Newspaper Publishers Research Articles

Whistleblowing: interrogating the complexities of law, governance, and freedom of expression in developing nations

PurposeThe purpose of this paper is to investigate the influence of the rule of law, corporate governance and freedom of expression on the effectiveness of whistleblowing initiatives. This study interrogates the effectiveness of whistleblowing as a tool in combating economic and financial crimes, in political and corporate environments where good governance and the rule of law are firmly established and enforceable and where defamation is decriminalised.Design/methodology/approachThe author conducted a comprehensive review of relevant textbooks, focusing on legal theories and concepts related to the research topic. This study analysed scholarly journal articles to gain insights into the current debates and research gaps. The author discussed seminal court decisions that have influenced the legal landscape pertaining to the research topic and reviewed newspaper publications to understand public opinion and societal implications related to the research topic.FindingsTo ensure effective whistleblowing as a tool of gathering information in combating economic and financial crime, good governance must be promoted, supremacy of law must be upheld, freedom of expression must be safeguarded and defamation must be criminalised.Originality/valueThis paper addresses a significant gap in the literature by examining the impact of criminal libel on whistleblowing, an area that has received limited attention in previous studies. The findings of this study have significant implications for policymakers, as they shed light on importance of the rule of law, good governance, freedom of speech and decriminalisation of defamation on effective implementation of an effective whistleblowing laws and policies.

Worcester as a Pioneering Provincial Centre of Medical Publishing and Reform, 1828–1854

ABSTRACT The fact that Worcester Infirmary provided the location for the founding of the Provincial (later British) Medical Association has long been commemorated as a highlight of the city’s history. This paper seeks to extend our understanding of the significance of this event by placing it in the broader historical context of the campaign for medical reform. In doing so, the paper links together the origins and early activities of the Association with the emergence and consolidation of Worcester as arguably the leading centre for medical publishing in England, outside of London, during the period 1828 to 1854. Hence, in charting the significant part played by Worcester’s doctors in driving the process of medical advancement and reform, the paper also gives due credit to the supporting role played by the city’s leading newspaper publisher during these years, namely the firm of H.B. Tymbs and H. Deighton, particularly through its collaboration in the ground-breaking launch of the Midland Medical and Surgical Reporter in 1828.

Трудовые отношения и конфликты на концессионных предприятиях лесной промышленности Архангельской губернии в 1920-е годы

This article dwells on the labour relations at the timber enterprises of the Arkhangelsk Province granted by the Soviet government as a concession to foreign entrepreneurs in the 1920s. The main sources include archival (concession contracts and reports, results of inspections of concessionary enterprises by the authorities, shorthand reports of meetings of Soviet party and trade union organizations, materials of factory rates commissions and investigative and judicial authorities), as well as published sources, primarily, contemporary (publications in newspapers and magazines). Emphasis is placed on the authorities’ attitude to labour conflicts. Timber enterprise concessions were of great international importance to the central government and economic importance to the local authorities; therefore, unlike at other concessionary enterprises, the authorities often supported the “capitalists”. The concessionaires, in their turn, being interested in attracting skilled workers to their enterprises and seeking to normalize relations with the population and the authorities on the territory designated for forest exploitation, were accommodating the employees by spending substantial funds to build housing as well as social and cultural facilities in the factory settlements. Labour relations and conflicts are examined in the article using the example of four personnel categories: skilled workers; labourers at the sawmills; peasants engaged in logging and delivering timber to the factories (loggers and rafters, united in artels); administrative and clerical employees. In addition, a conclusion is made about the specificity of labour conflicts caused by the post-revolutionary social expectations of the population.

A Speech on The Principles of Social Freedom, delivered in Steinway Hall, Monday, Nov. 20, 1871

