Visitor Satisfaction Research Articles

ANALYSIS OF TOURISM ATTRACTIONS, FACILITIES, HUMAN RESOURCES ON THE SATISFACTION OF TOURISTS VISITING AT PENATARAN BLITAR TEMPLE, EAST JAVA

This study aims to analyze tourist attractions, facilities, human resources on the satisfaction of tourists visiting the Penataran Blitar temple, East Java. This research method is a quantitative study of multiple linear regression analysis, where the sample used in this study totaled 100 respondents throughout November 2022. While the data analysis method used is data validity test, data reliability test, correlation coefficient, and regression test . The results of this study showed a positive and significant effect of tourist attractions on visitor satisfaction at the Penataran temple by 31%. The better the tourist attractions in the Penataran temple, the more satisfied visitors will be in coming to the Penataran temple. There is a positive and significant influence of facilities on visitor satisfaction at the Penataran temple of 32.3%. The better the facilities at the Penataran temple, the higher the satisfaction of visitors coming to the Penataran temple. There is a positive and significant influence of human resources on visitor satisfaction at the Penataran temple by 35.8%. The better the human resources available at the Penataran temple, the more satisfied visitors will be in coming to the Penataran temple. The correlation coefficient value was obtained at 0.942. This means that there is a positive relationship between tourist attractions, facilities, and human resources on visitor satisfaction. The relationship between these variables is included in the very strong category. Thus tourist attractions, facilities, and human resources have a strong relationship to visitor satisfaction.

ANALISIS PENINGKATAN KUALITAS PELAYANAN MENGGUNAKAN METODE SERVICE QUALITY ( SERVQUAL ) (Study Kasus Wisata Pulau Dodola Kabupaten Pulau Mototai)

Dodola Island Tourism is one of the tourist destinations located on Dodola Island, Morotai Island Kabupatean applies two Big Dodola Islands and Little Dodola. This study aims to determine the level of service quality and satisfaction of visitors or tourists in. Then find out how much influence the quality of service consisting of five dimensions, namely Physical Evidence, Reliability, Responsiveness, Assurance, Attention, on tourist satisfaction in Dodola Island Tourism with using Simple service quality (servqual) methods with SPSS tools. Data collection was carried out through literature study, field observation and questionnaire distribution to 25 respondents. The results of this study show that the level of service quality in Dodola Island Tourism is sufficient, while the level of tourist satisfaction is not good, because one dimension, namely Physical Evidence, is included in the category of not good. Therefore, Dodola Island Tourism needs to improve physical evidence is a dimension that has a limited presentation, which is 0.9698. This means that it is in the category of not good and is in the interval range of 0.9671, that is, it is in perception and expectation. Significantly to the satisfaction of tourists on Dodola Island Tourism.

Smart museum and visitor satisfaction

<p>The digitization of museums has not only changed the way people view exhibitions but also transferred some rights to the hands of visitors to meet their needs for personalized services. Through a review of literature, we found that research related to smart museums presents an increasing trend in the recent 15 years. Progress has been made in the definition of smart museums, intelligent system construction, and intelligent narrative and service. However, there are few studies on systems of assessment criteria for smart museums, let alone on the relationship between how smart a museum is and a visitor’s satisfaction with the experience offered at the museum. Our purpose in this study was to establish assessment criteria for smart museums, and then to use the assessment criteria to explore the relationship between degree of museum intelligence and visitor satisfaction. We collected survey data from 602 visitors at Beijing’s Palace Museum and ran an exploratory factor analysis on the data. The results showed that six factors of museum intelligence, taken as assessment criteria, were positively correlated with visitor satisfaction. The technology integration factor had the greatest correlation, while module performance had the greatest impact on visitor satisfaction.</p>

