Role In E-commerce Research Articles

Sustainable Development and Its Role in E-commerce, Entrepreneurship, and Business Management

Sustainable development is playing an increasingly more important role in worldwide financial sectors, such as e-trade and entrepreneurship. As groups strive to combine sustainability into their practices, the intersection of sustainable development with digital trade and entrepreneurial ventures becomes important for long-term fulfillment. This article explores how sustainable improvement influences e-trade, fosters innovation in entrepreneurship, and contributes to financial boom. It additionally delves into the challenges and possibilities organizations face as they incorporate sustainability into their operations, focusing on the function of entrepreneurial leadership in selling sustainable practices.

The Role of E-Commerce in Increasing MSME Revenue (Case Study of Nayo Fruit Salad, Medan Area District, Medan City, Indonesian)

The trend change in using e-commerce from retail to culinary has an impact on the increasing number of UMKM partnering with food delivery e-commerce. The problem is only 36 percent of the 30 million UMKM targeted by the government to go online in 2024. The purpose of this study is to determine the role of food delivery e-commerce in increasing UMKM revenue. One of the UMKM has partnered with food delivery e-commerce is Nayo Salad. The research population is Nayo Salad consumers who shop using food delivery e-commerce grabfood, gofood and shopeefood. The sample of this study were 120 people. The study was conducted with a quantitative approach, to see the relationship between purchasing decisions with reasons to buy, food delivery e-commerce used and payment methods used by consumers. The results show that there are differences in the number of UMKM revenues before and after partnering with food delivery e-commerce. The results of this research hoped can be a motivation, example and raw model for other UMKM that have not partnered with food delivery e-commerce.

Self-supervised cognitive learning for multifaced interest in large-scale industrial recommender systems

Recommender systems play a vital role in e-commerce. Existing algorithms usually learn ranking scores from a user's historical sequence, but they generally pay little attentions to mining the user's precise and varied interests to jointly optimize multiple tasks. In this study, we argue that it is crucial to formulate different user interests based on self-supervised learning (SSL) enhanced data representation for multi-scene objectives. We propose self-supervised cognitive learning (SSCL), a novel framework that can simultaneously model a user's multifaceted interest representation and linked multitask information learning. SSCL exploits SSL to enhance the value of training data. In addition, multi-interest-aggregation and multi-interest-select units are introduced and a customized gate-control model is used to optimize multiple objectives. We evaluate our framework using three real-world datasets, and our results demonstrate its effectiveness and superior performance over the state-of-the-art techniques. Compared with the baselines in three datasets, the click-through rate increased by +7.58%, and the conversion rate increased by +6.04%.

The Role of E-Commerce in Improving the Economic Walfare of Society in the Digital Age

The Role of E-Commerce in Improving the Economic Walfare of Society in the Digital Age

Modeling e-commerce retailer demand using Stacking Ensemble and K-means clustering patterns.

Demand forecasting plays a crucial role in e-commerce. By accurately forecasting product demand, e-commerce companies can better manage inventory levels and decrease excess or out-of-stock situations, thereby reducing inventory costs and increasing customer satisfaction. To address the issue of the traditionally low accuracy in market demand forecasting by practitioners who relied on manual experience, this paper proposed a demand forecasting model for e-commerce retailers based on a Stacking ensemble model. The paper successfully modeled and analyzed past user behavior data from JD.com platform, and the model achieved automated forecasting of future demand based on historical data. Upon testing, the proposed Stacking ensemble model demonstrated RMSE (Root Mean Square Error) is 256.34 and 1-WMAPE is 0.916 close to 1, indicating that the model performed well and was capable of accurately predicting the demand for these products. Additionally, this paper also employed a K-means clustering model based on a cost function to classify products into five distinct categories according to their demand characteristic indicators and product attribute indicators.

