Visitor Satisfaction Research Articles

Dimensions of responsible tourism and quality of life

Responsible tourism consists in undertaking such activities that enable achieving growth in a way that either does not destroy the existing environment and protects the culture, history, heritage, and achievements of local communities. Besides, the attainment of responsible tourism requires careful management of tourists’ and residents’ behaviors to prevent deleterious effects on the environment, sociocultural setting and visitor satisfaction. This paper is aimed to evolve the factors influencing Dimensions of Responsible tourism and to validate Quality of Life (QOL). The study is made with selected 3 Districts in Tamilnadu respectively Madurai District, Tanjore District and Kanniyakumari District. The respondents are the residents who are located in the three districts nearing tourism spots ,250 Questionnaires were distributed to the respondents and only 225 respondents returned the full filled questionnaire. Through IBM SPSS the validity construction is ensured through the Percentage analysis, Descriptive Analysis and Confirmatory factor analysis. Reliability is measured with the consistency of each item score. These tests are guaranteed by representative samples and Convenience sampling method is used to analyse the study. Tourism can have both positive and negative impacts on the QOL of local communities. In general, the domains of QOL that are perceived to be positively affected are the economy, employment opportunities, community pride, cultural exchange, and availability of facilities

Digital technology-enabled non-heritage spatial landscape design in the context of rural revitalization

Abstract The development of digital technology provides new impetus and methods for rural revitalization in terms of spatial landscape design for intangible cultural heritage (ICH). Digital technology can effectively preserve and transmit cultural heritage and promote the sustainable development of local culture and economy by enhancing its experiential and interactive nature. As an essential carrier of non-heritage culture, rural areas face contradictions between tradition and modernity, conservation and development. In-depth study is needed to understand how to use digital technology to promote rural revitalization while protecting NRLs. This study explores how digital technology can assist non-heritage spatial landscape design in rural revitalization to promote cultural inheritance and regional development. This paper analyzes the landscape design of 18 digitized non-heritage spaces with local characteristics quantitatively and qualitatively. The integration of NRL spaces increased by 30% on average, while visitor satisfaction increased by 25%. At the same time, the inheritance and promotion of local culture were enhanced by 40%. Through the application of digital technology, the recognition, guidance, culture, and diversity of the NRM space have significantly improved. Digital technology enhances the design quality and experience of non-heritage spaces and promotes the development of cultural tourism and economic revitalization in rural areas. The study provides new perspectives and practical paths for protecting and utilizing non-heritage in the context of rural revitalization.

Exploring the contribution of neuroscientific approach to sustainable smart tourism

A recent development in the tourism industry is integrating smart technology into prominent destinations to provide personalized experiences for visitors and improve their satisfaction. As a result of smart destinations, knowledge and expertise are available to all parties involved, allowing for the constant transformation of activities by engaging tourists in actively co-creating their experiences. Significant beneficiaries, such as visitors, service providers, and destination marketing organizations, participate in the smart tourism ecosystem’s combination of systems, structures, and technology to co-create value and experience its advantages. The application of neuroscience in smart tourism ecosystem can help to better understand the needs and expectations of tourists, to design more efficient and sustainable services, and to measure the impact of tourism on society and the environment. Sustainable value co-creation based on neuroscientific approach are the new building blocks of smart tourist ecosystems to attain visitor satisfaction and loyalty by establishing positive associations with the co-creation of tourist experiences. Considering neuroscience as a valuable tool for understanding how tourists interact with their environments and how ICTs can be used to enhance their experiences, this paper analyzed literature on smart tourism ecosystem and sustainable value co-creation to provide insights into how sustainable smart tourism can be improved through the use of the neuroscientific approach.

