Population growth and urban expansion in the Veracruz Metropolitan Area, which now has nearly one million inhabitants and continues to grow steadily, have led to deficiencies in the design of collective transportation routes. These routes have developed reactively and without adequate planning to meet current mobility needs, a challenge commonly faced by rapidly growing cities in Mexico and Latin America. In response, this research aims to redesign and enhance urban mobility by proposing an efficient public transportation system known as Bus Rapid Transit [BRT]. Through fieldwork and quantitative analysis, the study proposes two main BRT corridors and nine feeder or mixed routes to optimize road network performance and reduce traffic congestion. The implementation of this system is expected not only to improve regional mobility, but also to decrease economic losses, increase transportation safety, promote universal accessibility, and lower the city’s carbon footprint, contributing to a more sustainable and efficient pattern of urban development.
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