Linking farmers to markets: Barriers, solutions, and policy options

The 15 studies highlighted in this special issue collectively underscore the significant impacts of market participation on farmers’ well-being, income, poverty reduction, dietary diversity, and rural economic growth. They also delve into the importance of marketing channel choice and the role of e-commerce in enhancing farmers’ market linkages. In addition, they address farmers’ preferences for market access interventions and the examination of market power within the agricultural industry, especially in low-income countries. The key findings include: (1) Market participation is critical for improving farmers’ subjective and objective well-being, with studies demonstrating positive impacts on income, poverty reduction, and dietary diversity; (2) The choice of marketing channels significantly influences income, with evidence suggesting online sales can substantially increase farmers’ earnings; (3) E-commerce plays a pivotal role in connecting farmers to broader markets, leading to income growth and enhanced market visibility; (4) Understanding and addressing farmers’ preferences for market access through interventions like systematization policies and joint ventures can facilitate better market integration and support inclusive business models; (5) Analysis of market power within the primary foods industry reveals rising markups, particularly affecting low-income countries. These findings suggest that policies and interventions aiming to improve market access, promote e-commerce, and consider farmers’ preferences and market power dynamics can significantly impact farmers’ incomes, poverty levels, and overall rural economic development.

FacetDRS: Multi-faceted Feature Matching for Personalized Product Recommendations in Dynamic E-Commerce

Dynamic Product Recommender systems play a crucial role in e-commerce, guiding users towards products that align with their preferences and enhancing the shopping experience. However, existing systems often struggle to capture the nuances of user preferences, particularly when dealing with multiple features via keyword queries and filters. Additionally, scalability challenges arise as the volume of products grows with features and values. In addition, the static filters of existing recommender systems limit the exploration by strictly adhering to user selections, hindering discovery of potentially better features within the preferred budget or category. This can lead to user dissatisfaction and missed opportunities to discover more desirable options. This research addresses these limitations by introducing FacetDRS, a novel dynamic product recommendation system that leverages flexible feature matching and a scalable architecture. FacetDRS empowers the recommendations with three distinct matching methods to cater to diverse preference nuances. Exact Match ensures precise adherence to user specifications, while High-Impact Partial Match prioritizes core features with flexibility in non-critical aspects. Extended Partial Match suggests relevant options beyond initial preferences, leveraging predefined thresholds. This multi-faceted approach captures the full spectrum of user desires while maintaining accuracy. To evaluate the effectiveness of FacetDRS, a rigorous experimental setup was conducted, comparing its performance across Keyword Match Score, First Selections in Top-K and Average Response Time metrics with established recommender systems such as DeepRec, APGNN, and TADCF. The results demonstrate that FacetDRS achieves superior performance than its counterparts in all comparison aspects. The system's flexible matching methods, combined with its robust architecture, offer a valuable solution for enhancing user satisfaction and driving conversions in the mobile commerce landscape.

The Possible Introduction of Digital Currency Exchange in Bangladesh: A Legal Analysis

Digital currency is the most interesting and demanding currency medium over the world. Digital currency means crypto currency and which means Bitcoin, NFT Ethereum, etc. Day by day those digital currencies are increasing in the crypto market. In Bangladesh this currency medium is not approved yet. But this digital currency can change the whole view of Bangladesh's perspective if it’s approved by the government. This digital currency can play an influential role in e-commerce and business and can change massively for the economy's growth. The acceptance of digital currency in Bangladesh is now a matter because this is an important issue in this globalized world. All the western countries approve of the digital currency dealing system which is binding by their law and they trust in their highly configured block chain security for this. The Russia-Ukraine war makes it more important to approve it because many economic issues and crises over the world arise. We know digital currency has no central control in terms of security. That is why the regulatory framework is very much necessary before approval. There is a large scope for digital currency in Bangladesh for use in different fields. Especially in e-commerce business or any kind of trading in the international market this digital currency can be the best transaction system. Right now, in Bangladesh, there is no specific law for digital currency exchange. But it should be approved to improve the economy in this globalized world. This paper tries to find out why this digital currency approval is important for Bangladesh and how it’s security can be ensured through law.

The Role of E-Commerce in Encouraging the Indonesian Economy during the Covid-19 Epidemic as a Form of Modern Entrepreneurship

The number of sectors in online business makes business actors who want to invest need to guess what online businesses are popular and profitable in the current era of the COVID-19 pandemic, such as e-commerce, edutech and health. startup business sectors, precisely because of this pandemic, experienced a significant increase in business where online health platforms such as Halodoc became popular because they helped the public who only wanted to consult and diagnose health online. The e-commerce business is also a major need for the public in transacting on during this pandemic, considering that people are afraid to shop directly so that purchases of some necessities are made online through e-commerce platforms. In addition to the well-established national e-commerce business platforms, local e-commerce platforms are also emerging, especially to meet basic needs. Young people in several cities create local e-commerce platforms to help the process of buying goods from consumers to the market. Next, there are startup business collaboration tools, such as the Zoom and GotoMeeting applications, which have become popular in the era of the COVID-19 pandemic. Foreign companies have taken opportunities in this sector, considering that there are still few or no players taking advantage of the collaboration tools startup business. People are increasingly avoiding public places and offline retail stores, so online sales for some sectors are increasing. Reporting from neilpatel.com, conversions for the food, health and pharmaceutical sectors increased significantly. The food sector experienced an increase of 55%, health 19%, and pharmaceuticals 11%. In the United States alone, online sales are predicted to increase by up to 12% of their total spending in 2020. From these results, it can be concluded that behind the many benefits of online e-commerce business, there are still many impacts for other offline businessmen who do not use media. social as a means of business.

