Shopping Motivation Research Articles

SHOPPING MOTIVATIONS AND THEIR INFLUENCE ON SHOPPING EXPERIENCE IN SUNRISE MALL MOJOKERTO

The main focus of this study is shopping motivation. In particular, the study aims to investigate the relationship between shopping motivation of shoppers and the experience of shoppers when shopping in Sunrise Mall. This study explores shopping motivation by examining their hedonic and utilitarian motivations behind shopping and cross-analyzing it with social characteristic the society. By clustering the shopping motivation of shopper in Sunrise Mall, we will understand what kind of experience the visitors need and hope to be realized while doing shopping.
 The methodology of this study is quantitative analysis, as the research problems are exploratory in nature and rely on deductive inquiry. The survey activities were held on weekdays and weekend. The correspondent analysis was done through Cross-tabulation Analysis and Cluster Analysis using “K-Means Cluster” method through SPSS 21.
 The research brings up the indication that shopper in Sunrise Mall Mojokerto have high motivation as hedonic buyer. Results showed inner city consumers to have higher hedonic motivations for shopping compared to outer city consumers. The findings suggest that Sunrise Mall provides as an important outlet or tenants for inner city consumers who have stronger tendencies to find experiences such as entertainment, intellectual stimulation, and social gathering.Cluster analysis for hedonic and utilitarian shopping motivations produced five consumer clusters: (1). Recreational Shopper, (2). Economic Shopper, (3). Ethical Shopper, (4). Personalized Shopper and (5). Apathetic Shopper.

Gender differences and wellbeing values in adolescent online shopping

PurposeThe purpose of this paper is to determine the gender differentiation of adolescents in their online shopping motivation based on utilitarian and hedonic values as an expression of well-being. It is necessary to find out whether and to what extent utilitarian and hedonic values act as motivations in online shopping. The aim was to find whether boys and girls differ in their average individual values representing motivators in a specific, individual online shopping behavior, while assuming that a higher frequency of occurrence of the value areas represents a higher level of well-being.Design/methodology/approachThe research focused on finding if individual motivational areas of online shopping, in which utilitarian and hedonic values are applied, are differently represented by Slovak boys and girls. The research sample comprised of the Slovak adolescents (n=420, AM age=16.75). A modified questionnaire investigated the motivation for online shopping.FindingsResearch findings pointed to a higher degree of well-being in adolescents’ online shopping motivational structures based on utilitarian and hedonic motivations. The research study indicated different motivational structure based on utilitarian and hedonic values which are associated with online shopping behavior of the adolescents in relation to their gender. The outcomes showed that there was a larger representation of the utilitarian values related to online shopping by adolescent boys. The adolescent boys more often appreciated choice, availability of information, lack of sociality and cost savings. Adolescent boys and girls had equal hedonistic value motivations.Practical implicationsAt the time of the digital marketing boom, the knowledge of adolescents’ behavior in the online shopping environment is important for marketing communication. Adolescents will represent a strong segment of buyers in the digital market in the near future. Thus, aiming for the improvement in well-being by respecting the gender differentiation, retailers could create a more effective marketing communication design that would be targeted at the current Generation Z. The findings are important for the preparation and creation of the design of the online-activities marketing in individual cultural regions.Originality/valueThere is a notable absence in the monitoring of the well-being values in adolescent online shopping in Europe, especially in the post-communist EU countries. The Slovak Republic is one of the dynamically developing post-communist countries of the EU. Its position in the OECD which measures subjective well-being is very low. The research can become a starting point for forming the theory of online shopping behavior, assuming gender unification in the areas of hedonic values and motivations not only for the Generation Z but for all online shopping consumers in the second decade of the twenty-first century. The presented research is thus practical in order to adequately set up the online communication and the research use of a diagnostic tool in the European space. The authors see the research as a pilot study, which gives the opportunity for subsequent intercultural comparison. Knowledge of gender differences and indicators of well-being tendencies in the motivational structure of adolescents may be applicable for supporting and regulating the online shopping behavior of adolescents, as well as for the explanation and theoretical modeling of this behavior.

