Governance thrives on a robust relationship between government and the governed. Such relationships essentially count on good communication to ensure adequate comprehension of both parties’ perspectives, emotions and needs, to foster trust and mutual understanding. It is a given that communication management is a public relations (PR) specialty hence PR is all government needs to ensure good governance. Based on this given, the paper estimates the public relations deficit in the administration of the Nigerian state between 2015 and 2024. It spotlights amongst others, the unsavoury aftermaths of the Naira notes’ redesign programme and fuel subsidy removal issue as key indices of the public relations privation in governance. The paper highlights government’s shortcomings on one hand and on the other, some of the uncelebrated achievements of government within this period, as ameliorating circumstances lost on the citizens. It holds that given its pride of place in the scheme of things, public relations could have enabled Nigerian citizens to appreciate government’s current image other than the blighted representations it got in the said period. It thus enjoins adequate use of PR in governance going forward and recommends the deployment of seasoned public relations personnel in their rightful places for optimum results in governance. The work adopted the library research approach entailing advertent data sourcing from apposite authorities in the internet and physical libraries.

In recent years, more and more international luxury brands have added Chinese elements to their products and marketing strategies. This trend is perhaps directly related to the rise in cultural self-confidence of and national identity among Chinese citizens. This is a well-planned initiative to increase brand competitiveness by attracting the local demand. However, inclusiveness in the cultural context does not imply any sort of consumer acceptance. The controversy over Dior's "horse face dress" in 2022 is a clear reminder that a tribute that is not well received can easily suck up to be a public relations disaster. The success of these designs hinges on a complex psychological consistency within the consumer. The aesthetics of a brand first has to match the expectations of consumers in a realistic manner. Beyond this visual threshold, the symbolic meaning of a brand should allow the individual to project his or her ideal self in the social context. Whether a brand is able to evoke strong emotional experiences is also a key issue. I employ the S-O-R framework to systematically analyse three parallel mediating paths including aesthetic appreciation, ideal self-congruity and emotional brand experience. In this study, I take these three subjective dimension into consideration as common mediating factors identified with aesthetic, social and emotional values of luxury goods. They are considered fundamental elements in the consumer journey. A more in-depth picture of this phenomenon can be obtained through the mixed-methods approach to research. The intention is to reveal the subtle psychological structures and meanings that consumers experience when engaging with luxury designs that are infused with culture. The achievement of this research should be contributing to an already existing theoretical knowledge on cultural marketing through more in-depth evidence. Ultimately, I hope to be able to offer differentiated market segmentation and strategic recommendations to practitioners.

This study is motivated by the crucial role of government public relations in managing effective communication in the digital era, particularly through cooperation with online media to ensure public information is delivered widely, accurately, and credibly. The research aims to analyze the implementation of media relations strategies carried out by the Public Relations Office of the South Tangerang City Social Service, focusing on three main aspects: managing media relations, developing information dissemination strategies, and building cooperative networks with online media. This study employs a qualitative approach using descriptive methods, with data collected through in-depth interviews and documentation. The theoretical framework is based on Yosal Iriantara’s (2019) media relations strategy, which emphasizes relationship management, communication strategies, and network development. The findings indicate that media relations are implemented through formal and informal communication, openness to media needs, the preparation of informative and community-oriented content, and continuous formal and informal collaboration with online media. Overall, the implementation of media relations strategies contributes to building a positive institutional image and enhancing public trust, although challenges remain, including limited advertorial budgets and human resource constraints.

