Responsible Gambling Strategies Research Articles

Player-Facing Casino Employees: Engagement with Responsible Gambling Programming and its Association with Referring Players.

This research explores the engagement of player-facing casino employees with GameSense, a responsible gambling (RG) program, and referral of players to GameSense. We surveyed 280 employees across three casinos in Massachusetts that use this RG program as part of their RG strategy. We found that although most player-facing casino employees were aware of GameSense, slightly over half visited a GameSense Information Center, and about two-thirds interacted with a GameSense Advisor. In terms of the reason for visiting, Latent Class Analysis (LCA) revealed three distinct classes: Comprehensive Interests, RG Interests, and Focused Interests. As for those who have yet to visit, LCA two classes emerged: RG Proficiency Beliefs and Tempered RG Proficiency Beliefs. Engaged employees were more likely to refer players to GameSense, highlighting the need for targeted approaches addressing the diverse interests of player-facing employees for engaging or not engaging with GameSense. These findings underscore the importance of have player-facing casino employees engage with RG programming, and targeted approached for engagement, to enhance the efficacy of RG initiatives, and contribute to a more robust RG framework within the gambling industry.

ЕКОНОМІЧНІ АСПЕКТИ ВПРОВАДЖЕННЯ МІЖНАРОДНИХ СТАНДАРТІВ ВІДПОВІДАЛЬНОЇ ГРИ: ТЕНДЕНЦІЇ ТА ПЕРСПЕКТИВИ

This comprehensive article delves into the multifaceted landscape of responsible gambling measures worldwide, providing a nuanced analysis of proposed strategies, methodologies employed, and the ensuing outcomes. The research examines an array of tools designed to foster responsible gambling behaviour, including mandatory gaming breaks, automatic informational messages, spending limits, behaviour tracking instruments, self-exclusion programs, and the crucial aspect of staff training in identifying and addressing gambling-related issues. Methodologically, the study employs a thorough review of existing literature, encompassing diverse screening tools and their prevalence in different national contexts. These disparities emphasize the challenges associated with cross-country comparisons, calling for standardized approaches in future research efforts. Moreover, results indicate promising outcomes for certain responsible gambling strategies, such as mandatory breaks, while acknowledging the need for more in-depth research to draw conclusive and universally applicable findings. At the same time, the article underscores the evolving nature of responsible gambling initiatives and the dynamic interplay between different tools. Furthermore, the discussion delves into the critical role of staff training within the gambling industry, emphasizing the importance of equipping personnel with the skills to identify and address problematic gambling behaviour effectively. The impact of promotional efforts on responsible gambling is also scrutinized, with insights into the complex relationship between awareness promotion and actual behavioural changes. In conclusion, this article contributes a nuanced understanding of responsible gambling measures, shedding light on the evolving landscape globally. It emphasizes the importance of ongoing research, standardized methodologies, and continuous adaptation of strategies to effectively address the multifaceted challenges posed by gambling-related issues.

Associations of self-regulation strategy use with in-play betting intensity and associated harms: An ecological momentary assessment study

Self-regulation strategies, such as limit setting, can be effective in reducing harms associated with gambling. However, limited research has examined their applicability to in-play sports betting. The current study therefore examined the utility of self-regulation strategies in reducing in-play betting intensity and associated harms. Adults engaging in-play betting (N = 77; Mage = 41.23 years, 71.43 % men) completed 14 days of ecological momentary assessment surveys in which they reported their in-play betting behaviours (number of bets placed, money spent), use of self-regulation strategies for in-play betting (setting monetary limits, setting time limits, stopping betting when no longer fun, taking frequent breaks), and in-play-betting-related harms. Multilevel models revealed that participants with a greater propensity to set monetary limits were overall less likely to experience financial, interpersonal, and health harms. In addition, participants were less likely to experience emotional/psychological harms following in-play betting occasions during which they set monetary limits (versus when they did not). In contrast, participants with a greater propensity to set time limits tended to spend more money on in-play bets, experienced more harms on average, and were overall more likely to experience financial and work/study harms. Results provide preliminary support for the utility of monetary limit setting, but not time limit setting, in reducing in-play-betting-related harms. Findings support the applicability of select self-regulation strategies originally proposed for more traditional forms of gambling to in-play sports betting, and highlight a need for further research investigating whether other responsible gambling strategies may be effective in reducing in-play-betting-related harms.