Online business analysis on the bases of 7c elements

The Business Model has become one of the most widely used term in the last decades. Notably, online businesses continue to increase as consumers leverage new shopping and service channels. However new research highlights that consumers are increasingly leveraging online information for better comparison of product and service before finalizing the purchase. Therefore, the main objective of the research paper is to deepen the understanding of online business models and its impact on customer behavior. In today’s business world, the dynamics of technological development stimulates consumers’ flexibility and convenience. As, marketing and management strive to explain customers behavior with various theories and tools, I examine the first impression of online shoppers when they visit the website. Observing e-commerce websites home page in accordance with the 7C marketing framework guided and supported to find the customers’ motivation for online shopping and come back to the site.

Revealing Youngsters’ Impulsive Buying Behavior through Hedonic Shopping Motivations

This paper evaluates the relationship between hedonic shopping motivations and impulsive buying behavior of young Chinese buyers. 615 respondents are surveyed using convenience sampling and analyzed through Structural Equation Modelling. The results indicate that adventure seeking, gratification seeking, and idea shopping have a positive effect on impulsive buying, whereas role shopping has a negative effect on impulsive buying. However, social shopping and value shopping are found to be insignificant to impulsive buying. The study contributes to impulsive buying by investigating the hedonic shopping motivations of young Chinese buyers which is so far found to be missing in the existing literature. Keywords : Hedonic shopping; impulsive buying; young consumers; China. DOI : 10.7176/EJBM/11-3-13

Young Buyers: Shopping Enjoyment and Obsessive-Compulsive Buying

The purpose of this paper is to evaluate the relationship between hedonic shopping motivations and obsessive-compulsive shopping behavior from youngsters’ perspective. The study is based on the survey of 615 young Chinese buyers (mean age=24) and analyzed through Structural Equation Modelling (SEM). The findings show that adventure seeking, gratification seeking, and idea shopping have a positive effect on obsessive-compulsive buying, whereas role shopping and value shopping have a negative effect on obsessive-compulsive buying. However, social shopping is found to be insignificant to obsessive-compulsive buying. The study has a number of implications. Marketers should display more information about latest trends and fashions, as young buyers are found to shop for ideas and information. Managers should design the layouts with more exciting and impressive features, as these buyers are found to shop for adventure and gratification. Salesmen should take greater care into consideration while offering them to buy products such as gifts, souvenir etc. for their dear ones, as these buyers are less likely to enjoy buying for others. Moreover, business managers should less rely on discount promotions, as this consumer segment is found to be less likely to shop for discounts and bargains. This study contributes to the literature by investigating the relationship between hedonic shopping motivations and obsessive-compulsive buying of young Chinese buyers, which is found to be lacking in the literature so far according to the best of authors’ knowledge. Keywords: Hedonic shopping, Obsessive-compulsive buying, Young consumers, China. DOI : 10.7176/EJBM/11-3-15

Influence of Sales Promotion, Hedonic Shopping Motivation and Fashion Involvement Toward Impulse Buying through a Positive Emotion.

This study aims to determine the direct indirect influence of sales promotion, hedonic shopping motivation, fashion involvement and positive emotion as an intervening variable on impulse buying. The population of this research is customer of House of Smith Semarang. The number of samples is 100 respondents with incidental sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that sales promotion, hedonic shopping motivation, fashion involvement service affect impulse buying and positive emotion influence impulse buying and mediate the influence of sales promotion, hedonic shopping motivation, fashion involvement.

The effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and its implication on supermarket consumer impulsive buying in Manado city

The effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and its implication on supermarket consumer impulsive buying in Manado city

Is sustainability a motive to buy? An exploratory study in the context of mobile applications channel among young Indian consumers

PurposeConsumers shopping motives may differ across products/services categories, retail formats and channels. In the context of m-Apps-based commerce, this study aims to explore different shopping motives of consumers in three different categories of app, namely, food delivery, ride sourcing and digital payments. Using motivation literature, the study extends the theory of consumer motives by including sustainability as a key motive to buy in the context of m-App channel. Further, the authors undertake a comparative analysis of the identified motives across the three mobile applications (m-Apps).Design methodology/approachThe research methodology involved two stages (qualitative research followed by quantitative research). In qualitative research, personal interview was conducted to extract items for survey questionnaire development. Subsequently, quantitative analysis was carried out. The data were subjected to exploratory factor analysis and confirmatory factor analysis (CFA). The study sample comprised 201 young Indian managers.FindingsUsing principal component analysis and CFA, the study validates the existence of different motivations in the three categories of m-Apps considered. Transaction-oriented and sustainability-oriented motivation is found to be a major motive to use m-Apps for food delivery, ride sourcing and mobile payments. Additionally, in digital wallet applications for mobile payments, consumers exhibit innovation-oriented motivation. Value-oriented motivation was identified as a motive in food delivery apps.Research limitations/implicationsThe scale developed and the comparative study done extended the theoretical conversation on young consumer motives in the context of m-Apps channel and extended it by including sustainability motive, which needs further in-depth study.Originality/valueThis is one of the first studies to explore sustainability motives in the context of m-Apps channel.

Hubungan antara Electronic Word of Mouth dan Hedonic Shopping Motivation dengan Perilaku Konsumtif terhadap Produk Make Up pada Mahasiswi Psikologi Universitas Sebelas Maret

The make up trends encourage female university students to buy the latest makeup products without considering their actual needs.Along with the addtion of electronic word of mouth and hedonic shopping motivation that could trap them into consumptive behavior This study aims to identify: 1) relation between electronic word of mouth and hedonic shopping motivation with consumptive behavior towards makeup products, 2) relation between electronic word of mouth with consumptive behavior towards makeup products, 3) relation between hedonic shopping motivation with consumptive behavior towards makeup products. This research was conducted on 61 female psychology majors of Sebelas Maret University, selected by using simple random sampling method. The research instruments consisted of: consumptive behavior scale, electronic word of mouth scale, and hedonic shopping motivation scale. Data analysis used multiple regression analysis technique. Result shows the score of F 17,834 > Ftable 3,156; p=0,000 (p<0,05); R=0,617, which means that there is a significant, positive correlation between electronic word of mouth and hedonic shopping motivation with consumptive behavior toward makeup products. Partially, there is a significant, positive correlation between electronic word of mouth with consumptive behavior toward makeup products (rx|y= 0,488; p=0,000 < 0,05) and also between hedonic shopping motivation with consumptive behavior toward makeup products hedonic shopping motivation with consumptive behavior toward makeup products.In this research, R2 score is 0,381, which shows that both electronic word of mouth and hedonic shopping motivation give effective contribution of 38,1% to consumptive behavior toward makeup products Keywords: consumptive behavior, electronic word of mouth, hedonic shopping motivation

Adoption of Online Subscription Beauty Boxes

This article examines the contextual ‘reasons for' and ‘reasons against' the adoption of beauty box subscription-based online services (BxSOS) in a developing country like India using the behavioral reasoning theory (BRT). This study surveys the female consumers in India to understand the adoption of BxSOS using the unique model of behavioral reasoning theory (BRT). After data collection, the analysis was done using the PLS-SEM technique. The ‘reasons for' BxSOS adoption are convenience, ubiquitous, hedonic shopping motivation, social influence and price consciousness and the ‘reasons against' are traditional barrier, relative advantage, choice/variety and perceived risk. It is also found that value of “openness to change” significantly influences the ‘reasons for' adoption and attitude towards BxSOS whereas it has no impact on the ‘reasons against' adoption of BxSOS. This cross-sectional study was conducted with target respondents as female consumers in the Indian context and future research can be conducted in other countries with different cultures and both the genders to generalize the results.