Research on the Relationship between Museum Visitor Satisfaction and Cultural Identity in the Context of the Belt and Road Initiative—Taking Museums of Kunming City Area as an Example

Research on the Relationship between Museum Visitor Satisfaction and Cultural Identity in the Context of the Belt and Road Initiative—Taking Museums of Kunming City Area as an Example

Sentiment Analysis of Public Opinion Towards Tourism in Bangkalan Regency Using Naïve Bayes Method

Sentiment analysis is natural language processing (NLP) that uses text analysis to recognize and extract opinions in text. Analysis is used to convert unstructured information into more structured information, also to determine whether an object has a positive, negative, or neutral tendency, and is an effort to facilitate decision making for tourism managers as a recommendation in developing tourist attractions. In this study, opinions were conducted on tourism reviews in Bangkalan using the Naïve Bayes method. This method is a machine learning algorithm to classify text into concepts that are easy to understand and provide accurate results with high efficiency. This method is proven to provide excellent results with a high level of accuracy, especially for large data, but has some drawbacks, sensitive to feature selection. Thus, a feature selection process is needed to improve classification efficiency by reducing the amount of data analyzed, with the Information Gain feature selection method. The word weighting method uses TF-IDF, while the data used comes from google maps reviews taken through web scraping, where tourist visitors provide reviews and ratings of places that have been visited. However, the large number of reviews can make it difficult for tourist attractions managers to manage them, so the process of labeling the sentiment class of the review data obtained 3649 reviews, with 2583 positive, 275 negative, and 457 neutral. Based on the test results that have been carried out using the Information Gain threshold of 0.0001, 0.0003, and 0.0007 can improve the accuracy of the Naïve Bayes model, for the best test at threshold 0.0007, with an accuracy value of 78.68%, precision 80.44%, recall 82.59%, and f1-score 82.53%, from the test results it shows that the use of information gain feature selection and SMOTE technique has a fairly good performance in classifying public opinion sentiment data on tourism in Bangkalan Regency, meaning that tourism management is good seen from the results of visitor satisfaction sentiment.

Analysis of the digital strategy of the Gastronomy Museum and its influence on visitor satisfaction levels in pandemic times

La investigación buscó determinar diferencias significativas entre los niveles de satisfacción en dos muestras independientes, ambas conformadas por grupos de visitantes del Museo de Gastronomía en su modalidad virtual y presencial. Además, con ayuda de una rúbrica, se analizó el nivel de uso de las tecnologías digitales utilizadas en el museo. La metodología fue de nivel descriptivo y explicativo con diseño cuasi experimental exposfacto. Se recogieron los datos de la satisfacción de los visitantes a través de dos cuestionarios con niveles de confiabilidad de 0,817 y 0,859 respectivamente. La prueba de hipótesis se realizó con la prueba T de Student. El P-valor obtenido fue menor al valor de Alfa, que se consideró 0,05. Por lo tanto, se evidenció diferencias significativas entre las medias de ambos grupos de visitantes del museo, siendo el grupo de visitantes virtuales, el que obtuvo mayores niveles de satisfacción. Se concluye que la versión virtual del museo en tiempos de pandemia generó experiencias más satisfactorias que la experiencia presencial.

The Development and Prototyping of Game Modeling At A Family Entertainment Center, Utilizing Web-Based Arduino Technology For Calculating CAGR

The family entertainment center serves as the primary entertainment intermediary, catering especially to young people and adults through various games, such as virtual reality and the latest entertainment revolution of 3D technology. In order to sustain growth, family entertainment centers must regularly invest in new machines. The process of financing these investments must be precise to streamline company costs and ensure visitor satisfaction. The leadership's decision-making factors for investments can be effectively supported through technology. Therefore, the objective of this research is to create a prototype modeling system that simplifies the ongoing installation process and integrates Compound Annual Growth Rate (CAGR) figures through Arduino, displaying them on a website. The end result of this research is a game prototype model for a family center that effectively assists managers in decision-making, particularly in evaluating machine ratings based on visitor transactions and revenue for each machine using the CAGR metric.

Visitor satisfaction mediating perceived quality and behavioural intention: a gender-based multigroup analysis

Visitor satisfaction mediating perceived quality and behavioural intention: a gender-based multigroup analysis

도시재생 공간의 장소성이 방문자 만족 및 구전 의도에 미치는 영향

The objective of this study is to empirically analyze the effect of the placeability of urban regeneration spaces on visitor satisfaction and oral intention. To this end, a survey was conducted on urban regeneration visitors in Daejeon, and the following main results were derived. First, among the places, place by historical and place symbols, place by the use of materials and objects, and place by Hodogic spatial experience were all found to have a positive effect on visitor satisfaction. Second, it was found that the satisfaction of visitors to urban regeneration spaces had a positive effect on oral intention. Third, among the places, place by historical and place symbols and place by the use of materials and objects were found to have a positive effect on visitor satisfaction. Fourth, it was found that the placeability of urban regeneration spaces had a positive effect on oral intention through visitor satisfaction. This study will be able to provide basic data for visitor satisfaction in planning urban regeneration of the old city center.

