Related Messages Research Articles

The Effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty

The unprecedented global health concerns pertaining to COVID-19 have impacted the hotel industry. In order to ameliorate such concerns, hotels are sending out marketing communication messages. However, whether the messages effectively impact hotel consumers’ behaviors is still unknown. To fill this research gap, this study empirically tested the effect that the perceived severity of COVID-19 (PSC) has on hotel booking intentions as well as the roles of message appeal type (rational vs. emotional) and brand loyalty. The data was collected using a scenario-based online survey (n = 311) and analyzed using hierarchical multiple regression. The rational appeal type had a greater positive influence on hotel booking intentions, which suggests that it is preferable for COVID-19 related messages. The results also indicated that PSC had a negative influence on booking intentions for the low loyalty group, and brand loyalty still played a key role even amidst the COVID-19 crisis.

Falling on deaf ears: The effects of sender identity and feedback dimension on how people process and respond to negative feedback − An ERP study

Social contexts can affect how people respond to feedback from others. We investigated how context information modulates the cognitive processing of feedback messages (i.e., external evaluations of one's character). We manipulated two aspects of (positive and negative) feedback messages: The identity of the sender (ingroup vs. outgroup member), and the dimension (one's competence vs. morality) as focal concern addressed in the feedback. We measured affective and behavioral responses after participants received such feedback (Study 1, N = 194), and additionally recorded an EEG in Study 2 (N = 49). In both studies, participants reported being more emotionally affected by negative feedback from ingroup compared to outgroup senders. Participants in Study 1 also reported to perceive feedback on their morality (vs. competence) as more negative. Complementing these findings, ERP results of Study 2 revealed greater preferential processing (i.e., increased P200) of feedback messages delivered by ingroup rather than outgroup members. Additionally, participants paid less sustained attention to feedback on their morality (vs. competence, as indicated by decreased P300- and LPP-amplitudes), and afterward recalled less morality- (vs. competence-) related feedback messages. The ERP findings were more pronounced for negative compared to positive feedback. These results suggest that subtle cues such as the social group-membership of a sender or the dimension addressed in a feedback message can modulate the cognitive processing of that message. Furthermore, our findings may explain why people are inclined to disregard negative feedback from outgroup senders and on their moral character.

Who Says What in Which Networks: What influences Social Media Users’ Emotional Reactions to the COVID-19 Vaccine Infodemic?

This study aims to identify effective predictors that influence publics’ emotional reactions to COVID-19 vaccine misinformation as well as corrective messages. We collected a large sample of COVID-19 vaccine related misinformation and corrective messages on Facebook as well as the users’ emotional reactions (i.e., emojis) to these messages. Focusing on three clusters of features such as messages’ linguistic features, source characteristics, and messages’ network positions, we examined whether users’ reactions to misinformation and corrective information would differ. We used random forest models to identify the most salient predictors among over 70 predictors for both types of messages. Our analysis found that for misinformation, political ideology of the message source was the most salient feature that predicted anxious and enthusiastic reactions, followed by message features that highlight personal concerns and messages’ network positions. For corrective messages, while the sources’ ideology was still key to raising anxiety, the most important feature for triggering enthusiasm was the messages’ network positions and message quality.

Saponins from Panax notoginseng ameliorate steroid resistance in lupus nephritis through regulating lymphocyte-derived exosomes in mice.

