Social Media Change Research Articles

Six ways to leave a lover: how sensemaking of the purpose of internal social media changes over time in a public sector organization

PurposeInternal social media (ISM) make it possible for all employees to participate in knowledge sharing and decision-making and to voice their opinions. However, several studies have found that organizations are far from unlocking the full potential of ISM. This paper seeks to explore and explain this gap further by adopting a sensemaking lens to managers' understanding of a social intranet in a public sector organization.Design/methodology/approachA longitudinal case study of the process of introducing ISM was conducted in a Danish municipality. Before, during and after the launch of the intranet, interviews with department heads and communication managers in the six different municipal departments were carried out to explore how they made sense of the purpose of ISM.FindingsFindings indicate that during the process of introducing and implementing ISM, department heads' and managers' narratives about the purpose of the intranet changed from being a matter of involving, engaging and hearing the voices of the employees to being an effective administrative tool and a channel for management to reach all employees.Originality/valueRather than the traditional focus on whether ISM fail or succeed, the paper offers new understandings of how managers' sensemaking of ISM changes over time, leading to changes in the actual usage of and communication on ISM.

A hierarchal model of coding knowledge towards facilitating knowledge transfer in organizations

PurposeThis paper aims to present a hierarchal and operational model of coding knowledge towards facilitating the transformation of knowledge in organizations.Design/methodology/approachThe methodology used, is based on collaborative participation in knowledge coding that is widely used in large settings such as Wikipedia.FindingsKnowledge coding means the transfer of knowledge into a model which can be stored and shared. According to this definition, Knowledge can be accepted as a set of facts and the relationships among them. Through the suggested hierarchical model, primarily facts and initial entities are determined and knowledge record begins with the start of recording routines. In general, each routine is made up of simpler routines and facts. Thus the final model, which is a set of compound and complicated routines, can encode different levels of knowledge with different complexities. The suggested model in the explained processes is a conceptual model and a descriptive model in explaining facts.Research limitations/implicationsDue to high-level programming expertise, in this paper, only the method of implementation of the proposed operational model has been explained. The proposed method maintains various advantages such as applicability, comprehensibility by different people in an organization, the possibility of knowledge coding at different levels, supporting abstract concepts besides operational ones and finally the possibility of implementing it by existing tools.Practical implicationsThe suggested model can be used for a variety of needs. For instance, in this paper, the first modelling example referred to a software concept, while the other referred to the implementation of an organizational process. Due to a hierarchy in describing knowledge, the suggested model can be used by any user with any level of knowledge (either user or registrar).Social implicationsThis method can create a change in social media and make it possible for anyone in any society with any level of information to share their knowledge at their own level and use the knowledge of others at the same level.Originality/valueThe strength of the proposed model stems from its hierarchical nature which is considered for knowledge coding at different levels and includes advantages such as comprehensibility for different people in an organization, the possibility of knowledge coding at different levels and supporting abstract concepts in addition to operational ones.

#AUAMatch: The Impact of COVID-19 on Social Media Use in the Urology Residency Match

To examine changes in Social Media (SoMe) use among urology residency applicants before and after the COVID-19 pandemic. We distributed surveys to individuals who applied to our residency program for application cycles ending in 2018, 2019, and 2021. The surveys included questions about applicants' SoMe use and perceptions of programs' SoMe use during the application process, both before (2018/2019) and after (2021) the COVID-19 pandemic. The primary outcome was SoMe use for professional purposes. We received survey responses from 33% (162 of 496) and 29% (84 of 294) of applicants from the 2018/2019 and 2021 cohorts, respectively. There was a significant increase in professional SoMe use in the 2021 cohort (80%) compared with the 2018/2019 cohort (44%) (P < .001). In 2021 compared to 2018/2019, more applicants used SoMe to connect directly with residents (69% vs 34%, P < .001) and with faculty members (65% vs 15%, P < .001). Applicants in 2021 compared to 2018/2019 more often found SoMe to be useful for making decisions about applying to (33% vs 10%), interviewing at (26% vs 7%), and ranking programs (20% vs 9%) (all P < .05). Twitter was the most common platform for applicants to access program information, increasing from 38% to 71%. The COVID-19 pandemic ushered in a period of unprecedented SoMe usage among urology applicants, who used it to learn about and connect with residency programs in new ways. The use of SoMe by residency programs has become an important component of trainee recruitment and is likely to continue in the future.

Associations between social media usage and alcohol use among youths and young adults: findings from Understanding Society.

