Pull Travel Motivations Research Articles

Intention to Recommend Tourism Destination on Social Media for Tourists in Thailand

Nowadays, the Internet community is very important in every organization, especially in tourism. Thai tourism should promote destinations by using social media to highlight the uniqueness of each area. The objective is to find the intention to recommend tourism destinations in Thailand using the social media. This research uses a mixed-methods approach. The qualitative data was gathered by email from 21 experts. A consensus of 21 experts used a rough set of Delphi. The quantitative research obtained data from a total of 800 sample tourists who recommended various tourism destinations. The result of this study found eight factors, such as information quality, perceived usefulness, push travel motivations, pull travel motivations, overall satisfaction, trust, customer loyalty, and intention to recommend. The benefit of this research is that Tourism Authority of Thailand (TAT) should implement the factor of intention to recommend.

When Central Asian Prefers Langkawi Island: Understanding Luxury Travel Motivations and Behaviour

This study investigates luxury tourists’ outbound travel motivation and how it influences their tourism destination selection, satisfaction, and future revisit intention. Two hundred and fifty-six (256) respondents participated in this study. The online survey link was shared using social media platforms where the snowball technique spread the questionnaire links to the respondents that fit the study's inclusion. Partial-Least Square-Structural Equation Modelling (PLS-SEM) was used to test and confirm the study model and hypotheses. Combining two theoretical underpinnings, Maslow’s theory of motivation and push and pull motivations theory, this study’s findings depict two major antecedents of luxury-driven experiences: social value and destination uniqueness. The results demonstrate that luxury tourists’ push and pull travel motivation predictors emerged as significant antecedents for their destination satisfaction and willingness to return. Furthermore, the mediating effect confirms that satisfaction plays a significant mediating role in the pull motivation and revisit intention inter-relationship. The findings of this study provide empirical support for understanding the psychological aspects of luxury travellers while offering insights for destination managers to develop niche marketing strategies for attracting luxury tourists. The present research also provides luxury tourism destination managers with a clear comprehension of the underlying mechanism of the luxury tourists’ loyalty generation process.

Examining the Influence of Push and Pull Travel Motivation Factors on Domestic Tourism Performance. A Case of Mombasa County, Kenya

Understanding tourist’s motivations to visit destinations is important as it helps in segmenting the markets thereby allowing tourism stakeholders to correctly target them. This study aimed at establishing the influence of push and pull travel motivation factors on domestic tourism performance in Mombasa County, Kenya. The study used cross-sectional descriptive research to collect data from a sample of 400 domestic tourists. The data was gathered through a well-structured questionnaire administered randomly. The data was analysed using descriptive and inferential statistics. The findings indicated a significant influence of pull factors (p=0.000≤0.05) and push factors (p=0.000≤0.05) on domestic tourism performance. The pull factors identified include beautiful natural attractions, other diverse attractions, culture of the area, image, ease of access, events taking place, affordability, safety and security and recommendations by others while the important push factors included prestige, knowledge, adventure and novelty, and relaxation and health. The results further revealed that the pull factors had more influence on domestic tourism performance than the push factors. These findings could benefit the stakeholders in identifying the internal motives of their potential clients, which could help match the clients’ desires with what the destination has to offer. The study recommended that stakeholders are required to package tourism products in line with tourists’ motivation failure to which the product may not be purchased. Therefore, there is need to ensure that the destination has diverse beautiful and cultural attractions, diverse events and activities, is affordable, safe, easily accessible, and has a positive image necessary to attract domestic tourists. Keywords: Push factors, pull factors, motivation, domestic tourists, domestic tourism performance, Mombasa

