Repurchase Decisions Research Articles

Nexus among Service Quality and Product Quality to Repurchase Decisions Mediated by Customer Satisfaction

Aims: This study aims to determine the effect of Service Quality (SQ) and Product Quality (PQ) variables on Repurchase Decisions (RD) through Customer Satisfaction (CS) as an intervening variable. Study Design: This research aims to find out the direct and indirect relationship of Service Quality and Product Quality on Repurchase Decisions the research variables in the presence of Customer Satisfaction as intervening variables. Place and Duration of Study: Kopi Kenangan, Makassar, between January to February 2025. Methodology: The population in this research is Kopi Kenangan Makassar consumers, totaling 1,380 based on sales data from September to December 2024. The samples in this study were chosen using Hair's method, with a total sample size of 150 respondents. Google forms were used to distribute questionnaires online in order to collect data. Analysis method is conducted using SEM-PLS. Results: The research results revealed that service quality and product quality have a positively and significant influence on customer satisfaction at Kopi Kenangan in Makassar. Subsequently, customer satisfaction also has a definite and significant impact on repurchase decisions. Service quality directly affects repurchase decisions, while product quality has no significant effect on repurchase decisions. In addition, service quality influences repurchase decisions through customer satisfaction as an intervening variable, while product quality had no significant effect through this variable. Conclusion: Based on the research results, it appears that the hypothesis that tests the relationship between Product Quality and Repurchase Decisions, both directly and through mediating variables, shows insignificant results. Therefore, Kopi Kenangan should work on the quality of the products they sell to have a significant effect so as to influence consumer repurchases in the future.

The Influence Of On-Time Performance, Price, And In-Flight Service Quality On Consumer Repurchase Decisions For Citilink Airlines

This study aims to analyze the influence of On-Time Performance, Price, and In-Flight Service Quality on consumer repurchase decisions for Citilink Airlines, specifically for flights operating through Soekarno-Hatta International Airport and Halim Perdanakusuma Airport. Using quantitative methods, data was collected through online questionnaire distribution using Google Form to Citilink airline service users who had utilized services from both airports. Data analysis was conducted using the Structural Equation Modeling Partial Least Square (SEM-PLS) approach to test relationships between research variables. The results proved that all three independent variables - On-Time Performance, Price, and In-Flight Service Quality - have significant influences on consumer repurchase decisions, both partially and simultaneously. Specifically, On-Time Performance proved to have the most dominant influence on affecting repurchase decisions for Citilink Airlines. These findings indicate that flight punctuality is the primary factor, followed by competitive pricing strategies and good in-flight service quality in encouraging consumers to reuse Citilink's flight services.

How Product Quality and Price Drive Repurchase Decisions: The Mediating Role of Consumer Satisfaction

This study examines the impact of item quality and cost on repurchase decisions for L’Oréal products on Shopee, with buyer satisfaction as an intervening variable. Using purposive sampling, a non-probability sampling technique, data was collected through surveys. The study employs the Partial Least Squares Structural Equation Modeling (PLS-SEM) method for analysis. The findings indicate that: (1) Item quality has a positive and significant effect on buyer satisfaction. (2) Cost positively and significantly influences shopper satisfaction. (3) Shopper satisfaction positively impacts repurchase decisions. (4) Item quality directly influences repurchase decisions. (5) Cost does not directly affect repurchase decisions. (6) Item quality mediates the relationship between shopper satisfaction and repurchase decisions. (7) Cost also acts as a mediator between shopper satisfaction and repurchase decisions. From a managerial perspective, these findings highlight the importance of improving product quality and setting competitive prices to enhance buyer satisfaction, ultimately encouraging repeat purchases. Companies should focus on product development and strategic pricing to strengthen customer loyalty and drive sales growth.

Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia

This study aims to develop an investigative model of repurchase intention from a multidisciplinary service marketing science perspective, focusing especially on conventional and digital franchise retail services. This is supported by psychological consumer purchasing behavior to deepen the analysis of customer repurchase decisions for multinational franchise retail food and beverage products in Indonesia. Following the boycott movement against certain foreign-brand food and beverage goods, the impact of religious beliefs, hostility, and the perception of the country of origin define this process. A causal/explanatory survey was employed as the research method. Participatory observations, interviews, and questionnaires with 220 respondents were used as primary data-gathering methods. These were distributed both digitally and conventionally. Google Form in all randomly selected public and private university analysis units in Indonesia. The observation unit (respondent) used a convenience/accidental sampling technique. The analytical tool employed Lisrel version 88.0. The findings reveal that Islamic religiosity, consumer animosity, and country of origin affect repurchase intention. This original research can generate specific and relevant findings for the Indonesian market context, which companies can use to design more effective marketing, brand management, and product development strategies. This will help companies better understand their customers’ preferences and needs, as well as build stronger relationships with consumers.

