Pea protein: Advances in applications, protein-flavor interactions, and flavor enhancement strategies.

Mata Vaishno Devi Shrine in Jammu and Kashmir is the best visited religious site in India with millions of pilgrims every year thronging this site. Although its religious and economic importance is beyond measure, the sheer number of pilgrimage tourism traffic has already presented a lot of environmental pressure on the location. Among the serious issues are challenges of waste production, water preservation, land degradation and quality of air. The research will look at the effects of pilgrimage tourism on the environment of the shrine environment and suggest a competency model of sustainable tourism growth towards introduction of technological advancements and community integration consideration. The study uses a qualitative method to examine both environmental tasks, the fieldwork, and the interviews conducted with the stakeholders. It singles out practices of proper waste management, water recycling, and energy efficiency such as the adoption of smart waste system, solar energy solution, and control with RFID features. The paper is applicable to the United Nations Sustainable Development Goals (SDGs), especially SDG 12 (Responsible Consumption and Production) and SDG 13 (Climate Action) and it can be used to provide a transferable construct on sustainable pilgrimage tourism. In the paper policy recommendations are offered that can come into place by the local authorities and they are mainly concerned with controlling the number of pilgrims, the management of waste products as well as fully capitalising on water and energy consumption. This study will make a contribution to the overall discussion regarding sustainable tourism practices in pilgrimage destinations by providing practical remedies to the reduction of any environmental impact without compromising on culture and spiritual heritage.

Modelling the energy balance in urban areas is significantly influenced by uncertainties arising from energy production, distribution, and consumption. Renewable energy sources and their distribution, throughout the urban environment, are susceptible to unpredictable meteorological conditions, while energy consumption patterns are shaped by the stochastic nature of individual behaviours, thus the evaluation of energy flexibility strategies remains challenging. Despite the longstanding recognition of stochasticity in the energy field, its accounting in urban energy modelling remains largely confined to single buildings. Furthermore, uncertainties have typically been addressed in isolation across the energy lifecycle: stochastic optimisation is predominantly used to define uncertainties on the energy production scale, while individuals' energy consumption behaviours are usually modelled through probabilistic distributions on aggregated averages, introducing biases in simulations. This review provides an overview of existing modelling approaches, highlighting various techniques for further development, and the appropriate degree of stochasticity required for more realistic outcomes in developing energy flexibility. The analysis draws more than 200 articles, examining different stochastic approaches, focusing also on data-driven implications, as the IoT technologies’ influence continues to grow. The main findings of this review emphasise the necessity for more comprehensive stochastic models that integrate all phases of the energy lifecycle. Such models would enable more realistic simulations, support the development of flexible efficient energy strategies, and address the complexities of urban energy systems in a holistic manner. • A comprehensive review on modelling energy systems under uncertainty is presented. • Individual behaviour and occupancy patterns are integrated into the analysis. • The study bridges energy production, distribution, and consumption models. • Literature gaps and future directions for energy flexibility are identified. • Guidelines are proposed to support future modelling practices and policy design.

Sustainable consumption of wearable healthcare devices and its relevance to the net-zero agenda: Evidence from senior citizens

<div><table cellspacing="0" cellpadding="0" align="left"><tbody><tr><td align="left" valign="top"><p><em>Early menarche, defined as the onset of menstruation before the age of twelve, has been linked to adverse physical and mental health outcomes and is a key predictor of rapid pubertal growth. Although data at the elementary school level in Indonesia remain limited, recent findings suggest a rising prevalence of early menarche in urban areas. This </em><em>study</em><em> provides local evidence from an urban school in Padang City, where early menarche appears to be increasing. This </em><em>research</em><em> examined associations between early menarche among elementary school girls in Public Elementary School (SDN) 03 Alai Timur, Padang City, and factors including nutritional status, maternal age at menarche, and exposure to mass media information technology. Statistical analyses were conducted using the Chi-square test and the Fisher Exact Test, with a significance level of p < 0.05. Results showed that three-quarters of the participants experienced early menarche. Overweight-obese nutritional status was significantly associated with higher rates of early menarche (95.2%</em><em>;</em><em> p=0.011), as was high exposure to mass media information technology (88.9%</em><em>; </em><em> p=0.020). Although not statistically significant (p=0.071), girls whose mothers had experienced early menarche also showed higher rates (90.0%). Overall, early menarche was strongly associated with nutritional status and media exposure, while maternal age at menarche demonstrated a non-significant intergenerational effect. The findings highlight the need for schools to implement programs that educate young girls on proper nutrition, responsible media consumption, and reproductive health from an early age.</em><em></em></p><p><em> </em></p></td></tr></tbody></table></div><strong><em>Keywords: </em></strong> <strong><em>Early Menarche, Elementary School Students, Nutritional Status, Maternal Menarche History, Mass Media Exposure.</em></strong>