Lupus nephritis (LN) is the most common and severe type of organ damage and an important primary disease in end-stage renal failure in patients with systemic lupus erythematosus (SLE). Clinical guidelines recommend steroid treatment, but steroid resistance has become a major factor leading to treatment failure and affecting prognosis. Our previous study demonstrated that Saponins from Panax Notoginseng (Panax ginseng saponins, PNS) could reverse steroid resistance of lymphocytes by downregulating P-glycoprotein (P-gp) expression and provide renal protection in LN mice, but the mechanism by which lymphocytes transmit these related messages to renal lamina propria cells is not clear. Therefore, we further elucidated this mechanism through holistic experiments. In this study, low-dose methylprednisolone (0.8 mg/kg/day, MP) was used to induce a steroid-resistant lupus nephritis (SR-LN) mouse model in weeks one to four, and a therapeutic steroid dosage (MP 12 mg/kg/day) or a combined PNS (PNS 100 mg/kg/day) treatment was administered from week five to eight. Lymphocyte-derived exosomes (Lyme-Exos) were isolated from the spleens of mice and injected into untreated homozygous LN mice for 14 days via the tail vein. At the end of the experiment, the efficacy and mechanism of action of different groups of Lyme-Exos on LN mice were observed. The results revealed that exogenously injected Lyme-Exos were effectively taken up by the kidney and affected the progression of kidney disease. Steroid-resistant lymphocyte-derived exosomes intervented with PNS significantly downregulated the levels of silent information regulator-related enzyme 1 (Sirt1), multidrug resistance gene 1 (MDR1), and P-gp in the renal cortex and glomerular endothelial cells (GECs); reduced serum autoantibody [antinuclear antibody (ANA) and anti-double-stranded DNA (dsDNA)] levels and inflammatory markers (WBC, PCR, and PCT); improved renal function; and attenuated urinary microalbumin excretion. Additionally, renal histopathological damage (HE staining) and fibrosis (Masson staining) were improved, and immune complex (IgG) deposition and membrane attack complex (C5b-9) production were significantly reduced; the gene levels of inflammatory factors (INF-γ, MCP-1, IL-8, IL-17, vWF, VCAM-1, IL-1β, IL-6, PTX3) in the renal cortex were downregulated. Taken together, this study showed that PNS may alleviate steroid resistance in GEC by interfering with steroid-resistant Lyme-Exos to ameliorate LN progression, which will likely provide insights into developing a new LN treatment.

Political polarization on Twitter during the COVID-19 pandemic: a case study in Brazil.

The debate over the COVID-19 pandemic is constantly trending at online conversations since its beginning in 2019. The discussions in many social media platforms is related not only to health aspects of the disease, but also public policies and non-pharmacological measures to mitigate the spreading of the virus and propose alternative treatments. Divergent opinions regarding these measures are leading to heated discussions and polarization. Particularly in highly politically polarized countries, users tend to be divided in those in-favor or against government policies. In this work we present a computational method to analyze Twitter data and: (i) identify users with a high probability of being bots using only COVID-19 related messages; (ii) quantify the political polarization of the Brazilian general public in the context of the COVID-19 pandemic; (iii) analyze how bots tweet and affect political polarization. We collected over 100 million tweets from 26 April 2020 to 3 January 2021, and observed in general a highly polarized population (with polarization index varying from 0.57 to 0.86), which focuses on very different topics of discussions over the most polarized weeks–but all related to government and health-related events.

The Effect of Promotional Format, Message Framing, and Psychological Distance on Perception and Engagement of Cause-related Marketing

Aims: This research provides a unique lens by offering a more comprehensive consideration of cause-related marketing (CRM) campaign effectiveness. Specifically, we propose that the relative effectiveness of contribution type (monetary vs. in-kind) may hinge upon message framing (loss vs. gain-framed).
 Study Design: Integrating construal level and prospect theories with related CRM, message framing, and psychological distance literatures lead to propositions.
 Methodology: Literature reviews were first conducted. Rationalized on the construal level theory, multiple propositions of the effect of psychological distance on different contribution types and message framing are presented. The relationships among these concepts are proposed to have significant and positive effects on the effectiveness of CRM promotional campaigns based on the literature reviewed.
 Conclusion: The proposed research model not only advances the collective knowledge of construal level theory and psychological distance literatures, making a theoretical contribution specifically in the CRM field, but also should provide important marketing insights to guide CRM practices.