Objectives The prevalence of metabolic syndrome, a major risk factor for lifestyle-related diseases, varies across occupations. We aimed to clarify how employment type contributed to lifestyle differences among individuals covered by one health insurance society.Methods Among 17,855 individuals covered by the health insurance society of a Japanese automobile manufacturer who had undergone specific health checkup, we analyzed 13,188 individuals aged 40-64 years, after excluding those with confounding prior medical histories or current medication use. The participants were classified into four groups: headquarter employees (including indirect corporate functions such as management, human resources, general affairs, public relations, and vehicle development), dealership employees (sales representatives, maintenance technicians, and clerical staff), factory employees (working in the company's production plants), and affiliated employees (e.g., component-manufacturing workers in medium-sized companies, real estate employees, and financial sector employees). Descriptive statistics were calculated by sex using responses to questionnaires collected during routine health checkup appointments. Univariate logistic regression analyses were then conducted, with each lifestyle factor as the dependent variable and employment type as the independent variable, followed by multivariable logistic regression adjusted for age (five strata). Odds ratios (ORs), and 95% confidence intervals (CIs) were calculated, with headquarter employees as the reference group.Results Among men, the dealership employees had the highest prevalence of low physical activity, with 80.1% reporting exercising for ≥30 min only ≤1 day per week (OR: 1.97, CI: 1.77-2.20). Headquarter employees had the highest proportion of walking for ＜1 h per day (69.1%, reference). The factory employees reported the highest rate of slower walking speeds vs their peers (60.3%, OR: 1.60, CI: 1.45-1.77). The dealership employees also tended to have less healthy overall lifestyle behaviors: 43.4% smoked (OR: 2.55, CI: 2.29-2.83), 48.7% ate dinner within two hours of bedtime (OR: 1.73, CI: 1.57-1.91), 30.4% skipped breakfast ≥3 times per week (OR: 3.08, CI: 2.70-3.50), and 14.0% consumed ≥2 alcoholic drinks daily (OR: 1.95, CI: 1.63-2.34). The factory employees were less motivated to change their lifestyles (38.3%, OR: 2.29, CI: 2.05-2.57), and were less likely to participate in health guidance programs (85.7%, OR: 2.58, CI: 2.27-2.92).Conclusion Employee lifestyles differed significantly by job type in our cohort, although all were covered by the same health insurance society. Employment type also associated with motivation to adopt healthier behaviors. Occupational characteristics should therefore be considered when designing interventions to promote lifestyle improvements using health-related guidance.

Research methodology This case study was developed as an illustrative case study and has been written using both secondary and primary sources. The secondary sources included industry reports, published interviews, news reports, social media sites and league and company websites. Primary sources included interviews with Lisa Milner Goldberg, VP of public relations, Angel City Football Club (ACFC). Case overview/synopsis ACFC, founded in 2020, is a Los Angeles-based team competing in the National Women’s Soccer League (NWSL). Established by Natalie Portman, Kara Nortman and Julie Uhrman, ACFC is backed by a high-profile ownership group primarily composed of women from entertainment and sports. The club is distinguished by its commitment to social impact, particularly in advancing gender equality and fostering community engagement. Through its pioneering sponsorship model, which reinvests 10% of sponsorship revenue into local initiatives, ACFC has redefined corporate social responsibility in professional sports. This dedication has earned the club accolades, including the 2024 Nonprofit and Corporate Citizenship Award from the Los Angeles Business Journal. On the field, ACFC has emerged as a leading team in the NWSL, consistently drawing high home attendance and setting new benchmarks for fan engagement. As it continues to expand, ACFC remains focused on aligning its social impact initiatives with the UN’s Sustainable Development Goals while ensuring financial sustainability. Complexity academic level This case study is designed for undergraduate students across different fields of study, including management, marketing, entrepreneurship and social enterprise.

This study aims to analyze the role of public relations as a key pillar in building reputation and enhancing the credibility of nature-based tourism in Jombang. The research focuses on the communication strategies employed by public relations officers in delivering information, managing public interactions, and utilizing digital media as the primary tool for strengthening destination image. The research method used is a case study with a descriptive qualitative approach. Data were collected through in-depth interviews with six informants, including public relations staff, tourism managers, representatives from the tourism department, local community members, and visitors.The findings show that public relations plays a vital role in reputation building through four main dimensions: message consistency, communication transparency, collaboration with communities and stakeholders, and the optimization of digital media. Field findings reveal that consistent use of social media strengthens tourists’ trust, while local community involvement adds authenticity to the destination’s image. Moreover, public relations also functions as a crisis communication manager by providing fast and accurate information during operational disruptions. In conclusion, the reputation of nature tourism in Jombang is not solely determined by natural beauty but also by the quality of communication managed by public relations. The optimization of digital and collaborative communication has become a key strategy to maintain the credibility and attractiveness of the destination amid increasingly competitive tourism dynamics.

