This paper investigates the integration of Responsible Research and Innovation (RRI) principles with focus on public engagement within the Norwegian Biotechnology Advisory Board (NBAB). RRI, as an inherently relational set of practices, requires flexibility and adaptability from the State to promote responsible innovation. The NBAB case study provides insights into the complexities and tensions of State intervention, highlighting the necessary shift from rigid control to a more flexible approach. This shift is crucial for effectively fostering RRI among citizens, firms, and organizations. By examining NBAB's role in evaluating and advising on the ethical implications of biotechnology, this study demonstrates the importance of inclusive and deliberative governance. The findings suggest that public institutions must adapt to changing societal needs and engage diverse stakeholders to promote responsible innovation practices effectively.