The understanding of the Islamic community's intention toward religious tourism

Purpose – This study aims to analyze the influence of attitudes, subjective norms, perceived behavioral control, service quality, and religious tourism literacy on people's intention in recommending and returning to religious tourism destinations.Research methods – The data source for this research was a survey method with a questionnaire distributed via broadcast on social media. This research uses a quantitative data processing method using structural equation modeling partial least squares (SEM-PLS) analysis with the SmartPLS 3.3 statistical tool.Findings – The results of this study show that subjective norms (SN), attitudes (ATT), and religious tourism literacy (RTL) have a significant influence on the intention to recommend and revisit religious tourism. Meanwhile, service quality (SQ) and perceived behavioral control (PBC) were not accepted and did not have a significant effect on the intention to recommend and revisit religious tourism.Implications – The government can also focus on developing religious tourism literacy programs to increase public knowledge, which, in turn, can enhance interest, positive attitudes, and the intention to recommend and revisit. Considering these implications, destination managers and stakeholders can design more effective strategies to enhance attractiveness and visitor satisfaction and contribute to the sustainable development of religious tourism.Originality – This model adopts the Theory of Planned Behavior (TPB) by incorporating service quality and religious tourism literacy. Service quality and religious tourism literacy are considered appropriate factors to capture issues related to the community's intention to recommend and revisit religious tourism destinations

Historical and Religious Site as Tourism Attraction: The Case of the Demak Great Mosque

Historical and religious sites are developing into tourist attractions. Tourist perception is interpreted as one way to determine visitor satisfaction, can advance the improvement of tourist attractions, and is a driver for revisit intentions. This study aims to explore the views of tourists regarding the meaning of the religious and historical as a tourist attraction, the pattern of visitor density in the tourist area of the Great Mosque of Demak, and to identify the perception of tourists about facilities, and revisit the intention of the Demak Great Mosque. The photovoice method is used to answer the meaning of Demak Great Mosque visitors from November to December 2022. The participants in the photovoice method were 12. The second method is the descriptive quantitative to answer objectives 2 and 3. The sample of this study was 104 respondents. All the tourist respondents collected multistage sampling. The results of this study indicate that the Demak Great Mosque is an attraction for historical, religious and educational tourism. In the tourist object area, the Great Mosque of Demak has the highest density in the high and low seasons. Tourist perceptions of the quality of religious and non-religious facilities. This means that the Great Mosque of Demak already has a capacity for facilities that satisfy visitors. The mosque's architecture attracted the majority of tourists and least of all, they consider the lack of shelter from the hot sun. The intention of visitors to return to the Great Mosque of Demak is 89.42%.

How Visitor Satisfaction and Intention to Revisit Are Created by Event Quality and Perceived Value? A Lesson from the Local Food Festival in Brebes

How Visitor Satisfaction and Intention to Revisit Are Created by Event Quality and Perceived Value? A Lesson from the Local Food Festival in Brebes

Implementation of SDGs 11 and LEZ Policy toward Visitor Satisfaction in Kota Tua Area Jakarta

Sustainable tourism can be achieved by executing the action of SDGS 11 Sustainable Cities and Communities. The Low Emission Zone (LEZ) policy is a translation of SDGS 11 implemented in cities worldwide. In 2021, the Special Capital Region Government of Jakarta chose Kota Tua Area Jakarta (KTA) as LEZ pilot project area to try out a form of restriction of motorized vehicles in an area in many ways. However, as LEZ policy was executed, visitor reviews were still unknown. This research aimed to evaluate SDGS 11 and LEZ implementation in KTA and weigh the contribution toward tourist satisfaction. A descriptive quantitative study from November 2022 until January 2023 was taken using primary data from 100 questionnaires used on a purposive sample of tourist aged over 18 who was repeat visitor of KTA. The data analysis used the explanatory method, multi-regression, Pearson Correlation Product Moment, and determinant coefficient analysis. The result showed that the implementation of SDGS 11 in KTA was compatible with the target of SDG Goal 11. LEZ policy has been very well executed. Visitors claimed they were strongly satisfied with tourist spots in KTA. Implementation of SDGS 11 and LEZ policy simultaneously and partially influenced visitor satisfaction. The SDGS 11 and LEZ policy in KTA contributed 23.4 percent to tourist satisfaction, and the remaining 76.6 percent was supported by other factors. It is recommended to pay attention to the safety aspect of KTA, organize parking, and increase the quality of tourist facilities.