Public relations (PR) is a strategic managerial function that plays an important role in building communication, image, and public trust in educational institutions. In the context of modern societal development and advances in information technology, educational institutions are required to manage public relations in a professional, well-planned, and sustainable manner. This study aims to comprehensively examine the concepts, stages, implementation, and evaluation of public relations program planning in educational institutions, particularly from the perspective of public relations management and Islamic educational values. This research employs a qualitative approach using a library research method. Data were obtained from various secondary sources, including academic books, journal articles, educational regulations, and official documents relevant to public relations management. Data analysis was conducted through content analysis by synthesizing experts’ perspectives in a descriptive-analytical manner. The findings indicate that effective public relations program planning must follow systematic stages, including situation analysis, goal setting, target identification, formulation of strategies and messages, planning of activities and media, budgeting, and the determination of performance indicators. The implementation of public relations programs requires internal coordination, two-way communication with the public, appropriate media management, and the application of ethics and professionalism. Evaluation of public relations programs serves as a basis for improvement and managerial decision-making. This study confirms that well-planned and ethical public relations programs are capable of strengthening institutional image, increasing public trust, and supporting the overall success of educational management, particularly in Islamic educational institutions.

This study examines the Public Relations strategy of the Center for Agricultural Modernization Development and Application (BBPPMP) in strengthening institutional image through the development program in Sukaresmi Village. The research is grounded in the Strategic Digital Public Relations (SDPR) theory, which emphasizes technology-based communication, data-driven decision-making, and two-way digital engagement. Using a qualitative descriptive method, data were collected through observation, interviews, participation, and literature review to explore the communication processes implemented throughout the program. The findings show that BBPPMP successfully applied the three pillars of SDPR by integrating digital media for program dissemination, utilizing field data to design communication strategies, and fostering dialogic engagement with village stakeholders and local MSME actors. These efforts contributed to improving community understanding, participation, and perception of the institution. However, challenges emerged, including low digital literacy, limited technological infrastructure, and varying levels of community readiness in adopting digital-based communication. Despite these obstacles, the overall implementation of the PR strategy proved effective in supporting institutional image-building and strengthening collaborative relationships with the community.

The article discusses the concept of “information legal space”, as well as the perception of this term by legal science. The authors conclude that at present, the definition of this concept as an infrastructure providing access to legal information for legal entities is based on the context of its application in losing relevance policy documents, the development of which was carried out in certain historical conditions: during the period of informatization (the process of creating optimal conditions for meeting information needs) and the formation of the Russian Federation as a state. In turn, the concept of information space, which exists and is applicable in relevant strategic and program documents, is very broad, given to it by digitalization, the process of integrating information and communication technologies into public relations. The authors conclude that a different approach to defining the concept is currently needed, which would meet the requirements of modern society: the information legal space is a part of the general information space, sanctioned (that is, approved, recognized as legitimate) and regulated by the state. According to the authors, in this way, legal science will be able to study and analyze individual institutions – the official websites of government agencies and local governments, state information systems – as a single integrated object, which will allow for a deeper exploration of a new type of interaction between citizens and the state – interaction using information and communication technologies.

