and-Greet Program for Residents: A Novel Strategy to Encourage Future Nephrologists.

Dear Editor, Over the past decade, utilization of social media platforms has noticeably increased. Within the nephrology community, this trend has led to a natural and an ongoing rise in the number of people who are keen on using these platforms for educational and professional advancement.[1] Aside from providing educational content, social media sites are also being used by various residency programs to establish their online presence and recruit potential applicants.[2,3] The 52nd annual national conference of the Indian Society of Nephrology (ISNCON22) was conducted in Pune, Maharashtra, India, from December 1 to December 4, 2022. A dedicated social media team was formed by the Indian Society of Nephrology for ISNCON22. We adopted a novel strategy to engage with more residents and young nephrologists by organizing a meet-and-greet program for them. This program was successfully conducted and generated a warm response from residents and faculties. We hereby share our observations on the importance of such programs and their relevance. [Figure 1].Figure 1: Benefits of the meet-and-greet program for residents Knowledge sharing: Residents discussed their experiences and challenges in their respective zones. This helped them learn from each other and find solutions to issues they face at work. Networking: The program provided an opportunity for residents to meet and network with other budding nephrologists in different zones. They exchanged ideas, learnt about new research and findings, and built professional relationships. Exposure: Attending the meet-and-greet program helped residents to gain exposure and recognition. This can be helpful when seeking job opportunities or applying for fellowships and grants. Career growth: The program helped residents to learn about career opportunities and potential mentors. They can network with senior professionals who can offer guidance and advice on how to navigate their careers. We hope that this novel ritual of meet-and-greet for nephrology residents will also carry on in future conferences. Financial support and sponsorship Nil. Conflicts of interest There are no conflicts of interest.

The Collaboration Of TOE Framework And Vocational Faculty Unair’ Support Social Media Management Team

Abstract: It is necessary to expand social media's involvement in higher education branding, especially for vocational school. This promotional and branding is consistent with the Ministry of Education and Culture's vision. All vocational education institutes are supported and urged by the Director-General of Vocational Studies to inform the public about their advantages constantly. Undoubtedly, a social media management team is needed to manage this. It should be noted that the difficulties ahead are not becoming any simpler. Therefore, it has become more important than ever to work with the leadership of the vocational faculty's social media team. The researcher assumed that TOE and leadership shamans could be sufficient to raise public awareness of the Airlangga University Vocational Faculty's increased branding efforts. Purpose: The function of social media management implementation cannot be isolated from the effect of numerous parties and instruments. The TOE framework describes the management and motivation of social media adoption as a lens. Methodology: Case studies were used in this research. This research employs qualitative methodologies in data collecting through interviews: interviews and document searches to provide a clear image of the Vocational Faculty's social media team implementation at Universitas Airlangga. Findings: Besides being supported by technological, organizational, and environmental factors, the leadership's participation is worthy of discussion. The leadership did not hesitate to discuss and decide the direction of the social media team of the Vocational Faculty of Airlangga University.

Crisis Communication on Yayasan Dunia Mega Bintang’s Cyber Public Relations

This study examines crisis communication at Yayasan Dunia Mega Bintang in terms of cyber public relations activities. The foundation underwent cyberbullying to Aurra Kharisma in the form of hate comments on its social media account. Therefore, crisis communication is required to maintain the foundation’s image. The theories used are crisis communication, situational crisis communication theory, public relations, dan cyber public relations. With a qualitative approach and case study research type, this study uses in-depth interviews, documentation, and qualitative content analysis method. The results indicate that the foundation used the four stages in public relations strategies in crisis communication. Fact finding strategy helped to figure the cause of crisis which is negative comments on social media and the foundation took a defensive stance. As communication facilitators, the team planned dynamic programs supported by social media planning in line with the Situational Crisis Communication Theory. Communication strategy is divided into two types by implementing deny, diminish and bolstering strategies. Evaluation strategy, both internal and external is rarely conducted formally although it is important to maintain the continuity of crisis communication strategy. Based on the results, the researcher suggests the foundation should construct a specific social media team and establish a stronger boundary with pageant lovers as these factors may cause a crisis. The usage of open, dialogical, and participatory social media can serve as a model for crisis communication. The message’s speed and accuracy are crucial factors to consider and is necessary to have a consistent approach to presenting positive information. Evaluation is also important to maintain reputation.