Determination of the Development Strategy for the Labuan Bajo Waterfront Based on Visitor Satisfaction

The existence of the Labuan Bajo Waterfront is relatively new. However, the Labuan Bajo Waterfront itself has become a tourist attraction in Labuan Bajo. Therefore, a study is needed to determine tourist satisfaction with the Labuan Bajo Waterfront and design a strategy to increase this satisfaction, especially in the attractions, accessibility, and amenities components. The sampling technique used in this study was random sampling with a questionnaire as a data collection technique. This study used the Likert scale to analyze the level of tourist satisfaction and determine the design strategy using the importance-performance analysis (IPA) method. In this study, the data collected came from 194 respondents. The results showed that tourist satisfaction with the Labuan Bajo Waterfront was very satisfied. In addition, the results of the IPA method show that the Concentrate Here Quadrant is related to cleanliness and safety; items in the Keep The Good Work Quadrant are the condition of the pier or walk board, lighthouse, road leading, footpaths in the Water Front area, ease of visiting the Water Front area, seating/rest facilities, and vehicle parking areas; items in the Low Priority Quadrant are road signs leading to the Water Front Area, trash bins, lighting, information boards, and eating and drinking facilities. The Possible Overkill Quadrant is related to tourism/entertainment activities in the Waterfront Area. Thus, even though the satisfaction level of Waterfront visitors is very satisfied, a destination development strategy is needed to improve quality related to cleanliness and safety.

The Mediating Role of Satisfaction between Emotional Values, Social Values, and Behavioral Intentions of Muslim Students

The study focuses on the behavior of Muslim students’ intentions to revisit halal tourist attractions that have added value. Additionally, it explores the act of revisiting Borobudur Temple as a means of fostering a sense of patriotism and national pride. This study contributes to the existing body of literature on perceived value by investigating the relationship between emotional values, social values, and satisfaction as a mediating factor. The study involves a significant number of participants, including 115 Muslim students living in the Java province. The existing circumstances are transitioning into the new normal, requiring the ongoing implementation of environmental health policies due to the presence of COVID-19. The data analysis utilizing Partial Least Squares (PLS) reveals that emotional and social values have a positive impact on Muslim students’ intention to engage in repetitive behavior. This study also found that there was an indirect influence of the satisfaction variable as a mediation. The primary elements that contribute to enhancing the motives of Muslim students to revisit Borobudur Temple are behavioral intentions and the satisfaction of Muslim visitors. Furthermore, it is essential for stakeholders in tourism-related businesses to enhance awareness and support the development of halal tourism by offering halal tourism services and recognizing its potential as a thriving sector within the tourism industry.

Museum experience and its impact on visitor reactions

AbstractDesigning engaging visitor experiences has become a paramount concern for museums; however, a comprehensive understanding of the impact of museum experiences on visitors' reactions remains incomplete. Our paper aims to assist museums in implementing more effective strategies. By examining three distinct characteristics of museum experiences—subjectivity, multidimensionality, and co‐creation—we formulate four hypotheses to assess the influence of visitor journeys on their reactions. We concentrate on the journey at the Capitoline Museums, employing qualitative and quantitative methods (in‐depth interviews, subjective personal introspection, non‐participant observation, and questionnaires) involving 110 participants. Our findings indicate that (a) Visitor attitudinal and behavioral reactions exhibit consistency for the overall experience but not when analyzed for specific areas; (b) Visitor satisfaction is correlated with the number of companions but not with the number of visited areas in the museum experience; (c) Visitor's apparent dominance over visitor satisfaction is not linked to visitor satisfaction. We develop a managerial decision‐making framework that empowers museums to create captivating experiences for their visitors.