Exploring the internal antecedents that prompt consumers’ impulsive behaviour in experiential retail contexts

Orientation: Experiential settings are becoming more popular to differentiate conventional brick-and-mortar retailing which now faces fierce competition from multiple other retail platforms.Research purpose: The study aims to identify and explain the internal driving forces that positively predict consumers’ impulsive behaviour in experiential retail settings.Research design, approach and method: This quantitative investigation entailed a retrospective assessment of consumers’ experiences at diverse experiential retailers. An electronic survey approach enabled the collection of 402 usable questionnaires based on a purposive sampling technique whereby a heterogeneous sample of consumers 18 years and above who have visited one of the identified experiential retailers were recruited. Stepwise regression analyses were conducted to test the hypothesised relationships between the independent and dependent variables.Main findings: Results suggest that consumers’ mood and emotions, adventure, gratification and social shopping motives as well as their desire for recreation are conducive to certain impulsive behavioural outcomes, namely irresistible desire creation, impulsive purchases and impulsive participation. A significant finding is that impulsive actions are not necessarily preceded by an irresistible urge. However, the urge to act on impulse is regarded a separate impulsive behavioural outcome.Practical/managerial implications: Impulsive behaviour should be regarded as a valuable outcome in terms of an understanding of consumers’ behaviour in experiential retail contexts. Not only does it offer retailers competitive advantage possibilities but it also constitutes more satisfying experiences for consumers.Contribution/value-add: A theoretical contribution is made in terms of an integration of literature on experiential retail and impulsive behaviour.

The impact of experiential augmented reality applications on fashion purchase intention

PurposeUtilizing the stimulus-organism-response model, the purpose of this paper is to examine the effects of augmented reality (AR) (specifically augmentation) on consumers’ affective and behavioral response and to assess whether consumers’ hedonic motivation for shopping moderates this relationship.Design/methodology/approachAn experiment using the manipulation of AR and no AR was conducted with 162 participants aged between 18 and 35. Participants were recruited through snowball sampling and randomly assigned to the control or stimulus group. The hypothesized associations were analyzed using linear regression with bootstrapping.FindingsThe paper demonstrates the benefit of using an experiential AR retail application (app) to positively impact purchase intention. The results show that this effect is mediated by positive affective response. Furthermore, hedonic shopping motivation moderates the relationship between augmentation and the positive affective response.Research limitations/implicationsBecause of the chosen research approach, the results may lack generalizability to other forms of augmentation. Therefore, researchers are encouraged to test the proposed model using different types of AR stimuli. Furthermore, replication of the study with other populations would increase the generalizability of the findings.Practical implicationsResults of this study provide a valuable reference for retailers of the benefits of using AR when attempting to optimize experiential value in online environments.Originality/valueThe study contributes to experiential retail and consumer purchase behavior research by deepening the conceptualization of the impact of experiential technologies, more specifically AR apps, by considering the role of hedonic shopping motivations.

Timing of web personalization in mobile shopping: A perspective from Uses and Gratifications Theory

Web personalization has been widely adopted in the mobile shopping context to improve shopping experience and consumer loyalty. Timing is a crucial issue of the implementation of web personalization, a topic not yet adequately investigated in the extant literature. Web personalization could classify into two forms, namely Before-search Web Personalization (BSWP) and After-search Web Personalization (ASWP), in the mobile shopping context. Besides, motivations are the critical factors in mobile shopping, and seldom research has studied the effects of motivation on consumer's use of web personalization in the mobile shopping context. To advance understanding of the timing issue of web personalization, this paper employs the Uses and Gratifications method to investigate how mobile shopping motivations influence consumers' use of BSWP and ASWP, respectively. Furthermore, this paper also investigates the role of an important personal disposition (i.e. need for cognition). Empirical results indicate that shopping motivations could have significant effects on web personalization use; furthermore, BSWP use and ASWP use are predicted by different shopping motivations. Besides, need for cognition is found to positively moderate some effects of mobile shopping motivations on web personalization use. Theoretical and practical implications are also discussed.

