Introduction: Corporate Social responsibility (CSR) is one of the issues that businesses today pay attention to and implement to ensure sustainable development. This study was conducted to assess the impact of corporate responsibility on customers’ trust and commitment to them. Caroll’s pyramid model of the 4 components of social responsibility is inherited as the basis for building a research model. The regression analysis was carried out on data obtained from a sample of 212 customers in North, Vietnam surveyed using questionnaires between March and May 2024. The results show that businesses that perform well in social responsibility will increase customer trust and thereby lead to increased customer engagement with the business. In particular, all four components of social responsibility have a positive and statistically significant impact on customer trust, thereby affecting customer commitment in descending order: liability, moral responsibility, economic responsibility, and charitable responsibility. Therefore, implementing CSR is also a factor that strengthens consumer trust - an important variable in creating and maintaining good and long-term relationships between the company and customers. Objectives: Firstly, the topic focuses on assessing the impact of Social Responsibility on customer trust and commitment. Secondly, it proposes some recommendations to improve and enhance the quality of CSR implementation activities to strengthen customer trust and commitment to the enterprise. Methods: The study employs a mixed-methods research approach, incorporating both qualitative and quantitative methods. In the qualitative phase, the author interacted with focus groups and the Company's personnel to gather multi-faceted and objective information. This information was used to refine the measurement scales and the research model. The quantitative method involved collecting data through an online survey distributed to all Company personnel, resulting in a total of 212 valid responses collected for analysis. The study identified a total of 23 observed variables for the independent variable, 4 variables for the dependent variable, and 4 observed variables for the mediating variable. Results: Drawing upon the Carroll pyramid model, studies have consistently indicated a significant influence of corporate social responsibility (CSR) implementation on fostering customer trust and commitment. Findings reveal that customer trust is a direct outcome of a company's commitment to social responsibility. As customers perceive a business as actively engaging in socially responsible practices, their trust deepens, leading to increased affinity and long-term loyalty towards the brand. Businesses must prioritize the four dimensions of CSR – economic, legal, ethical, and environmental responsibilities. Beyond product quality, the social image cultivated by a company significantly shapes customer perceptions and choices. Consequently, CSR transcends being merely a long-term development strategy; it represents a crucial sustainable development objective for all businesses. In an era where corporate image heavily sways consumer decisions regarding long-term engagement, a robust CSR implementation yields benefits not only for the company but also for the local community and broader society. Conclusions: To address the research question, CSR is understood to extend beyond mere legal compliance and profit generation for shareholders. It encompasses a company's ethical conduct, active engagement in social initiatives, environmental stewardship, and community support. Furthermore, CSR entails a company's respect for human rights, labor standards, environmental protection, and consumer rights.
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