Intention Relationship Research Articles

Convenient or risky? Investigating the behavioral intention to use facial recognition payment in smart hospitals

This study investigates the factors influencing users’ behavioral intention to adopt facial recognition payment (FRP) in smart hospitals, considering convenience and potential risks. The unified theory of acceptance and use of technology (UTAUT), the diffusion of innovations theory, and trust theory are employed to identify critical factors for promoting FRP adoption. A quantitative cross-sectional survey is conducted among smart hospital users in China, collecting 811 valid questionnaires, and the partial least squares structural equation method (PLS-SEM) is utilized for analysis. The results show that performance expectancy, effort expectancy, social influence, and facilitating conditions positively affect behavioral intention. Privacy concerns and perceived risks negatively impact trust in FRP, while familiarity enhances trust. Trust in FRP and personal innovativeness positively influence behavioral intention, with personal innovativeness moderating the trust-behavioral intention relationship. The findings emphasize the mediating role of trust in FRP and the importance of familiarity and personal innovativeness in driving FRP adoption. Gender (male or female) does not significantly impact the relationships and path coefficients in the model. However, slight discrepancies are observed between the permutation test and Henseler’s MGA in terms of the effect of privacy concerns on trust in FRP. This research contributes to the literature on users’ behavioral intentions, aiding smart hospitals in promoting FRP adoption while considering user concerns.

Modeling Group Exercise Members Continuation

This research presents a conceptual model that investigates group exercise program continuation, influenced by membership price, service quality, and group cohesion. A random sample of members from recreation fitness centers completed a group exercise questionnaire (three locations, n= 200). The study measured members’ perceptions of class social cohesion, group exercise service quality, price satisfaction, and continuation. Results show that Price Satisfaction, Group Exercise Service Quality (GXSQ) and Group Integration Task (GI-T) have a direct significant relationship with Intent to Repurchase. GXSQ and Price mediate the relationship of GI-T and Continuation. Price mediating the relationship of GXSQ and intent to repurchase. GI-S does not contribute to the model. The results emphasize the importance of the quality of the program (instructor and operations) and the price point when deciding to repurchase classes. The collective task and how participants perceived satisfaction are influenced by these factors, and a positive experience leads to program continuation.

During and after COVID-19: understanding entertainment consumption shifts through habit and customer value perspectives

Purpose As situational changes result in changing consumption patterns, this study aims to understand the entertainment consumption shifts during and after the COVID-19 pandemic lockdown. Particularly, how users’ habits and use behavior have changed and how these constructs subsequently impact their continuance intention has been investigated. The study proposes a research model based on customer value and habit theory. Design/methodology/approach The study proposes a research model based on customer value and habit theory. The data collected during (n = 192) and after (n = 138) COVID-19 situation in the over-the-top (OTT) platforms setting through purposive sampling was analyzed using partial least square structural equation modeling (PLS-SEM). Findings The study elucidates that customer perceived value (utilitarian and hedonic values) impacts habit and continuance intention in different situations: during and after COVID-19. It was also shown that habit partially mediates the influence of utilitarian and hedonic values on continuance intention. Further, the extent of use had a negative moderation effect on the habit-continuance intention relationship during COVID-19 but did not moderate the relationship in the post-COVID-19 situation. Finally, it was demonstrated that the effect of utilitarian value increased, whereas that of hedonic value decreased on the continuance intention of OTT platforms in the after-COVID-19 situation compared to during COVID-19. Practical implications Although set up in the OTT context, the practitioners from other online entertainment services, and any online service in general, may utilize the study findings to reinforce habit and continuance intentions to address unwanted consequences due to situational changes. The study suggests to the OTT service providers ways to facilitate the habit formation of OTT users. The study recommends constant monitoring of the extent of the use of OTT consumers and user engagement tactics for nurturing the OTT consumption habits of heavy users. The recommendations for maintaining and strengthening the perceived value-continuance intention relationship were also made, which would help the OTT service providers immensely. Originality/value The study establishes the mediation effect of habit and the robustness of perceived value in determining continuance intention in varying situations. The results also highlighted the changes in the impact of perceived value and habit on the continuance intention of OTT platforms. The study also advances the literature by demonstrating the differential influence of the extent of use on the habit-continuance intention relationship during and after COVID-19.