Understanding multichannel shopper journey configuration: An application of goal theory

Shopping motivation is the dominant theoretical framework upon which shopping behaviour research is based. A shopper's motivation is assumed to be fixed and enduring, implying, in turn, homogeneity of shopper journeys. This paper reports on an exploratory, qualitative study of 76 multichannel shopper journeys. Heterogeneity of individual consumers’ shopper journey configuration, in terms of numbers and types of phases and channels, was found both within and across product categories, which cannot be accounted for by motivation theory. For an individual shopper, multichannel shopper journey configuration appears to be driven by multiple goals operating at varying levels of abstraction. Higher level goals are relatively stable but lower level goals vary over time, place and context resulting in heterogeneity of journey configuration. Goal theory is proposed as a more suitable lens through which to examine multichannel shopping behaviour, overcoming the deficiencies inherent in shopping motivation theory.

Are all Chinese shoppers the same? Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China

Many retailing and marketing studies have treated China as an ethnically homogenous country and ignored the differences in consumer values and shopping behavior among its various ethnic groups. The current research takes an important first step and explores the differences between the Chinese ethnic minorities and the mainstream Han majority with respect to consumer values (materialism, ethnocentrism and cosmopolitanism) and eight consumer shopping styles. In a study of 405 Han and other minority collected from students in Yunnan Province it was found that the ethnic minorities were less materialistic but more ethnocentric than the ethnic majority Han Chinese. The two ethnic groups were similar in cosmopolitan orientation and share four out of six shopping styles. The ethnic minorities as opposed to the Han Chinese are less likely to have hedonic shopping motivations. Path analysis suggested the overall importance of materialism in driving western shopping behavior, but important differences across ethnic groups occurred with ethnocentrism for the minorities influencing a desire for in-group representations of fashion and recreational shopping, whilst for majority Han, interest in cosmopolitism does drive a desire for quality, but less interest in fashion and recreational shopping, possibly because such styles may already be part of the Chinese way of life.Retailers in China therefore need consider in some provinces the ethnic composition of the region and cater for differing motivations across sub-cultures. They should not assume that all Chinese are equally materialistic and ethnocentric in their decision making.

The Effect of Sales Promotion and Store Atmosphere on Hedonic Shopping Motivation and Impulsive Buying Behavior in Hypermart Manado City

