Water quality degradation in the Great Barrier Reef, associated with increased loads of nutrients, sediments and pesticides from agriculture, has become a major concern. Improved management practices and water quality targets were set in the Reef Plan 2013, but with limited success. The causality between water quality degradation, ecosystem health and benefits to society remains poorly understood, questioning the relevance of current water quality targets. We argue that ecosystem service valuation may help identify the benefits generated by ecosystems and help prioritise further investments in water quality improvement.We estimate the loss of benefits to society resulting from water quality reduction, concentrating on the influence of pollutants on mangroves, seagrass and coral reefs. Our results suggest that failing to meet Government's water quality targets by 1% would result in losses between AU$22 k/year and AU$6.9 M/year depending on the industry. We then discuss the implications stemming from these results for local policy-making.
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