Spiritualist, stockbroker, publisher, activist for women’s suffrage, equal rights, and “free love,” Victoria Claflin Woodhull (1838 –1927) was the first woman nominated to run for President of the United States. The Principles of Social Freedom was delivered to a packed New York City audience in 1871. It called for a revolution in the legal, social, and sexual situation of women, for their liberation from the “despotic” control of men, and for their social freedom to live and love as they might choose. Mrs. Woodhull based this radical reimagining of social norms on America’s own values of freedom and equality, and she found a historical precedent: “Men do not seem to comprehend that they are now pursuing toward women the same despotic course that King George pursued toward the American colonies.” Overtly Christian, optimistic, and forward-looking, Mrs. Woodhull announced the inevitability of political equality between women and men: “Women must rise from their position as ministers to the passions of men to be their equals.” Radically for her era, she called for a social Reconstruction and the sexual freedom of women in and out of marriage, especially their absolute right to control their own reproductive decisions: “I protest against the custom which compels women to give the control of their maternal functions over to anybody.” Mrs. Woodhull’s own history gave credence to her picture of women’s conditions. Married at 15 to an abusive alcoholic philandering husband, obliged to support a bankrupt family with two children, she had forged successful careers as speaker, advisor, healer, Wall Street broker, newspaper publisher, and finally as a dynamic political force. At the time of this speech, Mrs. Woodhull was a declared candidate for President. She had recently argued before a Congressional committee that the the 14th and 15th Amendments established women’s right to vote. Earlier that month, in a much publicized incident, she had been turned away from the polls while attempting to vote in the New York election. In this daring lecture she imagines how true legal and political equality of women will ultimately revolutionize sexual politics, and holds out the promise of a world where social freedom and free love are inevitable.

Determination of the Factors Affecting the Survival Rate of Patients with Lung Cancer Using Bayesian Model; Historical Cohort

Introduction: Gastric cancer; Case-Control; Conditional logistic regression; Bayesian; Matching.Gastric cancer is one of the most common and deadly cancers in Iran. Gastric cancer is highly dependent on nutritional factors and geographical location. Therefore, the aim of this study was to evaluate the effect of nutritional factors on gastric cancer in Hamadan-Iran.
 Methods: This study was performed as a matched case-control study that each case had two controls that matched with cases in age (±5 years) and gender at Diagnostic and Treatment Center of Mahdieh in Hamedan, Iran. First and second control groups contain persons with and without family history of cancer, respectively. Information of nutritional, epidemiological and confounding variables were collected for 100 cases and 200 controls. Controls from hospital samples, friends and acquaintances of the case group were selected. Data were collected using a researcher-made questionnaire. Data were analyzed using conditional logistic regression by Bayesian method.
 Results: Findings showed that, compared with individuals in the case group with the family history group with factors hot food (OR=2.35, 0.95%CrI=(1.82,5.19)), black tea (OR=1.60, 0.95%CrI (1.44,1.72)) cigarettes (OR=2.13, 0.95%CrI=(1.68,2.96)), red meat (OR=4.28, 0.95%CrI=(3.11,8.37)), residence (OR=3.15, 0.95%CrI= (1.62,5.65)), fruit (OR=0.75, 0.95% CrI=(0.63,0.83)) and vegetables (OR=0.76, 0.95%CrI=(0.59,0.85)) there was a strong statistical correlation. The results were also valid for the second control group.
 Conclusion: The study showed that many controllable nutritional factors in Hamadan affect the incidence of gastric cancer. It is recommended that policymakers and managers inform the public about the risk factors and prevention of gastric cancer through the publication of brochures, television and newspapers.

A New Consumer Behaviour and A New Frameworks for Challenges in E-paper Publishing

This paper deals with reviews of the various publishing methods available. Due to emerging published technologies like electronic paper, newspaper publishers must now produce, print, and disseminate their information in new ways (e-paper). In addition to creating technical challenges for publishers, e-paper will change how people consume news. We address the impacts of this new channel in this article from the outside-in by assuming a starting point in prospective new consumption. We examine the impacts that the e-paper publication channel will have on distribution, media house systems including editorial, advertisement, and subscription, and procedures based on three empirically validated future consuming scenarios.

Soviet Justice and the Fight Against Crime in the Context of the Transition to a New Economic Policy: Informational and Ideological Aspect (on the Example of Nizhny Novgorod)

The new economic policy and overcoming the managerial crisis strengthened the educational value of the judicial system in the young Soviet state. On the way to the formation of a “revolutionary legal consciousness” in society, the authorities gradually overcame the negative attitude of the population towards the law enforcement system. By the beginning of the 1920s, an important role in improving the quality and efficiency of the judiciary was played by creating a positive image of Soviet justice through information and ideological support of the Soviet courts. This article discusses the problem of the decline in the authority of the judiciary in the post-revolutionary period through the prism of a local micro-historical approach to the application of historical and legal analysis on the example of the city of Nizhny Novgorod. The local newspaper publications serve as the empirical basis of the study. Chronologically, the study is limited to 1921, such a minimum temporal concentration allows us to trace the direct dynamics of substantive changes within the framework of the problem indicated in the article.