The Impact of Listening on Tourist Satisfaction and Trust in Tour Guides

Objective: The study was carried out to demonstrate the effect of listening to tourists’ satisfaction and trust in tour guides. Method: A mixed-method approach combining qualitative and quantitative research is employed to test the research hypotheses. The quantitative analysis methods utilized include the reliability test of measurement scales using Cronbach’s alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). Results: The research results have proved that the listening process of the tour guide is systematic, resonating positively in each stage. The result shows that sensing listening beneficially impacts evaluating listening, thereby positively affecting responding listening. Active listening helps enhance visitor satisfaction and trust in tour guides. Conclusions: Research has evaluated the impact of listening on the satisfaction and trust of tourists with tour guides. Several managerial implications are proposed to improve listening skills and increase tourist satisfaction and trust.

Dimensions of Visitor Satisfaction at Attractions: A Study of Kakum National Park, Ghana

Abstract Attractions are crucial in contributing to the overall satisfaction of visitors in tourism, and ensuring the satisfaction of visitors is key to the sustenance of attractions at destinations. Therefore, this study sought to ascertain the extent to which visitors are satisfied with the service dimensions at Kakum National Park (KNP), and to ascertain whether service dimensions vary with visitors’ socio-demographic characteristics. The study adopted a cross-sectional field survey and sampled 367 respondents for data collection using a questionnaire. Data were analysed via the mean scores and standard deviation. Independent t-tests and ANOVA were used to explore the difference between dimensions of satisfaction and socio-demographic characteristics of visitors. The study found that some satisfaction dimensions at the KNP in the Central region of Ghana vary with certain socio-demographic characteristics of visitors, namely age, continent of origin and level of education, at p-value ≤ 0.05. Visitors were found to be satisfied with all measured dimensions except the price. The study therefore recommends that the management of the attractions adopt conscious service strategies to enrich the experience of visitors in order to ensure better value for their money. This study’s findings expand knowledge about visitor satisfaction and how satisfaction dimensions vary with socio-demographic characteristics at destinations.

Experiential Marketing's Impact on Visit Decisions: The Role of Visitor Satisfaction at Ullen Sentalu Museum

This study aims to determine the effect of experiential marketing on visiting decisions through visitor satisfaction as an intervening variable (Case Study at the Ullen Sentalu Museum in Yogyakarta). The research methodology used uses quantitative methods. The population in this study is the population used is tourists who visit the Yogyakarta Ullen Sentalu Museum as many as 100 people. The sample used was 100 respondents using the Accidental sampling technique, which is a sample search based on chance, that is, anyone found by the researcher can be used as a sample, if it is deemed that the person met by chance is suitable as a data source. Methods of data analysis using Path Analysis (Path Analysis). The results of the study show that: (1) sense experience has a significant positive effect on the decision to visit the Ullen Sentalu Museum, Yogyakarta. (2) sense experience has a significant positive effect on visitor satisfaction and the decision to visit the Ullen Sentalu Museum, Yogyakarta. (3) experiencing a significant positive effect on the decision to visit the Ullen Sentalu Museum, Yogyakarta. (4) experience experience has a significant positive effect on visitor satisfaction and the decision to visit the Ullen Sentalu Museum, Yogyakarta. (5) think experience has a significant positive effect on the decision to visit the Ullen Sentalu Museum, Yogyakarta. (6) think experience has a significant positive effect on visitor satisfaction and the decision to visit the Ullen Sentalu Museum, Yogyakarta. (7) act experience has a significant positive effect on the decision to visit the Ullen Sentalu Museum, Yogyakarta. (8) act experience has a significant positive effect on visitor satisfaction and the decision to visit the Ullen Sentalu Museum, Yogyakarta. (9) linking experience to a significant positive effect on the decision to visit the Ullen Sentalu Museum, Yogyakarta. (10) associated experience with a significant positive effect on visitor satisfaction and the decision to visit the Ullen Sentalu Museum, Yogyakarta

Increasing Revisit Intention through Visitor Satisfaction to the Indonesian National Museum

This study aims to determine the effect of destination image, visitor experience, and visitor engagement on visit intention through visitor satisfaction. The population in this study were visitors to the National Museum. The sampling technique used was purposive sampling with 148 respondents. The data analysis method uses a structural equation model with the help of smartPLS software. The results of the study show that there is a significant effect of destination image on visitor satisfaction, visitor engagement on visitor satisfaction and visitor experience on visit intention. Meanwhile, the results also show that there is no effect of destination image on visit intention, visitor satisfaction on visit intention and visitor experience on visitor satisfaction. The addition of the customer engagement and customer satisfaction variables to the model is originality in this study in measuring the desire of visitors to return with moderation of customer satisfaction. The managerial implication of this research is that the management of the national museum should increase activities that can enhance the image of the museum among the public as a tourist destination which, in addition to providing education, also provides pleasure, especially for the younger generation to prefer museums.

