Purchase Preferences Research Articles

Unveiling buyers’ preferences for privately developed affordable housing: a study in Kolkata, India

Purpose The purpose of this study is to examine the buyers’ preferences influencing the purchase of privately developed affordable housing in Kolkata and to determine whether unsold houses result from misalignment with these preferences. Design/methodology/approach The literature review and user-opinion survey identified 119 independent variables that indicate buyers’ preferences. A questionnaire survey of 383 households in affordable housing units from 32 housing complexes in Kolkata recorded buyers’ preferences and satisfaction against the independent variables grouped under five levels of characteristics. The product weights of variables derived from the rank sum method and percentage satisfaction give the Utility Score. Multivariate regression and univariate linear regressions were conducted to determine the significance of each Level of characteristics and each variable, identifying the significant variables that would affect the sale of affordable houses. Findings The multivariate regression analysis has indicated that 68.56% of the variation in the percentage of unsold houses was explained by the five utility scores, which affirms that misalignment with buyers’ preferences significantly affects the sale of privately developed affordable houses. Furthermore, building and neighbourhood-level utility show the highest significance as predictors, while city-level and miscellaneous utility have moderate significance, but housing complex-level utility lacks statistical significance. Originality/value This study addresses a research gap in privately developed affordable housing in Kolkata, enhancing understanding of buyer preferences in this segment.

Sustainable Fashion Preferences Among Millennials During Pandemic

This study examines how the COVID-19 pandemic has affected millennial purchase preferences for fashion and environmentally friendly fashion products. It has altered how consumers view fashion, partly because of the isolation that has resulted, the decline in income, and the fear that comes with the situation. This health crisis has compelled consumers to change their way of life, impacting their attitudes and purchasing motivations. Results indicated that throughout the Covid-19 pandemic, participation in sustainability has deepened, (McKinsey, 2021) which validities with this study that limiting the harmful effects of climate change became more essential, according to two-thirds of the customers questioned. Since sustainability was already a big subject before, especially for generation Y and Z (millennials), this research would examine if the pandemic impacted customers' preferences towards sustainable fashion.The participants involved in this research were millennials from Italy and Netherlands, and the questionnaire poll was adapted from a McKinsey study (Granskog, et al., 2020). Statistical analyses are conducted to investigate the variations in consumer preferences before, during and after the pandemic. The study's findings emphasize a notable shift towards comfort over trendiness and a growing inclination towards sustainable choices. The findings underscore the need for adaptive marketing strategies in the fashion industry to align with evolving consumer behaviors in the post-pandemic era.

Formation of manufacturers' supply management capability: The knowledge‐based view

AbstractAcknowledging the pivotal strategic importance of external suppliers in obtaining competitive advantages underscores the necessity for manufacturers to bolster their supply management capabilities. This involves meticulously structuring, developing, and efficiently managing the supply base to ensure alignment of suppliers with the manufacturing processes and business objectives, consequently generating value and enhancing market competitiveness. The processes of acquiring, assimilating, transforming, and exploiting pertinent supply chain knowledge are vital for continuously bridging the gap between the current knowledge and the complex requirements of supply management, consequently strengthening the purchasing department's supply management capabilities. Strategic purchasing orientation commits more strategic resources to the purchasing department, allowing manufacturers to access and assimilate a broader spectrum of knowledge within the supply network. Grounded in the knowledge‐based view, our research delves into the development process of supply management capabilities, examining the influence of strategic purchasing orientation and absorptive capacity. Through hierarchical regression analysis of data from 395 manufacturers, our findings reveal that a pronounced strategic purchasing orientation significantly enhances absorptive capacity, thereby facilitating the development of supply management capabilities. Additionally, our study identifies distinct mediating roles of potential and realized absorptive capacities in the relationship between strategic purchasing orientation and supply management capability. This research offers a novel perspective on the development of supply management capabilities, providing valuable insights for manufacturers to address the complexities of supply management by narrowing the knowledge gap. Key words: supply management capability; absorptive capacity; strategic purchasing orientation.