근대 초기 출판 매체의 지역 확산과 공론·문화장의 형성

In the early modern era, the spread of modern culture in Korea began with modern newspapers and publications in the capital Hanseong, using Busan and Incheon as ports of call. Since Japan occupied the Korean Empire in 1910, the spread of modern publishing media has been mainly carried out by Japanese forces. In addition to the newspapers of Gyeongseong published by the Japanese, Japanese newspapers were distributed nationwide in each region of the country. Magazines, a modern publishing medium, were also spread by the Japanese. After the March 1st Independence Movement in 1919, as the Japanese switched to cultural rule, the publication of newspapers, magazines, and books by Koreans increased rapidly. As a result, publications published by Koreans were distributed and distributed through various publishing infrastructures in each region of the country. Each region of the country has formed its own public sphere and cultural sphere.

Promotion of Gender Equality by the Mass Media of Dagestan in the 1960s and its Results

The issue of gender inequality in Russia’s Muslim regions is of great scientific interest and practical significance, and sociologists need to generalize the experience of the previous decades. Such multinational region as Dagestan provides a lot of useful data on the matter in question. This article describes the first attempt of the regional historiography to analyze the activities of Dagestan mass media to promote gender equality in the 1960s, e.g., in secondary schools, universities, socio-political life, culture, and family life. The author analyzed newspaper publications and documents from the Central State Archive of the Republic of Dagestan. The materials provided an objective scientific picture of the social landscape. The author relied on the principles of scientific objectivity and historicism and used comparative-historical, descriptive, and systematic research methods. All mass media obviously experienced some difficulties in covering the gender issues. However, the analysis revealed some positive trends and results in the struggle for gender equality in Dagestan, e.g., in the sanitary culture of urban and rural settlements. Still, this socio-political and socio-cultural issue remained unresolved by the end of the 1960s.

Социальная политика государства в сфере охраны детства и материнства в 1950–1970-е годы (по материалам периодической печати Ростовской области)

The article is devoted to the reflection in the periodical press of the Rostov region of 1950-1970 of the social policy of the state aimed at the development of state support for women, protection of mother-hood and childhood, improvement of living conditions of the Soviet family. The article reflects the activities of the state in the implementation of individual measures and the response of society to the initiatives of the Soviet government. Special attention is paid to the materials of the periodical press, on the pages of which the problems of motherhood and childhood in the Rostov region are reflected, the priority of solving certain issues by state authorities is revealed. The importance of publications in newspapers on this subject is noted, as the most accessible and mass forms of periodicals for broadcasting the necessary vector of state policy to society. It is concluded that with the help of printing in the Rostov region, an ideal inseparable image of a working woman and a woman-mother was purposefully constructed. In addition, there was a popularization of the thesis about the purposeful efforts of the leadership of the country's social services of the necessary conditions for a work-ing woman during her employment at work, and the simultaneous upbringing of children in kindergartens and nurseries.

Evaluation of the Symbols of Modernization of Bulgaria at the Turn of the XIX and XX Centuries in the Descriptions of Russian Travelers

The article provides a discursive analysis of the descriptions of Bulgaria compiled by Russian travelers in the first years after the fall of S. Stambolov and the normalization of relations between the two countries, in semiotic and axiological aspects. Publications in newspapers and books of those years, materials of the Russian State Archive of Literature and Art are compiled. On their basis, the features of Bulgarian public life that the authors paid the most attention to are highlighted: urban improvement, political development, attitude to religion and culture. Based on the analysis of the attitude to these symbols of modernity and Westernization, it is assumed that the descriptions of Bulgaria by Russian eyewitnesses contain elements of both oriental and occidental discourse, and the descriptions are based on a comparison of Bulgaria with an ideal modernization project.

Coverage of Human Rights Issues in Malawian Newsrooms: Challenges and Prospects

Abstract This paper is a study of 14 media houses in Malawi and it looks at coverage of human rights issue from various dimensions. A questionnaire was administered to journalists of diverse levels at these media houses to gather data concerning the research. The targeted media houses are located in the main urban centres of Malawi and include radio, television and newspaper publishers. The findings indicate that training, lack of specialised units in newsrooms, inadequate reference materials and reluctance by officials to give out required information are some of the issues that are hampering coverage of human rights stories in the country. The paper also looks at suggestions made by journalists to help improve reportage of human rights in Malawi. It then makes recommendations based on evidence gathered through the questionnaires on how the media and other concerned stakeholders can work together for better human rights reporting in the country.

