Purchase Satisfaction Research Articles

Purchase experience during the COVID-19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase.

This study explores consumer behavior during the pandemic through the lens of social cognitive theory (SCT). Using the SCT framework and assessing the pandemic as an environmental set, this study strives to fill the gaps in the underexplored impacts of the personal processes of consumer vulnerability, resilience, and adaptability on the behavioral processes of purchase satisfaction and repurchase. The research results show that consumers are self‐efficacious to a degree when it comes to purchase decision making in the context of pandemics. Vulnerability and resilience directly influence the purchase satisfaction and indirectly influence the repurchase intention via satisfaction. Furthermore, purchase satisfaction positively affects the repurchase intention. In addition, research results show that consumer adaptability to online shopping moderates the relationship between consumer resilience and purchase satisfaction. These findings have practical implications in terms of marketers’ communication strategy development.

Marketing de proximidad: La geolocalización, como estrategia de publicidad en las marcas de centros comerciales en la ciudad de Ambato

El marketing de proximidad creador de ciudades inteligentes y la geolocalización como una herramienta de publicidad digital, elimina el tráfico de las compras realizadas en tiendas minoristas, envía anuncios publicitarios de acuerdo con sus ubicaciones, eleva la satisfacción del cliente fidelizándolos, crea una imagen positiva de la marca y un vínculo entre el cliente y el proveedor, facilita el movimiento de ingresos y objetivos de marketing dentro de los centros comerciales y malls. El objetivo de la investigación fue identificar el nivel de satisfacción de los clientes de la geolocalización como estrategia de publicidad de las marcas de centros comerciales en la cuidad de Ambato. Contó con un método cualitativo secundario, por lo que se ejecutó una revisión literaria de publicaciones académicas, artículos publicados en revistas científicas, información estadística, libros y artículos de periódico para poder realizar el estudio. Asimismo, se aplicó un enfoque cuantitativo en el análisis de datos recolectados en la aplicación de la encuesta para realizar el estudio. La investigación tuvo un alcance correlacional, puesto que se logró calcular el nivel de satisfacción y la relación de la publicidad de las marcas de los centros comerciales de la ciudad de Ambato. La muestra de estudio fue de trescientos ochenta y cuatro (384) usuarios, en edades comprendidas de 18 y 50 años, datos obtenidos de la agenda Tungurahua 2019 - 2021. El principal resultado obtenido fue el impacto de nivel de satisfacción y frecuencia de compra en los centros comerciales con el uso de la geolocalización: Facebook es la red social con mayor aceptación por su versatilidad para el recibimiento de notificaciones promocionales. Se concluyó que las estrategias publicitarias geolocalizadas influyen en la decisión de compra y aportan en la imagen y posicionamiento de las marcas creando fuerte vínculo entre el cliente y el proveedor.

The denomination–spending matching effect

Prior research has documented a denomination effect, such that consumers are less willing to spend banknotes in large denominations (e.g., $100 bill) than in small denominations (e.g., five $20 bills). This research shows that the denomination effect persists when prices are low, but when prices are high, a reverse denomination effect applies, such that consumers prefer to pay for expensive products with large denominations. To accommodate both effects in a general framework, the authors propose a denomination–spending matching effect: consumers prefer to pay with a denomination that matches the spending amount. This matching effect is generalizable to other payment means (i.e., gift cards). A denomination fit underlies this matching effect—when denomination and spending have a similar magnitude, consumers feel right about the purchase. This experience of denomination fit prompts consumers to choose products where the price matches the denomination and increases consumers’ purchase satisfaction and anticipated consumption experience.

The Effect of Cosmetics Purchasing Experience through Live Commerce on Purchasing Satisfaction and Continuous Purchase Intention

The Effect of Cosmetics Purchasing Experience through Live Commerce on Purchasing Satisfaction and Continuous Purchase Intention

Consumer response towards personalised pricing strategies in online marketing

E-tailers are now capable of customising prices for an individual buyer or a group of buyers who exhibit similar behavioural traits and perceived ability to pay. Tailoring prices based on personal information may evoke unanticipated reactions as it could infringe user's privacy and hurt fair price perceptions. To investigate the potential impact of positive and negative online personalised pricing situations, this study conducted a controlled experiment to observe the changes in consumer behaviour in a personalised pricing context. Seven hundred and twenty responses were collected from thriving online-active communities in India and Malaysia, both countries with high growth of e-commerce activities. Consumers' reaction towards fair price, customer loyalty, privacy concern, purchase satisfaction; and the influence of these constructs on post purchase behaviours such as repurchase intentions, revenge intentions and strategic purchase intentions were analysed using PLS SEM modelling. Results indicate online consumers in both countries have high privacy concerns, and as it increased, their repurchase intentions decreased correspondingly. Strategic purchase intentions and revenge intentions increased regardless of positive and negative purchase situations, while purchase satisfaction mediates fair price perceptions and repurchase intentions.