Investigating household food waste in Indonesia: An extended norm activation model

Consumers waste significant amounts of food. Food waste presents a substantial problem for the environment, society and economy. Addressing the food waste challenge is crucial for fostering sustainable behavior and achieving the Sustainability Development Goal 12.3 agenda. Norms are a significant determinant in motivating consumers to prevent food waste and could be activated by other factors. Religiosity has the potential to influence norms related to food waste behavior. This study investigated how religiosity affects the intentions of consumers to minimize food waste. The interplay of religiosity, personal norms, subjective norms, and intention to avoid food waste was examined by the extended norm activation model. Data were obtained from Muslim consumers in Indonesia. Structural equation modeling evaluation showed that religiosity positively affects the intention to prevent food waste. The intention to avoid food waste is more closely associated with personal norms compared to subjective norms. Personal norms mediate the religiosity and food waste reduction intention relationship. Consumer awareness activates personal norms by making them feel accountable for food waste’s negative impact. These findings provide insights to stakeholders in developing policies to mitigate the food waste issue.

Empathetic concern and social entrepreneurial intention: a moderated mediation model of social entrepreneurial self-efficacy and perceived cultural support

Purpose This study aims to explore whether social entrepreneurial self-efficacy (SESE) mediates the empathetic concern (EC)–social entrepreneurial intentions (SEIs) relationship. In addition, drawing on institutional theory, the authors propose that the EC–SESE–SEI relationship is contingent upon perceptions of cultural support (PCS) towards social entrepreneurship in a society. Design/methodology/approach Data from 232 Taiwanese business and management undergraduates were used to test the proposed relationships. Findings SESE was found to mediate the relationship between EC and SEI. However, cultural support towards social entrepreneurship in society had a negative moderating effect on the EC–SESE–SEI relationship, suggesting that the EC–SESE–SEI relationship was stronger under conditions of low, rather than high PCS. Originality/value This paper provides further insights into not only the link between EC and SEI but also the conditions under which EC is translated into SEI. It also enhances the recent limited knowledge about how context and cultural attitudes and values towards social entrepreneurship shapes SEI.

Exploring emotional ties: Insights into intrinsic motivations and casual gaming intentions

This research explores the relationship between casual gamers' intrinsic motives and gameplay intentions. Drawing upon the attachment theory, this study investigates the interaction effect of attachment between intrinsic gaming motives and intentions. The study adopted a cross-sectional survey design through an online survey. A total of 390 students from a university located in the southern state of India participated in the survey. The proposed model was examined using Confirmatory Factor Analysis (CFA) and the study's hypotheses were tested using partial least square-structural equation modeling (PLS-SEM). The study contributes with its three important findings: First, gamers' hedonic motives, flow experience, and attachment to esports had a significant direct and positive association with gameplay intentions. Second, attachment to esports partially mediates the hedonic motive-gameplay intention and flow-gameplay intentions relationship, while fully mediating the relationship between fantasy and gameplay intentions. Third, escape had neither a direct nor an indirect impact on gameplay intentions. This study builds on the esports literature from casual gamers' psychology perspective. Furthermore, the findings may help game designers and marketers to develop more effective strategies to engage their target audience. Sports and leisure research has highlighted players' gaming motives and intentions often focusing on technology acceptance. Nevertheless, the affective element that motivates players to participate in casual gaming remains largely untapped. This study explores the role of casual players' attachment to esports and its influence on their intrinsic motives and gaming intentions.

