Social Media Activity Research Articles

Feasibility and potential efficacy of a family-based intervention on promoting physical activity levels and fundamental movement skills in preschoolers: A cluster randomised controlled trial.

Physical activity (PA) is crucial for preschool-aged children's health and development. However, limited evidence exists regarding the feasibility of implementing home-based interventions and how program components influence parent cognitions and practices and child PA. This study evaluated the feasibility and potential efficacy of a family-based PA intervention on objectively measured PA, fundamental movement skills (FMS), parental efficacy, support, goal setting and parent-child co-activity. Guided by social cognitive theory, an 8-week cluster randomised controlled trial was conducted in Hong Kong. The trial included parental workshops, FMS training, PA homework, social media activity sharing and exercise equipment provision. Data were collected at baseline (Time 1; April 2019) and at the end of the intervention period (Time 2; approximately 2months later) from 108 parent-child pairs in five preschools. The intervention led to increased moderate-to-vigorous PA and FMS in children, along with improved parental self-efficacy, goal setting, supportiveness and co-participation. However, parental PA did not show significant changes. Parents expressed high satisfaction, supporting the need for tailoring interventions to address the unique needs and preferences of young children and their parents. Reinforcing the parental role and providing informative materials and training can promote healthy lifestyles in early childhood.

Ternopil region museums in the age of social media: From preservation to interaction

Purpose of the research. The article is devoted to the current topic of museums’ role in modern society, which is characterised by the widespread use of social media as the main communication and information channel. The research methodology is based on the use of general scientific and special research methods: analysis, synthesis, generalisation, systematisation of materials, induction, and deduction. The novelty of the study lies in the comprehensiveness of the research on the social media activity of museums in the Ternopil region. The authors investigate how museums adapt to new audience requirements and use social media as a tool to attract visitors, promote cultural heritage, and create a dialogue with the public. The article is based on a comparative analysis of the experience of different museums that use social media to achieve their mission. The authors put forward a hypothesis that museums in the era of social media are moving from preservation to interaction, becoming not only cultural but also social institutions. Conclusions. The author emphasises that museums are important carriers of cultural memory and identity, but their role is changing due to the spread of digital technologies and social media. Social media provide museums with opportunities to increase visibility, attractiveness, and accessibility, as well as to collect feedback, take into account the needs and interests of the audience, and form communities and partnerships. The author analyses how museums use social media for various purposes, such as informing, educating, entertaining, promoting, engaging, collaborating, and socialising. The authors also consider the challenges and benefits of using social media for museums, such as the changing role of visitors, competition with other sources of information and entertainment, and the need to maintain relevance and quality of content. The article concludes that museums in the era of social media should reconsider their mission and strategy to meet current trends and audience expectations. It is determined that museums should move from preservation to interaction, i.e. put not only exhibits in the centre but also people who visit them, creating opportunities for them to learn, communicate, participate, and co-create

Determinasi Teknologi terhadap Media Televisi Net. dan TVRI Lampung

Technological determination has an impact on social media activities, one of the social media affected by the impact of technological determination is television media NET. and TVRI Lampung. To complete the New Media and Journalism Lecture assignments at Sahid University Jakarta lectures, this research will reveal the problems faced by NET. TV and TVRI Lampung in facing technological determination, namely; 1) Does Net. TV and TVRI Lampung tend to lead to the integration of the YouTube medium or the use of other media. 2) How to maintain the value of the news they present still needed? To answer these questions, research on the impact of technological determination on the Net. TV and TVRI Lampung were conducted by the researcher. The method used in this research uses descriptive qualitative analysis, which is a study method used to reveal facts, circumstances, phenomena, variables, and conditions that occur when the research runs and displays information as it is. Qualitative descriptive research through literature studies and interviews that have been conducted by other researchers is expected to be able to reveal the influence of technological determinations on NET. TV and TVRI Lampung.

Effect of Social Media on Academic Performance of University Students in Nepal

This study aims to explore the impact of social media on the academic performance of University students in Nepal. Through a comprehensive analysis of survey data and academic records, the research investigates the correlation between social media usage patterns and students' grades. Factors such as frequency of social media engagement, types of platforms utilized, and time allocation for academic tasks are examined. The findings shed light on the nuanced relationship between social media activity and academic achievement, providing insights for educators, policy makers, and students in navigating the challenges posed by digital distractions in the academic setting.