Understanding of Travel Motivations of Domestic Tourists

Domestic tourism plays an essential role in the tourism industry and contributes to the overall economic development. This study aims to investigate the relationship between push and pull travel motivations of domestic tourists, their behavioral intentions, a direct influence of travel motivations on perceived benefit and perceived value of domestic tourists. The paper applies the concept of push and pull factors of travel motivation, perceived benefit, perceived value, and behavioral intention. The study implies a quantitative research method - questionnaire survey targeting domestic tourists in Mongolia between July to September 2019. A total of 1068 returned questionnaires were analyzed using factor analysis, reliability test, regression, path analysis, and SEM. The research result suggests that travel motivations (push and pull factors) were significant constructs of behavioral intentions. Moreover, the research results are significant for tourism practitioners, researchers, and destination managers to understand the motivational factors of domestic tourists, their perceived benefit and value, and behavioral intention. The study outcomes could assist destination planners to develop new products and services or to enhance destination offer and tourist experiences by improving pull factors that include better service quality, various travel activities, ease of accessibility, reasonable pricing, and attractive environment; which latter lead to increase domestic tourist numbers and overall competitiveness of the destination.

Travel Motivations as Criteria in the Wellness Tourism Market Segmentation Process

The purpose of this paper is to explore the travel motivations as criteria in segmentation process of wellness tourists. Data was collected through self-complete questionnaire on a sample of tourists staying in one out of 15 wellness hotels situated in four wellness tourism regions of Republic of Croatia. Research was conducted from May through June in 2013. The data were processed using univariate, bivariate and multivariate statistics. Univariate statistics was used for general description of the sample; bivariate analysis was applied to examine the differences among the clusters, while multivariate statistics was employed in order to determine the factors underlying the travel motivation construct and to discover the clusters. A total of nine travel motivation factors were identifies by applying the theory of the push and the pull travel motivations (three push motivation factors, and six pull motivation factors). Push travel motivation factors were labelled as Health trend, Relaxation and award, and Novelty; pull motivation factors related to wellness tourist product were labelled as Basic wellness, Intangible wellness, and Extra wellness, while pull motivation factors related to tourist destination were labelled as Cultural and natural heritage, Entertainment and recreation, and Landscape. Three cluster emerged by using travel motivation factors as segmentation criteria (high wellness, immaterial wellness, and low wellness clusters). Relaxation, wellness infrastructure and natural resources are important factors in wellness tourism research. However, both push and pull motivation factors are important variables in distinguishing among the segments. Key words : travel motives, market segmentation, wellness tourists, segmentation criteria

Profiling Indonesian Medical Tourists: A Motivation-Based Segmentation Study

In the past few decades, the number of Indonesians who travel abroad for medicaltourism has increased dramatically. A literature review has indicated that researchinvestigating the underlying motivational factors for Indonesians to travel overseasfor medical treatment is still a few. Therefore, this study aimed to segment theIndonesian medical tourists based on push and pull travel motivation constructs.Exploratory factor analysis and cluster analysis techniques were applied to analyzethe data. A survey was completed to 192 Indonesians who have had a medical travel experience overseas. The results of this study revealed four push motivational factors and three pull motivational factors. Based on this push and pull factors, three different medical tourist segments were identified: trendy, prudent, and opportunistic segments. The emergence of these three segments would require different approaches and strategies for tourism stakeholders to serve each segment better.

FACTORS INFLUENCING INDONESIAN MILLENIALS’ TRAVEL DECISION: A CASE OF BANGKOK

<p>The number of Indonesian millenials visiting Bangkok is increase year by year. There must be a strong reason, why Indonesian millenials decide to visit Bangkok. This research aims to find out the factors influencing Indonesian millenials’ travel decision to visit Bangkok. The push and pull travel motivations theory are used to develop the research framework. A quantitative research with primary data collected by using a questionnaire is done. The data analysis used in this research is linear regression. There are two models, multiple linear regression and simple linear regression. A multiple linear regression is used to find out the factors of traveler satisfaction, while a simple linear regression is used to find out the influence of traveler satisfaction toward travel decision. The result shows that there are five push factors and five pull factors influencing traveler satisfaction, and at the end, traveler satisfaction influences travel decision. The five push factor are knowledge and culture, friendship, social status, sightseeing, and new experience. Meanwhile the five pull factors are local values, destinations features, historical values, cultural values, and outdoor attraction. Relaxation, as a part of push factor, does not influence traveler satisfaction.</p><p>Keywords: Push and Pull Travel Motivations, Traveler Satisfaction, Travel Decision,Indonesian Millenial, Bangkok</p>