Given the decline in alcohol consumption and rise in technological use among young people, there is a need to investigate whether technology use might influence how young people drink. This study explores how social media use and changes in social media use over time could affect alcohol use among youths. The UK Household Longitudinal Study (Understanding Society). United Kingdom. Participants aged 10-15 (n=4093) and 16-19 (n=2689) from the youth and main survey interviewed in 2011-13, and followed-up in 2014-16 (aged 10-15 n=2588, aged 16-19 n=1057). Self-reported social media usage on an average day (no profile/non-daily/less than an hour/1-3/4+hours use), drinking frequency (never/one to three times/weekly) and binge drinking frequency (never/one to two/three/more than three times) in the past month. Covariates included sex, age, educational status, household income, urban/rural, number of friends and life satisfaction. Among 10-15-year-olds, compared with those who used social media for less than an hour, those with no profile [odds ratio (OR)=0.41, 95% confidence interval (CI)=0.25-0.67] and non-daily users (OR=0.49, 95% CI=0.33-0.72) had a lower risk of drinking at least monthly, whereas those with 1-3hours' use (OR=1.44, 95% CI=1.14-1.81) and 4+hours' use (OR=2.08, 1.47-2.95) had a greater risk. Among participants aged 16-19, a lower risk of binge drinking three or moretimes per month was found for those with no profile [relative risk ratios (RRR)=0.29, 95% CI = 0.17-0.48] and a higher risk for those with 4+hours' use (RRR=1.47, 95% CI=1.03-2.09). Longitudinally, among 10-15-year-olds, those who had increased their social media usage versus no change were more likely to have increased their drinking frequency (OR=1.89, 95% CI=1.45-2.46). Some social media use at baseline (rather than none) was predictive of increased drink and binge drinking frequency over time among youths and young adults. Heavier social media use was associated with more frequent alcohol consumption among young people in the United Kingdom.

Evaluation of factors affecting social media addiction in adolescents during the COVID-19 pandemic

Aim: Daily internet use, particularly the use of social media, is preferred as a method for coping with stress and anxiety caused by the current outbreak of coronavirus disease 2019 (COVID-19) or for reducing depressive mood. This study aimed to investigate the relationship of changes in social media use among children aged 12 to 18 years who were at risk for excessive use of social media during the pandemic period with anxiety and a sense of loneliness. Material and Methods: The study population consisted of children aged 12 to 18 years and living in Turkey. Participants completed the COVID-19 information form, the Social Media Disorder Scale, the Loneliness Scale, and the State-Trait Anxiety Inventory (STAI). Results: This study evaluated the data of 1,142 patients. The mean age of the participants was 15.6 years, and 63.2% were females. Among the participants, 63.8% stated that they knew someone diagnosed with COVID-19 in their family or close environment, and 7.1% stated that they were diagnosed with CO-VID-19. Furthermore, 46.4% stated that what they learned from the media increased their anxiety, and 60.4% stated that their academic success decreased during the pandemic period. In the model, STAI (B: 0.166 p: 0.001), age (B: 0.397, p: 0.001), and UCLA loneliness (B: 0.150, p: 0.001) were observed to predict social media addiction. Discussion: The present study has revealed factors predicting an increase in social media addiction in this period, during which the use of social media by adolescents in the high-risk group for social media addiction has increased. Taking the necessary measures to reduce the risks and increase the protective factors is the most important way to protect adolescents’ mental health in times of difficult life conditions.

From marketing to crisis management: how key messages changed during corona pandemic in Saudi food industry

The paper summarizes the arguments and counterarguments within the scientific discussion on the impact of the COVID-19 pandemic on marketing. The main purpose of the research is to analyze how COVID-19 has affected the critical messaging strategies in the Saudi food industry. Systematization of scientific background on the investigated issue indicated that pandemics and epidemics significantly impact business processes, including marketing activities. The motivation behind this study is derived from several observations on how companies have adapted their business goals to contribute to tackling the impact of COVID-19. With changes in consumers' behavior, companies had to readjust their strategies to address the anticipated short- and long-term changes in market dynamics. The research aims to reveal trends in marketing communication in the pre-COVID-19 and post-COVID-19 eras. Therefore, the process of investigation of the topic in the paper is carried out using quantitative approaches. The article specifically focuses on the objectives such as 1) establishing how Shawarmer SA, Maestro Pizza, and Hungerstation interacted with their customer before and after the onset of the COVID-19 pandemic; 2) uncovering changes in social media messaging strategies used by Shawarmer SA, Maestro Pizza, and Hungerstation. Specifically, online survey on three major companies in Saudi Arabia, Shawarmer SA, Maestro Pizza, and Hungerstation. The paper presents the results of an empirical analysis of data from each of the above company's Twitter pages, which showed that the COVID-19 pandemic has significantly changed how companies interact with their customers. Therefore, the author sought to identify the appropriate strategies adopted by the three major players in the Saudi food industry, Maestro Pizza, Hunger Station, and Shawarmer, to interact with customers. The research empirically confirmed and theoretically proved that messaging is a crucial aspect of marketing. The results of the study can be helpful in the development of customer-oriented marketing strategies.

