This paper presents research on the collection, analysis, and evaluation of the fundamental data needed for road traffic systems. The basis for the research, analysis, planning and projections for traffic systems are traffic counts and data collection related to traffic volume and type. The quality and accuracy of this data are very important for traffic planning or optimization. Therefore, the purpose of this research is to apply advanced methods of automatic counting of motorized traffic and to evaluate the impact of this data on the measurement of important traffic indicators. The accuracy of measurements arising from the traditional method of data collection through manual counting will be compared with the most advanced methods of automatic counting through cameras. For this purpose, an analytical algorithm for the recognition and processing of data related to road users as a function of the time of day was applied. The program was written in the programming language Python, and the accuracy of the data and its effect on the results of qualitative traffic indicators were analyzed using the Synchro software model. The developed program is capable of recognizing and classifying different types of vehicles in traffic, such as motorbikes, motorcycles, cars, pick-ups, trucks, vans and buses, as well as counting the traffic volume over time. The results obtained from these two models show the advantages of applying advanced methods of data collection and processing related to dynamic traffic processes, as well as the quality in terms of the impact on the measurement of qualitative traffic indicators. A comparison of the quality of results for the different time intervals and varying levels of visibility in traffic is presented using tables and graphs. At nighttime, when visibility was poor, the discrepancy between the manual and automatic counting methods was around 9.5%. However, when visibility was good, the difference between manual counting and the automated program was 4.87% for the period 19:00–19:15 and 3.64% for the period 05:00–05:15. This discrepancy was especially noticeable when distinguishing between vehicle categories, due to the limitations in the accuracy in recognizing and measuring the dimensions of these vehicles. The difference between the two calculation models has a minor effect on qualitative traffic indicators such as: approach LOS, progression factor, v/s, v/c, clearance time, lane group flow, adj. flow, satd, and flow approach delay.
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