This paper investigates the use of eye-tracking technology as a tool for examining sustainable food consumption behaviours. Positioned within a broader ethnographic and sensory research framework, eye tracking operates as a biosensor method capable of capturing consumers' visual attention and emotional responses during purchasing scenarios. The study demonstrates how this technology uncovers unconscious consumer preferences, offering valuable insights into responsible consumption patterns. These findings contribute to the development of green knowledge strategies and foster innovation within agroecological systems.

The global aging trend highlights the need for effective strategies to prevent cognitive impairment and depression. This study aimed to examine the mediating role of DASH diet quality in the association between sustainable dietary behaviors, cognitive function, and depressive symptoms among older adults. A cross-sectional study was conducted at Firat University Hospital, involving 773 older adults. Data collection included structured questionnaires assessing demographic characteristics, DASH diet adherence (DASH Diet Quality Scale), sustainable nutritional behavior (Sustainable Consumption Behavior-Nutrition Scale, SCBN), depressive symptoms (Geriatric Depression Scale-15, GDS-15), and cognitive performance (Standardized Mini-Mental State Examination, SMMSE). Anthropometric measurements were also obtained. Statistical methods involved hierarchical regression analyses, and structural equation modeling (SEM) to examine direct and indirect relationships among study variables. Correlation analyses indicated negative associations between depression and both DASH diet (r= -0.378, p < 0.001) and sustainable nutritional behaviors (SCBN; r= -0.277, p < 0.001). Cognitive function positively correlated with DASH (r = 0.277, p < 0.001) and SCBN scores (r = 0.295, p < 0.001). Hierarchical regression revealed that better adherence to DASH diet (β=-0.13, p < 0.001) and higher SCBN scores (β=-0.12, p < 0.001) predicted lower depression scores, whereas SCBN positively predicted cognitive function (β = 0.03, p < 0.001). Structural equation modeling confirmed that the DASH diet partly explained the association between sustainable nutrition and both depression (indirect β=-0.02, p < 0.001) and cognitive function (indirect β = 0.01, p < 0.001). The study highlighted the beneficial role of DASH diet adherence and sustainable nutritional practices in mitigating depressive symptoms and supporting cognitive function in older adults. These dietary patterns could represent crucial components of preventive strategies for healthy aging. Further longitudinal research using objective dietary assessments is needed to clarify causal relationships.

Empathy–the ability to understand and share the feelings of others–has been identified as a potential correlate of binge drinking behaviors in adolescence. Our preregistered study aimed to investigate the relationship between cognitive and affective empathy and alcohol consumption in late adolescence. Building on prior research, we predicted a dissociation of cognitive and affective empathy related to alcohol consumption. Specifically, we hypothesized that whereas a negative association between affective empathy and alcohol consumption would emerge, no significant association would be observed for cognitive empathy. To test these hypotheses, we surveyed a convenience sample of U.S. college students (N = 116; ages 18–23; 73.28% women). The online survey comprised questions assessing drinking behavior (categorized as non-binge drinking, binge drinking, and extreme binge drinking), engagement in hazardous drinking behavior (continuous measure), and self-reported empathic traits. We found that binge drinking categories and hazardous drinking scores were closely aligned, suggesting that the two measures capture similar aspects of drinking behavior. Men reported more problematic drinking patterns than women, while women scored higher on affective empathy. Age was positively related to hazardous drinking, with participants at the upper end of the age range reporting riskier alcohol use. Contrary to our preregistered hypotheses, we found no significant relationship between affective empathy and engagement in binge drinking or hazardous drinking among late adolescents. Cognitive empathy, as predicted, was not related to the extremity of alcohol consumption. Additionally, we observed a striking pattern in our data: 20.69% of our sample indicated extreme binge drinking (EBD), which is higher than the 12% reported by a U.S. national survey conducted in 2020. While the relationship between drinking behavior and empathy may be more nuanced than expected, the observed disparity in EBD behavior emphasizes the importance of addressing its prevalence within U.S. college communities and implementing proactive measures to promote responsible alcohol consumption during late adolescence.

