Social Communication Processes Research Articles

The Main Trends in the Study of the History of Development Social Communication Processes in Argentina.

The author chose to clarify the main directions in the study of the history of the development of social communication processes in Argentina as the purpose of the research. The research methodology involved identifying key problems in the history of the development of social communication processes in Argentina, after which a search was made on the Internet for three or four scientific papers that presented the results of research on the above-mentioned problems described by other authors. Next, the author identified the key problems of the history of the development of social communications according to the features described by the authors of previous studies. Based on the results of such identification, the author named the identified problems with terms that function in the scientific field of "Social Communications". The degree of closeness between the terms used by researchers and those operating in the scientific field was determined by the author based on the indicators of the closeness of the semantics of the names of theoretical methods of studying the history of social communications to the stimulus term "history of social communications". The author called this degree of closeness "social communications" in the working order, formulated conclusions and identified the main directions of studying the history of the development of social communication processes in Argentina. In the conclusions, the author ascertained the degree of achievement of the set goal and claimed that four main directions were established in the study of the history of the development of social communications processes in Argentina: the presence of eight scientific ways of studying the problem of the history of social communications by researchers; all the scientific paths listed above involve analysis from the key positions of diachrony and synchrony. The author found that the history of social communication in Argentina is closely related to social actions, social interactions and social relations along various horizontal and vertical parameters of social mobility. Keywords: trends, research problems, history of social communications, Argentina.

Exploring the Role of Social Media in Promoting Healthy Consumption

This research seeks to investigate how interactions on social media influence the collaborative creation of value in promoting healthy consumption. To gain a more profound understanding of the process of social media communication and its impact on generating shared value, we employed the Stimuli-Organism-Response (SOR) model to formulate our hypotheses. Our study drew upon a survey conducted across five countries and regions (Canada, Malaysia, Taiwan, the United Kingdom, and the United States). By utilising Structural Equation Modelling (SEM), we tested these hypotheses. The results of our research indicate that social media communication significantly enhances the quality of relationships within online communities, subsequently influencing the creation of value in the context of healthy consumption. The findings show individuals who maintain good relationships within their social media networks and believe they can obtain not only important information but also are more likely to share information about their own experiences regarding healthy consumption. We conclude the paper by discussing the theoretical and practical implications of our findings.

Research on the Construction of Teacher Professional Learning. Community in the Web 3.0 Era

China’s teacher education reform has always advocated the establishment of a teacher-professional learning community to promote teacher professional development and school progress. In the Web 3.0 era, the increasingly open, secure, and fair network has created conditions for the teacher professional learning community to conduct data confirmation. However, in China, the phenomenon of a “silent spiral” has emerged in the professional learning community of teachers, that is, the inferior opinions of teachers in the professional learning community turn to “silent”, and the superior opinions shout, which to a certain extent hinders the creation, protection, and sharing of teacher metadata, affects the development of data right confirmation in the field of education, and slows down the pace of teacher education practice. This study mainly focuses on the value of building a Chinese teacher professional learning community in the Web 3.0 era, the specific difficulties and reasons, and how to develop a Chinese teacher professional learning community in the future. This study mainly adopts the method of documentary review and draws on the “spiral of silence” theory, which regards the expression of opinions and the spread of “silence” as a spiral process of social communication, and influences and restricts public opinion by creating an “opinion environment”. It is found that under the background of the Web 3.0 era, there is an information cocoon in the professional learning community of teachers, and teachers are affected by the diversity of information. Teachers fear independence and generally produce a herd mentality. It is easy to ignore the disadvantageous climate in the professional learning community of teachers, resulting in the continuous silence of teachers. In addition, teacher groups tend to be too stressed and unable to resist the opinion environment. Therefore, the research draws the following conclusions, the construction of teacher professional learning community should adhere to positive guidance, cultivate the correct learning concept, and build the core value concept; Strengthen teachers’ group consciousness, establish a common vision, and make teachers have a sense of belonging to the community; Coordinate the “online + offline”, build a learning mechanism, and salvage the silent voice of the group in the professional learning community of teachers; Provide supporting conditions around the key development issues of the community to promote the growth of opinion climate.

