Screening represents a cornerstone of cervical cancer control strategy. However, disparities in social determinants of health (SoDoH) have perpetuated gaps in screening among racial/ethnic minorities. SoDoH including cultural stigma and lack of insurance have contributed to decreased screening among Hispanic women. To increase cancer screening in this population, community-academic partnerships and culturally-tailored media have emerged as promising strategies. This study assessed the impact of a culturally-tailored cervical cancer screening campaign implemented through academic-community-government partnership. Intercept surveys, conducted from 2015-2018 in eastern neighborhoods of Los Angeles, assessed campaign recall, interpretation and screening intention among Hispanic women aged 21-65 after exposure to the campaign. Screening intention was evaluated using Chi-square tests and logistic regression by participant characteristics, with thematic analysis for campaign interpretation. Out of 673 participants, 26.1% were uninsured and 85.9% primarily spoke Spanish at home. Campaign recall was 25.1%, with 64.5% interpreting the campaign's message as cervical cancer screening or health checkups. The campaign's most-liked aspect was emphasis on family (cited by 37.1% of participants). Post-campaign, 89.5% of participants overall were likely or extremely likely to schedule a Pap test, including 83.5% of women who had not had a Pap test in the last three years. Our findings underscore several important strategies to reduce cervical cancer disparities: 1) associating positive cultural values with screening to decrease stigma, 2) combining culturally-tailored outreach with interventions that target other known screening barriers, 3) facilitating long-term community relationships and 4) leveraging academic-community-government partnerships.
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