ABSTRACT Competitive climates have been found to be critical for language learning. However, most of these studies primarily focused on examining the direct association between competitive climates and language performance. Little attention has been given to exploring how competitive climates interplay with motivational beliefs in influencing language learning, especially in the Confucian culture. To address these gaps, this study aimed to investigate how expectancy-value beliefs mediated the relationship between competitive climates and reading achievement in East Asian regions. The study utilized data from the Programme for International Student Assessment (PISA) 2018, with 41,872 participants from six East Asian regions, including Chinese Taipei, Hong Kong, Macao, Japan, Korea, and Mainland China. The results revealed that competitive climates could enhance students’ reading achievement by fostering expectancy and value beliefs, demonstrating the positive influence of competitive climates on reading achievement within East Asian regions. The theoretical and practical implications are discussed.
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