How can the policy combination promote the development of green buildings? ---Analysis based on stage perspective

The development of green buildings (GBs) relies on the incentives and penalty provided by government policies. Firstly, different development stages of GBs are identified in this study, and an evolutionary game approach is used to explore the stage characteristics and behavioral strategies of key stakeholders at different stages. Thereafter, considering the multidimensional synergistic effects of government incentive and penalty policies at different stages, this study investigates how to set and match incentive and penalty combinations at different development stages of GBs. Research indicates that the “incentive and penalty combinations” in policies is a core element for the benign development of the GBs. In the preliminary stage, the level of green technology innovation significantly influences the direction of the system. The “light incentive and light penalty” policy of government is preferable as it can guide developers and consumers to understand GBs, thus opening up the green building market. In the growth stage, the maturity of green technology plays a significant role. The “heavy incentive and heavy penalty” policy of government is effective, which helps developers compensate for construction costs, actively develop GBs, and effectively avoid deviant behavior. Meanwhile, consumers also change their purchasing preferences based on the benefits of GBs. In the mature stage, the role of industry associations becomes more prominent after the government withdraws from the market. The supervision strategy of “strong supervision and light penalty” effectively manages the green building market. Consumers continue to trust the quality of GBs from developers, and the synergy among the government, developers, and consumers collectively promotes the maturity of the green building market.

Analysis of Factors Influencing Sports Shoes Purchase Preferences: An Exploration Based on Logistic Regression Model

Analysis of Factors Influencing Sports Shoes Purchase Preferences: An Exploration Based on Logistic Regression Model

Consumer Buying Behaviour Towards Social Media

The digital age, platforms like Facebook, Instagram, and Twitter have transcended mere social networks, transforming into dynamic marketplaces where individuals not only connect but also shape their purchasing preferences. To analyze the consumer buying behavior towards social media this study has been taken. 50 samples were collected. To find out the socio economic profile and consumer buying behavior towards social media. The collected data were analyzed using simple percentage method and Garrett ranking . The findings states that instagram use on daily basis. The customers are highly satisfied in buying behavior on social media.This study states that the role of influencers, targeted advertising, and of trends has transformed social media into a bustling marketplace where every click, like, and share contributes to the consumer choices.

COMPARAÇÃO ENTRE A CONCENTRAÇÃO DE COMPOSTOS FENÓLICOS E FLAVONOIDES COM O PREÇO DE FRUTAS NATIVAS E EXÓTICAS DO NORDESTE BRASILEIRO

Brazilian flora has great diversity, and the fruit market represents an activity of great economic importance for the country. Ingestion of phenolic compounds, derived from fruits, is associated with various types of benefits, and pathological prevention. In this sense, the present study made the price survey and the literature review on the phenolic and flavonoids content in six native fruits (cashew, seriguela, umbu, juá, cajá and pitomba) and in eight exotic fruits (acerola, star fruit, coconut, breadfruit, soursop, custard apple, sapodilla, tamarind) to the Brazilian Northeast. The survey was based on the evaluation of prices published on digital platforms of Northeastern Food Centers and the concentrations of total phenols and flavonoids were obtained through literature review. No statistical difference was observed between the mean concentration values of total phenolic compounds and flavonoids in native and exotic fruits, but a difference close to R$ 2.00 was observed between the average price of native and exotic fruits, being natives the cheapest ones. Thus, native fruits are a source of lower cost and have the same nutritional value of flavonoids and total phenols of exotic fruits. However, there is a market and buyer preference for exotic fruits for production and taste reasons.

How do purchase preferences moderate the impact of time and price sensitivity on the purchase intention of customers on online-to-offline (O2O) delivery platforms?