The impact of responsible gambling framing on people with lived experience of gambling harm.

The framing of health issues influences how people think about and respond to these topics. Gambling has largely been framed as an issue of personal responsibility, with the gambling industry, governments and some researchers promoting responsible gambling strategies as a way to address gambling harm. While there is evidence that the internalization of personal responsibility can negatively impact gamblers, this study aimed to explore how people who have experienced gambling harm interpret and apply personal responsibility frames and 'gamble responsibly' messages in their lives. In-depth semi-structured interviews were conducted via Zoom and telephone with 15 gamblers who had been harmed by their own gambling and six affected others who had been harmed by someone else's gambling. This study was informed by public health and critical qualitative approaches to inquiry. The data were analyzed using reflexive thematic analysis. Four themes were constructed from the data. First, gamblers and affected others generally conceptualized gambling and gambling harm as being the responsibility of the individual because it was perceived as the outcome of individual behavior. Second, they attempted to apply responsibility to their own experience either as gamblers who tried to stop or reduce their gambling, or affected others who felt responsible for helping the gambler in their lives. Third, gamblers and affected others were negatively impacted when it was perceived the gambler could not 'control' their gambling or had not done enough to take responsibility. Finally, gamblers and affected others recommended responsible gambling strategies be reframed to be more effective at addressing gambling harm. This study provides evidence further supporting research demonstrating that personal responsibility frames may have unintended or negative consequences for gamblers and affected others. It underscores the need to reframe public messages about gambling away from responsible gambling, and toward research-based messages that can complement broader legislative changes and other measures to protect individuals.

Qualitative Experience of Self-Exclusion Programs: A Scoping Review

Gambling disorder is a major public health issue in many countries. It has been defined as a persistent, recurrent pattern of gambling and is associated with substantial distress or impairment, lower quality of life, and living with a plurality of psychiatric problems. Many people suffering from gambling disorder seek help in ways other than formal treatment seeking, including self-management strategies. One example of responsible gambling tools that has gained popularity in recent years is self-exclusion programs. Self-exclusion entails individuals barring themselves from a gambling venue or a virtual platform. The aim of this scoping review is to summarize the literature on this topic and to explore participants' perceptions and experiences with self-exclusion. An electronic literature search was conducted on 16th May 2022 in the following databases: Academic Search Complete, CINAHL Plus with Full Text, Education Source, ERIC, MEDLINE with Full Text, APA PsycArticles, Psychology and Behavioral Sciences Collection, APA PsychInfo, Social Work Abstracts, and SocINDEX. The search yielded a total of 236 articles, of which 109 remained after duplicates were removed. After full-text reading, six articles were included in this review. The available literature shows that although there are many barriers and limitations to the current self-exclusion programs, self-exclusion is generally viewed as an effective responsible gambling strategy. There is a clear need to improve the current programs by increasing awareness, publicity, availability, staff training, off-site venue exclusion, and technology-assisted monitoring, as well as by adopting more holistic management approaches to gambling disorders in general.

A cross-country study of gambling fallacies : South Korea, USA, and Switzerland

This study assesses gambling fallacy roles in three countries (South Korea, USA, and Switzerland) based on their problem gambling status and independent and interdependent self-construal. Online surveys obtained three separate data sets for South Korea, USA, and Switzerland via local online panel companies, and a confirmatory factor analysis confirmed the convergent and discriminant validity of the measurement. An ANOVA also tested differences in gambling fallacy factors between recreational and pathological gamblers in the three countries. The ANOVA results indicate that each gambling fallacy factor had significant main effects on gambler types. Pathological gamblers in USA scored highest on the system-to-win factor, followed by Switzerland and Korea. Superstitions and follow and blame factors for pathological gamblers in Korea were higher than in USA and Switzerland. Additionally, the cultural backgrounds of pathological gamblers produced gambling fallacy variances. This study contributes to the literature in that a three-country data set validated the distinctive four-factor setting of the gambling fallacy scale. Findings highlight each gambling fallacy factor for recreational and pathological gamblers as unique across the three countries. Furthermore, the results provide managerial implications for developing responsible gambling strategies by considering gambling fallacy factors according to gambler types.