This conceptual work explores the dynamics of impulsive purchase behavior under the context of live commerce and takes special focus on men’s cosmeceutical products. The novelty of the research clings to the examination of the impulsive purchase orientations of millennial male shoppers, till today overlooked both by marketing and sustainability studies. In the urban city of Bekasi, the analysis intends to identify the drivers for live-stream impulsive purchase and their sustainable marketing-related consequences. Placing the discussion under sustainability, the paper thus highlights the way through which commercial moves can be compromised with responsible consumption interaction where consumption consciousness can be advocated and the rising utilization of the channels of live commerce can be utilized. As being a conceptual analysis, the paper avoids empirical support and instead converges available theories and models for the sake of proposing a conceptual framework where sustainable marketing strategies can be integrated with impulsive purchase behavior under the men’s cosmeceutical category. In its outcomes, the analysis intends to lay the cornerstone for future empirical studies and practical uses for organizations for the establishment of both economic and ecological sustainability.

ABSTRACT As human activities continue to cause significant environmental damage, promoting more environmentally friendly behavior has become increasingly important for the planet. In this study, we introduce a behavioral intervention strategy—uptrend messaging—to examine its impact on green consumption preferences. Through five studies, including a field study, we find that providing uptrend messaging significantly increases green consumption preferences. This effect occurs because uptrend messaging fosters consumers' response efficacy—the perception that buying green products will result in the desired environmental outcome, increasing their willingness to engage in green consumption. Furthermore, we examine the moderating roles of uptrend magnitude and self‐construal on the uptrend effect. Specifically, when the uptrend magnitude is high or when consumers exhibit an interdependent self‐construal, uptrend messaging promotes green consumption preferences by enhancing response efficacy; by contrast, when the uptrend magnitude is low or when consumers exhibit an independent self‐construal, the effect is attenuated. These findings underscore the role of uptrend messaging as an effective stimulus that exerts a stronger promotional effect on green (vs. regular) products, thereby advancing our understanding of green consumption, providing implications for narrowing the attitude–behavior gap and fostering sustainable consumer choices.

Abstract This study investigates the impact of Green Marketing on consumer purchase behaviour in Sri Vijaya Puram. It examines the role of awareness, environmental concern, and price perception in influencing the adoption of green products. Data were collected from 150 respondents and analyzed using SPSS, including descriptive statistics, correlation, regression, Chi-Square, and ANOVA. The results indicate that awareness and environmental concern positively affect purchase behaviour, while price perception has a negative effect. Demographic factors such as gender and age also influence buying behaviour. The study emphasizes that targeted green marketing, environmental education, and competitive pricing can effectively promote sustainable consumption. These findings provide practical insights for marketers, local businesses, and policymakers to encourage eco-friendly practices in the region. Keywords: Green Marketing, Consumer Purchase Behaviour, Environmental Concern, Price Perception, Awareness, Sustainable Consumption, Eco-Friendly Products, Sri Vijaya Puram.

Abstract Consumer perception of eco-friendly products in India represents a growing yet structurally constrained domain in which favourable attitudes have not translated into consistent purchasing behaviour. This study presents a statistically rigorous empirical investigation of how Indian consumers perceive eco-friendly products and which perceptual dimensions drive repurchase commitment. Drawing on primary survey data from 202 valid respondents collected via stratified random sampling across urban and semi-urban India during January–February 2026, a comprehensive inferential statistical framework was applied comprising Spearman rank-order correlations, one-sample t-tests against a neutral midpoint (µ₀ = 2.5), Mann–Whitney U tests, point-biserial correlations, chi-square tests of independence, and ordinary least squares (OLS) multiple regression with standardised coefficients. Five perceptual scales were tested. All five means were statistically significantly above the neutral midpoint (p &lt; .001). Quality perception registered M = 2.970 (SD = 0.897, t(196) = 7.344); regulation impact achieved the highest mean at M = 3.371 (SD = 0.700, t(196) = 17.464). The OLS regression model was significant [F(5,191) = 5.472, p &lt; .001, R² = .125, Adj. R² = .102], identifying long-term cost effectiveness (β = .197) and perceived benefits (β = .166) as the two strongest positive predictors of repurchase intention. Critically, definitional awareness failed to predict repurchase intention (r_pb = .110, p = .123), directly challenging the awareness-first paradigm that governs most green marketing strategy in India. Three adoption barriers high price (29.2%), limited availability (28.7%), and awareness depth (27.2%) share near-equal weights, revealing a compound constraint structure. Keywords: Consumer Perception, Eco-Friendly Products, Green Marketing, Repurchase Intention, Spearman Correlation, OLS Regression, India, Sustainable Consumption, Attitude-Behaviour Gap.

