Smart Marketing Strategies for Sustainable Tourism in Fragile Protected Areas: Evidence from Egypt

Abstract Introduction and aim Even though a dental practice is based on the clinical activity, it requires the application of smart marketing strategies and a strong online presence, which is well positioned in the marketplace. The aim of the study is to analyse the opinions of dentists regarding the effectiveness of promoting their dental practices through a website and a company Facebook page, and the positive implications of this for the prosperity of their practices, especially in times of financial crisis. Materials and Methods A cross-sectional study was conducted between 23 February and 23 May 2023 via an online anonymous survey among 528 dentists who work in Bulgaria. Results Over a third (39.2%) of dentists have a website and almost half (46.5%) have a company Facebook page, with this being more common in the capital as well as in group practices and medical/medical-dental centres. Doctors who devote resources to advertising their dental clinics are significantly more likely to have both a website and a company Facebook page. Having a company Facebook page helped to maintain and increase patient count through the inflationary year 2022, since 55.4% of participants experienced an increase in the patient count having such a page, as well as 65% maintained the patient count as a result of proactive actions on their parts (p=0.001). Conclusions Dental clinic websites and company Facebook pages are a significant marketing tool and help maintain and increase patient count even in difficult economic times. Dentists practicing in smaller towns, as well as smaller dental clinics and individual dental care practices, will benefit most from the creation of company websites and Facebook pages.

The changing nature of the sportswear market is marked by tough competition and rapid advancements pushing brands to constantly adjust to evolving consumer tastes and market shifts. Adidas, a player, in this field, has built a brand presence through smart marketing strategies, innovative product designs and a well-established global distribution network. However, delving into the factors that drive customers to choose Adidas products is an area of focus for maintaining a competitive edge and fostering business growth. Customer purchase intention to buy adidas products, often viewed through the lens of consumer behaviour theory is influenced by factors such as price, marketing communication, product quality, quality service and brand image These elements interact in ways that impact consumer choices and brand loyalty. In a market like the one Adidas operates understanding these drivers is vital, for customizing marketing approaches improving customer interactions and ultimately increasing sales. This study attempts to investigate and clarify the determinants of customer’s purchase intentions on Adidas products. The study looks to offer an in-depth knowledge of consumer mindsets and behaviours by hand-in-hand applying themselves a broader approach, utilizing both qualitative and quantitative research techniques. It will specifically consider the measurement of brand image, product attributes, perceived value, advertising campaigns and strength of social media in exerting a purchase intention In addition, the research will investigate demographic variables such as age, gender, and income level to shed light on differences in purchasing behaviour among different consumer segments. This form of multifaceted analysis not only adds to our understanding of how consumers behave in relation to sportswear but also provides Adidas with practical advice on how to better focus its marketing strategies and increase its competitive advantage. Given how customers are transforming more quickly than ever, there is importance in learning aspects that mediate intention to buy Adidas. Adidas will then be able to know what factors are most important to its consumers and plan its product offerings and marketing activities accordingly to build stronger and enduring customer relationships for long-term business success.

Artificial intelligence has recently become a rapidly growing global trend, given its advanced technological capabilities and capabilities and its ability to perform tasks that were previously dependent on humans. This makes the use of AI particularly beneficial in the tourism and travel industry, saving tourism organizations time, effort, and costs. It also eliminates, or at least reduces, human error, allowing tasks to be performed quickly, at any time, and around the clock, thus achieving customer satisfaction. The tourism industry, with all its components, from tourism companies to hotels, is committed to providing exceptional, high-quality customer service to achieve customer satisfaction. In this area, artificial intelligence technologies help achieve customer satisfaction in multiple ways. These include, for example, the use of AI in tourism and travel to provide a more personalized tourism experience, ensure rapid response to customer requests, and implement voice assistance, chat, and smart marketing, in addition to providing virtual tourism experiences, augmented and integrated reality, and assist in forecasting, data analysis, and problem-solving. From this standpoint, the study aimed to identify the nature of artificial intelligence and its importance in the tourism and travel industry in Iraq and to address artificial intelligence techniques in the tourism and hospitality sector and the challenges facing it. The study also addresses the concept of customer satisfaction, the importance of achieving it, and methods of measuring customer satisfaction in the tourism sector through the service quality model. The study relied on the descriptive analytical approach and used the questionnaire to collect study data from two random samples: the first of customers in tourism companies in the city of Karbala, amounting to (70) individuals, and the second of customers of premium hotels in the city of Karbala, amounting to (90) individuals. The research results concluded that there is a relationship between artificial intelligence and customer satisfaction in the tourism and travel industry in Iraq.