PurposeThe purpose of this study is to test the impact of time and price sensitivity on consumer satisfaction and purchase intention on online-to-offline (O2O) takeout platforms and explore the moderating effect of purchase preference on time sensitivity and satisfaction, as well as price sensitivity and satisfaction, in order to guide market pricing.Design/methodology/approachA structural equation model (SEM) of customer purchase intention was constructed, and the relationships between the variables (time sensitivity, price sensitivity, satisfaction and purchase intention) were examined. The completed questionnaires of 349 respondents were collected from the Questionnaire Star platform in China. The research model and hypotheses were then tested. Analytic hierarchy procedure was used to determine the moderating effect of purchase preference. Finally, the study proposes a pricing strategy for customer-active selective services.FindingsSatisfaction positively influences purchase intention, and price sensitivity significantly increases satisfaction and further increases purchase intention; however, time sensitivity negatively affects satisfaction. Specifically, purchase preference has strongly moderated the relationship between time, price sensitivity and satisfaction. In addition, the findings show that when purchase preference is high, the effect of price sensitivity on satisfaction is stronger, suggesting the importance of purchase preference in strengthening purchase intentions. The research work recommends a pricing strategy involving value-added pricing primarily for time-sensitive customers, which can help build a high-end brand image and reduce price competition. Reduced pricing is mainly for price-sensitive customers, which is conducive to stimulating consumption within a specific time. This pricing strategy is important for adjusting market sensitivity and flexibility.Originality/valueThis research provides new ideas for related disciplines and guidance for the differentiated pricing and promotion of takeout platforms, as well as a theoretical basis for the diversified development of takeout platforms, improvement of personalized service quality and enhancement of customer stickiness. This study fills gaps in the existing literature on the moderating effect of purchase preference on time sensitivity and satisfaction and price sensitivity and satisfaction.

Аналіз викликів та загроз на ринку нафтопродуктів у контексті національної безпеки

In this work, based on the analysis of sources of information that are in the public domain, the major threats and challenges to the petroleum products market in the context of national security are identified. The concept of national security, its connection with other types of security and the place of the market of petroleum products in these relations are considered. A model of relations between the petroleum products market in the circle of national security has been built. For the petroleum products market of Ukraine, an analysis of factors that are threats and challenges both common to all countries and specific to Ukraine is carried out. The study identifies the main threats to the petroleum products market in Ukraine, including: the possibility of losing supplies due to the lack of medium-term and long-term contracts; intersection of interests of exporting and importing countries, which is reflected in their use of specific means of solving problems; blockade of ports, destruction of existing petroleum depots; the difficulty of creating a stock of petroleum products due to the vulnerability of warehouses or petroleum depots; problems with own production of petroleum products due to the destruction or damage of existing facilities for production of petroleum products and the vulnerability of places of extraction of raw materials for petroleum products; almost complete dependence on imports; political pressure on the petroleum products market both from exporting countries and domestic political pressure. The challenges to the market include the growth of the logistics leverage, the change in the preferences of buyers from gasoline in favor of diesel fuel and the rupture of previous logistic chains with the need to create new, as well as unplanned changes in transportation due to changes in the situation at the State borders. There is also a growing demand for the use of rail and sea transport for the supply of petroleum products to the markets of Ukraine. In this regard, an additional challenge is to pursue a reasonable pricing policy in these conditions in order to prevent a sharp increase in prices in the petroleum products market.

ВПЛИВ МЕРЧАНДАЙЗИНГУ НА ПОВЕДІНКУ ПОКУПЦІВ

The purpose of the article is to investigate modern methods and tools of merchandising, as well as to determine the effectiveness of their influence on buyers. The article examines the role and significance of merchandising as an effective and necessary tool of marketing communications at points of sale. Considered how merchandising affects the behavior, psychological state, emotions, perception and satisfaction of buyers. Peculiarities, goals and tasks, objects, subjects, elements and forms of merchandising were studied. Merchandising has been found to influence consumer behavior, emotions, perceptions, and satisfaction levels using various techniques and tools such as colors, shapes, sizes, contrasts, symmetry, proportions, rhythm, harmony, and various social influences and interactions between people. Merchandising must also take into account cultural characteristics and differences that influence consumer behavior and choice. Examples of the use of modern effective merchandising techniques by the domestic trade network aimed at attracting buyers and stimulating them to spontaneous and additional purchases are given. It was determined that an individual approach to design, the use of different styles of store equipment, the creation of an atmosphere that corresponds to the theme, history, culture or aesthetics of the store promotes the interest of buyers, turns the usual process of purchasing goods into an exciting experience, family leisure or a themed trip. The modern trends and prospects of merchandising in the conditions when there are more and more stores and the preferences of buyers are changing more and more quickly have been determined. It is noted that in merchandising it is necessary to use new technologies, such as virtual reality, augmented reality, artificial intelligence, big data, mobile applications, QR codes, RFID tags, NFC chips, electronic price tags, interactive displays, touch screens, voice assistants, recognition of faces, gestures, emotions, etc. Recommendations on the use of modern effective methods and tools of merchandising at the points of sale have been developed.