Monitoring Network Changes in Social Media

Monitoring Network Changes in Social Media

The spatial, networked and embodied agency of social media: a critical discourse perspective on Banksy’s political expression

ABSTRACT This article asks how social media changes and challenges critical agency through spatial, networked and embodied discourses? It argues that CDS has the potential to explore relations and contexts that go beyond the deliberative participatory, affective and exploitative conditions of social media. Employing a critical discursive reading of street artist Banksy’s mural of a Les Misérables-poster on the public wall across from the French embassy in London in 2016, we argue that social media is neither purely deliberative, affective, nor exploitative. The illustrative case allows us to trace the intricate digital intertextual and interdiscursive relations between social media, public spaces and embodied politics offered in counter-discourse. Further, the case brings new light to the ability of CDS in combination with political discourse theory to underscore the political agency in social contexts. While critiques of the affective and exploitative conditions of social media have merit as critiques of hegemonic discourses, an affirmative response that emphasises the political agency in counter-discourses highlights the nuances of social media. This article argues that intersecting CDS with social media presents an opportunity to gain a complex understanding of how the political is played out in changing publics consisting of different mediated spaces, digital as well as non-digital.

How understanding audiences can drive organic growth and increased engagement

This article describes how analysing audiences effectively can lead to organic growth. It provides an overview of the ever-changing media landscape and offers suggestions as to how brands can combat the uncontrollable algorithm changes in social media and search. The article outlines a five-step process that can be applied to any brand strategy or distribution channel. It will discuss the importance of all users and how audiences are not all created equal. Finally, the article will provide a case study and show how Golf Digest put the five-step process into practice, resulting in double-digit growth online.

Language Change in Social Media (Instagram)

This research was aimed to analyze the language change in Indonesian language. The analysis was focused on the Indonesian adjectives change found in social media (Instagram). This research was conducted by using qualitative method. The data of this study were the most common thirty adjectives found in social media especially Instagram. as the data source because most of young generations nowadays tend to use Instagram as a mean of communication. The researcher observed and chose the most common thirty adjectives found on Instagram by using an observation list. There were some techniques of data analysis performed, namely: determining, observing, choosing, translating, analyzing, and drawing conclusion. Based on the data analysis conducted, it was found that all the adjectives are changing into special terms which are totally different form the original words. Furthermore, language change is caused by the globalization and the interaction of people. It was also found that some of the words are changing into English. Abbreviation and contractions also occur in the process of language change.

Does the Social Media Change the Consumer’s Purchase Behavior among Millennial?

Does the Social Media Change the Consumer’s Purchase Behavior among Millennial?

Online Support Seeking and Breast Cancer Patients: Changes in Support Seeking Behavior following Diagnosis and Transition off Cancer Therapy

ABSTRACT Transitions in breast cancer care are associated with significant increases in stress and anxiety, and this stress can negatively impact mental and physical health. Social support has been shown to alleviate such distress, but whether, how, and how often social support is accessed through existing support networks is unclear. Our study examines changes in social media use following breast cancer diagnosis and treatment, using hand-coded longitudinal data from 30 breast cancer survivors’ Facebook pages for the 6 months surrounding cancer diagnosis and for the 6 months surrounding transition off cancer therapy. Results revealed that following diagnosis, there was a significant increase in posting behavior and self-disclosure. However, this increase in posts did not correspond to an increase in support requests. In addition, while participants’ primary support requests were for resources, support provided tended to be lower-cost emotional support. Finally, temporal maps indicated that participants started off increasing their engagement but withdrew over time. Our findings suggest that Facebook offered participants a platform for continued social engagement and self-disclosure – but showed several indications that support was principally low-effort, limited quality, and ill-fitting.

A flight to quality? Why content marketing strategy must evolve

Content marketing has become an integral strategy for brands to reach, convince and convert customers with self-published content. As more brands adopt content marketing tactics they face major challenges: information density, changes in social media that impact content reach and pressure to generate more leads. Some have raised questions concerning the longevity of content marketing as the return on time invested (ROTI) decreases and whether to focus on quantity or quality. Research into content performance by Buzzfeed in 2018 suggested that quality may outperform quantity for some online publishers. The author then outlines six tactics to improve empathy, customer insight, search engine optimisation (SEO), targeting, content planning and distribution.

Using tweets to understand changes in the spatial crime distribution for hockey events in Vancouver.