Modeling domestic tourism: motivations, satisfaction and tourist behavioral intentions

Investigating the antecedents of tourist behavioral intentions and its relations with the preceding factors has become an interest of researchers very recently. However, domestic tourism is one of the neglected forms of tourism among academics and policymakers in developing countries in general. This study, therefore, has tried to simultaneously analyze (i) the relationships among motivations (push and pull), satisfaction and behavioral intentions (intention to revisit and willingness to recommend), and (ii) the direct and indirect effects of motivations on the behavioural intentions of domestic tourists in the formation of domestic tourism behavioural model. The relationships were structurally analyzed with Maximum Likelihood Estimation (MLE) method of Structural Equation Modeling (SEM) using data collected from 386 domestic tourists from four destination sites in Ethiopia. The results revealed that both pull and push travel motivations were found to be significant predictors of overall satisfaction. Moreover, the direct effects of pull travel motivation on revisit intention as well as willingness to recommend were observed. On the other hand, overall satisfaction influenced revisit intention more significantly than the willingness to recommend. Overall satisfaction also partially mediated the relationships between travel motivations and revisit intention. Furthermore, the direct and indirect effects of push travel motivation were assessed in this study. The results of this study hold important implications for destination managers and researchers to consider the influences of motivations factors on satisfaction and behavioral intentions in their attempt to develop domestic tourism.

Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism

The intense competition in the tourism sector increasingly pushes tourism destination marketers to seek more effective promotional practices, so that they remain competitive and attract more visitors. The fast expansion of the Internet and social media provides the opportunity for destination marketers to approach potential tourists in a simple and cost-effective way. While managing the official pages of destinations on social media, the basic question that arises is the configuration of the content, and how attractive this content could be for potential tourists. The purpose of this study is to investigate what elements of a destination, when displayed on social media, could be attractive factors for tourists. Through the analysis of push and pull tourism motivation factors in particular, this study focuses on the segmentation of the Greek market for those traveling abroad and the emergence of the basic elements that could attract each segment through social media. The respondents have been classified into four segments, according to the motives that more greatly influence their desire to travel. This analysis also shows the important relationships between these segments and the pull motivation factors on social media. The study concludes with findings and suggestions that can contribute to the planning of an effective social media marketing plan.

Push and Pull Motivations on Halal Tourism

The purpose of this study was to examine empirically the causal relationships among push and pull travel motivations, destination image, and tourists' travel satisfaction on halal tourism. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 200 respondents to collect the primary data. Multiple regression and Path Analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist's travel satisfaction. Besides, the results also showed that push and pull factors were slightly indirect effect tourist's travel satisfaction through the halal destination image. Consequently, local government and business organizations working in the tourism sector should pay attention to the essential roles of push and pull factors. To attract more potential visitors and improve their satisfaction, enhance their perceived on halal destination image by doing the facility improvement and marketing activities are the compulsory actions. Keywords: destination image, halal tourism, motivation, push, and pull, travel satisfaction.