A review of Bukit Asah camping ground of Karangasem, Bali

This research aims to explore the application of Sapta Pesona, the seven aspects of tourist attraction, in the context of Taman Harmoni Bali Campground, a popular tourist destination in Bali, Indonesia. The study investigates how Taman Harmoni Bali Campground incorporates these seven aspects to enhance the overall tourist experience and attract a diverse range of visitors. The methodology employed in this research includes a combination of qualitative and quantitative approaches. Data collection involves conducting interviews with the management of Taman Harmoni Bali Campground, as well as surveys administered to a sample of tourists who have visited the campground. The interviews aim to gain insights into the strategies and practices employed by the management to implement Sapta Pesona, while the surveys aim to assess the perceptions and satisfaction levels of tourists regarding their experience at the campground. The findings of this study provide a comprehensive analysis of the application of Sapta Pesona in Taman Harmoni Bali Campground. The research reveals that the campground effectively integrates all seven aspects of Sapta Pesona, including security, order, cleanliness, coolness, beauty, hospitality, and memories. The results of the study also demonstrate the positive impact of implementing Sapta Pesona in Taman Harmoni Bali Campground. The application of these seven aspects contributes to an enhanced tourist experience, leading to higher levels of visitor satisfaction, increased tourist arrivals, and positive word-of-mouth recommendations. This research contributes to the understanding of how Sapta Pesona can be effectively implemented in a tourist attraction, specifically in the context of Taman Harmoni Bali Campground. The findings provide valuable insights for the management of other tourist destinations seeking to enhance their attractiveness and improve the overall visitor experience. Additionally, the study highlights the significance of sustainable tourism development by incorporating local cultural elements and maintaining environmental integrity while promoting tourism in Bali.

The Influence of Service Quality, Product Quality, Price Perception and Location on Visitor Satisfaction

The goal of this study is to ascertain how consumer satisfaction at Lawson Salemba is impacted by product quality, price, and service quality. The consumers of Lawson Salemba make up the population under study. There were 130 responders in total, and a non-probability sampling strategy was employed. We used a survey instrument and survey methodology, and data was gathered. Multiple regression analysis is the data analysis technique employed. The study's findings demonstrate that location, product quality, price perception, and service quality all have a favorable and substantial impact on customer satisfaction. The managerial implications of this research are improving service quality by implementing high service standards and ensuring that each team member understands and implements these standards, assessing pricing strategies, and ensuring that the prices set are in line with customer perceptions of the value of the product or service, implementing a quality control system and monitor customer feedback regularly and analyze geographic and demographic data to assess whether the location can be optimized or whether it is necessary to open a branch in a more strategic location.

MZ세대의 국립공원 탐방행태 비교 연구

The purpose of this study is to segment the MZ generation (Old Millennial/Young Millennial/Generation Z), which will lead future national park visiting culture and trends, to compare differences in national park visiting behavior and identify the characteristics of each generation. The results are as follow. First, the Old Millennial generation has the highest rate of visiting mountain-type national parks, but compared to Young Millennials and Generation Z, they are a generation with a higher rate of visiting marine & coastal-type and urban-type national parks. Additionally, this generation visits national parks by car with a variety of companions( friends/colleagues/lover, family, mountain climbing clubs/clubs). They mainly engage in accommodation travel and summit climbing activities, and enjoy linked tourism such as visiting tourist attractions both before and after visiting the national park as well as before or after visiting the national park. Second, young millennials mainly visit mountain-type national parks with friends/colleagues/ lover or alone by car, and the highest proportion of visitors enjoy summit climbing on day trips and visit national parks only. However, compared to Generation Z and Old Millennials, this generation has the highest rate of visiting other tourist destinations before or after visiting a national park. This generation is mainly comprised of office workers with an income of more than 2 million won to less than 4 million won who visit for the purposes of recreation/rest/healing, experience of appreciating natural scenery/cultural assets, and promoting friendship. Lastly, Generation Z mainly visits mountainous national parks with friends/colleagues/lover using various means of transportation such as private car and public transportation, and mainly climb to the top as a day trip. However, among the MZ generation, they explore lowlands the most. They have a higher rate of only visiting national parks than linked tourism, and visit for the purposes of recreation/rest/healing, promoting friendship, and experience of appreciating natural scenery/cultural assets. This generation is mainly comprised of students with an income of less than 4 million won. Based on the research results, we aim to contribute to improving the satisfaction of MZ generation visitors in national parks.