The Silence of Digital Practices in Contemporary Fiction Picture Books


 Contemporary childhood exists in a rapidly changing literacy context in the digital age, where digital devices and technology are progressively used at home (OECD 2019). In the global context, digital technology is greatly emerging in children’s lives, including the way of their play, learning, communicating and entertainment (Marsh et al. 2016). In this paper presentation, the author who is a researcher in the intersection of digital literacy and children’s literature, engages in autobiographical narrative inquiry (Clandinin and Connelly 2000), where she tells and retells her stories of reading contemporary fiction picture books, focusing on digital practices in both written text and illustrations. Such experiences are reflected and compared to her experiences of reading contemporary academic articles and reports on digital literacy studies in early childhood education. She noticed that there is a significant missing of digital lives and practices in contemporary fiction picture books, which contrasts with the prevalence of children’s digital usage in the contemporary post-typographic era.
 
 
 As children’s fiction is infused with ideology, the text instills values and beliefs in young readers, which, further, will shape children’s sociocultural development (Stephens 1992). For this reason, it is critical for future research to examine the ideological message and cultural discourse in relation to digital literacy practices in children’s fiction work. Because the gaps and differences between the ideologies of digital usage in children’s literature and children’s digital literacy practices reality could cause confusion to our young readers.
 
 This article highlights the silence of digital lives and practices in today’s fiction picture books and this research urges writers, illustrators, educators, and parents to pay attention to the gaps between digital practices in today’s children’s real lives and the contemporary fiction picture books.

Gheorghe Grigorovici (1871-1950)

"The following article is a chapter of a study elaborated in 2018, „The Romanian National Council in Chernivtsi and its Role in the Formation of the Romanian Administration of Bukovina. Contributions to a Monographic Study”. It is a plea for the need for a monographic study dedicated to the problem formulated in the title itself, from the perspective of a “great European problem”, which would also aim at solving the “Bukovina issue” “within the Romanian identity”. Our contribution in this regard is organically connected to the yet “unclosed national file” in the historiography of the Great Union, regarded as “a cardinal theme of the Romanian historical discourse”, by approaching the imperative of “conducting investigations” in other neighboring research areas, such as the social elites, the collective mentalities, the rural and suburban communities, as well as those built around provincial markets etc. Structurally the study focuses on some main problems brought to the debate of the civil society in Bukovina in 1918: 1) The organization of the Romanian administration of Bukovina – a “European problem”, conceived “within the invigorating Romanian identity”; 2) Gheorghe Grigorovici (1871–1950): “New days are about to come, open the door in time, so that it will not be broken[!]""; 3) Radu I. Sbiera (1876–1946): “Let’s put not only the mind, but also the heart to work!” Each of the three sections of the study is followed by an annex, comprising documents which are for the first time approached from a philological perspective. All these are richly illustrated, with reproductions of watercolors, various vintage illustrations and photographs, some of which are unpublished in our historiographical works. Some reproductions of artistic works – watercolors, lithographs, serial postcards, as well as some photographs taken in workshops and photographic studios from the late nineteenth and early twentieth centuries, known or less known to a wider audience – outline through their intimate and profound message in relation to the documents (re)brought into debate a bright period in the European and national history: la Belle Époque (1871–1914). The purpose of our annexes is, at the same time, to stimulate knowledge and to facilitate the understanding of some problems that the newer generations, today, face in a period of confusion of values: how was the emergence of the generation from 1918 possible, what “expertise” had the personalities of this fortunate year of our contemporary history, what “recommended” them or what “qualified” their energetic options, what put them in the service of common national values, high feelings and ideals? "

Effectiveness and quality of risk communication process in Ethiopia: The case of risk communication during cholera outbreak in Addis Ababa, Ethiopia.