Pengaruh Atraksi Wisata Dan Fasilitas Terhadap Kepuasan Pengunjung Di Taman Mini Indonesia Indah Pasca Revitalisasi

The aim of this research is to analyze the influence of tourist attractions and the facilities provided on visiting satisfaction at Taman Mini Indonesia Indah after revitalization. The sampling technique was accidental sampling, where the Google Form link was distributed as a questionnaire to 150 tourists. Determining the score on the questionnaire uses a Likert scale of 1 – 4 to determine the certainty of a negative or positive answer which will be tested for reliability and validity, using the SPSS analysis tool. Based on the results of multiple linear regression tests, tourist attractions have a significant influence on visitor satisfaction at TMII post-revitalization with a large influence obtained of 0.392, and tourist facilities have a significant influence on visitor satisfaction at TMII post-revitalization with a large influence obtained of 0.430. Thus, the conclusions obtained by the two independent variables, namely attractions and facilities, have a joint effect on tourist satisfaction.

Examining the Borobudur temple’s affective image, cognitive image, and visitor satisfaction in predicting revisit intention

This study examines how affective and cognitive image influence revisitation intentions to Borobudur Temple, with visitor satisfaction as an intervening variable. While previous tourism re- search has predominantly emphasized visitor satisfaction as the primary predictor of revisit intentions, there is limited research on the impact of affective and cognitive image on return intentions, particu- larly at cultural heritage sites in the new normal following the Covid-19 pandemic. Affective image sig- nificantly influences word-of-mouth recommendations and the intention to return, which holds critical implications for the sustainability of tourism destinations. Quantitative data were gathered from 204 non-probability sampled respondents, of which 82.8% were domestic tourists and 17.2% were overseas tourists. Contrary to earlier theories about destination cog- nitive image, this study challenges several hypotheses. It reveals that cognitive image does not signif- icantly influence visitor satisfaction or the intention to revisit. However, visitor satisfaction effectively mediates the relationship between affective image and revisitation intentions, but not with cognitive image. The study concludes with recommendations for decision-makers and suggestions for future research.

Sport tourism quality and its influence on visitor satisfaction and revisit intention: an empirical study of Mandalika MotoGP

Sport tourism has been proven as a special interest tourism that contributes positively to the economy and the destination image of the event’s host. MotoGP is an international motorcycle racing championship in the premier class of the Grand Prix motorcycle racing series. This study aims to measure the influence of visitor perceptions on the quality of sport tourism from the Mandalika MotoGP event on satisfaction and intention to visit and attend the same event again in subsequent years. The online survey was distributed to 200 respondents who attended the Mandalika MotoGP in 2022 and stayed at one of the accommodation facilities around the area during the event. This study uses SEM-PLS for primary data processing. The results of the study show that perceptions of the quality of sport tourism have a positive effect on the level of satisfaction which then also encourages tourists to return to the same event in the future. In relation to the four dimensions that determine the quality of sport tourism, contest quality and venue quality are two dimensions that most contribute to shaping tourist satisfaction.

AR 기술을 이용한 부산박물관 체험을 통한 발전방안 연구

Traditional museums face limitations in providing an optimal viewing experience, while Augmented Reality (AR) technology continues to advance. This study, using Busan Museum as a case example, aims to enhance the viewing experience and visitor satisfaction, ultimately attracting a larger audience. Employing literature review, case analysis, and questionnaire survey methods, the research establishes the rationale for introducing AR technology to Busan Museum.Through investigation, nine AR functionalities applicable to Busan Museum are identified. Utilizing the Kano model, the study summarizes visitor satisfaction and prioritizes functionality, thereby confirming future development strategies for Busan Museum. Additionally, the research explores the future development of traditional museums by integrating AR technology to deepen visitors' cultural experiences. This includes aspects such as virtual exhibitions, remote tours, real-time translation and interpretation, interactive exhibits, digital collection management, and the fusion of art and technology. These enhancements aim to elevate the overall visitor experience and contribute to the development of traditional museums.