PERTUNJUKAN LIVE MUSIC, CUSTOMER EXPERIENCE, CAFE ATMOSPHERE TERHADAP CUSTOMER SATISFACTION DI CAFE PLAYGO KOTA SIDOARJO

At this time the F&B business is growing as can be seen from the mushrooming of cafes or coffee shops throughout Indonesia. Over time, to attract cafe customers, not only selling coffee was accompanied by various innovations. As in Sidoarjo, there are lots of cafes lined up. One of them that is of concern is Cafe Playgo. This cafe is always full of visitors and there is a home band live music every day. The purpose of this study was to determine the effect of Live Music Performances, Customer Experience, and Cafe Atmosphere on the satisfaction of cafe visitors who are crowded with visitors. As for supporting this research, the method used by the author is quantitative research and with data collection techniques using questionnaires. The results showed that the live music performance variable had a positive effect on customer satisfaction, the customer experience variable had a positive effect on customer satisfaction, and the cafe atmosphere had a positive effect on customer satisfaction. To achieve maximum customer satisfaction, business people need to improve and develop what customers should need, one of which is the existence of facilities such as live music, paying attention to customer experience, and a cafe atmosphere.

Analysis of Bangka Culinary Business Development in Gading Serpong

Gading Serpong area is developing into a center of business, lifestyle, health and education then office buildings, worship facilities, culinary centers to meet the needs of housing and investment for residents of the capital and its surroundings. The culinary business is currently a big business and attracts many people because they like culinary and want to try local food from other regions and has high profit potential. The Bangka Culinary Business in Gading Serpong with several existing stores has continued to grow since 2018 coupled with the occupancy and community around so that the need for a variety of foods has also increased. This research method uses qualitative methods. While the results of this research conducted by interviews that Bangka culinary first opened in 2017 through a shop because at that time there were no Bangka cuisine rivals in Gading Serpong. The development of Bangka's culinary business continues to grow rapidly from 2018 until now because many are in demand by various groups of people, and the results of these interviews also show the satisfaction of visitors who visit snack shops or restaurants is very satisfied, both from products, services, and management according to existing business standards.

KEPUASAN PENGUNJUNG TERHADAP PRASARANA DAN SARANA DESTINASI WISATA RANCA UPAS DI KABUPATEN BANDUNG, PROVINSI JAWA BARAT

Study aims to determine visitor satisfaction with tourist destination infrastructure and facilities at Ranca Upas Bandung Regency using a quantitative descriptive analysis research method. The sampling technique in this study was by accidental sampling technique with 56 respondents and processed using a Likert scale. Based on the results of the study, West Java Province was the origin of the most visitors in this study, and assessing the infrastructure facilities provided by the Ranca Upas tourist destination was very satisfied. Meanwhile, the least number of visitors came from East Java Province who assessed that the infrastructure and facilities at Ranca Upas were very dissatisfied. The most popular tourist attractions at Ranca Upas tourist destinations are deer breeding, this is because respondents can interact directly with deer along with affordable deer food prices, while what is less desirable is the Outbound area which is quite far from other attractions and there are no directions. make visitors do not know the location of the outbound area. From the data above, the majority of visitors are quite satisfied with all infrastructure and facilities.