Artificial Intelligence's Role in E-Commerce: Applications and Impact

In the modern era, Artificial Intelligence (AI) has become indispensable, continuously evolving to enhance its capabilities and simplify human tasks. This article explores the role of AI in e-commerce, analyzing its various applications such as AI Assistants (chatbots), intelligent logistics, recommendation engines, warehouse automation, visual search, and optimal pricing. Through this exploration, the transformative impact of AI on e-commerce operations is highlighted, offering insights into the current state and future potential of AI technology in the field.

“The Role Of E-Commerce In Shaping India's Economic Landscape”

“The Role Of E-Commerce In Shaping India's Economic Landscape”

A Study on The Role of E-Commerce in The Indian Handicrafts Industry: A Consumer Perspective

A Study on The Role of E-Commerce in The Indian Handicrafts Industry: A Consumer Perspective

Role of E-Commerce on Entrepreneurial Welfare in Indonesia

This study aims to determine the role of the use of e-commerce on the welfare of entrepreneurs in Indonesia during the Covid-19 pandemic. Based on the August 2021 Sakernas data sourced from BPS, the estimation results using binomial logistic regression show that e-commerce has an important role in increasing the welfare of entrepreneurs in Indonesia during the Covid-19 pandemic. The use of e-commerce was able to increase the income of entrepreneurs in Indonesia. Entrepreneurial activities using e-commerce are quite promising in the midst of limited business fields and post-pandemic economic recovery conditions in Indonesia, so the government needs to provide economic support and training to develop digital entrepreneurship activities in the labor force in Indonesia.

Analysis on Role of E-Commerce in Reducing Operational Cost

E-commerce means electronic commerce. E-commerce involves carrying on a business with help of the internet and by using the information technology like Electronic Data Interchange (EDI). E-commerce relates to a websites of the vendor on the internet, who trades products or services directly to the customer from the portal. The portal uses a digital shopping cart or digital basket system and allows payment through credit, debit card or EFT (Electronic fund transfer) payments.

Role of E-Commerce in Transforming Retail Marketing

Retail marketing has been transformed by e-commerce, changing customer engagement and operations. Retail marketing changes with consumer behavior, market trends, and technology. Successful retailers adapt to their target audience's shifting requirements and tastes to be competitive in a fast-changing market. Retail is undergoing a major transition due to the growth of e-commerce amid the digital revolution. Online shopping, digital marketplaces, and mobile commerce have revolutionized retail marketing, changing how firms interact with customers and function in a globalized environment. Retailers must adapt and innovate to be competitive and meet customer demands and expectations due to this paradigm shift. E-commerce, or electronic commerce, is more than just a technology improvement; it changes how consumers and businesses interact. It makes browsing, selecting, and buying products and services easier than in stores. Global e-commerce has broken down geographical restrictions and given consumers access to almost unlimited items and services. E-commerce has leveled the playing field for enterprises of all sorts, from small artisanal businesses reaching global clients to retail giants offering smooth online purchasing. The main objective of this study is to explore & analyse factors of e-commerce which performs best role in transformation of marketing.

Role of E-Commerce in Productivity

Productivity and production go hand in hand in the sustainability and management of any business enterprise. Due to the ever changing situations in this age of volatility, uncertainty, complexity and ambiguity (VUCA), productivity plays a crucial role in the success of a business, whether it is a service or a manufacturing or even an ancillary unit. Technological advancements have thrown both challenges and opportunities to enhance productivity. Ecommerce is one such significant contributing factor to productivity. This paper throws light upon the role of e-commerce in productivity, and enumerates the issues and challenges associated with the effective and efficient use of e-commerce for productivity.