Wildlife Tourism at Chitwan National Park: Evaluating the Perception of Tourists About Jeep Safaris

This study was designed to collect tourist perceptions on aspects of Jeep safaris. A standard checklist containing questions related to the general background of the respondents, their experience with jeep safari at Chitwan National Park (CNP), and their perception of the impact of jeep safari on aspects of wildlife were prepared. Furthermore, tourism stakeholders bring up the discussion of night safaris at CNP as a product diversification option. Thus, the question related to the night safari was also included in the questionnaire. The responses of the visitors were collected using an online survey. The data was analyzed using Microsoft Excel and JASP software. Beeshazari and Kumroj were found to be more common than the core area for wildlife safaris. The respondent perceived that the wildlife was negatively impacted by Jeep Safari, and the overall management of Jeep Safari was satisfactory in all three locations. Majority of respondents believed that nature guides have moderate to extensive experience. More than half of the respondents were satisfied with their Jeep safari experience. Almost three-quarters of respondents expressed their opposition to the decision to launch a night safari at CNP. A statistically significant relationship was observed between the perception of the tourist about the impact on wildlife and their decision about a night safari. Controlling Jeep Crowd was the top suggestion received from the respondents. These findings can help management authority to amend the operation of the Jeep Safari at CNP so as to enhance visitor satisfaction and ensure the sustainability of the operation.

Unveiling the aesthetics of sacred elephant interactions: a ChatGPT-driven analysis of Tripadvisor reviews

This study employs ChatGPT, a powerful language model, to delve into the relatively unexplored domain of sacred elephant interactions in Asia. It aims to uncover the emotional and spiritual dimensions of these encounters, identify factors influencing visitor satisfaction, and highlight areas for enhancement. It analyses 1349 Tripadvisor reviews using ChatGPT. Deriving insights from this vast dataset, the research qualitatively categorizes the key dimensions. It underscores the significance of aesthetic elements in shaping tourists’ perceptions and experiences during sacred elephant interactions, adding depth to the field of aesthetics in tourism. This research pioneers the application of ChatGPT in exploring sacred elephant interactions, demonstrating the capacity of artificial intelligence (AI) to derive meaningful insights from online reviews, contributing to an emerging field of study.

Analisis Kepuasan Pengunjung Taman Margasatwa dan Budaya Kinantan (TMSBK) Kota Bukittinggi, Sumatera Barat

This background of this research was motivated by visitor dissatisfaction when visiting the Kinantan Wildlife and Cultural Park (TMSBK) in Bukittinggi City. The Kinantan Wildlife and Cultural Park is a zoo located in the City of Bukittinggi, West Sumatra. This study aims to analyze visitor satisfaction TMSBK. The type of research used in this study is qualitative. The data collected is primary data. The population of this study was respondents who had visited TMSBK. The research sample totaled of 100 visitors. Data collection techniques were carried out using a questionnaire with a Likert scale that had been tested for validity and reliability. The data from this study were processed using descriptive analysis techniques. The results of this study indicate that visitor satisfaction at the Kinantan Wildlife and Cultural Park Bukittinggi City, indicates that in general it has not met visitor expectations. Visitor satisfaction at the Kinantan Wildlife and Cultural Park Bukittinggi City, is not achieved in terms of factors and indicators of visitor satisfaction, namely animals and animal enclosures in Poorly maintained TMSBK, unsatisfactory responsiveness of officers to visitors, unavailability of public transportation, unavailability of special parking lots for visitors and unavailability of food court facilities where locl business actors sell goods in the TMSBK area. It can be described that visitor satisfaction based on TMSBK respondents’ assessment has not provided satisfaction to visitors.