Immigrants’ acculturation and luxury brand purchase intentions: a cross-sectional study in the Australian context

PurposeThe purpose of this paper is to examine the influence of acculturation on immigrant consumer behaviours in their host country. Mainly, the role of acculturation and luxury brand purchasing intentions were investigated.Design/methodology/approachThe research conducted an online survey of 400 Indian sub-continent born immigrants in Australia.FindingsThe findings confirm that the behaviour acculturation dimension of immigrants is significantly negatively related to their luxury brand purchase intention. Although immigrants' overall acculturation is significantly related to the luxury brand purchase intention, their language and identity acculturation have no significant effect, supporting the multidimensional framework’s influence on immigrant consumer behaviour. Immigrants with higher family income, younger age and less academic education show more luxury brand purchase intention; however, no moderating demography was found between the relationship of acculturation and purchase intention. In spite of the limitation of sampling, this study demonstrates that immigrants' level of acculturation influences their luxury brand purchase intention in the host country.Originality/valueThis study aims to help marketers formulate a unified segmentation strategy of purchasing luxury brands based on immigrants' acculturation and sociodemographic stance. This paper highlights the specific needs of ethnic consumers. Incorporating immigrant consumers into the marketplace will help create a homogenised society and more integration of immigrants into the larger society in the host country. Findings shed light on the role of culture change as a crucial element that affects immigrants' luxury brand purchase behaviour considering their integration level into the host country.

The Influence of Volunteerism to the Relationship of Academic Environment and Social Entrepreneurship Intentions: Empirical Evidence from a University in the Philippines

Research on social entrepreneurship intentions (SEI) focuses on personal predispositions but lacks examination of external factors. We investigated public sector volunteerism's role in mediating the academic environment's influence on SEI. Cross-sectional data from surveys with 300 university students, selected through stratified random sampling at a Philippine public university, was analyzed using Sobel mediation analysis. Results show positive impact of the academic environment on SEI, and public sector volunteerism significantly mediates this influence. Volunteerism in universities may enhance students' inclination to take on future social entrepreneurship roles in addressing societal issues and engaging with stakeholders. We suggest that such approach empower next generations to foster positive social change through social entrepreneurship.

Assessing Marketing Capabilities and Re-Patronage Intentions Relationship Through the Lens of Technological Advancement

This study examines the relationship between marketing capabilities and re-patronage intentions in the retail sector. Building upon dynamic capability theory, expectation-confirmation theory, and social exchange theory, it also investigates the moderating role of technological advancement between marketing capabilities and customer satisfaction. Further, the mediating role of customer satisfaction has also been examined. Four hundred and seventy-nine shoppers across six shopping malls have responded to the questionnaire. The validity and reliability of the measurements have been confirmed through Confirmatory Factor Analysis. Structural equation modeling has been used for hypothesis testing. The study revealed that marketing capabilities affect customer satisfaction, and customer satisfaction affects both customer trust and re-patronage intentions. Further, technological advancement moderates the relationship between marketing capabilities and customer satisfaction. The study has many implications for academics and practitioners.

Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process and Consumer Ethnocentrism

The general acceptance of globalization and free trade across most national governments has led to the massive proliferation of foreign goods across the globe within the past few decades. As a result, the consumer adoption of imported products has been researched extensively; however, the bulk of these studies have focused on developed countries, leaving less developed and emerging countries vastly unexplored compared to their developed counterparts. Using Mexico to represent an emerging market with high levels of consumer ethnocentrism, this study examines the relationships among consumers’ attitudes toward imported products, their behavioral intentions, and consumer ethnocentrism within the product adoption process framework. The results provide evidence of positive direct effects of attitude and behavioral intention towards imported products. The hypothesis that the product adoption process leads to purchase intention was also supported; however, there was insignificant evidence to support the proposed moderating effect of consumer ethnocentrism upon this product adoption process and purchase intention relationship.

