The relevance of the study is due to the objective need to develop scientifically based pedagogical influences on students, aimed at ensuring their safe behavior in the media environment taking into account their age characteristics and modern regulatory requirements. The authors prove that increasing children’s, safety in the media environment must be carried out not only through restrictions, but also through pedagogical influences in order to develop their abilities for safe behavior on the Internet. Based on theoretical justification the authors have identified the potential of extracurricular activities, and then the approach has been developed and tested that involves developing students’ self-control and self-defense skills, the ability to recognize and resist manipulations and the negative influence of the media environment through a set of classroom hours. Mathematical processing of the experiment results has proved that the developed set of thematic classroom hours is an effective means of developing students’ safe behavior in the media environment, as it has established the reliability of positive changes.