Factors Affecting Visit Decision Through Visitor Satisfaction at M Bloc Space Jakarta

This research aims to determine the influence of tourist facilities and attractions on visiting decisions through tourist satisfaction at M Bloc Space Jakarta. The research method used is path analysis with a quantitative descriptive research type. The population is all visitors who visited M Bloc Space Jakarta from June to August 2023. The sample taken was 100 visitors who were determined based on the Slovin formula. Sampling was carried out using the Accidental Sampling technique. Partial research results show: (1) Tourist facilities and tourist attractions have a significant influence on visitor satisfaction; (2) tourist facilities, tourist attractions, and visitor satisfaction together have a significant influence on the decision to visit; (3) Tourist facilities and tourist attractions also have a significant influence on visiting decisions through visitor satisfaction. Good tourist facilities and attractions not only directly influence visitor satisfaction, but also have an impact on their decision to return to visit M Bloc Space Jakarta. M Bloc Space managers are expected to (1) establish partnerships with the local creative community and collaborate with local artists, startup companies and music groups to increase the attractiveness of M Bloc Space as a center for creativity, while providing added value for visitors. (2) In addition, they are expected to create interactive experiences at M Bloc Space through exploratory art installations, interesting selfie areas, and creative stations that allow visitors to create their own works. This experience encourages visitors to share with others, strengthening M Bloc Space's appeal as a unique and interesting destination.

INSTITUTIONAL SYNERGY FOR THE DEVELOPMENT OF LEREP TOURISM VILLAGE, SEMARANG REGENCY

Tourism villages can develop if the community supports them. To accomplish a goal, a community that is part of the institution must be able to perform its duties and functions as a unitary institution. The institutions have to communicate with one another and work together to develop Lerep Tourism Village. This research will outline the roles of each institution and examine this synergism. Based on the institutions participating in the management of the Lerep Tourism Village, the location was chosen using a purposive sampling strategy. This is a qualitative approach with case study research. Purposive sampling was used to select 26 informants to interview, covering head of village and hamlets, leaders and members of institutions, representative of communities from 4 hamlets. In-depth interviews, observation, and documentation were utilized to obtain the data, and evaluated using Miles Huberman’s flow model. The data’s veracity was examined using source triangulation and technique triangulation. The results show that each institution namely Government Institution, Economic Institution, Art and Cultural Institution, Agricultural Institution, and Environmental Institution plays different roles. There are varieties of purposes in institutional synergy. However, institutions have implemented elements of effective communication and coordination. Such synergies lead to the establishment of new tourist attractions and facilities, increase in the number and satisfaction of visitors, job opening and increase in community income, moreover receiving recognition and passing the certification process. There needs to be discussions and follow-up process regarding improving the internal conditions of institutions and communities between hamlets.

THE USER SATISFACTION LEVEL WITH THE CONVENIENCE OF FACILITIES IN MOSQUES IN KUCHING, SARAWAK: A PERSPECTIVE FROM FACILITY MANAGEMENT

Facility management is a way to ensure that an organization's buildings are well-maintained and aligned with the organization's goals. The purpose of this study is to determine the level of visitor satisfaction with mosque facilities. The Sarawak State Mosque, Kuching City Mosque, and Kuching City Indian Mosque were selected as the study locations. A questionnaire survey was used to achieve the research objective, with mosque visitors as the target respondents to answer the questionnaire. The survey data was analyzed using descriptive analysis methods. The study findings indicate that the overall level of visitor satisfaction at the mosques is good. Visitors find that the facilities provided at each mosque are in good condition and meet their needs.

The Influence of Facilities and Service Quality on Visitor Satisfaction in the New Normal

This research discussed the influence of Facilities and Service Quality on Visitor Satisfaction (Case Study of Taman Bunga Baturaja in the New Normal). The population of this study was 100 visitors to Taman Bunga Baturaja. The analytical method used was a quantitative method with t count for each variable Facility (X1) of 3,656 and Service Quality (X2) of 2,954 stating that all variables had a significant influence on visitor satisfaction at Baturaja Flower Park. The calculated F value of 14,623 was greater than F table 3.09 which stated that together the facilities and service quality had a significant influence on the satisfaction of visitors to Taman Bunga Baturaja. The value of the coefficient of determination (R Square) of 0.232 means that in this case the contribution of the influence of Facilities and Service Quality on Visitor Satisfaction was 23.2% while the remaining 76.8% was influenced by other variables not mentioned in this case such as as the resulting product, Emotional Factors, Interesting and informative advertisement.