BackgroundWHO states risk communication as the conversation of actual information, guidance, and thoughts between specialists and people fronting risks to their well-being, economic or social safety. As risk communication activities are complex and costly usually, evaluation assessment are the best approach to advance risk communication interventions. This study aims to evaluate the effectiveness of risk communication and the quality of health communication materials developed during the 2019 cholera outbreak at Addis Ababa, Ethiopia.MethodsA community-based parallel mixed design was conducted from May to June 2020 at Addis Ababa. A total of 605 adults were selected randomly from Addis Ketema sub-city and ten purposely selected adults were interviewed for qualitative data. In addition eight health communication materials on cholera were randomly selected for evaluation. The quantitative data were analyzed using SPSS version 25. After audio recorded interviews transcribed verbatim and translated into English the qualitative data were entered into open code version 4.02 for analysis. And then the data were analyzed using thematic analysis.ResultRespondents exposed for cholera related messages and outbreak information were 71.8% and 52.7% respectively. Respondents have moderate knowledge for cholera with (M = 14.72 and SD ±4.02) with (0–34) scale range. Both Television and radio spots were found as simple and easy to understand and printed health communication materials score low quality. Poor documentation, lack of data management system and less attention for risk communication activities were identified as a gaps in risk communication in the study settings.Conclusionthis study revealed the positive effects of risk communication messages in increasing individuals’ knowledge. Even though the risk communication spots were found to be simple and easy to understand, the quality of printed materials was low and less attention was given for the risk-communication activities. Thus, strengthening the quality of risk communication and materials development process is very important to bring desired effects in disease prevention strategies and for effective emergency responses in the future.

Does the deployment of algorithms combined with direct electronic access increase conduct risk? Evidence from the LME

PurposeThe purpose of this paper is to examine the effectiveness of two regulatory initiatives in developing awareness of conduct risk associated with algorithmic and direct-electronic access (DEA) trading at broker-dealers: the UK Financial Conduct Authority’s algorithmic trading compliance in the wholesale markets and Commission Delegated Regulation 2017/589 (CDR 589) to the second Markets in Financial Instruments Directive.Design/methodology/approachA qualitative examination of 15 semi-structured interviews with representatives of London Metal Exchange member firms, their clients and regulators.FindingsThis paper finds that the key conduct related messages in algorithmic trading compliance in the wholesale markets may not yet be fully embedded at broker–dealers. This is because of a perceived simplicity of the algorithms deployed by broker dealers or, alternatively, a lack of reflection on their impact. Conversely, a concern exists that clients’ deployment of algorithms on DEA channels provided by broker–dealers increase conduct risk. However, the threat of harm posed by clients is not envisaged in current definitions of conduct risk. Accordingly, CDR 2017/589 does not currently require firms to evaluate clients’ awareness of it.Research limitations/implicationsThis study’s findings are limited to the insights provided by 15 participants.Originality/valueThis paper contributes to existing research by deepening understanding of conduct risk arising from algorithmic trading and DEA. To account for the potential harm arising from clients’ activities, this paper proposes a revision to Miles’s definition of conduct risk. This is complemented by a proposed amendment to CDR 2017/589 to require evaluation of clients’ understanding of conduct risk.

COVID-19, city centre streetscapes, and public health signage

ABSTRACT In this paper, we reflect on the changes to cityscapes during the first year of the COVID-19 pandemic. We focus specifically on the relationships between COVID-19 communication, which took place via advertisements and messages located in urban spaces, and contemporary neoliberal politics. Particular attention is given to on-street official government public health communications and their visual impacts and wider socio-economic implications, exemplified through the lens of Belfast, Northern Ireland. We reflect on, first the transitions from pre-pandemic to pandemic streetscape signage and messages, secondly ephemerality in streetscapes under COVID-19 conditions, thirdly the rapidity of change in COVID-19 related public health signage and messages and finally structural constraints of COVID-19 related public health signage. This messaging has also made visible government responses to the pandemic and revealed official (re)emergent concerns (or lack of) for people’s health and well-being.

Congregational Worshiping and Implementation of the COVID-19 Preventive Behavioral Measures During the Re-opening Phase of Worship Places Among Indonesian Muslims.