Consumers’ Hedonic, Utilitarian, and Social Values in Smartwatch Purchase Decisions: The Moderating Role of Switching Costs

Wearable devices, particularly smartwatches, have recently garnered significant consumer interest. However, limited research has explored how consumers’ perceived values influence their intention to continue using this technology. This study seeks to fill this gap by examining the perceived values—hedonic, utilitarian, and social—that drive purchase decisions, with a specific focus on the moderating role of switching costs on repurchase intentions in the context of a developing country: Mongolia. Data were collected through an online questionnaire distributed via Google Forms, resulting in 465 usable responses from potential smartwatch users. The partial least squares (PLS) approach was employed to evaluate the proposed hypotheses. The findings indicate that consumers’ purchase decisions are influenced by hedonic, social, and utilitarian values. Furthermore, switching costs were found to significantly moderate both purchase decisions and repurchase intentions. These results offer valuable insights for smartwatch manufacturers and marketers. By understanding the key factors driving purchase and repurchase decisions, industry stakeholders can develop targeted marketing strategies and product features that cater to consumers’ needs, ultimately improving customer retention and increasing market share in the rapidly expanding wearable technology sector.

The Influence of Brand Image, Product Innovation, and Social Media Marketing Activity on Repurchase Decision Through Customer Satisfaction as An Intervening Variable at Mixue In Bojonegoro

The development of the food & beverage (F&B) industry in Indonesia is currently growing very rapidly. Changes in people's lifestyles, especially in big cities, who like fast food and drinks, coupled with the passive use of digital platforms which have a transformative impact on digitalization provide opportunities for F&B businesses to promote their products to internet users. This research aims to find out empirical evidence regarding the influence of brand image, product innovation, social media marketing activity, on repurchase decisions and customer satisfaction. The population in this research are customers who have made purchases at Mixue Bojonegoro. The sampling technique is a purposive sampling technique which is randomly selected from customers who have made purchases at Mixue Bojonegoro, namely 100 respondents. Hypothesis testing was carried out using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). Based on the results of the analysis of the 7 hypotheses analyzed, all were proven to be accepted, namely brand image, product innovation, and social media marketing activity had a significant effect on repurchase decisions and customer satisfaction. This research provides insight for companies in designing effective marketing strategies to increase customer loyalty through improving brand image, product innovation and marketing activities on social media.

Investigating the impact of user perception and gamification elements on repurchase decisions in game live broadcasting.

As a branch of online live broadcasting, the development of game live broadcasting is also getting faster and faster. Based on the theory of affordance-psychological outcome-behavioral (A-P-B), this paper introduces three gamification elements of user activity visibility, user level visibility and purchase effect visibility, and three user-perceived experience values of perceived hedonic value, perceived cognitive value and perceived social value to establish the model. After collecting data through questionnaires, an empirical analysis based on partial least squares structural equation modelling (PLS-SEM) was carried out using SPSS and SmartPLS data analysis methods to explore the influencing factors of viewers' re-purchase behaviors in game live broadcasting from the perspective of the visibility of gamification elements. The results of this study show that in game live broadcasting, there is a certain influence between the visibility of gamification elements and the perceived value of users, and that the visibility of user activity, the visibility of purchasing effects, and the visibility of user level all have a significant positive effect on the perceived value of the user experience. This study enriches the literature on the business aspects of game live broadcasting and consumer behavior and has a certain significance in guiding live broadcasting business scenarios to improve the re-purchasing behavior of live broadcast viewers.

Analysis of The Usage of The Shopee Live Streaming Application, The Effectiveness of Promotion on Customer Repurchase Decisions Mediated by User Satisfaction

This study investigates the impact of live streaming, promotion effectiveness, and user satisfaction on customers’ repurchase decisions, based on data from 105 respondents through an online questionnaire. The analysis focuses on both direct and mediated effects, with quantitative methods applied. The results reveal that live streaming significantly enhances user satisfaction (p-value = 0.000), but does not have a direct effect on repurchase decisions (p-value = 0.084). Promotion effectiveness, while not significantly impacting user satisfaction (p-value = 0.103), does have a significant influence on repurchase decisions (p-value = 0.032). User satisfaction plays a crucial role in driving repurchase decisions (p-value = 0.038) and mediates the effect of live streaming on repurchase behavior (p-value = 0.049). In contrast, promotion effectiveness does not significantly influence repurchase decisions through user satisfaction (p-value = 0.184). This study underscores the importance of user satisfaction as a key mediator in encouraging repurchase behavior. E-commerce platforms should enhance the engagement and familiarity of live streaming, ensuring it aligns with users’ shopping habits. Moreover, promotional strategies must be tailored to customer expectations in order to increase satisfaction and reduce disappointment. By optimizing these aspects, platforms can better cultivate customer loyalty and drive repurchase decisions.