The use of social media data for the spatial analysis of crime patterns during social events has proven to be instructive. This study analyzes the geography of crime considering hockey game days, criminal behaviour, and Twitter activity. Specifically, we consider the relationship between geolocated crime‐related Twitter activity and crime. We analyze six property crime types that are aggregated to the dissemination area base unit in Vancouver, for two hockey seasons through a game and non‐game temporal resolution. Using the same method, geolocated Twitter messages and environmental variables are aggregated to dissemination areas. We employ spatial clustering, dictionary‐based mining for tweets, spatial autocorrelation, and global and local regression models (spatial lag and geographically weighted regression). Findings show an important influence of Twitter data for theft‐from‐vehicle and mischief, mostly on hockey game days. Relationships from the geographically weighted regression models indicate that tweets are a valuable independent variable that can be used in explaining and understanding crime patterns.

Changes in Social Media Affect, Disclosure, and Sociality for a Sample of Transgender Americans in 2016’s Political Climate

In the wake of 2016’s divisive political climate in the US, media reports indicated that vulnerable people, such as the transgender population, may be experiencing lower than normal rates of emotional wellbeing. To test these claims, we analyzed social media linguistic markers of affect, disclosure, and sociality in late 2016 as compared to the same month a year prior in a sample of US Tumblr blogs documenting people’s gender transitions. We find that both negative and positive affect, and words related to anger in particular, increased for trans women in 2016. At the same time, social words used to describe family and friends decreased for trans people, indicating that they may have interacted less with family and friends in late 2016. Self-disclosure decreased in 2016, potentially indicating increased political language vs. personal content, or self-censorship in response to a hostile political environment. Results highlight ways large scale external political events may impact how people communicate and disclose on social media. Additionally, our results indicate that social media data could also be used to identify those most in need of mental wellbeing resources in response to a hostile political climate.

The video on local social networks: the case of TeleElx

Este trabajo analiza la producción, la distribución y los resultados obtenidos mediante los vídeos nativos para redes sociales empleados en la televisión local TeleElx. En un contexto marcado por el reinado de los contenidos audiovisuales y virales, conviene entender cómo los medios de proximidad explotan esta tendencia. El objetivo, por lo tanto, es profundizar en la inversión que el vídeo supone para un proyecto local y calibrar sus beneficios en términos de audiencia social. Para ello, se ha llevado a cabo un proceso de observación participante en la televisión local y se han analizado sus métricas en la red social Facebook. Los resultados obtenidos constatan que estos vídeos requieren determinadas habilidades y rutinas, pero no cuantiosos recursos materiales ni humanos, y que la respuesta de los usuarios es creciente y positiva.

Investigating the Seeking Behavior for Religious Information in Social Media

Reading and learning about religious information is a habit that Saudis practice to increase their understanding of Islamic rules. It is common now for people to learn about religion from social media. Therefore, the study reports on a survey that was distributed to people in Saudi Arabia to investigate the use of social media technologies for religious information seeking. The objective is to determine if Saudis utilize social media to search for religious information and to understand their information-seeking behaviors when using such a resource. In addition, the study is an attempt to investigate how religious information on social media changes and influences people, and what obstacles and difficulties Saudis encounter when they use social media to obtain religious information.

The relationship among tourists' persuasion, attachment and behavioral changes in social media

In recent years, individual travelers are in a situation where they have to search through more information than ever before via diverse smart devices. Social media has become an important role in dispersing travel information. Unlike other types of communication media, social media not only provides users with information, but also allows them to identify who the source of the information is. Our study found that, firstly, argument quality affected neither the informational influence nor attachment, secondly, source credibility had statistically significant impacts on all the variables of informational influence, attachment, and normative influence, thirdly, network externality also had statistically significant impacts on all the variables of informational influence, attachment, and normative influence, and finally, informational influence, attachment, and social media normative influence were predictors of travelers' behavioural changes. This study formulated a theoretical framework and empirically analyzed the travelers' behaviors using social media using the elaboration likelihood model, reference group influence theory and attachment theory. Practically, social media platforms should promote source credibility and network externality. Tourism marketing organizations should build attachments with social media users and should utilize profile and reputational reviewers.

Appropriating Social Media

The hype over social media and the rapid expansion of social networking and micro-blogging in recent years can easily lead us to believe that all journalists are online, chatting and tweeting, all the time. Previous research, however, indicates that the spread of social media differs between groups of journalists and that social media usage is related to the journalist’s age, gender, type of work and workplace. This paper advances our understanding of how journalists appropriate social media in their professional lives by examining the changes in social media use across time. We examine if and how the perceived usefulness of social media for various professional purposes changes over time, and if different categories of journalists change their usage in different ways. The theoretical perspective draws from theories on the appropriation and adoption of technologies. The empirical material consists of Web survey data collected in 2012 and 2014, targeting representative samples of Swedish journalists. Our findings show that the use of social media increased slightly between the two surveys but the expansion was levelling off in 2014. Some early adopters were abandoning social media, and there was a noticeable decline in the journalists’ valuation of social media affordances.

Leader‘s self-presentation: changes in social media

Leader‘s self-presentation: changes in social media