The article researches the development of tourism during 2000–2022 in the world and in Ukraine. Considerable attention is paid to the impact of the war in Ukraine on tourist flows both in the country and in the world. It was established that in the first half of 2022 there was a significant drop in air transport in European countries as a result of the war, where Moldova, Romania, Slovenia, Latvia, Finland and the Czech Republic were the most affected. An analysis of the dynamics of intra-European travel and air transportation showed that from mid-2022 there was an increase in the number of tourists, with a certain excess of indicators to the level of the pandemic. According to individual tourist destinations, there was a qualitative increase in the number of tourist arrivals in 2022, with positive forecast growth in the coming years, in countries such as France, Spain, Italy, Greece and Germany. It is determined that tourism in the world and in Ukraine had slightly different trends in development, where the impact of global events on the drop in tourist flows, in particular, the financial crisis and the pandemic, became common. However, the rate of development of tourism in Ukraine exceeded that of the world, where there was an increase in the share of domestic tourists who were served by tourist enterprises (after 2008). The analysis of the development of tourism in Ukraine during 2000–2022 showed that after Euro-2012 the inflow into the country began to decrease, which was significantly affected by the events of 2014. The work pays attention to the dynamics of the number of tourist operators and travel agencies (2000–2020) and key results of their activities. It is noted that in 2022 there was an increase in the payment of the tourist tax due to internal displacement due to the war. At the same time, the number of tourist enterprises has decreased. Using the example of the leading tourist operators of Ukraine, their activities during the war were considered, where it was determined that there was a change in the formats and types of tourist activities. The current trends in the development of tourist activity are considered, where the safety of tourists, the reduction of the depth of the order and the cost of the tourist ticket, as well as the change in the preferences of the tourists themselves regarding recreation with the predominance of solo tours and the use of OTA channels are considered.
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