Recreational Travel Decisions: Push-Pull Dynamics on College Students

The purpose of this study is to examine the recreational tourism preferences of university students within the framework of their push and pull travel motivations. In addition, it was aimed to highlight how some variables and motivations affect tourism preferences in mutual interaction. Validity and reliability were obtained by “Scale of Recreational Activities in Destination Choices” (SRADC), “Scale of Intrinsic Travel Motivations” (SITM) and “Scale of Extrinsic Travel Motivations” (SETM) conducted by Özdemir, Karaküçük, and Büyüköztürk (2013). Descriptive statistics, independent sample t test, one way ANOVA and Univariate test were used for data analysis, for in-group comparisons Tukey (HSD-LSD) and Pearson Correlation test were used. In this study, it was determined that .85 for recreational activities in destination choices scale, .90 for SITM and .91 for SETM. While the push and pull travel motivation of the participants was above the mean values (123.96 ± 15.65; 121.35 ± 16.81), the highest subscale score in push travel motivation was obtained by the Exploring-Knowledge subdimension (39.01 ± 5.74). The highest sub-dimension score was obtained from the Escape sub-dimension (38.31 ± 5.98). In the pull travel motivation sub-dimensions, the highest sub-dimension score was the quality-atmosphere sub-dimension (39.29 ± 5.24), while the lowest sub-dimension score was obtained by the Natural Environment sub-dimension (19.98 ± 4.58). The findings of the study showed that the importance given to recreational activities was influenced by variables such as gender, year of study and perceived welfare, but also revealed differences in gender, field of study, year of study, and perceived welfare in push and pull travel motivations. In addition, there is a moderate positive relationship between recreational choices, push travel motivation and pull travel motivation. As a result, it has been determined that university students have high push and pull travel motivation and recreation preferences are differentiated between SITM and SETM by certain variables.

The effects of push and pull travel motivations, personal values, and destination familiarity on tourist loyalty: a study of Chinese cigar tourists to Cuba

ABSTRACTThis study examined Chinese cigar tourists’ motivations for visiting Cuba. Six push factors and five pull factors were identified using a push–pull factor framework. The effects of travel motivations, personal values, and destination familiarity on tourist loyalty were examined using a sample of 348 Chinese cigar tourists. Hierarchical regression analysis revealed that unique experience seeking (a push factor) and destination-specific attractions and socialistic nostalgia (pull factors) predicted revisit intention; socialistic nostalgia also predicted willingness to recommend. Destination familiarity was found to influence revisit intention but not willingness to recommend. Personal values appeared unrelated to tourist loyalty.

Impact of Changing US-Cuba Relations on Push and Pull Travel Motivations of American Tourists to Cuba

Impact of Changing US-Cuba Relations on Push and Pull Travel Motivations of American Tourists to Cuba

The Influence of Destination Image, Push and Pull Travel Motivation towards Tourist Loyalty through Tourist Satisfaction

This study aims to examine the Tourist Loyalty in one tourism destination which is related to some variables such as Destination Image, Push Motivation, Pull Motivation And Tourist Satisfaction. The model used in this research is developed based on the existing literature. This research examines ten hypothesis of factors influencing the Tourist Loyalty in a tourism destination by the structures questionnaire which involve visitors of Dieng Plateau, Wonosobo regency. The result of the double regression analysis showed that (1) Destination Image, Push Motivation, and Pull Motivation directly influence Tourist Satisfaction; (2) Destination Image, Push Motivation, and Tourist Satisfaction directly influences the Tourist Loyalty (3) Pull Motivation does not influence directly toward Tourist Loyalty; (4) Destination Image, Push Motivation, and Pull Motivation influences the Tourist Loyalty by being mediated by Tourist Satisfaction. This research is expected to provide theoretical insights for next researchers and provide guidance for tourism management as an indicator in planing some efforts related to the development of the right tourism objects influencing the Tourist Loyalty.

The Influence of Travel Motivation on Satisfaction and Intention to Visit Terengganu

Tourism is considered one of the fundamental industries worldwide, which has the potential to strengthen economic development. In 2017 only, tourist comings to Malaysia generated a national income of RM49.6 billion. This study aims to determine whether tourists are gratified with their visit to Terengganu for tourism and to explore the factors influencing the tourist satisfaction by push and pull travel motivations. The tourists’ perceptions are important since they could be used to determine the degree of their contribution to the development of tourism. The findings indicated that the overall tourist satisfaction with their visit to Terengganu is high, with a mean value of 3.84. The findings also showed that factors influencing the tourists to visit Terengganu are hospitality of the service providers, friendly attitude of the local communities, local culture, and attractive scenery. There is a need for concerted efforts to increase the tourists’ satisfaction since it influences their intention for future visit to the state.

