Term Public Relations Research Articles

Strategi Humas Melalui Program Serap Aspirasi Dan Safari Kreatifitas Siswi Di Smk El Mosthofa Untuk Meningkatkan Marketing Pendidikan

Education is an institution in charge of delivering students to become quality human beings. To go to the people who qualified then of course must first educational institutions must also be qualified, then one of them must establish a good relationship to the community. Because education is not only focused on teachers and students, but also the community must be involved in it. Society also has a great influence on the progress and sustainability of educational institutions, and educational institutions also have to establish good relations with the community, so it is known by the term Public Relations (HUMAS) or Public Relations (PR). And it makes it easier for educational institutions to communicate to the community.

“I want to create change; I want to create impact”: Personal-activism narratives of Indigenous Australian women working in public relations

The role of activism is important in the field of Indigenous Australian public relations as a strategy for creating change and giving back to Indigenous people and communities. However, there is a dearth of information on how, when, and why Indigenous women employed in public relations engage in activist practices. This paper aims to help fill this gap by exploring the activist practices used by Indigenous women working in public relations in their personal lives. By considering personal activism from the perspectives of Indigenous women in public relations, we can further conceptualize activism within the profession. Through the critical lens of Indigenous women’s standpoint theory, and utilizing an Indigenous yarning method, five Indigenous women discuss their definitions of activism and the various ways in which they engage in activism within their personal lives. This paper builds upon the ideas of activism within public relations and demonstrates the power of public relations in terms of influencing social change for Indigenous people and others.

Media Convergence: Prospects and Challenges for Public Relations Practice in Nigeria

he impact of new media of communication is not felt only in the media space but across all strata of mass communication discipline. Public relations as an act of managing relationship between an organization and its various public depend largely on media of communication to succeed. As a result, the tactic, strategy and approach of public relations in terms of communication management largely depend on the media of communication. As such, the convergence of the traditional and new media has brought about drastic change in the public relations field. In Nigeria, public relations professionals are grappling with the new reality brought about by media convergence. This paper therefore explored the challenges the public relations practitioners are likely to encounter and how to surmount those challenges. The study argued that as a dynamic profession, public relations should embrace new skills in desktop publishing, multimedia communication and strategies. Convergence is ‘digital creative economy’ which comes with great opportunity for the practice of public relations. Convergence is about ‘blurring of boundaries’, Nigerian public relations practitioners should therefore adapt quickly to changes in the media sector in order to leverage on the opportunities in the convergence of the media. Keywords: Convergence: Public Relations: Communication: Mass Media: Nigeria

Intellectual property law in the field of sports: specifics of manifestations and features of legal regulation

The article aims to explore the relationships that arise with respect to intellectual property rights in sports. The objectives of the article are to establish points of contact between intellectual property law and sports, as well as a detailed analysis of relevant public relations in terms of intellectual property law and sports law. To achieve the objectives of the article, the authors used a number of scientific methods, among which the main methods are analysis, synthesis and comparative-legal method. The authors of the study concluded that modern sport is developing in close intertwining with intellectual property rights, because only in this way can a sports spectacle be conveyed to a wide range of spectators and consumers in a broad sense. In addition, the range of points of contact between intellectual property and sports law is constantly growing and such can now be called not only patents and trademarks in sports, but also copyright, "image" rights, know-how in sports and the like.

Relaciones Públicas y asociacionismo académico en España: AIRP, la Asociación de Investigadores en Relaciones Públicas