ABSTRACT This paper explores African leaders' perspectives on China's non‐Western economic engagement amid the intensifying U.S.‐China rivalry. As China expands its influence through infrastructure projects, concessional lending, and trade agreements, African governments are increasingly navigating a balance: capitalizing on Chinese economic opportunities while managing political and diplomatic pressures from Western partners. Using a qualitative methodology that includes document analysis and elite interviews, and framed within a Neo‐realist theoretical lens, this study examines how African states assess Chinese investments and strategic partnerships. Findings indicate that Chinese engagement has significantly contributed to infrastructural development, while also raising concerns about long‐term financial dependency and limited technology transfer. The study concludes that Africa is not a passive arena for great power competition but an emerging actor exercising strategic agency. These insights have important implications for policymakers, international relations scholars, and development practitioners interested in rethinking global partnerships from the perspective of African agency and autonomy. Related Articles Zaidi, S. M. S. 2021. “American Global Supremacy Under Threat? The Chinese Factor.” Politics & Policy 49, no. 2: 502–528. https://doi.org/10.1111/polp.12402 . Ameyaw‐Brobbey, T. 2024. “The Media in China–Africa Public Relations: Assessing China's Attractiveness Beyond Economic Development Assistance.” Politics & Policy 52, no. 3: 551–572. https://doi.org/10.1111/polp.12596 . Babones, S. 2020. “China's Development Model: Can It Be Replicated in Sub‐Saharan Africa?” Politics & Policy 48, no. 5: 988–1010. https://doi.org/10.1111/polp.12379 .

Background and Aims: School public relations aim to help the public understand the school's operations and roles, fostering positive feelings and smooth relationships between the school and the community. This is especially important for schools under the Bureau of Special Education Administration, which focus on providing basic education for children with disabilities and underprivileged individuals. The goal is to improve their quality of life, enabling them to be self-reliant and live happily within society. The objectives of this research are to study and compare the levels of opinions of stakeholders regarding the public relations management of schools under the Office of Special Education Administration, Nakhon Si Thammarat Province, classified by educational background, position, and age, and to explore guidelines for the public relations management of schools under the Office of Special Education Administration, Nakhon Si Thammarat Province. Methodology: The population in this research consisted of 614 stakeholders from schools under the Bureau of Special Education Administration in Nakhon Si Thammarat Province. The sample group included 237 individuals, determined using Krejcie and Morgan’s sampling table and selected through stratified random sampling. The research instruments included a 5-point Likert scale questionnaire and a semi-structured interview. The Index of Item-Objective Congruence (IOC) ranged between 0.80 and 1.00, and the reliability coefficient was 0.83. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, t-test, and F-test. Results: The research findings revealed that: 1. The overall level of public relations management in schools under the Office of Special Education Administration, Nakhon Si Thammarat Province, was rated as high. 2. The comparison of public relations management classified by educational level showed no significant differences overall; however, differences were found in the areas of communication and operations, and evaluation. When classified by position, there were statistically significant differences at the .05 level overall, except in the areas of research and listening, and evaluation. When classified by age, no significant differences were found either overall or in specific aspects. 3. Guidelines for improving public relations management in schools under the Office of Special Education Administration, Nakhon Si Thammarat Province, indicated that the development of school public relations should be a continuous process that relies on cooperation from all stakeholders. Implementation of the proposed guidelines would enable schools to communicate information accurately, timely manner, and effectively, leading to a positive image of the school and strong participation from the surrounding community and society. Conclusion: The public relations management of the Office of Special Education Administration focuses on disseminating accurate and comprehensive information regarding policies, activities, and approaches to special education. It aims to promote understanding and cooperation among schools, parents, communities, and relevant agencies by utilizing a variety of media and communication channels to build a positive image and support the educational rights of students with special needs.

The paper delves into the subject of how public relations (PR) strategies might affect the corporate reputation of the Algerian food sector. So far, the expansion of the industry has been accompanied by a heavy dependence on marketing communication by the companies, and there has been a lack of properly structured PR, an absence of crisis management plans, and no system of corporate social responsibility (CSR) initiatives. The author(s) use a convergent mixed-methods approach that integrates six qualitative case studies and elite interviews with a quantitative survey of 241 consumers, with a focus on the age group of 20–39. The qualitative study looks into the management’s viewpoint of PR, CSR, and reputation while the survey tests consumer viewpoints to trust, transparency, and authenticity. What emerges from the findings is a considerable discrepancy between the company's view of itself and that of its customers. The research touches on how the organization managers interpret public relations, corporate social responsibility, and brand image, whereas the consumers’ perspectives are correlated with trust, transparency, and authenticity through survey questions. Crisis communication is barely developed, digital engagement is restricted, and CSR communication is not consistent, according to the consumers. The trust that consumers have is mostly attributable to cleanliness, safety, transparency, and authentic CSR activities, to the neglect of promotional efforts. Firm PR functions, crisis management formalization, active digital media involvement, and the implementation of trustworthy CSR can indeed change how operational activities are seen and translate them into reputation. The paper shows that PR practices lead to trust, loyalty, and create a sustainable competitive advantage within the local Algerian food sector.