The Role of Brand Image in Mediating the Influence of Product Quality on Repurchase Decisions of Viva Cosmetics Products (A Study on Consumers of Viva Cosmetics Lipstick in Denpasar City)

The Role of Brand Image in Mediating the Influence of Product Quality on Repurchase Decisions of Viva Cosmetics Products (A Study on Consumers of Viva Cosmetics Lipstick in Denpasar City)

The Influence of Brand, Price, And Product Quality on The Purchase Decision of Packaged Drinking Water at The Regional Office VII of BKN Palembang

This study explores the impact of brand, price, and product quality on purchasing decisions for bottled drinking water (BDW) among employees of Regional Office VII BKN Palembang. Recognized brands, such as Aqua and Le Minerale, dominate consumer preferences due to their established reputation and trustworthiness. The research identifies brand as a significant factor in shaping perceptions of safety and quality, which influences decision-making. Price is another critical element, especially for budget-sensitive consumers. While affordability drives initial purchases, the perceived value and balance between cost and quality determine long-term preferences. Product quality, including taste, cleanliness, and packaging, emerges as the most important factor influencing customer loyalty and repeat purchases. The research employs a qualitative methodology through in-depth interviews, participatory observation, and documentation. Data collected from 15 informants, comprising employees with varied roles and income levels, reveal diverse factors influencing their choices. The study highlights the importance of product certification (e.g., BPOM, SNI) in fostering trust among consumers. Findings show that 60% of respondents prioritize brand reliability, 25% emphasize price considerations, and the remainder focus on consistent quality for repurchase decisions. This study underscores the critical interplay between brand, price, and quality in influencing consumer behavior. It provides valuable insights for BDW producers to design targeted marketing strategies by strengthening brand appeal, maintaining competitive pricing, and ensuring consistent quality. Such efforts can help companies effectively address the diverse needs of Palembang's BDW consumers and enhance market competitiveness.

SOCIAL MEDIA SPONSORED CONTENT MARKETING TOWARDS BEAUTY SOAP PRODUCTS REPURCHASE INTENTION OF WORKING MILLENNIALS

The study determined how social media sponsored content marketing influences the repeat buying intention of beauty soap products among working millennials. Specifically, it determined the relationship between socio-demographic factors, participants’ perceptions of social media marketing, and their repurchase behavior. Key factors considered include content authenticity, disclosure transparency, credibility, audience engagement, content dilemma, value proposition, content personalization, brand awareness, interaction, credibility and trust, and promotion and offers. The study also examined the socio-demographic profile of participants, including age, sex, civil status, monthly income, types of soap products purchased, and frequency of use. The study used a descriptive research design, where the data was collected through a survey handed physically to the participants. The participants were 150 working millennials from Tanza, Cavite, selected using purposive, quota, and convenience sampling techniques. Further, the results showed that social media sponsored content significantly impacted participants’ emotional connection to beauty soap products and their intention to repurchase. Most participants were young, working female millennials, single, minimum-wage earners, using beauty soap products twice daily. They found social media marketing effective in influencing repurchase decisions, especially considering their busy lifestyles. Factors such as sex, frequency of social media exposure, and brand preferences were significant in shaping repurchase intentions. The study concluded that beauty soap brands should prioritize authentic, engaging, and transparent content that addresses customer concerns and highlights product quality. Future research could explore the role of audience engagement and trust in repurchase intentions across different demographics. Businesses can apply these insights to refine their digital marketing strategies. Furthermore, collaborating with influencers aligned with the target audience can help the enhancement of brand credibility and extend the reach of sponsored content. Moreover, studies could investigate the effects of different social media platforms on consumer behavior, providing insights for more targeted marketing strategies.