This research aimed at exploring the congregational form of worshiping and the preventative behaviors against COVID-19 among Indonesian Muslims during the re-opening phase of worship places. One thousand and ninety-seven (1097) participants who were a part of one of the largest Indonesian socio-religious organizations (Muhammadiyah) were included in the study. This study found most of the respondents to have performed tarawih prayers (66.7%) and Eid prayers (67.4%) at home during the pandemic. Furthermore, some Muslim worshipers did not observe COVID-19 preventive behavioral measures during the congregational prayers, and the attended mosques had inadequate facilitation for COVID-19 prevention. Neverthless, mosques are important settings for health promotion programs, whose religious leaders can be partners in delivering health related messages to their attending members.

Writing “Home” in a Pandemic: The Prevalence of Gendered Topics in Congressional COVID-19 Communications

Abstract The COVID-19 pandemic had a disparate impact across populations leaving questions about gendered representation in Congress. We ask whether women and men in Congress wrote “home” about COVID-19 at the same rates and if their attention on gendered topics such as childcare, schooling, and care-taking differed even when the issue space was significantly narrowed. We argue members of Congress use gendered and partisan lenses to frame their positions around the pandemic. We find both parties send a similar number of COVID-19 related messages and that women compared to men – within each party – focus on areas traditionally associated with women’s care-taking duties.

Social Media Behaviour Analysis in Disaster-Response Messages of Floods and Heat Waves via Artificial Intelligence

This paper analyses social media data in multiple disaster-related collections of floods and heat waves in the UK. The proposed method uses machine learning classifiers based on deep bidirectional neural networks trained on benchmark datasets of disaster responses and extreme events. The resulting models are applied to perform a qualitative analysis via topic inference in text data. We further analyse a set of behavioural indicators and match them with climate variables via decoding synoptical records to analyse thermal comfort. We highlight the advantages of aligning behavioural indicators along with climate variables to provide with 7 additional valuable information to be considered especially in different phases of a disaster and applicable to extreme weather periods. The positiveness of messages is around 8% for disaster, 1% for disaster and medical response, 7% for disaster and humanitarian related messages. This shows the reliability of such data for our case studies. We show the transferability of this approach to be applied to any social media data collection.

Exploring the Effectiveness of LinkedIn as a Tool for B2B Customer Acquisition in the Asia Pacific Region

This research aims to explore the use of LinkedIn as a tool for B2B customer acquisition, in order to tap into a timely issue faced by many sales and partnerships personnel working digitally in globally dispersed sales teams. The research problem and data are based on Organization X and signifies the bottleneck in the sales process lying in not receiving an initial response from the potential clients who are contacted through LinkedIn. Hence the research objective is to identify the factors affecting this low conversion rate, and to understand LinkedIn behavioural patterns and preferences of working professionals in the Asia Pacific region. The key variables explored are message length, message subject, prior knowledge, and LinkedIn usage frequency, which have been proved to have a weak relationship with the rate of responsiveness, whereas the preference for being approached through channels other than LinkedIn, such as email and through fellow employees have been recorded to be higher. Preference has also been observed for shorter, precise messages with informative message subjects, which would lead to higher tendency of replying to B2B related messages on LinkedIn. Keywords: LinkedIn sales, B2B marketing, Customer acquisition, Digital sales

Finding the Mind in the Body

ABSTRACT Embodiment represents a new theoretical development and innovative research perspective within cognitive science and the philosophy of mind, emphasizing the role that the body has in shaping the mind. However, the idea of mind and body being interconnected is an old one and has long roots within psychoanalysis, e.g., in character analytic tradition emphasizing the “how” of relating and talking as expressed in nonverbal behavior and body language. The article explores how the patient’s embodied, structuralized bearing and bodily appearance reveal relational messages. Through a case presentation, I illustrate how embodied affects and ways-of-being are actualized in the transference and can be captured through the embodied emotional response of the analyst. I argue that the concept of relational scenario emerges as fruitful for observing transference-countertransference dynamics.

