ABSTRACT This article examines Cricket Australia’s (CA) Code of Conduct and draws theoretical connections to Enterprise Risk Management (ERM). In so doing, the article considers the nature and scope of CA’s Code of Conduct, and challenges for the effective implementation of the code. The purpose of a Code of Conduct is to set out expectations for behaviour and disciplinary processes for failure to adhere to these standards. However, while public image and popularity remain central objectives of the Code, there is ambiguity and conflict between these objectives and the third objective: integrity, an ethical value that underpins codes of conduct. Our recommendation to remove public image and popularity from the purpose of the Code of Conduct is consistent with The Ethics Centre 2018 Report that recommended a ‘core consistency (a clear ‘family resemblance’) between How We Play, the Spirit of Cricket, and any additional Ethical Framework applying to elite players’. We suggest that ‘core consistency’ starts with a clear and consistent purpose in the Code of Conduct, one that is not clouded by public image and popularity, and one that is focused on the ethical values of integrity, transparency, and accountability.