This research aims to analyze the dynamics of Micro, Small, and Medium Enterprises (MSMEs) in penetrating the export market, focusing on strategies, challenges, and integration of social impacts in business operations. Using a descriptive qualitative approach with a hypothetical case study illustration on “Airafood Sejahtera Bersama,” an MSME in the food sector, this research examines how the principle of starting a business from a small and modest scale, as well as gradual internationalization theories such as the Uppsala Model, are relevant in the context of global market expansion by MSMEs. The discussion highlights the challenges faced, including compliance with international standards, market access, and limited resources, while identifying adaptive strategies such as product innovation, utilization of digital marketing, and network building. Furthermore, the study emphasizes the importance of creating shared value and implementing the Triple Bottom Line principle through social impact initiatives, such as empowering local women and farmers and responsible waste management, as crucial elements for the sustainability and increased competitiveness of MSMEs in international markets. In conclusion, the success of MSMEs in the global arena depends not only on product excellence and smart market strategies, but also on a commitment to business practices that are ethical, sustainable and make a positive contribution to the wider community.

The film industry has always relied on star power to attract audiences and boost profits, but its effectiveness is changing as viewers become more focused on story quality and digital platforms grow. This study uses the Marvel Cinematic Universe (MCU) to explore how star power helps and limits success in modern movies. While big-name stars can increase a films early popularity, ticket sales, and fan loyalty-especially when actors closely connect with their roles (like Robert Downey Jr. as Iron Man)-their impact varies based on movie type, cultural trends, and timing. Data shows that relying too much on stars becomes less effective over time. Marvels strategy of signing actors on long-term contracts helps tie stars to iconic roles, reducing risks when replacing them. However, newer films like Shang-Chi and Eternals show challenges in shifting to younger stars, such as higher costs and weaker creativity. The study suggests that star power alone cannot guarantee success. Instead, studios should balance star appeal with strong scripts, fresh ideas, and smart marketing. To stay competitive, the industry should focus on finding the right actors for each story and training new talent, especially as streaming services change how people watch movies. This research provides practical tips for filmmakers to mix star power with quality content in a fast-changing industry.

The manufacturing industry serves as critical carrier for the empowerment of digital technologies and is the cornerstone of digital innovation and development. Smart transformation (ST), propelled by technological advancements, has become a prominent area of academic research, but its role in fostering the co-development of manufacturing industries has been overlooked. This study employs an empirical approach to examine the causal mechanisms linking ST with regional economic development (RED), particularly emphasizing the mediating effects exerted by regional innovation capacity (RIC). Leveraging panel data from 29 Chinese provinces spanning the period from 2009 to 2023, we constructed an econometric model for analysis. The findings reveal that ST has a direct effect on RED, knowledge innovation capacity (KIC), and innovation infrastructure (II) partially mediated, while technology innovation capacity (TIC) completely mediated the relationship. Theoretical contributions manifest in three dimensions: First, drawing on the sociotechnical system theory and technology diffusion theory, this paper establishes a multidimensional framework of ST, deepening the theoretical underpinnings of smart technology application in the manufacturing industry from three aspects: smart base input, smart applications, and smart market benefits. Second, it extends regional innovation theory and endogenous growth theory by conceptualizing RIC in three sub-capabilities (KIC, TIC, and II). Third, it contributes to the RED literature by exploring the coupling effect between manufacturing industry clusters and the development of RIC and ultimately concludes with targeted policy recommendations for optimizing ST strategies to foster RED in different manufacturing industries.

In recent years, the reintroduction of differentiated tariffs has transformed the international trade landscape, generating a disruption in global value chains and significantly affecting regions such as the Andean Community of Nations (CAN). This editorial reflects on how these tariff policies have undermined the competitiveness of traditional Andean exports, raised the costs associated with foreign trade, and accentuated both economic and social weaknesses in member countries. Recent data show a slowdown in regional growth and a contraction of employment in key trade sectors. In response, it is argued that the CAN’s ability to adapt to this volatile environment depends on strengthening its collective strategies: smart market diversification, consolidation of regional value chains, updating its trade agreements, and modernizing its logistics and digital infrastructure. In short, the article invites urgent reflection on the need for more dynamic and resilient regional integration, which will allow it to robustly address the challenges of an increasingly fragmented global trading system.

In the era of digital transformation, effective workforce management and cost optimization have emerged as critical priorities for organizations worldwide. This study explores the integration of cloud-based technologies and artificial intelligence (AI) to enhance workforce management systems. Traditional methods often fall short in managing remote teams, forecasting staffing needs, and reducing operational overheads. By leveraging cloud platforms, organizations can achieve universal accessibility, real-time monitoring, automated scheduling, and streamlined communication. Meanwhile, AI empowers cost optimization by enabling predictive analytics, intelligent resource allocation, automation of management functions, and the development of smart marketing strategies. The research highlights how AI-powered tools, such as machine learning-enhanced OCR, IoT-based monitoring systems, and robotics, are revolutionizing data analysis, cost control, and productivity enhancement. Key findings indicate a growing industry shift toward cloud adoption, with projections that by 2035, nearly all enterprises will operate on cloud-based systems. This paper underscores the importance of combining cloud and AI technologies to build agile, scalable, and cost-efficient workforce ecosystems, ultimately paving the way for a future-ready digital workplace.