Bodies on the Line vs. Bodies Online: A Feminist Phenomenology of Digitally Mediated Political Action

Many scholars and commentators dismiss digitally mediated activism as an inadequate and inferior form of political participation. Such disparagements ignore accounts from feminist, disabled, BIPOC, and LGBTQ + activists, for whom social media has become an essential tool to raise awareness, advance political demands, and build coalitions. By centering their praxis and delineating how social justice–oriented social media activism (SJSMA) reconfigures political presence, we demonstrate that SJSMA constitutes consequential—indeed, embodied—political action, which remains undertheorized. This article clarifies how the definition of “the political” that privileges conventionally corporeal and public political activism is rooted in masculinist and ableist thinking, what we term manceptualism. Drawing on Black feminist media studies, crip, queer, and feminist theory, we offer a corrective to manceptualism by retheorizing embodied political action. Taking a phenomenological approach, our concept of marbled embodiment better accounts for our simultaneously online and offline lives and political labor.

The impact of research on health education/health literacy on policymaking in Latin America and the Caribbean Region.

In this study, we addressed the gap between health research and policymaking in Latin America and the Caribbean (LAC), focusing on health education/health literacy. Despite growing research, translating findings into effective policies needs to be improved. We explored the factors that make research on health education and health literacy to be referenced and mentioned in policy documents in LAC (and in Peru). We proposed a model based on the hypothesis that the relationship between research and policymaking depends on the research strength of scientific evidence, timing, and social media activity. A mixed-methods approach was employed, combining quantitative and qualitative data analysis. Quantitative data sources included multidisciplinary databases, altmetric data, and citations of policy documents. For data analysis, we obtained descriptive statistics to identify patterns and then verified the association between variables using χ2. The negative binomial regression was used to test the empirical model introduced above. Quantitative analysis was complemented by analysis of responses to a set of open questions from a sample of Peruvian health policymakers. We found that timing, strength of evidence, and social media activity were significant predictors of research cited in policy documents. Policy documents tended to rely more on qualitative evidence. A positive correlation between timing and cites in policy documents highlighted the importance of timely dissemination, whereas social media activity, while having an impact, had a relatively minor effect. Peruvian policymakers' responses emphasized the role of political context, the relevance of results, and policymakers' commitment to incorporating research into policies. Strength of evidence, social media engagement, and publication timing are key predictors of citations for health education/literacy research in LAC policy documents. However, qualitative findings highlight challenges, including some distrust in research findings, together with limited access to relevant research. The findings offer opportunities to enhance evidence-informed health education/health literacy policy decisions. To increase the influence on health policymakers, researchers should prioritize the timely dissemination of solid evidence, considering both traditional and digital platforms. Policymakers should focus on the quality and relevance of evidence when formulating policies.

Analysis of sentiment in the European Central Bank’s social media activity during the Covid-19 pandemic and Ukraine War: A navigating crisis communication

To assess and comprehend the communication strategy used by the European Central Bank (ECB) throughout the Covid-19 pandemic and war in Ukraine, this study considers the crisis communication tactics of the ECB. The study analyzes 11,781 tweets from the ECB's official Twitter account using sentiment analysis to look at how the Bank interacts with the public and how it uses adaptive communication strategies in these trying times. This research innovatively employs the AFINN and NRC sentiment analysis methods to evaluate the ECB's crisis communication. NRC's use of a comprehensive lexicon for emotional identification complements the pre-computed sentiment ratings of AFINN. The ECB's use of positive, clear communication built public trust and underlines sentiment analysis's utility in strategic crisis communication. The study's detailed investigation offers insights for improving crisis communication plans for better public engagement and economic stability.

Pelatihan Penerapan Layanan Konseling Online Berfokus Solusi Bermuatan Nilai Pancasila pada Guru BK

