Abstract Water scarcity has become a critical issue in Bali, exacerbated by mass tourism, which has led to water pollution, freshwater shortages, and environmental degradation. In response, the Nusa Dua area, managed by the Indonesia Tourism Development Corporation (ITDC), has implemented several water management strategies aimed at mitigating these challenges and promoting sustainable tourism. The aim of this study is to examine the water management efforts implemented by hotels in the Nusa Dua ITDC area, Bali, in response to water scarcity and wastewater pollution. Specifically, it seeks to explore the strategies hotels use to conserve water, manage wastewater, and mitigate environmental impacts. This study employs a qualitative research approach with a case study design to explore wastewater management practices and their impact on environmental sustainability in the Nusa Dua ITDC tourism area, Bali. The research involves several data collection methods, including in-depth interviews, Focus Group Discussions (FGD), participatory observation, and document analysis, to gain a comprehensive understanding of water management efforts in the area. This study investigates the efforts made by hotels in the Nusa Dua ITDC area to address water scarcity and wastewater management. The research explores the role of wastewater recycling systems, the use of Sea Water Reverse Osmosis (SWRO) technology, and the implementation of water-saving equipment. It highlights the positive impacts, such as cost reductions and environmental benefits, while also addressing challenges like high investment costs and the potential environmental risks associated with advanced water treatment technologies. The findings underscore the importance of integrated water management and collaboration among stakeholders, including the government, tourism managers, and local communities, to ensure long-term sustainability. The study concludes that while significant progress has been made, further innovation and policy support are essential to maintaining Bali’s status as an eco-friendly tourism destination amidst increasing water demand.
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