Knowledge-driven hierarchical intents modeling for recommendation

Previous studies on user–item interaction graphs have typically concentrated on simple interactions, often overlooking the significant role of user intent in shaping these interactions. While some recent research has explored intent relationships to enhance modeling, these approaches mainly focus on user preferences derived from interactions, ignoring the knowledge information with good interpretation in knowledge graphs. In addition, some recent work usually utilize undenoised graph structure information to learn the node representations, which introduces plenty of noise and impedes the well learning of users’ preference. In this paper, we utilize the rich interpretable knowledge information in the knowledge graph to design a novel knowledge-driven hierarchical intent modeling framework called KHIM. The focus is on designing a hierarchical user intent modeling process and an intent-based multi-view contrastive learning mechanism. The former extracts both the popular and personalized preferences of users from attribute tuples within the knowledge graph at the global-level and local-level, respectively. For global level, we capture the user’s true intents from positive view and augment the positive intent representation with negative view. While the latter generates high-quality user and item representations through multi-level cross-view contrastive learning. Two data augmentation strategies are designed during the contrastive process to mitigate the effects of noise in the learning process. Additionally, we also designed a neighbor filtering strategy based on semantic view to obtain more neighbor semantic information of user and item nodes, so as to further improve the recommendation performance. Experimental results on three benchmark datasets demonstrate that KHIM significantly outperforms various state-of-the-art approaches, highlighting its effectiveness in leveraging knowledge graph information for better recommendations.

Purchase intention toward E-pharmacy: the consumption value perspective

Purpose This study aims to examine consumer purchase behavior towards E-pharmacy from a consumption value perspective. For this purpose, the influence of consumption values on consumer purchase intention is evaluated. Further, the role of consumer involvement in online purchase setup in the context of E-pharmacy is observed using moderation analysis. Design/methodology/approach The study used a cross-sectional survey design, wherein the respondents in the Delhi-National Capital Region of India were approached using a purposive sampling method. Responses received through the structured questionnaire were subjected to analysis using Smart PLS Version 4.0.9.6. Findings Results indicate a significant influence of functional (partial), emotional, social and conditional values on consumers’ purchase intention. Moreover, the moderation effect of consumer online involvement is seen in functional value (partial) and emotional value–purchase intention relationships. Research limitations/implications This study reinforces the use of the consumption value perspective to explain consumer purchase behavior toward information system (IS)-based platforms such as E-pharmacy. Some of the results, in this context, that did not establish significant relationships between a given form of consumption values and purchase intention, open up the possibilities of retesting the said relationships in the future. The researchers would realize the benefit of such examinations, as the E-pharmacy sector further evolves and matures in the future. Further, the successful establishment of a significant moderating role of consumer online involvement in certain consumption value-purchase intention relationships such as safety, perceived convenience and comfort value paves the way for future researchers to explore consumer online involvement for a similar role in IS research. Practical implications This study provides cues for E-pharmacy marketers to focus on enhancing product safety, usage comfort, users’ social image and awareness toward health consciousness that will help build purchase intention and assist in overcoming the challenges in the long run. It further suggests that marketers should have a strong re-look at forming price value perceptions and they must enhance the interactive features of the company’s mobile apps/websites with the help of the emerging artificial intelligence tools to re-orient the epistemic value and perceived convenience value toward E-pharmacy services. Furthermore, this study recommends following digital marketing practices to increase consumer online involvement, which would help strengthen perceived convenience formation that would otherwise be difficult to attain for E-pharmacy consumers. Originality/value This study provides novel insight into consumer purchase intention evaluation through the consumption value perspective in an emerging E-pharmacy market. The consumption value frame of reference helps to understand consumers’ buying rationale that affects their buying behavior beyond the initial adoption. Further, the moderation analysis of consumer online involvement provides an additional dimension to understanding consumer buying behavior concerning E-pharmacy.