Media Pluralism in Latvia 2002–2020

This paper offers an overview of specific characteristics of newspaper output and publishing trends in Latvia, aiming to assess whether the newspaper output in Latvia plays the roles theoretically ascribed to newspapers, namely, the roles related to democracy and community building. It is argued that media pluralism is crucial for executing these roles. The assessment of pluralism is based on an exploratory analysis of quantitative data on newspaper output in Latvia. The analysis is accompanied by a discussion of challenges experienced in the newspaper publishing field in Latvia and elsewhere that can potentially hinder the ability of newspapers to execute the roles theoretically ascribed to them. Finally, insights gained during the research process are shared regarding research required to further the analysis of newspaper output in terms of plurality in the sense of access to different news sources and, by extension, perspectives and public representation.

Sedating Democracy’s Watchdogs: Critical Reflections on Canada’s Proposed Online News Act

In April 2022, the Government of Canada introduced Bill C-18 (the Online News Act). This Bill is one of the recent attempts by governments in several countries to address a perceived crisis-level disruption to newspapers’ finances by requiring internet platform operators to pay for newspapers’ content displayed on their platforms. As of the writing of these comments, the Bill has passed the third reading at the House of Commons and is now awaiting review and voting by the Senate.
 The stated purpose of Bill C-18 is “to regulate digital news intermediaries with a view to enhancing fairness in the Canadian digital news marketplace and contributing to its sustainability, including the sustainability of news businesses in Canada, in both the non-profit and for-profits sectors, including independent local ones.” It seeks to accomplish this goal by “establish[ing] a framework through which digital news intermediary operators and news businesses may enter into agreements respecting news content that is made available by digital news intermediaries.”
 The key element of Bill C-18 is empowering an “eligible news business” or “group of eligible news businesses” to initiate a regulated bargaining process (either individually or collectively) with an “operator” of a “digital news intermediary” and imposing a corresponding duty on such operator to participate in the process, coupled with a duty on all participants to bargain in good faith. The bargaining process consists of three steps. It begins with bargaining sessions. If the parties are unable within a reasonable period to reach an agreement in the bargaining sessions, they enter mediation sessions, and if the mediation sessions do not result in an agreement within a reasonable period, then either party may initiate final offer arbitration.
 The underlying assumption behind the proposed legislation is that fundamental unfairness exists in the relationships between news publishers and internet platforms. Essentially, the Bill’s animating narrative draws a connection between newspapers’ declining revenue (both from advertising and from readers’ subscriptions), the growth of digital advertising and of Google’s and Facebook’s dominance thereof, and the fact that newspapers’ content can be accessed freely via Google News or Facebook users’ postings. The logic runs as follows: By providing links to newspapers’ stories, Google and Facebook freeride on that content to attract readers to their platforms (and away from newspapers). As readers have migrated, so have advertisers. Faced with dwindling advertising revenue and confronting platforms with unmatched bargaining power, newspapers have no choice but to acquiesce to the sharing of their stories through these platforms because without readers’ traffic to their websites, they would lose even more advertisers. Hence not only the need to force platforms into a negotiation process that could result in payment obligations imposed on them through mandatory arbitration but also the need to allow newspaper publishers to bargain collectively.
 In the following comments, I wish first to question the logic behind the proposed legislation and then to highlight and discuss three noteworthy elements of Bill C-18: (1) how it relates to and departs from copyright (and how it contemplates payments for actions and in circumstances that exceed news publishers’ entitlements under the Copyright Act); (2) the difference between collective administration of copyright and the Bill C-18’s collective bargaining model; and (3) the sweeping immunity from scrutiny under the Competition Act afforded to such collective bargaining. Finally, I will share my biggest concern about Bill C-18’s proposed solution: its sedating impact on the watchdog role of the press.

A Role of Social Media in B2B Marketing and Branding: A Case of UK Fashion Industry with Reference to Zara, UK