The conditions of problems experienced by students in social media activities after the Covid-19 pandemic are increasingly disappointing. Student problems increase as time goes by and the use of the internet becomes more widespread. The use of the internet in social media has a significant impact on people's social lives. Communication is becoming easier and cheaper so that individuals can obtain information quickly. The dissemination of information and the communication process is one of the important points in the formation of a new phenomenon using social media. One topic of concern is attitudes or behavior of intolerance, hatred, or even racism on social media carried out by teenagers. Based on these conditions, guidance and counseling (BK) teachers in Malang Raya have difficulty choosing an intervention model that suits the characteristics and needs related to the problems they face. So far they have only used counseling or cybercounselling models that were developed based on Western theories, even though there is an obligation for guidance and counseling teachers to help high school students internalize moral values that are in accordance with Indonesian society. Therefore, implementing this training is important to improve the competency of Malang Raya BK teachers in implementing solution-focused online counseling services that include Pancasila values. The training implementation uses a structured learning approach (structured learning approach) combined with a project-based learning approach which is carried out in a combination of offline and online (blended learning) so that the training implementation is more effective with a continuous mentoring system. The implementation of community service in the form of training aims to increase the competency of Malang Raya High School guidance and counseling teachers in implementing cybercounseling or online counseling services focused on solutions to create Pancasila values.

Exploring the potential of Dogecoin promoted by Elon Musk

Elon Musk's promotion of Dogecoin has generated significant interest and speculation in the cryptocurrency market. This paper explores the potential impact of Musk's endorsements on Dogecoin's value, adoption, and cultural significance. Drawing from an analysis of market trends, social media activity, and investor behavior, the paper examines how Musk's tweets and public statements have influenced Dogecoin's price volatility and trading volume. Additionally, it considers the broader implications of celebrity endorsements for cryptocurrency markets, including regulatory scrutiny and investor sentiment. By shedding light on the dynamics of Musk's promotion of Dogecoin, this paper contributes to a better understanding of the interplay between celebrity influence and cryptocurrency market dynamics.

Young people on social media in a globalized world: self-optimization in highly competitive and achievement-oriented forms of life.

Research investigating young people's social media use has been criticized for its limited theoretical foundations and scope. This paper elaborates young people's social media activity from a socio-ecological evolutionary perspective (SEE), where young people's online exchanges cannot be divorced from the highly competitive and achievement-oriented modern market cultures in which they live. In highly competitive and achievement-oriented forms of life, young people's social media environments are often constituted as dynamic and evolving extrinsically oriented ecological niches that afford for status and identity enhancement while also affording for peer approval, belongingness, and self-worth nested within, and subordinate to, these higher-order affordances. The extrinsic value organization of social media platforms that serve young people's status and identity-enhancement are embodied by a community of mutually interdependent criteria that are evolutionary-based, developmentally salient, and market-driven: physical attractiveness, high (educational and extracurricular) achievements, and material success. Young people's online signaling of these interdependent extrinsic criteria affords for status-allocation and self-enhancement, where each criteria becomes an arena for social competition and identity formation, enabling young people to build personal and optimal models of social success congruent with their own interests and abilities. Young people's status and identity enhancing signaling of these extrinsic criteria is moving toward increasingly idealized or perfect embodiments, informed by accelerating, short-term positive feedback processes that benefit from the technological affordances and densely rewarding peer environments instantiated on social media.

Environmental Awareness and Public Interest in Processing Organic Waste in Suburban Areas: Findings in the Special Region of Yogyakarta, Indonesia

Building entrepreneurship with sustainable environmental resources is a solution for the socio-economic and ecological conditions of suburban areas. This study aims to analyze public interest in processing alternative feed pellets made from organic waste and its determining factors. Data was taken from interviews with 31 respondents participating in organic waste treatment training in Brajan Tamantirto Kasihan Bantul, Yogyakarta. The results of the analysis showed that their interest in processing organic waste for alternative feed pellets was very high. Factors that influence their interests are environmental awareness, social media activity and participation in groups. Therefore, intensive assistance is needed to the community in the implementation of pellet processing as feed from basic organic waste materials. Thus, this program will contribute to the control of environmental, social and economic problems simultaneously so that this can improve their welfare and quality of life.

User Profile & Attitude Analysis Based on Unstructured Social Media and Online Activity

User Profile & Attitude Analysis Based on Unstructured Social Media and Online Activity

Audience reconstructed: social media interaction by BTS fans during live stream concerts.