Distrust Spillover in Sharing Accommodation: Evidence From Airbnb in Beijing

The expansion of sharing accommodation has raised concerns about consumer distrust. Scholars have increasingly focused on studying the negative effects of distrust spillover in this field. This study aimed to analyze the factors influencing distrust spillover, understand its mechanism, and propose effective methods to prevent it. Based on triadic reciprocal determinism and trust transfer theory, the study developed a model of distrust origins, transmission, and spillover. Beijing Airbnb listings data were collected and analyzed using sentiment analysis, machine learning, and econometric statistics in English and Chinese languages. The findings revealed that guests’ distrust results in two types of spillover: affecting individual repurchase decisions and influencing potential consumers consumption intentions. And the study identified a window period threshold for the spillover of guests’ distrust, where experiencing more than three failure experiences lead to a spillover effect on consumer decision-making. By monitoring consumer failure experiences, controlling the window period, and addressing negative impressions of hosts, the impact of distrust spillover could be mitigated. This study served as a clue for hosts and platforms in the sharing accommodation industry, highlighting the dual spillover effects of guests’ distrust. It also provided strategic support for the development of sharing accommodations and contributed to optimizing service.

Smartphone Repurchase Decisions Mediated by Customer Satisfaction

This research analyzes smartphone repurchase decisions occurred in the Jabodetabek area. The aim of this research is to determine, analyze, and prove whether lifestyle, brand preference, and brand awareness affects smartphone repurchases, as well as to examine the effect of lifestyle, brand preference, and brand awareness on smartphone repurchases mediated by customer satisfaction. This research used quantitative method by distributing questionnaires to 215 smartphone user customers in the Jabodetabek area using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) alternative with the Smart-PLS 4.0 program. The results of data analysis indicate that: Lifestyle and brand awareness have a significant influence on the decision to repurchase a smartphone, and brand preference does not have a significant influence on the decision to repurchase a smartphone. The research also found that lifestyle, brand preference, and brand awareness have a significant influence on smartphone repurchase decisions mediated by customer satisfaction.

Pengaruh Online Customer Review, Customer Experience, dan Trust Terhadap Keputusan Beli Ulang

This study aims to analyze the Influence of Online Customer Review, Customer Experience , and Online Trust on Repurchase Decisions Through the Shopee Marketplace. This study was conducted using a quantitative method by distributing questionnaires online to 140 Shopee marketplace users. The technique used to distribute the questionnaire in this study was using the random sampling technique. The data obtained were analyzed using several tests, namely validity tests, reliability tests, classical assumption tests, multiple regression analysis, and hypothesis tests. The results of the study showed that Online Customer Review had no significant effect on repurchase decisions, Customer Experience had a significant effect on repurchase decisions and Online Trust had a significant effect on repurchase decisions. This study is expected to provide insight into consumer decisions to make repeat purchases through the Shopee marketplace.

Understanding Key Influences on Consumer Repurchase Decisions in Fashion Retail SME Stores

This study examines the effects of product quality, word of mouth (WOM), and store image on consumer repurchase decisions at Dewa Ayu Shop in Klungkung, Bali. Recognizing the essential role of repurchase decisions for business sustainability, this research investigates both individual and combined impacts of these factors on consumer loyalty. Data were collected from 96 respondents through purposive sampling, analyzed using reliability and validity assessments, classical assumption testing, multiple linear regression, determination analysis, t-tests and F-test to evaluate simultaneous and partial influences. Results indicate that product quality, WOM, and store image each positively and significantly impact repurchase decisions, both independently and simultaneously. This study contributes to marketing scholarship by integrating these factors into a cohesive model of consumer repurchase drivers, highlighting the interaction between product quality and brand perception in customer retention. For retail managers, the findings underscore the importance of ensuring high product quality, fostering positive WOM, and enhancing store image, offering actionable insights to build customer loyalty and support competitive advantage in dynamic retail markets.

PENGARUH INTEGRATED MARKETING COMMUNICATION (IMC) TERHADAP REPURCHASE DECISIONS DI AUTO2000 SANUR, BALI

The aim of this study is to analyze the impact of Integrated Marketing Communication (IMC) and its influence on the decision to re-purchase a Toyota car in Auto2000 Sanur, Bali. This research uses quantitative research methods. The samples were obtained by purposive sampling and the number of samples was determined by the Slovin formula, which is 89 respondents. The data processing techniques in this study are assisted by the SPSS version 25 program and use data analysis techniques such as validity tests, reliability tests, classical assumption tests, regression analysis, f tests, t tests, and determination coefficients. The results of the study show that simultaneously the IMC has a significant influence on the re-purchase decision. Integrated Marketing Communication gave an impact of 77.3% on re-purchase decisions and other factors not studied in this study gave an influence of 22.7%. Kata kunci: Marketing communications, IMC, Integrated Marketing Communication, repurchase decisions