BEYOND THE SCREEN: HOW VIRTUAL REALITY SHAPES SUSTAINABLE BEHAVIOURS IN ECOTOURISM THROUGH USES AND GRATIFICATIONS THEORY

This study examines the relationships between ascribed responsibility, uses and gratifications, behavioural involvement, and visit intentions among Sicilian tourists using virtual reality (VR) to explore Romanian rural ecotourism destinations. Utilizing the Uses and Gratifications theory, it investigates how VR content's informativeness, playfulness, and social interactivity impact user engagement and behavioural intentions. Findings reveal that higher ascribed responsibility enhances gratifications from VR experiences, which increases behavioural involvement, essential for ecotourism. However, ascribed responsibility alone does not directly influence visit intentions, indicating the role of additional factors. A significant contribution of this research is the identification of a serial mediation model where uses and gratifications and behavioural involvement totally mediate the ascribed responsibility-visit intention relationship. This model highlights the complex interplay between cognitive, affective, and behavioural responses, demonstrating that ascribed responsibility enhances uses and gratifications, leading to increased behavioural involvement and, ultimately, visit intentions. The study extends the Uses and Gratifications theory into VR and ecotourism, emphasizing environmental responsibility in media engagement. Practical implications include strategies for tourism marketers to foster environmental responsibility and for VR developers to create engaging, informative, and interactive experiences. Policymakers can use these insights to promote sustainable tourism through supportive VR content development.

Profile of Students’ Scientific Literacy Competence and Attitudes toward Online Learning Using Microsoft Teams

One of the important elements of education that must be developed is scientific literacy. Regarding the impact of the Industrial Revolution 4.0 during the current pandemic, namely with changes in system digitization, demanding learning systems integrated through the internet network. Online learning has become a demand in education in the last few years. This study aimed to analyze the Scientific Literacy profile of high school students in terms of competence and attitudes towards science in online learning during the COVID-19 pandemic. This research is a mixed quantitative and qualitative research. The research subjects were 105 respondents taken by purposive sampling from senior high schools in Central Java, Indonesia. Data was collected using tests, questionnaires, and interviews. The results showed that the Scientific Literacy profile regarding competence and attitudes towards science was moderate. Important factors must be considered in online learning: educators’ ability in online settings, interactions between students, teachers, and content, and the intentional relationship between online and offline activities in school activities and practice in the field.

Reconceptualizing the desire‐intention relationship in the Model of Goal Directed Behavior

AbstractThis research reconceptualizes the Perceived Behavioral Control–Desire–Intention relationship within the Model of the Goal‐Directed Behavior. First, it refines Perceived Behavioral Control by adopting the distinction made in the Theory of Planned Behavior literature between Self‐efficacy and Perceived Control. Then, utilizing the Desire‐Intention distinction and the motivation‐opportunity‐ability framework, it reinterprets the model antecedents and how they function. Specifically, it sheds light into the interaction of Desire, Self‐efficacy, and Perceived Control in the regulation of Intention and, subsequently, Behavior. Data from a two‐wave, online survey (N = 403) on healthy eating tests the proposed relationships. Findings reveal that Self‐efficacy and Perceived Control are distinct variables and should be included in models as such. More importantly, they interact to moderate the Desire‐Intention relationship. When Self‐efficacy is low, Perceived Control shapes the Desire‐Intention relationship. When Self‐efficacy is high, the impact of Perceived Control is limited. Perceived Control has a different impact than does Self‐efficacy: when Perceived Control increases, so does the effect of Self‐efficacy and vice versa. The results refine the explanatory mechanisms underlying intention formation while contributing to the fine‐tuning and improvement of the Model of the Goal Directed Behavior. We reveal that the mechanisms behind intention formation are more complex than originally hypothesized.

Sale of second-hand goods by consumers: mediating role of satisfaction between perceived value and behavioural intentions

ABSTRACT Sustainable retail strategies are promoting product reuse and recycling, and the current trend of shifting retail environment in a socially and ecologically conscious market requires understanding second-hand merchandise transactions. The present study on second-hand product sellers examines perceived value and their effects on satisfaction (mediator) and behavioural intentions. The results show that economic, social, emotional, relational, and moral/ethical values are unrelated to satisfaction and behavioural intentions. While popular and well-regarded Expectancy-Disconfirmation theory underpinning hypotheses contradict the findings, thus, concluded that differential consumers-to-consumer behaviour intentions exists while selling or purchasing second-hands goods vs. new products. The research contributes by empirically testing additional theoretical linkages of perceived value with satisfaction and behavioural intentions relationship in the context of the second-hand goods market.