Perencanaan Media Sosial Dalam Sosialisasi Surat Pemberitahuan Tahunan (Spt) Tahun 2020

Annual Tax Return (SPT) is a letter that is used by taxpayers to report tax calculations, tax payments, tax objects or non-tax objects, as well as assets and liabilities in accordance with the provisions of tax laws. In 2020, twitter accounts, Instagram, Facebook and Youtube The Directorate General of Taxes of the Republic of Indonesia conducted socialization about the Annual Tax Return (SPT) which aims to provide socialization to the wider community to immediately report their SPT. The purpose of this research is to see how social media planning is carried out by the Directorate General of Taxes in terms of socializing the Annual Tax Return (SPT) through social media. The main theory used in this research is the social media planning theory according to Steiner. This research is a qualitative research using a case study research method. Data collection was carried out by in-depth interviews with the social media team from the Directorate General of Taxes of the Republic of Indonesia. The main finding of this research is that social media planning is carried out through a basic approach and follows the four elements of Steiner's social media planning theory, namely types of solutions available, planning, social mechanics, and implementations.

(When) Can I say Du to You? The metapragmatics of forms of address on German-Speaking Twitter

On 02.06.2020, the social media team of the Deutsche Bahn, the German railway company, announced on Twitter that for a three-month launching phase, they would use the singular T-form du to address their customers. On the basis of a corpus of public tweets analyzed as metapragmatic comments, I examine which stances users adopt and what these stances tell us about how the German-speaking Twittersphere metapragmatically assesses the appropriateness of pronouns of address in social networks. I show how the shift to the T-form is well accepted only if restricted to Twitter, while being strongly disfavored and deemed inappropriate if understood against the background of a customer-client's relation. While the users in favor of the V-form present their arguments in a direct way, most users who plead for the T-form resort to irony and banter, thus constructing the online persona of ‘cool’ people aware of appropriateness norms on social media. I conclude by showing how the clash between antagonistic — and possibly irreconcilable — positions can then be framed as a conflict between globalized norms fostering the use of T-forms as a conventionalized practice on social media and local norms of politeness, as the V-form remains the unmarked way of addressing an unknown adult in Germany.

STRATEGI PENGELOLAAN AKUN YOUTUBE HOTMAN PARIS SHOW

This study was introduced by the appearance of technology in the digital era. Youtube is the social media that often used by society today.This study is using the concept of new media, Youtube, management, and management function of POAC (Planning, Organizing, Actuating, Controlling). This study also explaining how the management strategy of Hotman Pari Show youtube account. The methods used in this study is descriptive qualitative with the qualitative approach to describe the result of the study by concluding the interview's result (indepth interview). With three key informant of Hotman Paris Show which are the head of social media officer, the staff of social media officer, and the producer.The result of this study concluded how the management strategy of Hotman Paris Show youtube account in gaining their objective, which is to maximizing every show by creating the headline, caption, and thumbnail as good as possible, so it would make the good impression for the audience when they saw it. Moreover, the production team of Hotman Paris Show has implementing the strategy to always create the theme of the event that inspiring people and became the trending topic of the society. The production team and the social media team have the important role in the implementation of Hotman Paris youtube account because their completing one and another

Team Social Media Usage and Team Creativity: The Role of Team Knowledge Sharing and Team-Member Exchange.

Given that work teams have been widely used in a variety of organizations to complete critical tasks and that the use of social media in work teams has been growing, investigating whether and how team social media usage (TSMU) affects team creativity is imperative. However, little research has empirically explored how TSMU affects team creativity. This study divides TSMU into two categories, namely, work-related TSMU and relationship-related TSMU. Basing on communication visibility theory and social exchange theory, this study constructs a moderating mediation model to understand how TSMU affects team creativity. In this model, team knowledge sharing is used as mediating role and team-member exchange (TMX) is used as moderating role. Two-wave research data collected from 641 employees in 102 work teams in Chinese organizations are used for regression analysis. Results show that (1) Work-related TSMU and relationship-related TSMU are positively affect team creativity. (2) Team knowledge sharing plays a partly mediating effect on the relationship between work-related TSMU and team creativity and that between relationship-related TSMU and team creativity. (3) TMX not only positively moderates the indirect effect of work-related TSMU and relationship-related TSMU on team creativity through team knowledge sharing. Theoretical and practical implications are also discussed.