&lt;p&gt;The purpose of this research is to know and analyze the effect of sales promotion and store atmosphere on hedonic shopping motivation and impulsive buying of Hypermart consumers in Manado City. The method used in this research is explanatory survey method; with 175 consumers who shop at Hypermart in Manado City as sample with convenience sampling technique; primary data with data collecting technique using questionnaire instrument with Likert scale and structural equation modeling analysis technique with Lisrel 8.80 program. The result of this research shows that sales promotion has positive and significant effect on hedonic shopping motivation; store atmosphere has positive and significant effect on hedonic shopping motivation; sales promotion has positive and significant effect on impulsive buying; store atmosphere has positive and significant effect on impulsive buying; and hedonic shopping motivation has positive and significant effect on impulsive buying of Hypermart consumers in Manado City. Impulsive buying will be improved if Hypermart management in Manado City is able to increase hedonic shopping motivation with the most dominant indicator is “shopping for value”, where hedonic shopping motivation will be improved if Hypermart management in Manado City can increase sales promotion with the most dominant indicator is “sample giveaway program” and store atmosphere with the most dominant indicator is “in-store appearance”.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Bahasa Indonesia Abstrak: &lt;/strong&gt;Tujuan&lt;em&gt; penelitian ini adalah ingin mengetahui dan menganalisis pengaruh promosi penjualan dan atmosfir toko terhadap motivasi belanja hedonik &lt;/em&gt;&lt;em&gt;dan &lt;/em&gt;&lt;em&gt;pembelian impulsif konsumen Hypermart di Kota Manado.&lt;strong&gt; &lt;/strong&gt;Metode yang digunakan dalam penelitian ini adalah&lt;/em&gt; explanatory survey; &lt;em&gt;dengan sampel 175 orang konsumen yang berbelanja di &lt;/em&gt;&lt;em&gt;Hypermart Kota Manado dengan&lt;/em&gt;&lt;em&gt; &lt;/em&gt;&lt;em&gt;teknik&lt;/em&gt; convenience sampling&lt;em&gt;; data primer dengan teknik pengumpulan data menggunakan &lt;/em&gt;&lt;em&gt;instrumen &lt;/em&gt;&lt;em&gt;kuesioner dengan skala Likert dan teknik analisis&lt;/em&gt; structural equation modeling &lt;em&gt;dengan program Lisrel 8.&lt;/em&gt;&lt;em&gt;8&lt;/em&gt;&lt;em&gt;0.&lt;/em&gt;&lt;em&gt; Hasil penelitian menunjukkan &lt;/em&gt;&lt;em&gt;promosi penjualan &lt;/em&gt;&lt;em&gt;berpengaruh &lt;/em&gt;&lt;em&gt;positif dan &lt;/em&gt;&lt;em&gt;signifikan terhadap motivasi belanja hedonik; atmosfir toko berpengaruh positif dan signifikan terhadap motivasi belanja hedonik;&lt;/em&gt;&lt;em&gt; &lt;/em&gt;&lt;em&gt;p&lt;/em&gt;&lt;em&gt;romosi penjualan berpengaruh &lt;/em&gt;&lt;em&gt;positif dan &lt;/em&gt;&lt;em&gt;signifikan terhadap pembelian impulsif&lt;/em&gt;&lt;em&gt;;&lt;/em&gt;&lt;em&gt; &lt;/em&gt;&lt;em&gt;a&lt;/em&gt;&lt;em&gt;tmosfir toko berpengaruh positif dan signifikan terhadap pembelian impulsif; dan &lt;/em&gt;&lt;em&gt;m&lt;/em&gt;&lt;em&gt;otivasi belanja hedonik berpengaruh positif dan signifikan terhadap pembelian impulsif &lt;/em&gt;&lt;em&gt;konsumen &lt;/em&gt;&lt;em&gt;Hypermat &lt;/em&gt;&lt;em&gt;di Kota Manado&lt;/em&gt;&lt;em&gt;. &lt;/em&gt;&lt;em&gt;Pembelian impulsif akan mampu ditingkatkan jika manajemen &lt;/em&gt;&lt;em&gt;Hypermart &lt;/em&gt;&lt;em&gt;di Kota Manado mampu meningkatkan motivasi belanja hedonik dengan indikator yang paling dominan adalah &lt;/em&gt;&lt;em&gt;“&lt;/em&gt;&lt;em&gt;belanja untuk &lt;/em&gt;&lt;em&gt;nilai”&lt;/em&gt;&lt;em&gt;, di mana motivasi belanja hedonik akan mampu ditingkatkan jika manajemen &lt;/em&gt;&lt;em&gt;Hypermart &lt;/em&gt;&lt;em&gt;di Kota Manado mampu meningkatkan promosi penjualan dengan indikator yang paling dominan adalah &lt;/em&gt;&lt;em&gt;“&lt;/em&gt;&lt;em&gt;program pemberian sampel&lt;/em&gt;&lt;em&gt;”&lt;/em&gt;&lt;em&gt; dan atmosfir toko dengan indikator yang paling dominan adalah &lt;/em&gt;&lt;em&gt;“interior toko”&lt;/em&gt;&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;