The Sources and Influencing Factors of Hedonistic Consumption

In daily life, besides utilitarian and practical consumption, people also tend to choose hedonistic consumption that brings a variety of senses, emotions and pleasure. The sources of hedonistic product are generally explained from the aspects of the product’s own attributes and individual characteristics. The influence factors of hedonistic consumption are generally explored from these two aspects. As for the consequence variables of hedonistic consumption, we find that they generally affect individual satisfaction, happiness, guilt and behavior of subsequent purchase. In the future, we can return to the origin of hedonistic consumption—happiness, and explore other research directions of hedonistic consumption from the perspective of purpose or motivation.

A Study on the Brand Image and Purchase Satisfaction of Multiplex Cinemas according to the Types of Value Perceptions of Offline Movie Viewers

A Study on the Brand Image and Purchase Satisfaction of Multiplex Cinemas according to the Types of Value Perceptions of Offline Movie Viewers

The Effect of AR Technology's Convenience on Purchasing Intentions in Mobile Shopping: Focusing on the Regulation Effect of Purchase Satisfaction

The Effect of AR Technology's Convenience on Purchasing Intentions in Mobile Shopping: Focusing on the Regulation Effect of Purchase Satisfaction

How does gift with purchase influence your satisfaction in online buying?

Purpose – This study tries to examine the effectiveness of gift with purchase when utilized in a social media platform, measured through several variables: perceived usefulness, perceived quality, perceived ingenuity, and perceived cost. We believe that gift with purchase evoke a sense of surprise that leads individual to feel happier thus connects the effectiveness with happiness that subsequently influence individual loyalty. Design/methodology/approach – An online survey was conducted on 207 users of social media platforms for at least six months and received free gift with purchase. Findings – Perceived usefulness and perceived quality significantly influence happiness towards gifts with purchases. Perceived usefulness and perceived quality served as two important predictors for happiness. When consumers perceived they receive more values and benefits and good quality of the gift, their happiness will be significantly higher. Further, this study showed that happiness is a significant predictor for purchase satisfaction. When consumers are happy with their purchase, they report a higher satisfaction level on their buying decision and a particular seller's social media choice. Research limitations/implications – Results of this study have limited generalization due to sample’s characteristics. Further, this study did not differentiate between type of products such as hedonic or utilitarian that might influence how gift with purchase is perceived. Practical implications – This study provides insight into sellers participating in online shopping through social media to improve promotion strategy. Managers needs to show the information regarding usefulness and quality of free gift with purchase to their customers, thus showcasing the serious effort to keep consumer happy and satisfied. Originality/value – The inclusion of happiness variable is scant in research that tries to investigate the effect of gift with purchase and satisfaction. Although rare, happiness is closely related to gift with purchase that are free of charge and thus provide fresh insight on how satisfaction is created.

EMOSI KONSUMEN DALAM MENDUKUNG KEPUASAN PEMBELIAN SECARA ONLINE DI MASA PANDEMI COVID 19

Emotions are things that cannot be measured from human behavior, because every human being must have emotions, both negative emotions and emotions. At this time, many considerations are made when buying an item, one of which is the emotional factor. Consumer emotions have become unstable due to the plague that hit Indonesia, namely the Covid 19 outbreak. This pandemic has caused several activities to stop, one of which is the ban on crowding. Currently, purchases are mostly made online, as evidenced by the increasing number of online shopping application users. Even though the purchase is made online, satisfaction is still considered in order to maintain a good customer relationship. The study used a qualitative method of interviewing. By using this method, it is hoped that the research will be more focused and the results obtained are in accordance with the facts that occur. The results showed that consumer emotions were one of the supporting factors for online purchase satisfaction during the Covid 19 pandemic.