The Cyber Public Relations (PR) strategy at SMAN 9 Kabupaten Tangerang aims to build better relationships with the community through the use of social media and digital platforms. This study analyzes SMAN 9’s efforts in creating shared value by utilizing digital communication technology as a tool to strengthen both internal and external communication. The focus of the research is on how SMAN 9 leverages digital platforms such as Instagram, Facebook, YouTube, and WhatsApp to deliver educational content, build audience engagement, and enhance transparency and accountability. The findings show that the use of this Cyber PR strategy has successfully strengthened relationships with students, parents, alumni, and the surrounding community, creating shared value that benefits all parties. However, challenges related to human resource and budget management remain a major obstacle that needs to be addressed to optimize this strategy.

Collagena is the first collagen milk brand in Indonesia, produced by PT Mayora Indah Tbk. To support its marketing public relations strategy, the company appointed South Korean actress Song Hye-kyo as its brand ambassador, leveraging her youthful image and strong public appeal. This study aims to examine the effectiveness of Song Hye-kyo as the brand ambassador for Collagena in Indonesia. A quantitative method was employed through a survey distributed to 400 respondents using Google Forms. The data were measured using a Likert scale and analyzed descriptively. The study adopts the VisCAP theory, which includes visibility, credibility, attraction, and power, to assess ambassador effectiveness. The findings reveal high effectiveness across all indicators, with power emerging as the strongest dimension and credibility as the least, though still favorable. Generational analysis indicates that Generation Z responds most to power, Millennials to attraction, and Generation X to visibility. These results highlight the alignment between Song Hye-kyo’s persona and Collagena’s brand image, demonstrating her significant role in enhancing marketing public relations efforts. The study offers valuable insights for practitioners seeking to optimize brand ambassador selection in marketing communication strategies.

The rapid development of artificial intelligence (AI) has increased the threat of disinformation and deepfakes, significantly affecting public trust, political stability, and media credibility. Despite growing academic interest in AI’s benefits, a research gap remains in analyzing its manipulative potential in modern public relations. This study examines how AI-generated content contributes to the spread of fake news and deepfakes and evaluates the effectiveness of existing legal, technological, and educational countermeasures. It also aims to examine the extent to which AI-generated content impacts public trust, political discourse, and media credibility. The research questions include: How does AI contribute to disinformation in PR? What legal and technical solutions exist across different countries? The analysis reveals that AI is intensifying information manipulation, while detection tools and regulations remain fragmented. A multi-level approach combining legal frameworks, education, and international cooperation is essential to address AI-driven disinformation effectively and protect public communication.

Public communication in efforts to prevent drug abuse faces increasingly complex challenges in the digital era, particularly in reaching young people who are strongly influenced by social media and the dynamics of their social environment. This study aims to analyze the communication strategies implemented by the National Narcotics Agency (BNN) of Surakarta City in carrying out the Drug Abuse Prevention, Eradication, and Illicit Trafficking Program (P4GN) oriented toward the younger generation. The study employs a descriptive qualitative approach, with data collected through in-depth interviews with public relations staff of BNN Surakarta City, as well as a review of program documents and communication materials. The data were analyzed using content analysis and validated through source and method triangulation. The findings indicate that BNN’s communication strategies include audience segmentation based on age and educational level, the utilization of digital media such as Instagram and TikTok, and collaboration with local public figures, micro-influencers, and youth communities. Peer-based and participatory communication approaches are considered more effective than one-way, purely informative communication patterns. Nevertheless, limitations in human resources and budget, along with the rapid flow of digital information, remain the main challenges in program implementation. This study emphasizes the importance of persuasive, adaptive, and contextual communication strategies to enhance the effectiveness of P4GN campaigns among the younger generation.