Examining Responsible Gambling Program Awareness and Engagement Trends and Relationships with Gambling Beliefs and Behaviors: A Three-Wave Study of Customers from a Major Gambling Operator.

A considerable body of literature has examined elements of responsible gambling (RG) programs in land-based gambling venues. The present pre-registered study examines GameSense RG program awareness and engagement trends and relationships with gambling beliefs and behaviors, at MGM’s U.S.-based casino properties using three samples of MGM’s loyalty program members. We used a repeated cross-sectional approach including observational data collected from one sample (N = 3748) shortly before the rollout of GameSense in 2017–2018, and from two samples collected 1 year (N = 4795) and 2 years (N = 3927) after the program’s implementation. We found that awareness of the GameSense program increased between pre- and 1-year post-implementation, yet did not increase further at 2-years post-implementation. Bivariate analyses showed that respondents who were aware of more GameSense components had a better understanding of gambling concepts and used more RG strategies, whereas respondents who engaged with GameSense used more RG strategies than those who did not, but did not display a better understanding of gambling concepts. The relationship between GameSense awareness and self-reported use of RG strategies remained significant in multivariate analyses with covariates. Moderation analyses indicated that a positive effect of overall GameSense engagement on gambling literacy was only found for respondents who had attended a regional property, as compared to respondents who attended Las Vegas or metropolitan properties. All effect sizes were weak, which suggests that practical impacts of the program currently are limited. Our findings have implications for research on land-based RG programs and we provide recommendations for enhancing such programs.Supplementary InformationThe online version contains supplementary material available at 10.1007/s10899-022-10109-7.

Impact of Warning Pop-Up Messages on the Gambling Behavior, Craving, and Cognitions of Online Gamblers: A Randomized Controlled Trial.

Background: Many features of Internet gambling may impact problem severity, particularly for vulnerable populations (availability, anonymity, a convenience and ease of play, digital forms of payment, and a higher level of immersion). To prevent the risks associated with excessive gambling and to inform gamblers, we need responsible gambling strategies. Gambling-related warning messages are one possible strategy that can help minimizing gambling-related harm.Methods: Our experimental study aimed to evaluate the effectiveness of self-appraisal and informative pop-up messages compared to a control condition (blank pop-up messages), for both at-risk (ARG) and low risk/non-problem Internet gamblers (LR/NPG) according to their favorite type of game, in a semi naturalistic setting and with a 15-day follow-up. During the experimental session, participants were invited to gamble on their favorite website with their own money in the laboratory. Effectiveness was investigated through the impact of pop-ups on gambling behavior (money wagered and time spent), craving, cognitive distortions, and gambling experience, taking into account message recall. We analyzed data from 58 participants, playing preferentially either to skill and chance bank games (sports betting, horse race betting) and skill and chance social games (poker).Results: We observed a significant decrease in the illusion of control for ARG in the informative pop-up condition at the 15-day follow-up. A significant effect of self-appraisal pop-ups compared to blank pop-up messages was also demonstrated only for sport and horse bettors, with a decrease on time spent gambling and an increase of gambling-related expectancies at the follow-up. Finally, we also observed that a majority of the participants were disturbed and irritated by pop-ups during their gambling session.Conclusions: The results of our study demonstrated the limited impact of pop-up warning messages on gambling behavior and cognition in Internet gamblers according to the type of game and the status of gamblers. The limited impact of warning messages on gambling behavior and the inconvenience of the pop-ups for Internet gamblers lead us to only consider warning messages as one piece of a larger responsible gambling strategy.Trial Registration Number: NCT01789580 on February 12, 2013.