Centering Diversity, Equity, and Inclusion in Graduate Admissions.

Many undergraduate neuroscience trainees aspire to earn a PhD. In recent years the number, demographics, and previous experiences of PhD applicants in neuroscience has changed. This has necessitated both a reconsideration of admissions processes to ensure equity for an increasingly diverse applicant pool as well as renewed efforts to expand access to the training and research experiences required for admission to graduate programs. Here, we describe both facets of graduate school admissions by demystifying the process and providing faculty with tools and resources to help undergraduate students successfully navigate it. We discuss admissions requirements and processes at two graduate institutions, highlighting holistic approaches to evaluating students, the ever-increasing research experience expectations, and the decreasing reliance on the GRE. With a particular focus on improving equity, diversity, inclusion and belonging, we discuss resources for applying to graduate school that are available for students from underrepresented populations, including summer institutes and fellowship programs and intentional relationships with minority serving institutions (MSIs) to foster bi-directional engagement between undergraduate programs at MSIs and graduate institutions. With diverse perspectives as faculty involved in undergraduate education, graduate programs, and post-baccalaureate training programs, we provide recommendations and resources for how to help all trainees - especially those from populations underrepresented in the STEM workforce - succeed in the current graduate education admissions landscape.

The Intentional Resiliency Club: A Pilot Mentorship Program for OT Students on Level II Fieldwork

Abstract Date Presented 03/22/24 This pilot study explored the impact of an intentional relationship model (IRM)–informed club mentorship program during Level II fieldwork and its influence on student perceived stress and interpersonal growth. Primary Author and Speaker: Courtney J. Taylor Additional Authors and Speakers: Ana K. Brussa, Kate Barlow

Power versus morality: uncovering the underlying mechanisms of consumer response to perceived visual sustainability in package design

Purpose Visual sustainability has gained significant relevance for both firms and consumers. While the importance of perceived sustainability in package design is well researched, there is a research gap regarding divergent responses of consumers to perceived visual sustainability. This research aims to close this gap by providing deeper insights into the underlying mechanisms of perceived visual sustainability in package design. As a boundary condition, this work also investigates gender differences in response to a design’s visual sustainability. Design/methodology/approach To explore the mediating influences of cognitive (i.e. a product’s gentleness and power) versus emotional (i.e. moral satisfaction) attributes as well as the role of consumer gender in the perceived visual sustainability–purchase intention relationship, the authors extend previous research through three experiments. Findings Study 1 provides initial evidence supporting the main effect of perceived visual sustainability on purchase intention. Findings of Study 2 show that moral satisfaction serves as a significant driver of purchase intention for females, while power-related attributes are more influential for males. Study 3 provides additional evidence for the main effect, the interaction effect with consumer gender and underlying mechanisms. Practical implications These findings have important implications for marketers and designers aiming to design packages that appeal to different consumer groups based on their (gender-specific) values regarding visual sustainability. Originality/value This work extends the literature on green behavior by highlighting the importance of perceived visual sustainability as a factor that influences purchase intention and the role of cognitive versus affective mechanisms in shaping consumer responses to design sustainability.

Embedding moderators of customer-brand love for affecting purchase intention of customers in hypermarket brand stores

Purpose This paper aims to illustrate the impact of brand love on customers’ purchase intention in the presence of store aesthetics, store price image and customers’ demographic variables as moderating variables for hypermarket brand stores. Design/methodology/approach For achieving the objectives, a survey is conducted on the sample of 515 respondents those are the customers of hypermarket brand stores. The collected sample is analysed through structural equation modelling and moderation analysis by using AMOS. Findings The findings indicate various insights in terms of the results of moderation analysis. This study explains a significant moderation of store aesthetics, customers’ age and their local region for the brand love-purchase intention relationship in the research context. Originality/value The present study examines relevant moderators for brand love-purchase intention relationship by empirical means for hypermarket brand stores that is an under-explored researched context in Indian context. It adds considerable insights for academics and managerial practices in the arena of customer-brand love and emotional affiliation.