Lessons Learnt from Operationalising an International Collaborative Multi-Centre Study

Many medical students are both skilled and experienced in healthcare research, statistical analysis and evidence synthesis; assets that can be deployed to great effect in order to conduct research and contribute to the body of evidence - particularly in outbreak situations where senior doctors may be redeployed to clinical duties, thus ensuring that the next generation of academic clinicians’ interest and knowledge does not go in vain. Here, we document the process by which a group of medical students across the world, with senior support, harnessed their enthusiasm and the power of technology to play leading roles in an international multi-centre study run by the Global Health Research Group on Children’s Non-Communicable Diseases (Global Children’s NCDs). Many lessons have been learnt from the successful operationalisation of this study, which we hope to impart in this article. Our operations team consisted of: a social media team who manage our various accounts; a graphic design team who produce visuals to illustrate milestones achieved or highlight countries from which we did not yet have representatives; a network team who constructed a database to manage our extensive collaborator network; a communications team who managed emails and maintained regular contact with collaborators as well as producing a guide of common issues; a researcher support team who worked to ensure that any issues faced were dealt with promptly by hosting drop-in sessions; and finally a research capacity building team. We found that medical students bring fresh perspectives and an open-minded approach which is useful in reframing challenges and generating innovative solutions; thus it is vital to give them the opportunity to collaborate with, and learn from senior academics and policy-makers.

Tweet me: conferencing in the era of COVID-19 and 280 characters.

The European Renal Association – European Dialysis and Transplant Association (ERA-EDTA) Social Media (SoMe) Team provides Twitter coverage of the annual congress. During the coronavirus disease 2019 (COVID-19) pandemic, #ERAEDTA20 was the first major Nephrology congress to be delivered virtually. The effect of The SoMe Team and the consequences of the COVID-19 pandemic have not been explored previously. Tweets of the ERA-EDTA congresses 2016–20, using official hashtags, were evaluated. Metadata of each tweet were collected prospectively; original tweets, retweets and evidence-based tweets were identified. The gender of tweet author and location of Twitter activity were established. Network maps were created to ascertain the degree of polarization between the 2019 and 2020 Twitter activity, using Gephi 0.9.2.Between 2016 and 2019, the total number of tweets and the number of tweet authors increased, as did the proportion of female authors (20% versus 27%). In 2019, there were fewer multimedia and evidence-based tweets: 8% versus 20% in 2016. Globally, there were fewer Nephrology conferences in 2020 and the number of tweets per day reduced by 53% from 2019. In 2020, The ERA-EDTA congress saw an increase in authors of 9% and only an 8% reduction in tweets. It was easier to disseminate information in 2020, measured by increased correlation coefficient (0.14 versus 0.12 in 2019). A higher proportion of countries was represented (n = 55 versus n = 48 in 2019) and a higher proportion of tweets came from women. In conclusion, the introduction of SoMe Team was associated with increased usage of Twitter and ease of information dissemination. Compared with #nephtwitter activity as a whole in 2020, SoMe Team has mitigated some of the pandemic's deleterious effects in scientific dissemination, relevant to Nephrology.

POS-825 The Changing Dynamics of Nephrology Online Education in 2020

The appearance of the COVID -19 pandemic in the early months of 2020 has changed the way education is delivered, by drastically reducing face to face interaction. In the light of the current situation, professional bodies have ramped up virtual modes of education in the form of webinars, quizzes and various gamifications of learning formats. @ISN Education and its social media team has been in the forefront in presenting and propagating educational initiatives using social media and interacting with ISN Education Working Group and the Academy platform since early 2020.

Groupthink Antecedent Conditions of the Social Media Team of the Ministry of Finance of the Republic of Indonesia

The use of information technology to communicate has become a new culture in recent years, one of which is the use of social media in communication. No exception government agencies also use to disseminate government policy information. At the Ministry of Finance of the Republic of Indonesia, there is a team that specializes in managing the Ministry of Finance's social media accounts. Through this research will reveal whether the social media team of the Ministry of Finance of the Republic of Indonesia has the potential to indicate groupthink in the process of group communication in order to make effective decisions. This study will use Antecedent Conditions as a guideline for the main indicators. This study uses a descriptive qualitative method with semi-structured interviews as a way to retrieve data. Informants involved in this study were five people consisting of members of the Ministry of Finance's social media team from the January 2017 to December 2018 period. The results revealed that the Ministry of Finance social media team had the potential to Groupthink, this was known from group cohesion, organizational structure faults and external pressures that affect them at work.