For Good’s Sake: Strategic Social Media Influencer Communication in Non-Profit Organizations

ABSTRACT Strategic social media influencer communication has become increasingly professionalised in recent years, as evidenced by the emergence of established processes and routines. The continued success and opportunities associated with social media influencer communication are also relevant for non-profit organisations. Theory suggests that both credibility and the social relationship with their followers – two central aspects of the success of social media influencers – are also mission-critical for non-profit organisations. However, the impact of these requirements on the processes of strategic social media influencer communication in non-profit organisations is almost unexplored so far. Therefore, this study uses expert interviews with non-profit organisations, agencies and social media influencers to investigate how the processes in non-profit organisations differ from those encountered in for-profit entities. The results show that the main process steps (planning, organisation and evaluation) are organised similarly to for-profit campaigns, e.g. with brands. Differences emerge with regard to the special communicative requirements of non-profit organisations, which necessitate specific changes in the design and weighing of the individual steps. These must already be taken into account in the conceptualisation stage of strategic social media influencer communication of non-profit organisations. The study also indicates that the social media influencers’ perspective as independent strategic actors (and businesses) in strategic communications deserve attention in further research.

SOCIAL COMMUNICATIONS: THE PATH FROM GLOBALIZATION THROUGH AVANT-GARDE TO FUTURISM

When it comes to the beauty of social communication content, you immediately imagine a beautiful report with excellent descriptions, juicy images, and creative author's finds. However, modern social communications are so rapidly trying to convey content to their audience that they prioritize the need for real (or around reality) content wrapped in a shell of genre requirements (or a set of such requirements), rather than bright images and feelings. And yet, each submission to one degree or another affects the audience not only in the current dimension of perception of the fact, but also taking into account the need to embed this present in a specific perspective of the development of events proposed by the content carrier himself. . The purpose of the article is to single out the phenomena of globalization, futurism and avant-garde in social communications as those that form futurism through impoverished avant-garde in the conditions of minimizing globalism. As a result of processing the material, we came to the following conclusions. 1. All researchers of social communication processes can be divided into two groups. The first group is supporters of the humanization of social communications, for whom the main thing in social communications is content – that is, the content of any message, and the division into mass and individual communication is directly related not to the number of participants in the process, but to the fact that this communication is intended for mass consumption. The second group is supporters of the mechanization of social communications, for whom content is a secondary, if at all essential, factor in scientific analysis. Not the content, but the number of participants in the communication process, the strict digitization of the accounting of these participants (up to 6 people - individual communication, up to 40 people - group, more than 40 people - mass) - this is what for these researchers is the measure, the basis for further scientific analysis of the social communication problem. Under such conditions, the impact of globalization seems insignificant. 2. The modern construction of social communication practice shows that social communication is neither a participant nor a hostage, but only a tool of globalization. It is very difficult to analyze the dangers of globalization in terms of social communication in relation to a country that has experienced all the horrors of russia and is getting rid of all manifestations of any «globalization» dependence. Not to mention the purely workshop factors of our freedom – starting from the Ukrainization of social communication practice and ending with the availability of tools for the implementation of freedom of speech and liberalization. 3. The problem of globalization is not so urgent now that it can have certain consequences. The real problems lie in our internal affairs, in our domestic realities, and it is these realities, not globalization, that have led to the fact that sharpness, creativity, creativity, sarcasm, irony, allusion... are many of the things that make journalism avant-garde, is dying before our eyes. A responsible attitude to the content of social communication practice, and not the desire to translate its functionality into a stream of mechanized, algorithmic functioning, will lead to the reincarnation of communication avant-garde, which will leave the idea of globalization in the past.

Методологічні принципи досліджень процесів соціальних комунікацій

The purposeof the study was to identify the methodological principles of research into social communication processes.Among the general research methods, we chose holism as a «methodological principle and worldview concept that asserts the integrity and indivisibility of the material and spiritual world». Based on the basic ideas of J. Smuts about holism and ideas about quantum mechanics, we interpret Unity as something that cannot be dissected even for scientific analysis.As a methodof further study ofthe analyzed problem, we chose the following research procedures: analysis of available sources of application of adequate methods for the study of social communications; highlighting certain close characteristics of the methods described by us; on the basis of the identification of similar signs of combining methods into groups; formulation of methodological principles of social communications research.The resultswere obtained according to three criteria: the presence/absence of signs characterizing thetheoretical or practical meaning of research procedures within the framework of information exchange between elements of the Whole; the presence/absence of signs of involvement of the research path in society as a Whole (individual, family, social group, social class, social institution, society, etc.); focus on the study of means of regulation of social relations and relationships affecting the state of the Whole.Conclusions. It was found that the identification of common and divergent features of research methods of social communication processes allows for the classification (according to three holistic criteria) of frequent methods, approaches and techniques revealed in the description of the results of 50 separate studies (for the period from 1968 year until 2022). The mentioned classification is based on the methodological principles of social communication research.