The Influence of Travel Motivation on Satisfaction and Intention to Visit Terengganu

Tourism is considered one of the fundamental industries worldwide, which has the potential to strengthen economic development. In 2017 only, tourist comings to Malaysia generated a national income of RM49.6 billion. This study aims to determine whether tourists are gratified with their visit to Terengganu for tourism and to explore the factors influencing the tourist satisfaction by push and pull travel motivations. The tourists’ perceptions are important since they could be used to determine the degree of their contribution to the development of tourism. The findings indicated that the overall tourist satisfaction with their visit to Terengganu is high, with a mean value of 3.84. The findings also showed that factors influencing the tourists to visit Terengganu are hospitality of the service providers, friendly attitude of the local communities, local culture, and attractive scenery. There is a need for concerted efforts to increase the tourists’ satisfaction since it influences their intention for future visit to the state.

Travel motivation of Indonesian seniors in choosing destination overseas

PurposeThis study focuses on the Indonesian seniors’ motivation in terms of travelling to a destination abroad. Using the push–pull motivation constructs and recognising the role of culture in influencing travel behaviour, the purpose of this study is to develop a better understanding of the underlying factors that explain why Indonesian seniors travel to and select an international destination.Design/methodology/approachA questionnaire-based survey was completed to collect data from 246 Indonesian seniors aged 55 years and over who had travelled overseas. Factor analysis was applied to reduce the total of 34 push and pull travel motivation items into new underlying factors. Informal interviews were also undertaken to support the analysis.FindingsPersonal development, relaxation and relationship enhancement appeared to be the three factors that internally pushed the seniors to travel abroad. Meanwhile, facilities and hygiene, destination familiarity, value for money and destination proximity, local attractions and supporting travel facilities were found to be the factors that pulled the seniors to select an international destination they would like to visit. The emergence of relationship enhancement, destination familiarity and value for money and destination proximity factors were evident that the unique aspect of Indonesian cultural values could shape the motivation of Indonesian seniors to go travelling.Originality/valueAlthough studies on senior travel motivation are abundant, empirical research studies that focus on examining Indonesian senior travel behaviour are still rare. This study therefore serves as one of the first attempts to examine the behaviour of Indonesian seniors when undertaking outbound travel trip. Based on the study’s findings, practical recommendations were offered to tourism stakeholders involved in tailoring a specific tourism product and services for the Indonesian senior tourist market.

Push and Pull Travel Motivations of Chinese University Students to Egypt

The rapid growth of China’s outbound tourism market has attracted a great deal of attention in recent years. However, literature is still sparse in this concern. Despite the long historic relation between Egypt and China, and the great variety of Egyptian tourism products, Egypt gets a small market share from the Chinese outbound tourism market. This paper presents an analysis for the pull and push travel motivations, which affect the Chinese University Students decision to travel for tourism. This analysis in particular will highlight the push and pull motivations of the potential travellers of Chinese universities students and give a helping hand to the Egyptian decision makers to assess and rebuild an Egyptian Tourism Marketing Strategy towards Chinese university student market segment.

Examining Tourists’ Push and Pull Travel Motivations and Behavioral Intentions: The Case of British Outbound Tourists to Phuket, Thailand

ABSTRACTThis research aimed specifically to (1) determine the socio-demographic characteristics and travel patterns of British tourists visiting Phuket; (2) identify the main “push” and “pull” travel motivations of British tourists visiting Phuket; and (3) examine the relationship between British tourists’ main “push/pull” motivations and future travel intention to Phuket. Findings revealed that British tourists’ main push motivations were: “to have fun,” “to rest and relax,” and “to escape from daily routine and environment”; while the main pull motivations were: “natural sceneries and landscapes,” “beaches,” and “hospitality and friendliness of the people.” There was also a relationship found between “push/pull” motivations and future travel intention to Phuket.

Exploring Tourists’ Push and Pull Travel Motivations to Participate in Songkran Festival in Thailand as a Tourist Destination: A Case of Taiwanese Visitors

Exploring Tourists’ Push and Pull Travel Motivations to Participate in Songkran Festival in Thailand as a Tourist Destination: A Case of Taiwanese Visitors