A New Sentiment and Fuzzy Aware Product Recommendation System Using Weighted Aquila Optimization and GRNN in e-Commerce

Customer reviews are playing an important role in e-commerce for increasing sales by knowing the customer’s purchase pattern and expectations. The reviews that are collected after completing their purchase reflect the quality and services in e-commerce. The user’s reviews are characterized and categorized through sentiment and semantic analysis. Moreover, the sentiment and semantic classification processes are also performed to predict the user’s purchase patterns and liked products. However, the available classification is not able to predict the user’s purchase patterns. In this paper, we propose a new Product Recommendation System (PRS) to predict the appropriate product for users based on their purchase behavior and pattern. The proposed recommendation system incorporates the standard data preprocessing tasks like tokenization process, Parts of Speech (PoS) tagging process, and parsing, a new sentiment and semantic score calculation procedure, and a new feature optimization technique called the Weighted Aquila Optimization Method (WAOM). Moreover, the sentiment and semantic classification processes are performed by applying a General Regression Neural Network with the incorporation of fuzzy temporal features (FTGRNN) and obtaining better classification results. The newly developed PRS is evaluated by conducting experiments in this work and also proved as superior than other systems available in this direction in terms of prediction accuracy, precision, recall, serendipity and nDCG.

Usability and User Experience on Secondhand Fashion Digital Platforms: A Comparative Study

With the fashion industry's negative impact already widely acknowledged, we've seen new ways of consuming and investing in the circular economy system. After establishing the importance of new technologies in today's fashion consumption, the spotlight is now on the role of e-commerce in the advent of circularity. This article presents a comparative analysis on four second-hand fashion e-commerce websites available in Portugal, with the goal of understanding the importance of usability and user experience for e-business and identifying the best and worst interaction design practices. With implications for academia as well as the fashion and communication industries, this study demonstrates that the analyzed platforms do not have structural issues, becoming examples to be considered for their good performance – which may be the cause for increased interest in the circular economy – and exposing guidelines for future research.

E-commerce and micro and small industries performance: The role of firm size as a moderator

E-commerce is a strategy that can be used by micro and small industries (MSIs) to boost business performance in the current digital era. Using the resource-based view (RBV) perspective, this study aims to examines the effect of e-commerce on MSI performance and the moderating role of firm size in this relationship. This study used secondary data from 1084 MSIs located in Karanganyar Regency, Central Java Province, Indonesia, and the multiple linear regression (OLS) method as an analytical tool. The results show that e-commerce significantly and positively affects the financial performance of MSIs, as measured by turnover, profit, and return on asset (ROA). Business size, proxied by the number of workers, is found to moderate the effect of e-commerce on the financial performance with a weakening effect. It means that smaller MSIs gain a higher financial performance increase than larger MSIs from e-commerce adoption as a resource to improve their customer base, brand recognition, and advertising. This study expands the RBV theory through the role of e-commerce as a resource of MSIs in improving firm performance. The findings also demonstrate to the government and micro and small enterprises (MSEs) the value of the e-commerce method in improving MSE performance and encourage them to utilize it as effectively as feasible.

The Role of E-Commerce in Increasing Sales Using Unified Modeling Language

The advent of contemporary technology advancements and the proliferation of the internet have presented firms and retail establishments with significant prospects for augmenting their sales outreach via electronic commerce. E-commerce enables stores to engage in the sale of their products across Indonesia and international markets without being constrained by limitations of physical location or temporal constraints. E-commerce has the potential to offer consumers a more convenient, expedited, and efficient shopping experience. Consumers can conveniently look for and make choices on the things they intend to purchase, expediting and enhancing the efficiency of the transactional process. Furthermore, e-commerce can offer consumer satisfaction through many means, such as efficient delivery services, flexible return and refund policies, product exchanges, and responsive and amiable customer support. In contrast, e-commerce can enhance cost-effectiveness and improve operational efficiency within the sales process. E-commerce enables businesses to mitigate operating expenses, including expenditures related to physical store rentals, marketing initiatives, and inventory management. Furthermore, implementing e-commerce can facilitate inventory management and sales tracking for retail establishments. Hence, the significance of e-commerce in promoting the augmentation of store sales is noteworthy. Despite the significant profitability of e-commerce, retailers encounter other obstacles, including intensifying rivalry and the looming risk of cybercrime. Hence, retailers must develop a robust e-commerce strategy to compete effectively in the market and ensure secure and dependable services to their customers. This study uses the Unified Modeling Language, a precious tool for the design and modeling of software to be developed.