Responsible gambling strategy information available on public-facing state lottery websites in the U.S

ABSTRACT The lottery is the most widely available form of legal gambling in the US. However, there is relatively little work in promoting responsible gambling strategies by lottery providers. The current study applies five evidence-based responsible gambling strategies, to the responsible gambling information made available on 46 state lottery websites. The study employed a content analysis of the public-facing websites. The study found that a minority of the state lottery sites provided readily available information to the public for each of five strategies. Responsible gambling information was limited in most cases with several notable and informative exceptions. Findings are discussed in the context of public health education and harm reduction approaches in the provision of gambling products. The responsible gambling framework is premised on the notion of well-informed participants. Poor integration of responsible gambling strategies for the most widely available form of gambling points to the shortcomings of this framework in practice. Lottery operators should strive to increase their adoption of a greater range of responsible gambling approaches and increase the visibility of relevant information for potential participants.

A Comparison of Two GameSense Implementation Approaches: How Program Awareness and Engagement Relate to Gambling Beliefs and Behaviors.

Despite the size and scope of responsible gambling (RG) programs in the U.S., relatively few studies have evaluated these programs. Using survey data from 4795 subscribers to a casino loyalty program, we examined respondents' awareness ofand engagement with the GameSense RG program, and gambling beliefs and behaviors. We compared how differences in the implementation structure and visibility of the GameSense program (i.e., state-regulated with a standalone, branded GameSense center vs. corporate-integrated as part of loyalty program desks) was associated with GameSense awareness and engagement, perceptions of gambling operator RG practices, three Positive Play subscales (i.e., behavior, personal responsibility, and gambling literacy), understanding of gambling concepts, and use of RG strategies. More respondents who had visited the property with a state-regulated, branded center were aware of GameSense (36.5%), compared to respondents who visited other properties (7.4%). Perceptions of the operator's RG practices were generally high for all respondents. Multivariate analyses revealed no relationship between GameSense awareness and gambling belief or behavior outcomes, yet showed that respondents who picked up a GameSense brochure used slightly more RG strategies. Our findings suggest that the visibility of an RG program might influence program awareness and engagement but not certain RG-related behavioral outcomes.

Responsible Gambling and Mental Health: Topics for an Integrated Strategy in Prevention and Harm Reduction of Behavioral Addictions

Problem gambling has become a major public health concern, with psychosocial and mental health consequences. Some efforts have been done in the last years by regulatory and health related bodies worldwide for assuring that betting can be safer and less harmful. A vast consensus concerning the need to promote Responsible Gambling strategies have been put forward, even though the implementation of policies in this domain is very broad, poorly systematized and often does not translate, in an evident manner, to consolidated and valid practices for promoting safe gambling and the prevention of morbidity. This paper aims to review theoretical and research‑based arguments supporting the need of investment in responsible gambling field, and to propose some recommendations for sponsoring strategic policies in which harm‑minimization and prevention tools are prioritized. A literature review was carried out through an intensive search of online electronic databases and collaborative contacts with researchers in the field of non‑substance addictive behaviors. Papers and documents from scientific and governmental boards, related to prevention and harm minimization or reduction of gambling problems and published between 1998 and 2018 were selected. Different tools in the field of responsible gambling are pointed as good and evidence‑based practices that need to be continuously implemented and replicated. Some others can be promising but need further research. The findings of this study may help many entities and stakeholders involved in this behavioral addiction field (researchers, governmental and health agencies, regulators and gambling industry) for strengthening responsible gambling national policies and strategies.

Application of Health Belief Model to Practice of Responsible Gambling.

Responsible gambling (RG) strategies seem to be effective only to some people and it is unclear why some gamblers are more likely to adhere to RG practices (e.g., self-exclusion and setting limits). The current study investigated whether cognitive factors, including RG awareness and Health Belief Model (HBM) factors (i.e., perceived susceptibility, perceived severity, perceived benefit, perceived barrier, cue to action, and self-efficacy), accounted for individual differences in adherence to ten common RG practices. Eight hundred and ninety-six community-dwelling adults were recruited to participate in a telephone poll in Macao, China, in November 2016. We found that only 56.1% of the respondents had heard of RG, and there was a positive relation between RG awareness and RG practices. Moreover, HBM factors were also shown to explain one's adherence to RG practices in general but the effectiveness of HBM factors varied across RG practices. The findings provided practical implications that there is a need to target different cognitive beliefs for promoting different RG practices in designing intervention.