Effects of Interviewer Age on the Reminiscence Bump in Older adults’ Autobiographical Memories

ABSTRACT Introduction This study aims to investigate whether the reminiscence bump in older adults’ autobiographical memory is influenced by the interviewer’s age. Methods: I arranged four interviewer. Conditions child, university student, middle-aged adult, and older adult. The participating older adults were asked individually to describe three memories and the age at which the event occurred. I analyzed the temporal distribution of the bumps and the recall order. Results The results indicate that the interviewer’s age, especially the child interviewers were influenced the temporal location of the reminiscence bump. Conclusion: This study discusses the implications of these findings for older adults’ social communication processes.

Brand posts and brand co-creation in higher education communities: a social communication process theory

ABSTRACT Creating brand posts that stimulate customer interaction in online communities is both vital and challenging to marketing managers. Using social communication process theoretical framework (i.e. SMCR), the current study examines the impact of brand posts in online brand communities on students’ responses in ways that potentially co-create value for universities and illustrate the moderating role of community types. Results show that source credibility and argument quality of online posts are positively associated with both cognitive and affective response, thus motivating brand co-creation activities, while information quantity has insignificant effect on affective response. Additionally, members of communities managed by different parties (student-created vs university-created communities) exhibit a different tendency to develop community and contribute to brand value. Thus, different digital strategies depending on the type of community host are suggested to capture the highest possible co-creation value from these communities.

The Effectiveness of Music Education in Improving Social Communication for Autism Spectrum Disorder (Asd) Students

"Students with Autism Spectrum Disorder (ASD) may benefit from music education as a potentially effective methodology for improving their verbal and social communication abilities. Therefore, the objective of this research is to evaluate how well music education aids students in their growth of social communication. The focus of the study area is the necessity of integrating music education into all classroom learning activities. This study's methodology involves reviewing a few earlier research projects on the value of music instruction for individuals with autism spectrum disorders. The reviewed studies will be critically analyzed to draw valid conclusions about the effectiveness of music education in improving social communication for autism spectrum disorder students. The study's findings indicate that ASD students have improved their attitudes toward using different music-based teaching techniques. Teachers also reported that students easily grasp the learning process's fundamentals, and that learning becomes more enjoyable. In conclusion, it can be seen that music education in the learning process of ASD students greatly affects the process of social communication. Keywords: music education, social communication, autism spectrum disorder, ASD"

Символические ресурсы локальных культур в экономике впечатлений

In the post-industrial world, traditional communities are becoming active participants in market interactions, employing the mechanisms of capitalization of their local cultures’ material and symbolic components. The theoretical model of symbolic resources helps to identify both common and specific traits of the cultural institutes that determine the value of the “location” in the economic exchange, social communication and artistic processes. The concepts of creative industries demonstrate complementarity of the approaches to the analysis of cultural commodification that have developed in the economy of culture and within cultural studies. The interdisciplinary perspective reflects the way cultural industry operates at the level of actors, products of their co-production and their cooperation spaces. The experience economy theory shifts the focus from the consumption of ready products to the audiences’ involvement in the processes of personal transformation in local cultural contexts. The conversion of a customer’s situational experience to a sustainable need for cultural participation takes consequent steps. Each step adds value to the material and symbolic assets of an area. The model of the value chain of experience localization shows how the mutual influence of creation, production, consumption and dissemination of goods and services allow the viewer to co-participate in a “play” on the local “cultural stage”. The interaction of semiotic codes and material base of creative products frames the cooperation of creators, marketers and consumers in each sector of the local experience production. Preservation of traditions that represent the local communities’ way of life and their historical memory is an important strategy of creative businesses on the regional, national and global markets. The theory describing how the actors of the experience economy articulate the symbolic resources of certain territories can be used to analyse innovations within creative entrepreneurship and to evaluate the current state of traditional cultures.

Проблеми дослідження історії розвитку процесів соціальних комунікацій і шляхи їх вирішення

In the article, the author analyzes the problems of researching the history of the development of social communication processes. The purpose of his research was to identify the components of the mentioned problem and propose ways to solve them. At the beginning of the study, the author clarifies the semantics of the terms «social communications» and «social communication», clearly branching out their lexical meaning. The research methodology allowed the author to use a general method – holism, which involves the analysis of all phenomena and processes in the world in the Integrity and interdependence of the elements of the Whole; general scientific methods (analysis, synthesis, generalization, analogy and classification) and methods of scientific knowledge: methods of theoretical research (axiomatic, statistical method and hypothetical-deductive), and also turned to methods of empirical research (observation, description, measurement). The research technique included the analysis of a) educational and methodological materials, which are used in different countries of the world to train students in specialities related to social communications (journalism, advertising, public relations, and the like); b) scientific materials (monographs, scientific articles in specialized scientific journals of the world). The author analyzed the selected publications by the number of publications on social communications, journalism, journalism, advertising, public relations, film production; politics, history, historiography; art and others. Later, I created tables and transferred the selected facts there, counted the number of cases for each criterion, which made it possible to make tables and diagrams. The author recorded the trends of the indicators and interpreted them with the help of the projective method. In the conclusions, the author proposed four ways to solve the problem of researching the history of the development of social communication processes.