HUBUNGAN BUDAYA INDIVIDUALIS-KOLEKTIF DAN MOTIVASI BERBELANJA HEDONIK PADA MASYARAKAT KOTA JAKARTA

&lt;p&gt;&lt;em&gt;Many shopping centers try to create an environment that makes consumers feel comfortable when they do shopping. Hedonic shopping motivation relates to contentment and enjoyment by shopping experience, it creates happiness feeling. Hedonic shopping motivation can not be separated from the role of culture in the society. This research aimed to know the relationship between individualist-collective culture with hedonic shopping motivation among people in Jakarta. The research used non ecperimental quantitative research. The data was collected by distributing hedonic shopping motivation and individualist-collective culture questionnaire. Total respondents in this research were 134 people. The results revealed collective culture (mean= 18.33) has higher mean rather than individualist culture (mean= 17.29). Statistic analysis with Spearman Coorelation, r= 0.187 ad p= 0.031 &amp;lt; 0.05. Meanwhile, individualistic culture showed no coorelation with hedonic shopping motivation, r= 0.164 and p= 0.059 &amp;gt;0.05. Collective culture also had significant relationship with role shopping (r= 0.241, p= 0.005), social shopping (r=0.179, p= 0.038) and value shopping (r= 0.241, p= 0.042). The research concluded people in Jakarta tend to have collective culture. There was a relationsip between collective culture and hedonic shopping motivation, especially role shopping, social shopping dan value shopping.&lt;/em&gt;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Keywords: &lt;/strong&gt;&lt;em&gt;Hedonic Shopping Motivation, Culture, Collective Culture, Individualistic Culture&lt;/em&gt;&lt;/p&gt;

Leveraging utilitarian perspective of online shopping to motivate online shoppers

PurposeShopping motivation has been extensively explored in traditional marketing context but less in online shopping. Utilitarian attribute of online shopping is one of the success factors of e-retailing. The purpose of this paper is to explore the utilitarian shopping motivation in online shopping and validate these factors through confirmatory factor analysis (CFA) in the Indian context.Design/methodology/approachThe data were collected from the 183 regular online shoppers. The collected data were analysed through exploratory factor analysis and CFA using Amos 22 version.FindingsThis paper explored the utilitarian shopping motivation of online shopping into five factors, i.e. information availability, accessibility, searchability, product availability and convenience.Research limitations/implicationsThe research is conducted on online shoppers to measure their utilitarian motives of shopping online. Further research may be conducted to investigate other motives of online shopping. The sample is taken from Central India which is not enough to generalise the findings. Research may be conducted in other regions and on different segment of respondents to know the impact of geographical variance on utilitarian perspectives of online shoppers.Originality/valueThis paper addresses a significant input in online retailing platform, and it will contribute to the theory of shopping motivations in online shopping context and provide valuable inputs for developing online marketing strategies. The findings of the study also aid to retail practitioners in analysing retailing’s current transformation due to digitalization.

The Relationships Between Instagram Social Media Usage, Hedonic Shopping Motives and Financial Literacy on Impulse Buying

This research aims to determine the effect of using instagram social media and hedonic shopping motives to impulse buying media and to know whether financial literacy is able to moderate the influence of instagram social media use and hedonic shopping motives to impulse buying. This type of research is quantitative research. The population of this research was students of Accounting Economics Education Study Program of Economics Faculty of Universitas Negeri Semarang (UNNES). The research sample was 110 students of class of 2013 which chosen by using purposive sampling technique. The data was analyzed by using descriptive statistic, simple regression analysis, and interaction test (moderation). The result of the research shows that instagram social media usage and hedonic shopping motives have positive and significant effect to students’ impulse buying. The result of regression analysis shows that financial literacy has negative and significant effect on impulse buying. Thus, financial literacy can moderate the influence of instagram social media usage to impulse buying. However, the other regressive result indicates that financial literacy is not able to moderate the influence of hedonic shopping motives on impulse buying.

Effect of Home-Host Country Psychic Distance (HHCPD) Perception of Chinese Tourists on Tourism Shopping Motivation and Fashion Brand Attitudes in Korea

The contribution of foreign tourist consumption on national economies is becoming increasingly important for many countries. This study examines the relationship of home-host country psychic distance (HHCPD), tourism shopping motivation and attitudes towards local and global fashion brands in host countries. Survey data from a sample of 500 Chinese tourists were collected at an international airport in Korea. The results reveal that all three key factors of HHCPD (economic, geographic and cultural distance) positively affect social shopping motivation. Moreover, only economic distance has a positive effect on commodity shopping motivation, while both cultural and economic distance positively influence souvenir shopping motivation. All three factors of tourism shopping motivation positively affect local fashion brand attitudes, while only commodity shopping motivation positively affects consumer attitudes towards global fashion brands. Thus, fashion marketers should trigger the shopping motivation of foreign tourists by maximising the psychic distance from their home in order to satisfy fashion-seeking tourists.