The article attempts to define a new approach in EU contract law to regulate the consumers sales contract in the view to protect environment, sustainability and the circular economy. One of the key aspects of ensuring sustainable consumption of goods is to extend their lifespan by encouraging consumers to choose to repair a non-conforming goods over replacement. The author analyzes new approaches to amend EU sales law in the light of sustainable consumption of goods. Special attention is focused on the analysis of the environmental friendliness of remedies for lack of conformity and their impact for circular economy. By ensuring policies of environmental efficiency, circular economy and sustainable development, the right to repair non-conforming goods plays a key role in consumer rights protection. The author assumes that the European legislator has chosen the option of introducing soft measures that would encourage consumers to repair non-conforming goods rather than replacement.

Globally, sustainable seafood has become an important marketing means to promote sustainable fisheries practices. To support its production, however, characterising the consumer market, such as the demand, awareness and identification of sustainable products, is essential. This study investigated the current status of sustainable seafood and consumer awareness in Hong Kong, a city with one of the highest levels of per capita seafood consumption in the world, using the framework of Cognitive-Behavioural Theory. By conducting market surveys across 18 supermarkets using a stratified and convenience sampling approach, as well as face-to-face questionnaires (n = 415) to assess consumer traits, we found that the availability of sustainable seafood was highly polarised, with a complete absence of ecolabelled seafood in low-end supermarkets and only limited availability (~17% in proportion) in mid- and high-end supermarkets. In terms of price, ecolabelled fish products were more expensive than those without certification labels, but ecolabelled molluscan products were cheaper. Consumer cognition, attitudes, and behaviours towards sustainable seafood varied with supermarket grade, with sustainable products being more aware of and accepted in high-end supermarkets than in other supermarkets. Both younger age and higher education were key demographic factors enhancing the cognition level on sustainable seafood. This research contributes a transferable framework for assessing sustainable consumption in high-density urban markets and identifies retailer-driven information barriers as a key constraint. We propose targeted strategies, including visual nudging and enhancing information transparency, to promote responsible consumption.

Design does not emerge solely from individual creativity but from ongoing interactions between humans and their Umwelt—the subjective, meaning-structured world through which environments are perceived, interpreted, and acted upon. This article develops the concept of a Communicative Umwelt as a psychologically grounded framework for sustainable design, specifying it as a system of entities, signals, channels, and feedback mechanisms that shape creative processes, user acceptance, and longer-term market dynamics. By operationalizing Umwelt beyond metaphor, the paper connects perceptual and cognitive psychology with design practice and sustainability-oriented innovation. The framework is situated in relation to adjacent literatures, including ecological psychology, design semiotics, participatory and systemic design, and sustainability transitions, and is distinguished by its focus on psychological meaning-making and feedback-driven transformation. Rather than advancing universal market claims, the article proposes mechanism-oriented pathways and boundary conditions under which locally embedded, context-sensitive design practices may foster sustainable consumption patterns. Sustainability is thus reframed not as a technical constraint but as an emergent outcome of communicative interactions between humans, artifacts, and socio-ecological systems, offering a theoretically informed basis for future empirical and comparative research.

The expansion of social commerce has reshaped consumer decision-making, particularly among Generation Z as digital natives who are highly engaged with social media platforms. TikTok Shop integrates entertainment, social interaction, and instant purchasing features that may intensify psychological stimuli such as Fear of Missing Out (FOMO), thereby encouraging impulsive buying behavior. This study investigates the level of FOMO and impulsive buying among Generation Z students at Universitas Pendidikan Indonesia (UPI) Tasikmalaya who use TikTok Shop, and empirically examines the effect of FOMO on impulsive buying behavior. Employing a quantitative descriptive-verificative design, data were collected through structured questionnaires from 339 respondents selected using purposive sampling. Simple linear regression analysis was applied to test the proposed hypothesis. The findings reveal that Fear of Missing Out has a positive and statistically significant effect on impulsive buying behavior among Generation Z TikTok Shop users. This indicates that psychological concerns related to social exclusion and trend avoidance play a critical role in accelerating unplanned purchasing decisions within digital commerce environments. The study contributes empirical evidence to consumer behavior research in social commerce contexts and highlights the importance of understanding psychological drivers in shaping responsible consumption and effective digital marketing strategies.