Digital payments during the COVID-19 pandemic in Poland: An initial insight on the consumer perception of security and convenience

Purpose/Research problem – The paper’s key purposes are twofold: first, to identify the most important determinants for using mobile payments in the initial phase of the COVID-19 pandemic when the rules and behaviour changed; second, to investigate whether and why the coronavirus pandemic increased the degree of digital payments usage. Design/Methodology/Approach – The aim of the survey was to capture the ‘fresh’ effect of restrictions imposed by the government in Poland regarding digital payments. The research data were obtained in the CAWI survey after the pandemic started and before the end of the first wave to assess the result just for that period. Results – The study proved that the first phase of the COVID-19 pandemic increased the degree of mobile payments usage due to the prevailing sense of uncertainty. The pre-pandemic preferences of buyers towards the cost, convenience, and risk have changed. In the initial phase of the pandemic, perceived personal security was extended and covered not only transaction security, but also health safety with benefits resulting from avoiding touching the banknotes and maintaining social distancing. This was identified as more important than perceived convenience and costs. Originality/Value – The time of the analysis time was a kind of a ‘research window’, when the researchers and respondents were exposed to the first wave of the pandemic and did not have a foresight of the coming waves of virus transmission. The questions concerning the sum and quantity of spending were adjusted to the time of quasi-stability in the economy – after the previous crisis and before the inflation level rose in the subsequent waves – which was mainly the effect of the monetary policy response to lockdowns.

Потребительские предпочтения на мировом рынке мобильных устройств связи

The most important role in the daily life of modern Russian society and every individual is played by mobile communication, which has recently been implemented on the basis of a special kind of mobile devices – smartphones. The relevance of the research problem is determined by the huge range of smartphone use, model-oriented in almost all spheres of human activity – from household, educational, business, recreational to highly specialized: medical care, work in disaster zones, military purposes. The object of the study is the global market of mobile communication devices, the subject is consumer preferences of buyers. The aim is to study the current state of the smartphone market and predict its development. The objectives of the study are to identify the features of the global and Russian smartphone market and to determine the consumer preferences of buyers of mobile devices. The methodological basis of the study they are the dialectical principle and the principle of comprehensiveness, an integrated and systematic. Research methods: analysis, synthesis, induction, deduction. In the course of the research, the volumes of sales and sales of the global smartphone market in 2021–2022 were obtained and analyzed. The trend of sales growth is revealed – the largest share of the total sales of mobile phones falls on the countries of Central Asia and developed countries of Asia, the smallest – on the countries of Eastern Europe and developing countries of Asia and Eurasia. The analysis of sales has showed even the annual instability of this indicator. The leading smartphone manufacturers in 2020–2021, Apple and Samsung, were forced to quickly adapt to market requirements, in particular, by replacing model lines. The main factors determining consumer choice are revealed. The main directions of increasing sales efficiency in the Russian smartphone market are proposed, in particular, the method of segmenting consumers by the following types: demographic, psychographic, consumer solvency.

The Influence Of Superstitious Beliefs And Magical Thinking On Generation Z's Purchasing Behavior In Indonesia

This research is about delving into the fascinating world of Generation Z behavior, where superstition and mysterious thinking have taken on a real quality as a charming mental component. Superstitious beliefs and magical thinking, regularly formed in frivolity and common explanations, and enchanted thinking, characterized by a belief in strong causality, all influence customer choices. The aim of the research is to determine the influence of consumers' superstitious on their purchasing behavior. Furthermore, data was collected through a questionnaire in Google Forms format and a survey link was sent to consumers via the online communication media "Whats App Channels" due to time and cost limitations apart from making it easier to obtain information about generation z respondents who are willing to fill out the questionnaire. At least 30 consumers participated in the survey during the data collection process and the IBM PSPP 2.0 program was used to analyze the data obtained. As a result of the analysis, all research hypotheses were supported. Therefore, it has been determined that consumers' superstitious beliefs and magical thinking have a positive and significant influence on their purchasing behavior. Through observational investigations and case reflections, we explore the ins and outs of how superstition and fascination intersect with buyer preferences by demonstrating their beneficial value to businesses and marketers by adapting them to better suit the irrational yet effective forces at the commercial center.