COVID-19-motivated social distancing made online concerts common practice in 2020 and 2021, with millions logging into streaming sites to see their favorite artists perform in realtime. For some fans, watching alone at home may have been enough, but concert-concurrent surges of social media activity suggest many virtual performance attendees are doing more. To understand why fans would turn their attention from these precious performance streams to social media, we explored Twitter engagement during four live streamed concerts performed by the Kpop group BTS in 2021. In public Tweets sampled by either concert hashtag or a predefined stream of users and keywords, we evaluated patterns in posting rates in relation to concert program events and investigated the content patterns in 1,200 Tweets sampled from four ranges of popularity (number of Retweets during the concert). Across concerts, short "Shout" Tweets surged at the start of songs, while the rate of retweets often fell during musical performances and shot up when BTS was off stage. Content analysis on the subsample found the materials most widely shared were informational or featured concert visuals, mimicking how fans use their phones at in-person concerts. Most original posts received few Retweets and were more personal and expressive of admiration for the performers. Comparison between the samples (concert hashtag vs. stream) also suggests users were strategic in using or omitting official concert hashtags with the strongest differences in the most widely disseminated content. Postings on Twitter during these performances seemed principally directed to fellow fans and audience members, by individuals choosing to share their own excitement and check in with others. By leveraging their existing social media networks, these concert attendees constructed a collective and interactive concert space, connecting with friends and strangers in the crowd and helping each other capture a richer experience than any broadcasting platform currently supports.

Social Media Marketing Activities (SMMA) As A Brand Formation Strategy A Study Of The Brand Image Formation Strategy Of Tasikmalaya Embroidery Products

Branding is an effort to establish a brand, both products, companies, and other objects. Forming a brand requires the right strategy to achieve the predefines goals, where the goal is usually quantifiable objectives. The formation of a brand will be proven by the behavior changes of the targeted public of the brand object because the branding strategy will usually be aimed at a specific public target. Social Media Marketing Activities (SMMA) is a strategy initially developed for marketers in promoting, however, its application has expanded to encompass the formation of product brands and companies. The method of writing this article is exploratory, wherein the author tries to explore the marketing activities of the embroidery industry in Tasikmalaya, which are then analyzed and associated with existing phenomena. The results indicate that SMMA is used by the embroidery industry on a large and small scale because of its ease of application, but although it is easy SMMA must be accompanied by other tools, because in forming a company brand it is not enough just to base on social media activities, but other activities that will invite public experience in interacting with these products and companies. Positive experience is the main factor in shaping the brand image of a product or company.

The Sweden Democrats and the Twitterstorm of the decade – from social media to riot through a rhetorical vision

Amidst the European migrant crisis, a provocative advertisement campaign by the far-right party the Sweden Democrats was destroyed by a mob. No other campaign in Sweden had attracted a similar amount of attention and resentment. This qualitative case study analyses the activism rhetoric that caused the ‘Twitterstorm’ of the decade. Through a fantasy theme analysis, it determines how the protesters defended their anti-racist rhetorical vision. Action themes connected to fantasy types and symbolic cues provoked the Twittersphere, leading activists to destroy the campaign, transcending the virtual for the physical. This event is a paradigm case for rhetorical-political social media activism and gives insight into how the SD’s provocative rhetoric functions.

Effectiveness of Cloud Technologies in Social Media Marketing and its Impact on Customer Buying Behaviour

The study addresses the broad question of how cloud computing is reshaping data management and marketing practices. It aims to understand the transformative impact of cloud technology on social media marketing and its influence on customer behaviour and decision-making processes. Specifically, the research seeks to analyse the effectiveness of cloud-based strategies in enhancing customer perceptions and preferences. The study explores the scalability, efficiency, and global accessibility benefits of cloud computing in marketing, with the overarching goal of providing practical insights for businesses navigating the evolving digital landscape. The research sets hypotheses to investigate systematically the relationships between cloud-based social media marketing and various aspects of consumer engagement. Data is collected cross-sectionally in this quantitative study. A systematic consumer survey and secondary source analysis for cloud-based social media marketing context and trends are used. The core survey data is analysed using frequency distribution, ANOVA, and one-sample t-test to determine customer opinions and preferences for cloud-based social media marketing. The study reveals that cloud-based social media marketing significantly impacts customer buying behaviour, with the frequency of social media activity influencing its perceived effectiveness. Additionally, variations in effectiveness are observed based on demographic factors, emphasizing the need for tailored strategies in this dynamic digital landscape. The study leads to the conclusion that cloud-based social media marketing has a substantial impact on the behaviour of customers, which in turn influences their decisions to make purchases. To maximize the efficiency of marketing efforts in a digital world that is always changing, it emphasises the significance of ongoing involvement and the development of individualized tactics.