Social and Moral Guidance of Balinese Life in Kakawin Niti Sastra

Estimated to be written in 350 B.C. In the Magada Kingdom of India, Niti Sastra is one of the knowledge references that gives readers an overview of leadership and management. In Bali, the script is better known as Kakawin Niti Sastra. Kakawin is poetry written in the Kawi language, an extinct old Javanese language. Niti Sastra is the Sanskrit term for "science of morality," and it refers to the study of how to uphold Dharma or morality in one's conduct and in all of life. Politics and leadership are generally discussed in academia, as per Niti Sastra. After that, it gives a general summary of how the teachings of the Niti Sastra relate to those of other Hindu texts and goes on to describe the Ramayana and Mahabharata Epics in more detail. However, a closer look reveals that Niti Sastra also further documents and outlines social communication processes. Ideas given in the Kekawin Niti Sastra, particularly those pertaining to the arena of social life, have universal values, as evidenced by the presentation of several examples, even in a nation that no longer has a feudal administration system and its socioeconomic conditions. These principles, which are founded on Hinduism, still hold true. Thus, the Niti Sastra Book might be a good resource for academics looking to gain a deeper understanding, particularly about the application of moral principles to daily life.

Квантово-холістичні категорії соціальних комунікацій

Today, among specialists in social communications there is a lack of knowledge about the quantum-holistic categories of social communications, both the process of social and the process of social activity. The aim of our study was to identify and describe quantum-holistic categories of social communication processes. Through our study, we have chosen a transformed methodology of holism, which argues that the integrity of the world is a consequence of creative evolution. Such evolution is guided by the intangible and unknowable «integrity factor» (in Jan Smuts's terminology). The transformation of the ideas of holism is based on the basic principles of quantum mechanics, which we have adapted to the social sciences. We also used in the study methods of analysis and synthesis, deduction and induction, and the method of classification. The research methodology determined the differentiation of quantum-holistic categories of social communications into social and public; identification of three mandatory elements of the philosophy of knowledge of any subject of discussion, namely: identification, content, and functionality; analysis of known and little-known concepts of classification of philosophical categories in order to identify features that are consistent with our methodological conceptual concept of quantum-holistic categories of social communication processes; on the basis of the carried out analysis of isolation and nomination of ontological (metaphysical) and epistemological (epistemological) descriptive categories of processes o f social communications. In conclusion, the author argues that the identification of quantum-holistic categories of social communication processes should be carried out both from a social and social point of view. The author proposes to consider as descriptive quantum-holistic categories of social communication processes «quantum (portion of energy)», «Whole», «Information», «living / inanimate», «action / peace», «society / non-society». Keywords: social communications, philosophy of communication, categories, quantum, holism.

Appendices to Oleksandr Kholod's Article 'Methodological Principles of Research into Social Communication Processes'

Appendices to Oleksandr Kholod's Article 'Methodological Principles of Research into Social Communication Processes'

Appendiceser to Oleksandr Kholod's Article (Methodological Principles of Research into Social Communication Processes)

Appendiceser to Oleksandr Kholod's Article (Methodological Principles of Research into Social Communication Processes)

On Social Scientific Approaches to the Concept of Climate Change

Climate change, both as a natural and a social phenomenon, represents a defining theme and challenge for contemporary global scientific, economic, political and cultural life. In my study, I would like to present an approach to the issue that does not primarily focus on the specific social effects of climate change, but tries to model how the phenomenon is thematised in social communication networks. According to my assumption, as a discursive node that thematizes social knowledge, the concept of climate change also participates in the definition of meaning systems that are much broader than the specific topic. The study presents the concepts of climate change created in social communication processes, reviews the structure and different layers of these concepts, and also the discourses of social communication related to climate change. The study also addresses the problems indicated by the concepts of ‘agency’ and ‘anthropocene’, which, through the interpretation of climate change as a natural and social phenomenon, point to a new thematisation of the relationship between nature and society within the system of social knowledge.