The current study focuses on the topic, THE ROLE OF SOCIAL MEDIA IN B2B MARKETING AND BRANDING : A CASE OF UK FASHION INDUSTRY WITH REFERENCE TO ZARA, UK. The study aims to analyse the role of the social media platform as funded by British small and medium fashion houses through their B2B marketing and branding activities. The researcher used the second research method in this study, in which all important information was obtained in a second, that is, published sources. To gain valuable insight into the research topic, the researcher relied entirely on statistical data published by the Office of National Statistics (ONS). In line with that, newspaper publications and other reports are published by market research firms. In order to analyze Zara's role in B2B advertising and social media platforms, a recent annual report was used in this study. Studies have shown that in contrast to the usual marketing and promotion mode, branding activities, when done through social media, generate significant gains both in terms of business growth and sales volume. As the UK is a world-famous fashion destination, fashion lovers from all over the world are gathering in this nation to face the latest trends. As a result, fashion retailers are taking advantage of this opportunity to grow their business. In this context, B2B marketing through popular social media channels such as Facebook, Twitter, Instagram and YouTube proves to be very profitable for this purpose. these forums not only help companies like Zara stay in touch with their trading partners but also engage in active partnerships with customers and partners alike. However, webbased advertising also has a few dark spots and Zara should be aware of those issues. The company can use 27 * 7 Cabot to better communicate which can be used by both clients and customers to provide feedback. In this way, the current study presented a complete account in the case of-of B2B marketing and branding as practiced by fashion brads in UK through social media channels.

Діяльність українських культурно-освітніх товариств крізь призму публікацій перемишльського тижневика «Український голос» в 1919-1932 рр.

The purpose of the research is to study the activities of Ukrainian cultural and educational societies through the prism of newspaper publications of the Przemyśl week- ly “Ukrainian Voice” in 1919–1932. Th e research methodology is based on the principles of historicism, objectivity, comprehensiveness, and integrity, systematicity, as well as the use of the methods – of analysis and synthesis, historical-systematic, problem-chronological, prosopo- graphic. Th e scientifi c novelty lies in the fact that for the fi rst time, the Przemyśl interwar weekly “Ukrainian Voice” was investigated as a historical source for studying the process of activity and development of branches of Ukrainian cultural and educational societies in the city of Przemyśl in the 20s and early 30s of the 20th century. Conclusions. During the research, the following has been determined: 1) “Ukrainian Voice” was the longest-running Ukrainian secular newspaper in Przemyśl (13 years). 2) Until 1930, the newspaper was published as a “political and economic organ of Peremysk Ukraine”, then it became part of the OUN as an “organ of nationalist opi- nion”. 3) Professor D. Hreholynskyi founded the weekly, his successors were representatives of the city’s Ukrainian intelligentsia, in particular lawyers V. Zahaykevych and S. Navrotskyi, all of whom were heads or members of Ukrainian cultural and educational societies of Przemyśl. Under their editorship, the newspaper constantly posted information about Ukrainian school- ing, cultural and educational events. 4) In the late 1920s and early 1930s, the newspaper was edited by the founding members of the OUN (Z. Pelenskyi, E. Zyblikevych, V. Yulian). At that time, the cooperation of the weekly with the Ukrainian cultural and educational societies of Przemyśl signifi cantly weakened. Researchers should pay attention to the weekly “Ukrainian Voice” as a press organ of the OUN. 5) Th e fruitful cooperation between the editors of the weekly “Ukrainian Voice” and the Ukrainian cultural and educational societies of Przemyśl positively infl uenced their popularization among the Ukrainian population. Despite the destructive Polish policy, Ukrainian societies, schools, and cultural organizations not only did not decline but also developed in the interwar period. Only the Second World War and then the establishment of the Soviet regime interrupted their activities. 6) Th e Przemyśl weekly “Ukrainian Voice” contributed to the formation of the Ukrainian character of the entire Nadsiannia and the awareness of the Ukrainians of the region as a self-suffi cient nation.

The Procedure of Determining Degree of Similarity between Оbjects in Linguistic Examination

The article describes the research procedures for determining the degree of similarity between the objects of linguistic examination. The procedure is based on the combination of qualitative and quantitative methods and the use of computer tools. The main objective of this study is to describe ways of obtaining the most reliable results, which can be verified. For carrying out of research three sets are allocated: initial object, object compared with initial, and object-construct, which includes the characteristics common for the compared sets. The objects may be interrogation protocols, texts checked for plagiarism, trademark names, newspaper publications and other. Qualitative procedures imply singling out characteristics describing objects, while quantitative procedures allow normalization of parameters identified in the objects. The extraction of characteristics is carried out by expertise, relying on the classifications accepted in linguistics. The analysis of texts with identical content is carried out by selecting identical fragments and estimating their volumes. The analysis of the similarity of trademarks is carried out on the basis of phonetic, graphic, semantic and associative parameters. The analysis of texts for possible authorship is carried out with the help of lexical, morphological and syntactic data. On the basis of the obtained numerical indicators, similarity coefficients are calculated. Characteristics that involve a selection of a yes/no answer are marked with 1 for a positive answer and zero for a negative one. Characteristics that have a numerical expression are compared using correlation coefficients and are recognized as identical when the value is 0.7 or higher. Numeric analytical procedures are generally based on the use of computer services. The numeric data obtained are represented by the coefficients of Jaccard, Sørensen, Kulczynski and Ochiai.