Facing the Strain: The Persuasive Effects of Conversion Messages on COVID-19 Vaccination Attitudes and Behavioral Intentions

ABSTRACT This study examined two-sided conversion messages in relation to one-sided advocacy messages in reducing vaccine hesitancy related to COVID-19 vaccine uptake. Results demonstrated that, for vaccine-hesitant participants, conversion messages increased pro-COVID-19 vaccination attitudes and behavioral intentions. For high vaccine-hesitant participants, the relationship between conversion messages and attitudes toward COVID-19 vaccinations was mediated through source credibility. For low vaccine-hesitant participants, mediation occurred through counterarguing. Findings have implications for health message tailoring related to COVID-19 vaccine uptake.

Perception of farmers on the impact of lockdown due to Covid-19 on agriculture and oil palm cultivation in the state of Andhra Pradesh, India

A study was conducted to find the impact of lockdown due to the pandemic of coronavirus disease 2019 (COVID-19) on agriculture, in general, and on oil palm cultivation, in specific. Results revealed that the majority of the farmers contacted had 26-30 years of farming experience, were between 31-60 years of age, were educated up to high school level, with an average of four family members and possessed medium landholdings. The crops grown by these farmers include oil palm, maize, coconut, paddy, cocoa and vegetables. The majority of them had irrigated dry lands. All the farmers were aware about the reasons for the lockdown due to the COVID-19 pandemic. Areas where lockdown impact was visible on agriculture, either directly or indirectly, include labour availability, high cost of labour, harvesting, transport, and market prices. Resources affected due to lockdown were labour, fertilizers, harvesting, transport etc. All cultural practices were adopted in oil palm. The majority of the respondents perceived that oil palm was not affected compared to other crops during the lockdown; they opined to have obtained a good market price for oil palm during the lockdown period. Most of them informed that they received oil palm cultivation related messages sent by ICAR-IIOPR, Pedavegi. They perceived to be aware of the technologies during the lockdown period. Messages (SMS) on oil palm irrigation, cultivation practices, and fertigation were adopted. The need for Government assistance during the lockdown period was felt in the following aspects for different crops, viz., marketing, cultivation assistance, and transport. Farmers perceived that lockdown might have long-term implications due to the non-availability of labour for harvesting crops. It is evident from the study that crops affected severely during the lockdown period require long term strategies to mitigate the problems faced. Farmers must be supported with minimum support price (MSP), transport facilities and ad hoc strategies to sell their products through the government purchase mechanism. A need for monitoring the increase in the prices of agricultural inputs was also felt.

COVID-19, Social Media, and Policy: Suggestions for Canada’s Health Messaging Response

COVID-19 has impacted the lives of many Canadians physically, emotionally, and financially. This commentary focuses on suggestions on how to use social media platforms to target Canadians to promote public COVID-19 related health messaging. Policy strategies that limit the use of algorithms for social media in an effort to eliminate opinion silos and provide users with a more well-rounded view of current events are explored.

Heterogeneous relational message passing networks for molecular dynamics simulations

With many frameworks based on message passing neural networks proposed to predict molecular and bulk properties, machine learning methods have tremendously shifted the paradigms of computational sciences underpinning physics, material science, chemistry, and biology. While existing machine learning models have yielded superior performances in many occasions, most of them model and process molecular systems in terms of homogeneous graph, which severely limits the expressive power for representing diverse interactions. In practice, graph data with multiple node and edge types is ubiquitous and more appropriate for molecular systems. Thus, we propose the heterogeneous relational message passing network (HermNet), an end-to-end heterogeneous graph neural networks, to efficiently express multiple interactions in a single model with ab initio accuracy. HermNet performs impressively against many top-performing models on both molecular and extended systems. Specifically, HermNet outperforms other tested models in nearly 75%, 83% and 69% of tasks on revised Molecular Dynamics 17 (rMD17), Quantum Machines 9 (QM9) and extended systems datasets, respectively. In addition, molecular dynamics simulations and material property calculations are performed with HermNet to demonstrate its performance. Finally, we elucidate how the design of HermNet is compatible with quantum mechanics from the perspective of the density functional theory. Besides, HermNet is a universal framework, whose sub-networks could be replaced by other advanced models.