A dynamic analysis of a green closed-loop supply chain with different on-line platform smart recycling and selling models

Technology-based innovations in agriculture are changing the paradigm of agricultural marketing in developing countries. In this paper, I analyze the impacts of digital platforms such as e-commerce, mobile applications, block chain, and data-driven marketplaces on the conventional agribusiness marketing systems. It is emphasized how poorly integrated farming digital tools can be leveraged to improve access to markets, streamline supply chain complexities, and provide accurate pricing for small land holding farmers. The study looks at the consequences of environmental and socio-economic processes associated with the e platforms while giving special attention to the advancement of sustainable development in the region. Remaining issues like the lack of requisite computer skills and literacy, infrastructure, policies, and others are deeply analyzed. This paper offers strategic recommendations to e-governments, agricultural enterprises, stakeholders and IT developers to promote flexibility for building prosperous agricultural market ecosystems that are sustainable with the use of mobile technology.

In the modern digital environment, where competition between brands increasingly takes place in the online space, influencer marketing stands out as one of the most effective ways to establish consumer trust and loyalty. This review paper focuses on the strategic importance of long-term partnerships between influencers and brands as a model for sustainable growth in digital marketing. In contrast to short-lived promotional efforts, long-term collaborations help cultivate real relationships with the target audience. This approach strengthens brand identity and deepens the emotional ties with consumers. This paper takes a closer look at the latest trends in digital marketing, shining a light on the crucial role that influencers have in creating content. It also delves into the growing significance of platforms like Instagram and TikTok, as well as the changes in consumer behavior, especially among younger groups like GEN Z and millennials. The paper highlights how artificial intelligence is being utilized to pinpoint the right influencers, enhance campaigns, and assess return on investment. By fusing theoretical insights with actual examples, it demonstrates that creating lasting partnerships with influencers is not only a smart marketing strategy but also a key element in building a brand.

Analyzing smart marketing trends and the role of big data in optimizing strategic decisions

This study employs a review-based methodology to explore the utilization of Internet of Things (IoT) technology within the agricultural industrial revolution, encompassing processes from upstream to downstream. IoT technology plays a pivotal role in accelerating the adoption of regenerative agriculture principles by enabling the integration of sensors, communication devices, and digital platforms into a unified system. This system facilitates the monitoring and optimization of sustainable agricultural practices, covering stages from planting to the distribution of agricultural products. The bidirectional digital communication established between human-to-system and system-to-human interactions ensures seamless information exchange. The research introduces a conceptual framework for smart regenerative agriculture, comprising smart farming (upstream), smart harvesting and packing, and smart marketing (downstream). By leveraging IoT technology, this framework aims to create an agricultural system that is not only more efficient and environmentally sustainable but also capable of addressing the challenges of national food security. Furthermore, the study examines various case studies of IoT implementation in other countries, providing valuable insights and benchmarks for its potential application in Indonesia.

Kopi Kali Place is one of the popular coffee shops in the North Jakarta area that has been established since 2019. The purpose of this study is to determine the market penetration and development of local coffee products of Coffe shop Kopi Kali. This study uses a descriptive qualitative approach to understand the development of local coffee products in Kopi Kali Coffee shop. The research methods used include in-depth interviews, participatory observation, documentation, and data triangulation. The results of the research show that Kopi Kali Coffee shop, since its establishment in 2019 until 2024, has undergone an impressive evolution in facing challenges and changes in the coffee industry. With strong adaptability and a high commitment to innovation, Kopi Kali has successfully developed an effective market penetration strategy. The main focus on innovative product development such as the transformation of "Kopi Belies" into a non-alcoholic version and the introduction of a variety of excellent coffee menus demonstrates a dedication to maintaining quality and creating a variety of flavors that appeal to customers. Smart marketing strategies, including the use of social media and partnerships with influencers, have been successful in increasing brand awareness and reaching a wider market segment.