ASSESSMENT OF KNOWLEDGE OF YOUNG USERS AND THEIR VIEWS ON E-MOBILITY

The European Union is set to become the world’s first climate-neutral continent in 2050. Achieving such an ambitious goal requires cross-cutting measures in all key sectors of the economy, including transport, which is one of the main sources of emissions in Member States, including Poland. Electromobility is a key instrument for reducing the negative impact of transport on climate and the environment. The current automotive market in Poland, for the most part, is made up of old combustion engine cars. The average age of a passenger car in Poland in 2021 was 14.5 years, 0.2 years more than in 2020. An important point to note is that in 2021, nearly twice as many used cars were imported into Poland as new cars were sold, and this was 11.3% higher than the figure recorded in 2020. At the same time, 48% of the cars were equipped with diesel engines. Thus, it is reasonable to identify the current state of knowledge of e-mobility and its assessment by young consumers (18- to 25-year-olds). How they perceive such vehicles is of great importance. Young buyers are a special group in the automotive market - their purchasing preferences will determine the nature of the car market in the future, including whether it will be zero-emission. Learning about the opinions of young consumers is important. On the one hand, it allows knowledge to be gained about the beliefs, feelings, and level of interest in this type of car and the actions young people want to take regarding purchase and use. On the other hand, knowledge of their attitudes towards electric cars can be the basis for creating more relevant information messages. Such information may also be significant for companies and institutions involved in introducing electric cars to the Polish market and those interested in the issues of new technologies in Poland.

Microfluidic formulation of food additives-loaded nanoparticles for antioxidation

Browning has many important implications with nutrition and the shelf life of foods. Mitigating browning is of particular interest in food chemistry. The addition of antioxidants has been a common strategy to extend shelf life of drug and food products. In this work, we report a microfluidic technology for encapsulation of three common food additives (potassium metathionite (PMS), curcumin (CCM), and β-carotene (β-Car)) into nano-formulations using low-cost and readily available materials such as shellac. The food additives encapsulated nanoparticles provide a microenvironment that can prevent oxidation during daily storage. The results showed that the produced nanoparticles had a narrow size distribution with an average size of around 100 nm, were stable at conventional storage conditions (4 ºC) for 18 weeks, and had sustained release ability at 37 ºC, pH= 7.8, 160 rpm. In addition, further experiments showed that the formulation of hydrophobic additives, such as CCM and β-Car did not only improve their bioavailability but also allowed for the encapsulation of a combination of ingredients. In addition, the antioxidants loaded nanoparticles demonstrated good biocompatibility, low toxicity to human cells. The longer release time of encapsulated food additives increases shelf life of foods and enhances consumer purchase preferences, which not only saves costs but also reduces waste. In summary, this study shows that such antioxidant-loaded nanoparticles provide a promising strategy in extending the shelf life of food products.

Consumer Evaluations of and Attitudes towards New Genome Editing Techniques: An Italian Case Study

The ever-increasing development of assisted evolution technologies (AETs) in agriculture has boosted crop improvement. The commercialization of improved biotech crops can be promoted by modern gene editing instead of conventional genetic modification, which is a cheaper and faster approach that can help address future agriculture challenges, such as food security, environmental sustainability, and climate change. However, the use of these technologies is still sensitive and debated in many countries. Each region promotes a different approach, depending on regulatory policies, and adopting these technologies requires knowledge of consumer views and stakeholder acceptance. For this purpose, we conducted a survey of 564 Italians regarding their knowledge of genetic techniques, informational tools, purchase preferences, environmental sustainability, and food safety issues. The research aims are twofold: (a) to assess the level of knowledge and (b) to determine how consumer background, including social and demographic characteristics, affects their level of knowledge. Our findings emphasize the importance of communication and dissemination activities, in which clarity and a broad appeal are key.