The Intersection of Gender, Media, And Policy: A Qualitative Analysis on Thai Newspaper Coverage of Women in Agriculture

Women empowerment and gender equality have been found to be statistically significant and positive predictors of global agricultural development. Therefore, reducing gender disparities can encourage economic progress and growth in developing nations. As such, determining effective ways to stimulate social progress and women’s empowerment has emerged as a critical need. One strategy used to raise the public’s consciousness about gendered issues in Thailand has been through mass media. In response, this study aimed to (1) determine to what extent Thailand’s newspaper coverage focused on topics related to women and the agricultural industry; and (2) describe how women in agriculture have been portrayed in newspaper coverage since the introduction of Thailand 4.0’s policy in 2016. Using a qualitative content analysis of Thailand’s newspaper coverage of women in the agricultural sector, four themes emerged: (1) economic policy implications for Thailand’s agricultural system; (2) human rights; (3) women entrepreneurship and leadership; and (4) agricultural development. Therefore, this study concluded that newspaper coverage of women in agriculture was diverse and conflicting – a finding not previously reported. The findings also revealed that women in agriculture have been underrepresented in newspaper publications historically. Moving forward, we provided critical implications for how future research, theory, and practice can depict women in agriculture more positively in the newspaper media.

RELATIONSHIP BETWEEN MASS MEDIA AND COMMUNICATION WITH THE PROCESS OF THE DWELLING OF HUNGARIAN IMMIGRANTS IN THE SOUTH OF BRAZIL

This work aims to answer the questions of, what is the communication and mass media role in the process of settling down in a new landscape through analysis of the publications and communications in the medium newspapers, ranging the year from 1921 to 1989. The main newspaper this research focuses on is the "O Correio do Povo" which is the main local newspaper of the city of Jaraguá do Sul, also the "Jaraguá: Seminarios Nacionalistas" another newspaper that circulated for a few years in the city. Thus, the focus is on reporting and analyzing the newspaper advertisements and reports, to answer the questions of, what is the communication and mass media role in the process of settling down in a new landscape by the Hungarian immigrants in the South of Brazil. Based on archive research, focused on the role of the media in the process of immigration and colonization in Jaraguá do Sul. The timeline range covers the propaganda made for the arrival of Europeans to the south - before 1891 as presented in books -, going through the publications in the local newspapers from 1921 to 1989. Finally, a brief introduction was made about the nowadays publications, reinforcing the role of the newspaper in remembering, which generates questions about its new roles in society under a digital acceleration. The whole analysis brought up also the main values and needs of the community during the first decades, through the portrait of the current in the past, which the newspaper helped to compose. Such aspects will help in the reflection of future analyses on how it was reflected in the local architecture.

Collecting and analyzing news from newspaper posts in facebook using machine learning

Many people use social networks to spend their free time. News, especially at the time of great world changes, began to gain considerable popularity. Washington Post, New York Times, Time, Reuters, Forbes are among the most famous global newspaper publications. An average analyst can spend up to 40 hours a week collecting information about competitors and researching the most popular posts. According to the conducted research, an average of 40 new posts with news per day. The data processing process can be automated using modern information tools to facilitate the routine work of analysts. To analyze the target audience and reach, it is worth considering the text of the message, the number of likes, comments and links. This information was obtained using the Selenium automated web page testing tool using the Java programming language. The time spent on collecting data in the described way from four newspaper editions amounts to approximately 12 hours. The Tensorflow library using the JavaScript programming language is applied to the collected information. Based on information about the number of shares, comments, likes, frequency of news posts, an analysis was carried out using machine learning algorithms. Based on the clustering data, we can observe such a tendency that posts with a large number of likes receive a large number of comments and vice versa. An analysis of the most active hours of users in the network based on news posts is performed. As a result, the highest activity is observed at least three times a day, namely: in the morning hours from 9:00 to 11:00, in the lunch time of the day from 12:00 to 15:00 and in the evening time period from 18:00 to 20:00. This trend is due to the work schedule of most employees during the working week. The resulting statistical information in the work can be used for other content or user behavior in social networks.