Associationism, a habitual professional and academic practice in all fields, present in Spain various peculiarities in the case of Public Relations, suffering from a lack of recognition and identification as an independent discipline since its inception. In the professional field, this leads to the appearance of multiple associations that, with different names and many times obviating the words Public Relations, bring together professionals in the sector, but in the field of university research and teaching there is no such associative tradition. In order to fill this gap, AIRP, the Association of Researchers in Public Relations of Spain, was founded in 2004. 16 years after its creation, this article analyzes the meaning and usefulness of said association, both at the beginning and at present, and takes stock of the evolution of Public Relations in Spain throughout this decade and a half, in the professional field and, above all, the academic one. A methodology based on a semi-structured interview with three of the four AIRP founding professors and a content analysis of various documents, such as the census and the entity's web portal, is proposed for this. Among the results obtained, the academic impulse that the networking and associative work of the majority of Spanish researchers in the field has entailed for Public Relations, who before the existence of AIRP worked independently; a boost that translates into greater scientific recognition of the profession and a notable improvement in the indicators of scientific production associated with it, with the consequent greater presence of the discipline in the study plans and the promotion of specialized teachers. Therefore, the importance of associationism is also corroborated in the academic, non-professional sphere, especially in the case of disciplines, such as Public Relations in Spain, which needed an important work of dignity. A process to which the high level of Spanish PR researchers undoubtedly contributes, which has allowed many of them access to full professor and even professorial positions, something unthinkable a few years ago. In relation to the eternal debate on the correct translation into Spanish of the term Public Relations, the researchers are committed to maintaining the name Relaciones Públicas which, although in the professional field is elusive, in the academic field it remains, even in the name of the Degree study. Finally, in relation to the history and evolution of AIRP, the entity has notably increased the number of partners since its foundation, counting on a presence in the majority of universities that offer Advertising and Public Relations studies. This expansion, which will continue to be promoted, must be compatible, however, with its vocation as a specialized entity, absolutely focused on the study of Public Relations. The entity's most immediate challenge is the preparation of the White Paper on the Scope of Public Relations, a guide for the preparation of study plans on the subject.

The influence of government institutions on the process of integration of people with disabilities into socio-political life

The article examines the impact of political processes caused by political decisions of various branches of government, and their consequences for the participation of persons with disabilities in the socio-political life of the state. The legislation of Ukraine on the regulation of public relations in terms of integration of persons with disabilities into society through employment is analyzed. Emphasis is placed on the dynamics of growth in the number of people with disabilities, which is associated with the general aging of the population and increasing the risk of disability, the reduction of economic activity in this category, which in some countries translates it into subsidies at the state level. The normative regulation of integration processes and stimulation of labor activity of persons with disabilities in the developed countries of the world is considered. It was found that the policy aimed at social integration of people with special needs needs to be modernized and improved at all levels, including the activities of local governments, national and international level. The author notes that only in synergy and joint work, using common socio-political tools, it is possible to achieve the inclusion of people with disabilities in the life of communities and achieve high results in the development of the state. Based on the declared, defined in the Constitution of Ukraine content, activities, directions and direction of development of the state in relation to the citizen of Ukraine, it is proved that the relationship of every citizen, not excluding people with special needs, should be considered as a union of power-man relations. And if a person with a disability has the right, it means that the state is obliged to provide him with the opportunity to exercise this right. It was stressed that social security, which guarantees the right of a citizen to a decent standard of living, should not be limited to the payment of benefits, subsidies, but should be aimed at creating conditions for "disclosure" in various spheres of public life, including formal employment. It is proved that in Ukraine there are measures to create conditions aimed at socialization and participation of persons with disabilities in the life of the state. But given that at the constitutional level, persons with disabilities have equal rights along with other categories of citizens, there is a need to amend the Constitution in order to improve the legal framework for persons with disabilities, as the terms "equality" and "non-discrimination" in relation to the disabled are not identical and differ significantly in content. According to the author, this will allow to realize the strategic goal of a modern civilized state - to provide high living standards for its citizens, taking into account the category of people with special needs.

Análisis bibliométrico de tesis doctorales sobre Relaciones Públicas en España y Portugal (2006/2016)/Bibliometric analysis of doctoral theses on Public Relations in Spain and Portugal (2006/2016)