Gamblers’ Perceptions of Stakeholder Responsibility for Minimizing Gambling Harm

Increasingly, industry operators and governments espouse the view that they play a role in minimizing gambling harm and have developed and implemented programs and policies designed to promote responsible gambling. However, little is known about gamblers’ perceptions of responsibility for minimizing gambling harm or whether these perceptions are linked to gamblers’ own experience of gambling harm. Gamblers’ perceptions of stakeholder responsibility for minimizing gambling harm could impact not only their gambling behavior but also the potential for legal action following excessive financial loss. We surveyed participants selected from MGM Resorts International (MGM)’s loyalty card database (N = 3748) regarding their perceptions of responsibility for minimizing gambling harm. Additionally, we administered the Brief Biosocial Gambling Screen (BBGS), the Positive Play Scale, and measures assessing participants’ understanding of gambling concepts and use of responsible gambling strategies. Compared to those who screened negative, participants who screened positive on the BBGS had more diffuse conceptions of responsibility for minimizing gambling harm and were more likely to hold five particular stakeholder groups (e.g., MGM Resorts employees, government regulators, public safety officials) responsible. In multivariate analyses, participants’ distributed sense of responsibility for reducing gambling harm predicted their BBGS status over and above other risk factors (i.e., Positive Play, understanding of gambling concepts, use of responsible gambling strategies). We discuss implications for responsible gambling programs and policies.

Characteristics and risk factorsof gambling disorder as basisfor responsible gambling strategies

Abstract. Aims: To provide an overview of characteristics and risk factors of gambling disorder (GD) in order to systematically identify corresponding targets for responsible gambling strategies. Methods: We conducted a literature review on the concept and characteristics of GD and on the correlates and risk factors for GD. Results and conclusions: GD is characterized by low prevalence rates, but detrimental individual and public health consequences. Responsible gambling strategies therefore need to provide transparent and safe gambling for the majority of gamblers and strategies for early identification, intervention, and harm reduction for the minority of individuals at risk for GD. As individuals at risk for GD are characterized by multiple correlates and risk factors, a multifaceted array of strategies is required. Individual and environmental risk factors provide an important basis for responsible gambling strategies, for instance, which specific high-risk groups (e. g., youth) or gambling behaviours (e. g., high gambling intensity) need to be targeted. As there is no evidence for risk-free gambling, all land-based and online gambling segments should be regulated and controlled within a common framework. Within this process, scientists, practitioners, and stakeholders need to collaborate and translational efforts are required.

Responsible Gambling Strategies: Are They Effective Against Problem Gambling Risk in Older Ontarians?