Brand Communication Strategy Analysis of Lululemon Athletica Using AISAS Model

Brand communication is an effort done by a brand to promote their unique traits or superiority against other brands, using many kinds of strategy. One of successful examples of brand communication is from lululemon athletica; a brand which focuses on athletic garments from America-Canada that centered in Vancouver. Lululemon is a company that swear and commit on developing sustainability and humane development through their natural and human resources, to the point where lululemon is known as an ideal model of brand for sustainability fashion. This scientific article is written to evaluate and to analyze lululemon athletica’s brand communication strategy using AISAS (Attention, Interest, Search, Action, and Share) analysis model. This research is using the method of qualitative. Data were collected through various sources. Primary data was obtained from observation via internet in the form of posters, videos, and social media activity about lululemon athletica. Secondary data was obtained through literature reviews. Lululemon athletica’s brand communication is focused on transparency, and also the health of both environment and their users; where this strategy resulting in successful trust from their users.

Impact of Social Media Marketing on Purchase Intention: The Moderating Role of Perceived Enjoyment

The purpose of this study is to the effect of social media marketing on the purchase intention as the mediating role of perceive enjoyment. This study used the Theory of Planned Behavior (TPB) to examine the variables that influenced participants’ decisions about whether or not to buy tickets to events using social networking sites. This study presented an online survey disseminated through social media based on TPB, using a quantitative research approach. Controllers of events pages on Facebook, Twitter, and Instagram formed the sample population of the study. Convenience sampling technique use for this study and select ample of N= 125. The review showed that all research protocols were accepted. Among all the independent variables of event fans intention, event fans behavior EWOM and brand loyalty had a significant positive effect on the dependent variable of intention to purchase event tickets. This study provided statistical support for the performance of the TPB when it comes to event marketing and social media activities. This suggests a deeper understanding of rational decision-making and social influences in the formation of behavioral intentions and intentions. The model also included a component of subjective pleasure. While there was perceived interest, the event’s social media pages were well received. This emphasizes the importance of presenting information and content in an engaging and simple way. When it comes to promoting events, perceived enjoyment seems to be an important influence. This highlights the need to create a great user experience for the product page, emphasizing customer feedback, information sharing through their engaging product-related stories and experiences between social media, for customers connect, communicate, share with their friends and help, that’s a brand new marketing strategy. Event marketers should use social media to help create, promote and organize events. If the marketing goal is to spark broad interest in the event, social media is a great way to reach a core group of customers, members and donors.

Strategic measurement and evaluation of municipal social media: insight from front-line personnel in the United States

PurposeThis study aims to investigate how a sample of US municipalities use social media for strategic communication, focusing on efforts to effectively measure and evaluate that communication. Research questions focus on measurement and evaluation practices, as well as the motivations and impacts associated with these practices.Design/methodology/approachThis research uses a qualitative approach. Interviews were conducted with 12 municipal government personnel responsible for social media communication. The self-selected participants represent 10 states and all US Census regions. Data was content analyzed and categorized according to four research questions, with emergent themes described.FindingsThe results show a diverse set of approaches and motivations, with surface-level measurement and evaluation methods. Initial efforts at more ad hoc use of social media are moving toward more deliberate strategies, but limited resources inhibit progress for some municipalities.Originality/valueFew studies exist which explore how US municipalities formally measure and evaluate their social media activities as part of their overall strategic communication efforts. This study adds to the existing literature by providing insight into the measurement and evaluation practices that municipalities use to assess their social media communication. The study also provides a basis for larger and deeper investigations of municipal strategic communication practices related to measurement and evaluation.

“It is the Voice of the Environment that Speaks”, Digital Activism as an Emergent Form of Environmental Communication

ABSTRACT This paper examines environmental communication among activists on social media, specifically on Instagram. Drawing from an ethnographic study, it highlights a new type of activism that focuses on daily actions, departing from traditional public protests, based on the belief that collective small-scale actions can drive significant changes. It is performed mainly by individuals, often with large followers, who adopt the influencers’ narrative to promote sustainability. We contend that this social media activism relies on personal and visual narratives, and proactive actions to engage the public in sustainability and affordable solutions to the environmental crisis. Through interviews and analysis of their narratives, we explore activists’ motivations, hybrid identities, and communication practices around their communities, which can be characterized as a networked collective action for social change.