Transition of Youth’s Housing Issues: A Survey in the Nanjing Metropolitan Coordinating Region, China

The housing problem of young people is one of the manifestations of the imbalanced and insufficient development of China’s housing market. Solving housing issues for young people and improving their living conditions is of great significance for promoting the sustainable and healthy development of the real estate market. In order to analyze the housing issues of young people in China during the post-pandemic era, this paper investigates young people in the Nanjing Metropolitan Coordinating Region through questionnaires and interviews. The content of the questionnaire survey mainly includes the current housing situation, choice of renting or purchasing a home, expectations of real estate market, and future plans for purchasing a house of young people. The research results indicate that there are problems in the current housing market, such as strong purchasing preferences, imbalanced supply structure in the rental market, limited financial support for purchasing housing, low housing security levels, and small coverage of the housing provident fund. In order to solve the housing problems of young people, government departments should actively promote the formation of a multi-level housing supply structure, accelerate the promotion of the same rights for renting and purchasing, establish a standardized housing rental market, optimize the housing security policy for young people, and expand the coverage of the housing provident fund. The findings of this study have significant policy implications for easing the housing pressure on young people and building a youth-development-oriented city.

EXPRESS: Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children’s Educational Products

Does parents’ status motivation affect their educational product choices for their children? Across seven studies, we find that when parents believe that society provides enough opportunities for individuals to achieve higher social status through hard work (i.e., high social mobility), they prioritize the status advancement goal and prefer products to help maximize a child’s strengths. However, when parents believe that even if one works hard, the opportunity to climb up the social ladder is limited (i.e., low social mobility), they focus on maintaining their current status and prefer products that help remedy a child’s weaknesses. Moreover, the research demonstrates that this effect diminishes when the strength and weakness are in the domains that have low relevance to status. Finally, we find that when parents believe that children with specialties are more likely to succeed, they prefer products for maximizing strengths; whereas when they believe that well-rounded children are more likely to succeed, they prefer products for remedying weaknesses, regardless of their perception of social mobility.

“If only we'd known”: Theory of supply failure under two‐sided information asymmetry

AbstractSupply failures are persistent and costly in contemporary supply chains. Viewed through the lens of agency theory, such failures are potentially caused by hidden actions of the supplier under information asymmetry and goal incongruence in the buyer–supplier relationship (as principal–agent). However, by reversing the direction of information asymmetry, an alternative cause arises: hidden expectations, where the supplier has good intentions but incomplete information regarding the buyer's true preferences and specifications. Further, following a failure, the buyer forms a causal attribution and takes subsequent action. Yet these attributions suffer from cognitive biases potentially causing buyers to misattribute supply failures, leading to costly conflict and even relationship termination. Combining agency and attribution theories, this article develops a theoretical framework to explain antecedents to a buyer's attribution process under conditions of two‐sided asymmetric information. It discusses the harmful relationship effects of misattribution. The framework can assist in identifying and minimizing cognitive biases causing misattribution, hence avoiding the unintentional deterioration of relationships that often follow a supply failure. A research agenda to examine hidden expectations and misattribution is also provided.

The investigation of green purchasing behavior in China: A conceptual model based on the theory of planned behavior and self-determination theory

Consumers have become more and more concerned with environmental deterioration's adverse impact on human beings and their purchasing preferences have gradually shifted from normal products to green products featuring resource conservation, low pollution and high safety. As an attempt to boost consumers' green purchasing behavior, this study establishes a conceptual model to examine the antecedents of green purchasing behavior through incorporating the extended theory of planned behavior (TPB) and the self-determination theory (SDT) founded on prior studies on consumer psychology and green marketing. By virtue of an offline survey, 426 valid questionnaires were collected in total. Grounded on partial least squares structural equation modeling (PLS-SEM), this study reveals that green purchasing intention, which is positively affected by intrinsic motivation and environmental attitude, positively affects green purchasing behavior. Meanwhile, the fulfillment of consumers' three basic psychological needs, i.e. autonomy, competence and relatedness, positively affects their environmental attitude and intrinsic motivation, while subjective norms moderate the conversion of environmental attitude into green purchasing intention. Academic and managerial implications of our study are drawn to bolster green purchasing behavior from the viewpoints of consumers and companies.