Despite the limited amount of research on gambling in older adults (55+ years), they are often encouraged to use responsible gambling strategies to ensure that it remains a “low-risk” activity. However, the effectiveness of these strategies has not been examined in this population. The purpose of this study was threefold: to document the types of responsible gambling strategies used by older Ontario residents, to examine how these strategies relate to problem gambling risk, and to assess whether there are differences in the use of responsible gambling strategies between those who are and are not at risk of problem gambling. We examined the data of 673 older adults (M = 68.7, SD = 7.6) from three different studies that used the same measurement instruments to assess demographics, problem gambling risk, and responsible gambling strategies (Norris & Tindale, 2006; Thériault, 2015; Tindale & Norris, 2015). We failed to find any evidence that the use of responsible gambling strategies was related to the risk of problem gambling in older adults (as measured by the Problem Gambling Severity Index of the Canadian Problem Gambling Index and the Windsor Screen). The respondents who used these strategies did not have a lower problem gambling risk than did the respondents who did not use the strategies. Further, the number of strategies used did not vary between problem gambling risk categories. These results raise questions about the utility of strategies used for responsible gambling.RésuméMalgré le nombre restreint de recherches effectuées sur le jeu chez les personnes âgées de 55 ans et plus, on constate que ces personnes sont souvent invitées à recourir à des stratégies de jeu responsable pour s’assurer que cette activité demeure « à faible risque ». L’efficacité de ces stratégies n’a cependant pas été examinée dans cette population. La raison d’être de cette étude est triple : répertorier les types de stratégies de jeu responsable utilisées par les personnes âgées en Ontario, examiner comment ces stratégies sont liées au risque de jeu compulsif, et évaluer s’il existe des différences entre les personnes à risque de jouer de manière compulsive et celles qui ne le sont pas dans l’utilisation de stratégies de jeu responsable. Au total, 673 personnes âgées (moyenne = 68,7, ÉT = 7,6) ont été recrutées dans trois études différentes recourant aux mêmes instruments de mesure; les mesures évaluaient les données démographiques, le risque de jeu problématique et les stratégies de jeu responsable (Norris et Tindale, 2006; Tindale et Norris, 2015; Thériault, 2015). L’étude n’a pas permis de prouver que l’utilisation de stratégies de jeu responsable était liée au risque de jeu excessif chez les personnes âgées (tel que mesuré par l’Indice canadien du jeu problématique, l’Indice de gravité du jeu problématique et le dépistage de Windsor). Les répondants qui ont utilisé ces stratégies n’affichaient pas un risque de jeu problématique inférieur à ceux qui ne les utilisaient pas. Enfin, le nombre de stratégies utilisées n’a pas varié entre les catégories de risque de jeu problématique. Ces résultats soulèvent des questions quant à l’utilité des stratégies employées pour assurer le jeu responsable.

Effects of CSR, responsible gambling, and negative social impacts on perceived benefits and quality of life in gaming communities

This study investigated (1) the positive effects of a company’s corporate social responsibility (CSR) and responsible gambling (RG) strategies on residents’ perceived benefits and their quality of life (QOL); (2) the effects of residents’ perceived negative social impacts from casino development on their perceived benefits and QOL; and (3) whether these relationships are invariant across two gaming communities. We collected data from 458 residents of two gaming communities in the Gangwon Province of South Korea. The findings showed that economic CSR had the strongest positive impact on residents’ perceived benefits, followed by philanthropic CSR and supplementary RG. These factors also had significant indirect effects on residents’ QOL via perceived benefits. The negative social impacts factor was found to negatively influence residents’ perceived benefits and QOL. These relationships were statistically invariant across the two gaming communities. The current study offers a legitimacy and stakeholder theory-driven approach to examine CSR, gaming communities’ perceived negative social impacts and benefits from casino development, and QOL.

Responsible Gambling Strategies for Internet Gambling: An Empirical Investigation into the Italian Gambling Market

The aim of this study is to analyse, in the Italian sports betting sector, the impact of Internet gambling on the level of consumption of gambling products and the responsible gambling strategies adopted by the on line gambling operators. From the methodological viewpoint the research work has been organised into two phases. In the first phase, an empirical investigation has been carried out on a sample of Italian consumers directed towards measuring the impact that the use of the Internet has on the volume of bets made on sports events. In the second phase, an analytical work has been performed on the on line gambling websites of the main operators of the Italian sports betting market, directed towards examining the measures adopted for promoting responsible gambling. The results of the empirical research indicate, on the one hand, that in the Italian market, as has happened in other national gambling markets, the legalization of on line sports betting may determine an increase in the level of consumption of gambling products and, thus, in the potential risks of excessive gambling; and, on the other hand, that the normative approach adopted in the Italian gambling market, based on a ‘concession model’ which provides for a strong public control of the gambling operators, has favoured a widespread adoption by the on line betting companies of an articulated series of measures aimed towards harm minimisation in Internet gambling. Thus, the findings of this study contribute towards the economic-managerial literature on the theme of firms’ social responsibility by providing important insights for gambling firms and public policy makers regarding the responsible gambling strategies for Internet gambling adoptable in the markets, such as the Italian one, in which on line gambling is fully regulated.

Measuring Responsible Gambling amongst Players: Development of the Positive Play Scale.