Peran Harga, Variasi Produk, dan Brand Image Terhadap Keputusan Pembelian Ulang

The Paradisein is a brand based in West Denpasar, Bali, that has been producing women’s clothing since 2019 and selling its products online through Shopee e-commerce and Instagram. This study aims to analyze the influence of price, product variety, and brand image on repurchase decisions. The population defined for the research comprises The Paradisein’s customers who have made a minimum of two purchases (repurchase buying). A total of 53 customers met the population criteria. The data analysis techniques used in this study include Validity Tests, Reliability Tests, Classical Assumption Tests, Multiple Linear Regression Analysis, F-tests, and t-tests. The results show that price has a positive and significant influence on repurchase decisions, product variety has a positive and significant influence on repurchase decisions, and brand image also has a positive and significant influence on repurchase decisions. Recommendations for The Paradisein include evaluating the benefits of its products before setting prices to align pricing policies with product value. Additionally, it is suggested to diversify raw materials to enhance the quality variety of materials used. Regular social media promotions and market research are also recommended to improve company performance.

Why Do Companies Share Buybacks? Evidence from the UK

We examine the key drivers behind management decisions on share repurchase from various theoretical perspectives, including the free cash flow theory and the signaling theory/hypothesis. Specifically, we investigate the relationship between share repurchase and three key drivers: surplus cash, undervaluation, and leverage, along with several control variables. Using a sample of UK-listed non-financial companies from 2012 to 2022, we apply logistic regression, standard OLS regression, and Tobit regression to identify the factors influencing share repurchase. Our findings reveal that firms repurchase shares to distribute cash to shareholders with surplus cash and Surplus investing cash flow. This study also finds that undervalued smaller firms with lower market-to-book ratios and lower leverage are more likely to repurchase shares. Our study highlights the key factors motivating companies’ share repurchases, such as undervaluation, surplus cash, and leverage, examined from various theoretical perspectives, including the free cash flow theory and signaling theory. Focusing on the UK context, as well as adding a new angle in regard to applying logistic regression, standard OLS regression, and Tobit regression in combination, this research contributes to the existing body of knowledge in corporate finance. The outcome of the study has plausible implications for financial managers and investors in selecting stocks. Its practical implications will help investors gain a better understanding of the factors and forces influencing share repurchase decisions.

PENGARUH HARGA, WORD OF MOUTH DAN KEBERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA TOKO MW DI CERMEE DENGAN KEPUTUSAN PEMBELIAN ULANG SEBAGAI VARIABEL INTERVENING

The growth of the business world is very fast in line with the rapidly changing times, for example companies in the services and trade sectors. The establishment of many companies is a challenge for business actors, producers will be encouraged to innovate more creatively than other companies for the sustainability of their business. This research is explanatory research. The population in this research is MW Shop consumers. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Price has a negative but not significant effect on repurchase decisions, Word of Mouth has a significant positive effect on repurchase decisions, Product diversity has a significant positive effect on repurchase decisions, Price has a negative but not significant effect significant effect on Consumer Satisfaction, Word of Mouth has a negative but not significant effect on Consumer Satisfaction, Product diversity does not have a significant positive effect on Consumer Satisfaction, Repurchase Decisions have a significant positive effect on Consumer Satisfaction. The results of the indirect influence hypothesis test show that the variable Price on consumer satisfaction through repurchase decisions has a negative but not significant effect, Word of Mouth on consumer satisfaction through repurchase decisions has a positive but not significant effect, Product diversity has a positive but not significant effect on consumer satisfaction through repurchase decisions. not significant.

The business cycle’s influence on share repurchases of the UK

<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 14pt;">The UK fully legalised open market share repurchases in 1981, and to our knowledge no study has investigated the business cycle’s influence on repurchase decision-making. We address this aspect and investigate the period 1985-2014. This is relevant as the business cycle factors impact the firm-specific variables such as cash flow, profitability, dividends and capital structure, and these factors traditionally influence repurchase decisions. This forms the paper’s theoretical intuition, and the empirical objectives test the business cycle’s influence on the decision to undertake a repurchase, and also its influence on repurchases values. The results find that the business cycle influences both the decision of undertaking repurchases and repurchases’ values, and this influence has aggregately remained positively associated with economic prosperity. Thus, the frequency of repurchase announcements by British firms is more probable during prosperous economic circumstances. The results also reveal that the repurchase-business cycle relationship witnessed a structural break in 1996:Q2, and the real difference following this break is the increase in the business cycle’s influence on the decision regarding repurchase values. The paper thus contributes to existing literature by directly testing the UK’s repurchase-business cycle relationship, and providing detailed empirical evidences that business cycle conditions strongly impact the repurchase decision-making.</span></p>