The Effect of Purchase Characteristics on the Purchase Satisfaction Degrees in Cosmetics Shopping : A Focus on Mediating Effect of Social Media Activities of Supplier and Consumer

The Effect of Purchase Characteristics on the Purchase Satisfaction Degrees in Cosmetics Shopping : A Focus on Mediating Effect of Social Media Activities of Supplier and Consumer

TRADITIONAL RETAIL BUSINESS DEVELOPMENT MODEL IN THE NORTHEAST REGION ALONG THE BORDER OF THAILAND

The objectives of this research were to: firstly, study the level of satisfaction in purchasing products, product quality, service quality, and money value of consumers in the traditional retail businesses in the northeast region along the border of Thailand, secondly, study the influence of variables affecting the success of traditional retail businesses in the northeast region along the border of Thailand, and thirdly, develop the traditional retail business model in the northeast region along the border of Thailand. The samples consisted of 380 people living in 7 provinces along the border of Thailand, which were Loei province, Nong Khai province, Bueng Kan province, Mukdahan province, and Amnat Charoen province; collected 54 people each, and Nakhon Phanom province and Ubon Ratchathani province; collected 55 people each. The research results indicated that the consumers’ opinions towards satisfaction in purchasing products, product quality, service quality, and the value for money of consumer's perspectives were rated at a high level. In addition, factors including purchasing satisfaction, product quality, quality of service, and value for money affected the success of traditional retail businesses. Lastly, the traditional retail business model in the northeast region along the border of Thailand should focus on product quality, value for money, purchasing satisfaction, and service quality.

Less is more! The rationale behind the decision-making style of voluntary simplifiers

Enhancing consumer satisfaction and well-being is an important objective of companies, retailers and public policy makers. In the current debate on climate change, a consistent theme is that consumers in developed countries must learn to consume less. The present study (based on representative data sets from the US, N = 1,017, and Germany, N = 1030) addresses these issues by using a scenario-based experiment to analyze how satisfied voluntary simplifiers (people who voluntarily abstain from consumption) are with their purchase decisions in the case of a muesli brand. The research question is whether people who follow a sustainable, simple lifestyle are more satisfied with their daily consumption choices than people who have a more consumerist lifestyle. If so, it would be easier for many people to change their lifestyles and consume less. In addition, this scenario experiment manipulates consumer empowerment and decision complexity since both factors are supposed to influence purchase satisfaction. The results are consistent across both countries and indicate that voluntary simplifiers experience a higher level of purchasing satisfaction than non-simplifiers, whereby empowerment and decision complexity play different roles.

A Comparative Study of Differences in Consumers’ Impulse Buying Behaviour, Purchase Satisfaction, and Complaint Behaviour Based on Types of Product Purchased

A Comparative Study of Differences in Consumers’ Impulse Buying Behaviour, Purchase Satisfaction, and Complaint Behaviour Based on Types of Product Purchased

친환경 식품 이용소비자의 체면민감성이 구매만족과 재구매의도에 미치는 영향

친환경 식품 이용소비자의 체면민감성이 구매만족과 재구매의도에 미치는 영향

The impact of using negative versus positive Karma framing in donation appeals at grocery checkouts on the facilitating store's outcomes

AbstractThere has been an increasing trend of soliciting donations for a store's charity partner by cashiers at grocery checkouts. A number of such charity appeals use the philosophical concept of Karma, which suggests equivalent outcomes to an individual's actions. Even though this concept is inherently neutral in stating the corresponding outcomes to both types of actions (i.e., good or bad), a majority of donation appeals use Karma's negative tenant alone (e.g., “when you don't donate, someone in your neighborhood goes without food”). Where previous message‐framing research has mainly focused on donation outcomes (e.g., pledged‐dollars), this research is a first of its kind to not only investigate the impact of using Karma's negative (vs. positive) tenants in prosocial messaging separately, but to also assess its effects on the largely‐ignored but critical store outcomes of purchase satisfaction and revisit intentions. Results from four scenario‐based experiments demonstrate that using a negative (vs. positive) Karma connotation in donation appeals at grocery checkouts significantly lowers consumers' purchase satisfaction at the store as well as their intentions to revisit the store in the future (with no major impact on the donation outcomes). Following established research on negativity bias, affect and moral consciousness, this research also shows that instead of emotions, lowered consumer mood mediates these effects. Furthermore, it evidences that the negative effect of using Karma's negative (vs. positive) connotation in checkout donation solicitations on the store outcomes attenuates when consumers' grocery basket consists of more hedonic (vs. utilitarian) products based on the former's mood‐uplifting properties.

