The purpose of this paper is to examine if early market entrants benefit from positive announcement returns in cross-border acquisitions. In examining the acquiring firm shareholder wealth effects, we find evidence that cross-border mergers and acquisitions are wealth-destroying if the announcing firm is an early-mover, especially if the firm's R&D expenses are high. Thus, internalization benefits appear not to be large enough to compensate early-movers for the costs of entering the foreign market. While early-movers seem to experience value destruction from internalizing their intangibles, we find evidence that cross-border acquisitions provide advantages to later market entrants. Specifically, we show that innovative followers (i.e., those with high R&D spending) experience significantly positive CARs upon the announcement of a cross-border acquisition. The potential benefits to these innovative followers are plentiful. First, followers can learn from early-movers and thereby avoid costly mistakes. Further, followers can benefit from early-movers' groundwork of preparing the foreign market and government for the new U.S. presence in their country. Finally, followers can improve products and/or production offered by the early-movers which allows followers to ensure market share. Followers might also enter the foreign market early enough to secure loyal workers, suppliers, and customers. However, these followers enjoy positive CARs only if they expand into countries with a national culture similar to the U.S., where successful integration of the target firm is relatively easy. Rival firms tend to experience similar CARs as the announcing firm which is indicative of a contagion effect. Specifically, cross-border acquisitions announcements appear to provide information about industry conditions that prompt investors to re-assess values of other firms in the same industry. We further find some evidence for certain competitive responses. While cross-border acquisitions generally appear to be value-destroying to early-movers, they increase value for the rival firms. Consistent with our earlier findings, it is beneficial to wait and possibly learn from early-movers. Rivals of followers, on the other hand, experience negative announcement CARs. This finding suggests that followers enjoy great benefits and may be able to create barriers of entry which makes it harder for rival firms to subsequently enter the foreign market.
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