The modern gambling industry has, by-in-large, assumed a duty of care to minimize the risks associated with gambling, which has manifested in responsible gambling (RG) programming (e.g., educating players about the odds of success). The current study fills a void in gambling operators, regulators, and researchers ability to measure RG beliefs and behavior in their player-base, with the development and validation of the Positive Play Scale (PPS). In Study 1, we reviewed the literature and consulted 30 players as well as 10 RG experts to help generate a definition of RG beliefs and behavior that helped guide item generation. In Study 2, regular players (N = 1,551) of a Canadian provincial gambling operator completed a positive play survey. Four components from a principal components analysis (PCA) were extracted: Honesty and Control, Pre-commitment, Personal Responsibility, and Gambling Literacy. The PPS subscales were either not associated with gambling frequency or had small-to-moderate negative relationships with frequency of play for games most often associated with disordered gambling (e.g., electronic games). In Study 3 (N = 413), the factor structure of the PPS was confirmed and refined in a new sample of players. Moreover, a 1-month follow-up session demonstrated that the PPS has high test-retest reliability. The PPS is the first validated scale that reliably assesses the extent to which a consumer base has positive beliefs about gambling and gambles in a positive manner. The PPS can be used by the gambling industry to objectively assess the efficacy of their RG strategy, pinpoint specific areas for future focus, as well as examine the utility of new RG initiatives that aim to promote healthy patterns of gambling consumption. Furthermore, by examining the PPS scores for different player segments (e.g., sex, age, games played) it becomes possible to tailor RG strategy to the needs of specific players. In this way, RG strategy can be optimized by focusing resources where they will be most effective.

Gambling Responsibly: Who Does It and To What End?

Numerous responsible gambling (RG) strategies are promoted to assist consumers to "gamble responsibly". However, consumer adoption of RG strategies, how this varies by gambler risk group, and whether usage is associated with non-problematic gambling are largely unknown. This study aimed to (1) determine how use of RG-related strategies differs amongst regular gamblers by gambler risk group; and (2) identify RG-related strategies whose usage predicts non-problem/low risk gambling. Regular Australian gamblers on high-risk products (N=860), recruited through gambling venues and an online wagering operator, were surveyed about their use of RG strategies promoted on the website of their jurisdiction's main RG agency. Knowledge of RG strategies was reasonably high amongst all gambler risk groups, but lower-risk groups were more likely to use RG strategies. A logistic regression correctly predicted 82.1% of lower-risk gamblers and 77.2% of higher-risk gamblers. Predictors of lower-risk gambling included: greater confidence in their understanding of RG; endorsement of lower gambling expenditure and frequency limits; fewer erroneous gambling beliefs; being less likely to gamble to win money, challenge their skills/beat the odds, or forget about worries and stresses; and being more likely to gamble for pleasure/entertainment. Lower-risk gamblers were more likely to set a money limit in advance of gambling and to balance their gambling with other activities. These findings contribute to understanding which strategies are favoured by different risk groups, and which are associated with safer levels of gambling. They can guide consumer information aimed at enhancing RG consumption and future research on RG consumption.

Usage of a Responsible Gambling Tool: A Descriptive Analysis and Latent Class Analysis of User Behavior.

Gambling is a common pastime around the world. Most gamblers can engage in gambling activities without negative consequences, but some run the risk of developing an excessive gambling pattern. Excessive gambling has severe negative economic and psychological consequences, which makes the development of responsible gambling strategies vital to protecting individuals from these risks. One such strategy is responsible gambling (RG) tools. These tools track an individual's gambling history and supplies personalized feedback and might be one way to decrease excessive gambling behavior. However, research is lacking in this area and little is known about the usage of these tools. The aim of this article is to describe user behavior and to investigate if there are different subclasses of users by conducting a latent class analysis. The user behaviour of 9528 online gamblers who voluntarily used a RG tool was analysed. Number of visits to the site, self-tests made, and advice used were the observed variables included in the latent class analysis. Descriptive statistics show that overall the functions of the tool had a high initial usage and a low repeated usage. Latent class analysis yielded five distinct classes of users: self-testers, multi-function users, advice users, site visitors, and non-users. Multinomial regression revealed that classes were associated with different risk levels of excessive gambling. The self-testers and multi-function users used the tool to a higher extent and were found to have a greater risk of excessive gambling than the other classes.