Research on Weapon Equipment Purchase Performance Evaluation Based on Support Vector Machine

In this paper, we present an efficient performance evaluation method of weapon equipment purchase based on support vector machine. Firstly, the concept of weapon equipment purchase performance evaluation was explained and the existing problems of weapon equipment purchase performance evaluation were analysed. Then, a 12-dimension performance evaluation indicator system was constructed (these dimensions are: budget progress, cost-benefit ratio, expenditures reduction rate, supplier satisfaction, purchaser satisfaction, customer satisfaction, purchase cycle rationality, qualification rate, price rationality, competition, success rate, and policy completeness). And lastly, a weapon equipment purchase performance evaluation model based on support vector machine was established, and a case analysis was conducted. The result provides a reference for building the indicator system and model for weapon equipment purchase performance evaluation and the research conclusion can help complete and improve the evaluation method.

Analisa Perbandingan Pengaruh Bauran Pemasaran Produk Pelumas Merek Global dan Merek Global Terhadap Kepuasan Pembelian

This research aims to determine whether there is a effect with marketing mix to purchase satisfaction and whether it relates to marketing global product mix and local brands to purchase satisfaction by conducting a survey of 143 respondents using global and/or local lubricants brand.. The independent variable used in this study is the marketing mix, namely product, price, place and promotion, while the dependent variable in this study is purchase satisfaction. This type of research is explanatory research with quantitative research. The location of the study was conducted at Jasmine Mansion Mansion Kemayoran, Jakarta. Data analysis techniques used descriptive analysis, regression analysis and comparative analysis using SPSS for Windows 25. The results of this study indicate product variables, prices, places and promotions related to purchases, both simultaneously and partially. From the results of comparative analysis shows there is no difference between product variables, price, place and promotion of global and local brand lubricant products to purchase satisfaction

라이프스타일에 따른 소비만족 및 구매의도의 영향관계 : 태권도장 학부모를 대상으로

This research examined the study of the influence of consumer satisfaction and intention of purchase on lifestyle for parents of Taekwondo Place. The subjects of this study were 308 for parents of Taekwondo place. The survey questionnaires were used to collect the data. The questionnaires for lifestyle scale had been developed by Go & Lee(2018), Kim(2017), Kim(2000), Lee(1999), Ha(1998), and Jo(1999), satisfaction with consumption had been developed by Kozak(2001), Kwon(2005), Su(2011) and Kim(2013), intention of purchase had been developed by Zeithaml, Berry & Parasuraman(1996), Kim(2011), Kim(2017) and Kim(2017). The statistical methods such as Correlational Analysis and Structural equnation modeling analysis were used to analyze the collected data for the this research goal. The results were summarized as follow. First, This research theory Ⅰ was partially adopted. Specifically, H1–1. Appearance management affected consumption satisfaction, H1–2. Leisure activities affected consumption satisfaction, and H1–4. Media activities affected consumption satisfaction. Second, This research theory II has been adopted. Specifically, it was shown that consumptional affects purchasing intentions.

Generic medicine brand knowledge structure, relationships and purchase

Purpose Cheaper generic anti-retroviral medicines are encouraged and often prescribed in South Africa for HIV/AIDS treatment. However, the medicines’ acceptance rate is relatively low. This has been attributed to inadequate brand knowledge of the bioequivalence of generic medicines. Studies have examined how brand knowledge structure lead to purchase. The contributions of brand relationship builders (i.e. trust and satisfaction), which are indicators of sustainable purchase, are rarely considered. This study aims to adapt Esch, Langner, Schmitt and Geus’ (2006) brand knowledge structure and relationship model to examine the impact of South African young adults’ brand knowledge structure (brand awareness, brand image and brand beliefs) and trust on brand satisfaction and purchase. Design/methodology/approach Cross-sectional data was quantitatively collected from 207 young adults through self-administered, paper-based questionnaires. Data was analysed with structural equation modelling. Findings Brand awareness, image, trust and belief in efficacy positively influenced purchase. All these factors, except brand awareness, positively led to satisfaction. The tested adapted model explained 53.0 and 58.5% variances of purchase and brand satisfaction, respectively. Practical implications Considering how much brand knowledge structure and trust explained purchase and satisfaction from the tested model, South African government, pharmaceutical marketers and consumer interest groups should educate young adults about the bioequivalence, safety and efficacy of generic medicines. With greater knowledge of these qualities, satisfaction is gained from purchase decision. Originality/value Instead of the usual examination of demographic differences in generic medicine beliefs and perception, this study contributes by revealing brand-related drivers of purchase and satisfaction.