Квантово-холістичні категорії соціальних комунікацій

Today, among specialists in social communications there is a lack of knowledge about the quantum-holistic categories of social communications, both the process of social and the process of social activity. The aimof our study was to identify and describe quantum-holistic categories of social communication processes. Through our study, we have chosen a transformed methodologyof holism, which argues that the integrity of the world is a consequence of creative evolution. Such evolution is guided by the intangible and unknowable «integrity factor»(in Jan Smuts's terminology). The transformation of the ideas of holism is based on the basic principles of quantum mechanics, which we have adapted to the social sciences. We also used in the study methodsof analysis and synthesis, deduction and induction, and the method of classification. The research methodologydetermined the differentiation of quantum-holistic categories of social communications into social and public; identification of three mandatory elements of the philosophy of knowledge of any subject of discussion, namely: identification, content, and functionality; analysis of known and little-known concepts of classification of philosophical categories in order to identify features that are consistent with our methodological conceptual concept of quantum-holistic categories of social communication processes; on the basis of the carried out analysis of isolation and nomination of ontological (metaphysical) and epistemological (epistemological) descriptive categories of processes of social communications. In conclusion, the author argues that the identification of quantum-holistic categories of social communication processes should be carried out both from a social and social point of view. The author proposes to consider as descriptive quantum-holistic categories of social communication processes «quantum (portion of energy)», «Whole», «Information», «living / inanimate», «action / peace», «society / non-society».

The Risk and Benefits of Applying Artificial Intelligence in Business Discussions

Artificial intelligence (AI) is the development and implementation of algorithms to create a dynamic computing environment replicating human intelligence's fundamental processes. To make a computer think and act like a human requires three essential components: a computing system, data and data management, and powerful artificial intelligence algorithms [1]. With the development of AI technology, more and more companies are turning to AI, for example, to assist them in negotiations. Artificial intelligence is a powerful tool for the mathematical analysis of negotiation situations [2]. Negotiation is a process of social interaction and communication about the distribution and redistribution of power. Traditionally, negotiation assistance has been based on normative and prescriptive research, with analysts and experts as users. Electronic negotiation systems provide services to negotiators, addressing their needs rather than guiding their operations to comply with logic and optimization, as is common in software engineering [3]. Therefore, it was found that artificial intelligence is, to some extent, helpful in negotiation. This study will use some examples, like Pactum, to examine the advantages and disadvantages of AI in business negotiations, and in the end, it will suggest some solutions for the negative impacts.

Social Simulation as a Prognostic Tool for Communication Processes: Theoretical and Philosophical Perspectives

The article presents social simulation from theoretical and philosophical perspectives as a prognostic tool for researching, analysing and anticipating communication and other processes in social environments. The first part discusses the phenomena of ontological and epistemological simulation, treating social simulation processes as epistemological ones. The second part analyses the attitude of the French sociologist and media philosopher Jean Baudrillard towards social simulation, which he himself treats as ontological one. The counterarguments to introduce Baudrillard’s unidentified distinction between ontological and epistemological simulation processes are presented. The third part deals with the principles of the functioning of social simulations as a prognostic tool and provides analytical possibilities for various social environments, communication and other processes. At the end of the article, it is concluded that Baudrillard’s concept of ontological simulation, which annihilates classical Western metaphysics, erroneously reduces the difference between ontos and epistēmē.

Textronic Glove Translating Polish Sign Language.

Communication between people is a basic social skill used to exchange information. It is often used for self-express and to meet basic human needs, such as the need for closeness, belonging, and security. This process takes place at different levels, using different means, with specific effects. It generally means a two-way flow of information in the immediate area of contact with another person. When people are communicating using the same language, the flow of information is much easier compared to the situation when two people use two different languages from different language families. The process of social communication with the deaf is difficult as well. It is therefore essential to use modern technologies to facilitate communication with deaf and non-speaking people. This article presents the results of work on a prototype of a glove using textronic elements produced using a physical vacuum deposition process. The signal from the sensors, in the form of resistance changes, is read by the microcontroller, and then it is processed and displayed on a smartphone screen in the form of single letters. During the experiment, 520 letters were signed by each author. The correctness of interpreting the signs was 86.5%. Each letter was recognized within approximately 3 s. One of the main results of the article was also the selection of an appropriate material (Velostat, membrane) that can be used as a sensor for the proposed application solution. The proposed solution can enable communication with the deaf using the finger alphabet, which can be used to spell single words or the most important key words.