ABSTRACT This study quantifies the agenda-building impact of social bots via algorithmic amplification. Through an automated content analysis, the data suggest that social bots significantly transferred object, attribute, and network salience to campaign communications during Ohio’s 2022 midterm election, and to a lesser degree, to press and public discourse. Social bots were the strongest influencer of attribute saliency, driving primarily negative sentiment. They were also mild influencers of object salience, leading five issue categories. This contributes to public relations by addressing how agenda-building theory evolves under artificial amplification, empirically illustrating how machines interfere with organizational news and strategic issues management efforts.

ABSTRACT From a strategic standpoint, customer loyalty is a crucial objective across both service and product-oriented sectors, especially in today’s highly competitive landscape. Extensive literature highlights the significant roles of service quality (SQ) and Electronic Customer Relationship Management (e-CRM) in fostering loyalty, with customer satisfaction often acting as a mediating factor. Although Marketing Public Relations (MPR) is also recognized as a strategic tool in loyalty building, it has received comparatively limited scholarly attention. This study examines the contributions of MPR, e-CRM, and SQ to customer loyalty in the Malaysian hospitality industry, while investigating the mediating role of customer satisfaction and the moderating effects of computer anxiety and interpersonal relationships. An integrative theoretical framework was developed, grounded in structuralism, individualism, the Technology Acceptance Model (TAM), Stimulus-Organism-Response (SOR), and both FIRO and FIRO-Behavior theories. Employing a quantitative approach, questionnaires were distributed across four-star hotels in Kuala Lumpur. Data were analyzed using covariance-based structural equation modeling (CB-SEM). The findings reveal that MPR, SQ, and e-CRM directly enhance customer satisfaction and loyalty. Interpersonal relationships strengthen the link between SQ and customer satisfaction, as well as between customer satisfaction and loyalty. In contrast, computer anxiety weakens the relationship between e-CRM and customer satisfaction. While adaptable to other industries, the proposed model provides actionable insights for academics, practitioners, and industry stakeholders.

This study aims to examine the communicative activities of the Public Relations unit within the Iraqi Counter-Terrorism Service and their role in enhancing security awareness, focusing on how these activities are employed to build public trust and effectively convey security messages. The researcher utilized in-depth interviews as the primary datacollection tool, allowing a detailed understanding of the methods and communication strategies used within the agency. The results indicated that the Public Relations unit implements a variety of communicative activities, ranging from preventive and awareness-raising to corrective measures, using diverse media channels including national media, websites, and social media platforms, with continuous impact assessment. These activities significantly contributed to raising public security awareness, building trust with citizens, and reducing rumors and external recruitment attempts, despite technical and structural challenges faced by the agency. The study emphasizes the importance of strengthening the communicative capacities of public relations within security institutions, adopting innovative and flexible methods to engage with both internal and external audiences, ensuring accurate and effective delivery of security messages, and fostering an environment of transparency and mutual trust.

ABSTRACT Unity in diversity is crucial in any multi-cultural society. Public Relations Department of different organizations should practice it to maintain peace and harmony among the people of different culture, race and religion. Islamic banks of Bangladesh are very popular among the mass people of Bangladesh as they maintain it professionally. It plays a vital role to get their acceptance and popularity. This paper tries to understand the techniques of Islamic banks of Bangladesh used to uphold it in their public relations activities. The objective of the study was to identify how the Public relations professionals practice unity in diversity in Islamic Banks of Bangladesh. Qualitative in-depth interview was applied as a method of data collection for this study. It maintained the purposeful sampling procedure and used criterion sampling to select the appropriate interviewees on the basis of criteria relevant to the study. The Heads of Public Relations Department of eight full-fledged Islamic banks of Bangladesh were interviewed. The study found that one of the main strategies of public relations in Islamic banks of Bangladesh is to attract customers by unity in diversity. The employees from different races and religions work together, maintain harmonious co-existence, team spirit, equality, and human dignity. As a result, unity in diversity brings a great success to Islamic banks of Bangladesh.