ABSTRACT The current macroenvironmental context, characterized by mass conventional consumption (of new products and professional services) and the consumer-producer divide, is increasingly challenged for its persistent anchorage in the ‘linear [extract – produce – consume – discard] paradigm,’ which has detrimental social, economic, and environmental impacts. These rising concerns have led to calls for a new paradigm based on sustainability, circularity, consumption sobriety (understood as moderation and reduction in resource use), and resilience, yet it remains ill-defined. This research proposes a comprehensive conceptualization grounded in an integrative review of the literature on sustainable, collaborative, and circular consumption, shifting the narrow focus on the ‘consumer’ toward a renewed, integrative conceptualization of the ‘metaconsumer’. Unlike the creative consumer, the collaborative consumer, the prosumer, or the co-creator, the metaconsumer is a transitional figure between the current linear paradigm and the new one, articulating five essential roles for sustainable, circular, sober, and resilient consumption: (1) redistribution, (2) mutualization, (3) citizen movements, (4) self-production, and (5) production. This new figure of individuals reframes contemporary practices and goes beyond existing conceptualizations, offering a comprehensive, in-depth interpretation of consumer behavior.

ABSTRACT The sustainability benefits of tourism products are often unclear to tourists. Therefore, the present study surveyed cruise passengers to examine their attitudes, perceptions, and intentions regarding the use of bamboo bicycles with a dedicated social sustainability profile, focusing on biases in the perceptions and intentions to use them. The statistical analysis of the survey data involved maximum likelihood structural equation modelling (ML-SEM) and moderation analyses. The results show that, despite being aware of sustainability issues, passengers rarely distinguish between environmental and social aspects, instead viewing tourism products as either generally sustainable or unsustainable. In particular, the product characteristics related to social sustainability were not considered by the cruise passengers. In contrast, perceived usefulness and social norms influenced mostly the intention to use bamboo bicycles during land excursions. Therefore, cruise operators should distinguish more precisely among the individual sustainability dimensions to promote sustainable tourism products and services. Our findings offer both theoretical and practical contributions, encouraging further research on sustainable consumer behaviour in tourism.

Purpose This study examines food waste (FW) management by food retail and food service SMEs in developing countries such as Ukraine. Design/methodology/approach The data were collected through a questionnaire survey of owners, managers, and employees of food retail and food service small and medium-sized enterprises (SMEs) in Ukraine and analysed using SPSS. Findings SMEs focus primarily on the reduction of FW rather than its prevention, although the volume of FW is relatively low. There is evidence of a size effect, where larger SMEs are more likely to undertake FW prevention measures. While SME managers recognise negative environmental impacts of FW, perceived social pressure and respondents' own attitudes also affect the likelihood of FW prevention by retail SMEs. Improvements are needed to align with the EU'sFood Waste Management framework. Practical implications Current FW practices by SMEs appear to be driven by common sense rather than a comprehensive FW management system. To further sustainable development, the Ukrainian government needs to incorporate FW and sustainable food consumption considerations into relevant strategies and legislation. Social implications About 30% of the food produced globally is lost or wasted. Social pressure on food retailers and food services could significantly increase their implementation of FW prevention measures. Wasted food could be reused for human consumption, which is particularly important when resources are constrained. Originality/value This work contributes to the sparse literature on FW management in food retail and food services by providing empirical evidence of SME practices in a developing country context.

Despite the importance of a sustainable food system, prior research has not empirically examined whether general food sustainability perceptions and production-specific sustainability perceptions co-occur consistently across audience segments, which is important for informing targeted communication and education strategies. The current research analyzes perceptions from an audience segmentation perspective to inform tailored communication and education strategies. Specifically, a sample of 905 adults in the United States provided perceptions of food production sustainability in general as well as pork production sustainability in particular. Responses were analyzed using a two-step cluster analysis (hierarchical/Ward's method followed by k-means) based on two sustainability indices reflecting general food sustainability importance and pork-specific sustainability. The results indicate three distinct audience segments with meaningful differences in both general food production and pork production sustainability perceptions: Food Sustainability-First (High/Moderate), Broad Sustainability Advocates (High/High), and Lower Sustainability Salience (Low/Low). Segment differences were further characterized using chi-square tests and multinomial logistic regression, indicating that sex, age category, education, and metro/non-metro status contributed to segment classification, with the Broad Sustainability Advocates segment more likely to include female, metro, and higher-education respondents. The study findings indicate opportunities for segment-specific communication and education to address motivations and barriers and support transitions toward more sustainable agri-food consumption.