Beef cattle business development in Alitta Village, Mattiro Bulu Sub-district, Pinrang District, has great potential but also faces a number of challenges. In this context, this study aimed to assess resource accessibility in smallholder beef cattle farming based on the quality of farmers' human resources. Through qualitative methods and literature studies, primary data were obtained from interviews with farmers and business actors, while secondary data were obtained from relevant agencies. The results show that farmer characteristics, such as age, education, experience and training intensity, affect access to financial, technological and physical resources for beef cattle enterprises. Technology integration and innovation, smart marketing, and sustainable environmental maintenance are key strategies in developing this business. By implementing these strategies, Alitta Village can become a model for sustainable beef cattle enterprise development in the surrounding area, providing sustainable economic, social and environmental benefits to the community and surrounding environment

This study aims to identify, analyze, and build a stakeholder collaboration model in tourism studies to achieve Jakarta's reputation as a Smart Tourism City. The concept of collaboration is based on Freeman’s Stakeholder theory, by identifying important contributions from each stakeholder group, administration, business, science, and residents - to smart city tourism innovation. This study underlines the need for broader entity inclusion in creating Jakarta's reputation to form a smart tourism city development model. This study underlies the important role played by various stakeholders in driving innovation and tourism development in Jakarta. The basic method used in this study is a qualitative descriptive method. The location of this study purposively took a case study in the Jakarta area with a focus on the Jakarta Tourism Office. The data sources in this study were obtained through interviews with informants representing academics, government, business actors, media, tourists, the community, financial parties, tourism-aware communities, tourism organizations, and special interest group in tourism. Researchers collected data using interview techniques, recording, and documentation. The data analysis technique in this study uses Nvivo and the social network analysis (SNA) model. The results of the study describe the collaboration model of Jakarta tourism stakeholders confirming the paradigm of broader entity inclusion in building Jakarta's reputation as a smart tourism city, the results of the study explain the synergistic collaboration of the smart city and smart tourism concepts where the element of technology is dominant for tourism services, and smart marketing public relations value is a trigger for the sustainability of smart tourism cities.

Sports tourism involves traveling to either observe or engage in a sports event while being away from tourists' usual environment. The rapid growth of the Ice and Snow (I&S) tourism sector in the current duration has encouraged the sustainable improvement of the relationship between motivational factors and consumption behaviour. Tourism stakeholders could acquire significant insights by understanding the causes of consumer behaviour, particularly in light of the increasing popularity of winter sports and tourism. The tourism business has witnessed the emergence of I&S sports tourism as a significant sector, illustrating millions of tourists to winter each destination. The study combines the data gathered from visitors to various winter sports industries with information gathered from industry experts' focus groups and interviews. This study investigates the relationships between sports tourism motivation, involvement, place attachment, and consumption behaviour following the theoretical hypothesis formulation. It explores the impact of different motivational features on tourists' expenditure models and activity preferences in winter sports environments using Structural Equation Modelling (SEM). The study emphasizes the value of smart marketing and customized experiences in raising visitor engagement and retention. Strong relationships between the variables under study are shown by demographic and correlation studies, which assess the concepts validity and reliability. The study also emphasizes how customized experiences and marketing tactics are crucial for raising visitor engagement and retention rates. Accordingly, using a variety of hypotheses, including consumer behaviour theory, this article aims to examine the link between the motivation behind I&S sports tourism and consumer behaviour.

This abstract presents findings on the dilemma faced by Generation Z in Indonesia, who are torn between maintaining patriotism and loyalty to local products, and the strong allure of foreign products promoted through social media. This study aims to examine the extent to which the phenomenon of "Fear of Missing Out" (FoMO) and patriotism influence the purchase intentions of Generation Z students at Universitas Pembangunan Nasional "Veteran" Yogyakarta. Using a Structural Equation Modeling (SEM) approach, the results indicate that both patriotism and FoMO play a significant role in shaping the intention to purchase local products, although FoMO does not function as a mediator. These findings are essential for policymakers and business practitioners to develop smart marketing strategies, combining FoMO elements and enhancing patriotic sentiments to boost preference for local products. This provides new insights into efforts to promote domestic product consumption amidst the challenges of globalization and the penetration of foreign products.Indonesia's

This quantitative research investigates the impact of perceived emotional value in luxury experiential marketing, particularly its influence on the likelihood of repeat purchases. Conducted quantitatively in Shanghai, a city in the Eastern coastal region of China, the research collected data from 206 customers who purchased luxury goods. The findings show a significant positive correlation between customers' perception of emotional value and the likelihood of repeat luxury purchases. Customer satisfaction plays a crucial mediating role in linking customers' perception of emotional value to the likelihood of repeat purchases, while gender does not moderate this relationship. These results underscore the importance of integrating diverse emotional value services into smart marketing strategies. By doing so, businesses can not only enhance customer satisfaction but also significantly improve overall luxury sales performance. This research emphasizes the strategic value of nurturing meaningful customer experiences, thereby strengthening market presence and competitiveness in the dynamic luxury business environment.