La investigación doctoral es fundamental para el desarrollo y consolidación de las distintas teorías que van incorporándose a las distintas áreas de conocimiento. Además, se le atribuye un valor añadido en la construcción del cuerpo teórico de una disciplina. Desde este punto de vista, las tesis son un indicador del estado evolutivo del desarrollo teórico y, a su vez, constituyen el origen de futuras publicaciones académicas y científicas. Al respecto, y en el ámbito de las relaciones públicas y la comunicación corporativa, la producción científica ha vivido un gran crecimiento en los últimos años. La defensa de tesis doctorales en el área y la ampliación de líneas de investigación también han proliferado. Sin embargo, todavía son muy escasos los estudios bibliométricos de tesis doctorales publicadas sobre las relaciones públicas y la comunicación, y no existe ninguno que aborde la producción conjunta y comparada entre España y Portugal, países muy cercanos desde un puesto de vista cultural. Por ello, el presente trabajo quiere abordar la investigación doctoral en el área de las relaciones públicas y la comunicación corporativa realizada en las universidades españolas y portuguesas entre 2006 y 2016 a partir del análisis de las tesis publicadas en sus universidades. Los resultados muestran cómo, si bien la producción ha aumentado considerablemente en los últimos años, sigue siendo escasas y acarrean la problemática de la falta de definición terminológica de la disciplina. Palabras clave: bibliometría, relaciones públicas, comunicación corporativa, tesis doctorales. Abstract Doctoral research is fundamental for the development and consolidation of the different theories that are incorporated into an area of ​​knowledge. In addition, a fundamental added value is attributed in the construction of the theoretical body of a discipline. From this point of view, the theses are an indicator of the evolutionary state of theoretical development and, in turn, constitute the origin of future academic and scientific publications. In recent years, scientific production in the field of public relations and corporate communication has experienced great growth. The publication of doctoral theses also evidences this increase and in turn reflects the interest in this field of communication which, given its nature, is subject to constant change. The doctoral research and its results allow to detect trends in the research lines, as well as to appreciate the evolution in the approaches of the discipline. That is why it is interesting to know the topics, objects of study and authorship and directions of the theses, both to consolidate certain theories and to detect incipient trends. However, there are still very few bibliometric studies of published doctoral theses on public relations and communication, and there is none that addresses joint and comparative production between Spain and Portugal, countries that are very close from a cultural point of view. Therefore, this work carries out a bibliometric analysis of doctoral research in the area of public relations and corporate communication carried out in Spanish and Portuguese universities between 2006 and 2016. For this purpose, TESEO has been used as a Spanish database and RENATES as the reference database in Portugal. The keywords used in the search equations have revolved around the different nomenclatures that define the discipline and its evolution ("public relations", "corporate communication", "strategic communication", "business communication" and "organizational communication"). The result of the search gave a total of 64 theses that made up the analysis sample, of which 84.4% (54 documents) come from TESEO and 15.6% (10 documents) have been obtained through RENATES. The main results show how there has been a considerable increase in the production of doctoral theses in the last two years analyzed in Spain and Portugal. Likewise, it is noted that there is a majority use of the term "public relations" in the two countries against the term "organizational communication" in Portugal and "Corporate Communication" in Spain. On the other hand, there is also a greater representation of applied research compared to that, which deals with a theoretical development, and in an outstanding way, that which analyzes cases. This difference is smaller in Portugal, where a certain balance is observed between the different research categories (theoretical development, applied research and introspective). Finally, the main limitation found is in restricting the search of keywords exclusively to the field "title" of the documents as well as those deficiencies that can be generated in the records of the databases themselves.Keywords: bibliometrics, public relations, corporate communication, doctoral theses.

REVIEW ABOUT FUTURE DIRECTIONS OF STRATEGIC COMMUNICATION

The International Journal of Strategic Communication, published by the Routledge, Taylor & Francis Group, issued a specially themed edition entitled “Future Directions Of Strategic Communication” in November 2018. In the foreword the editors, Howard Nothhaft from the Department of Strategic Communication, Lund University Campus Helsingborg, Sweden; Kelly Page Werder from the University of South Florida, USA; Dejan Verčič from the University of Ljubljana, Slovenia; and Ansgar Zarfass from the Norwegian Business School in Oslo, Norway, explain how the idea of the special edition emerged at the pre-conference of the International Communication Association’s 67th Annual Conference, held in May 2017 in San Diego, California. The conference hosted 42 academics from 14 countries who delivered 21 presentations. The special edition features 10 articles which are undeniably excellent. The aim of the editors was to provide answers to some key questions; one of their findings was that a universal understanding of the key pillars underlining strategic communication was still missing. They also explored the idea of the key perspective and its contribution, the use of appropriate strategies and concepts of communication, lessons learned from recent debates on strategic management and strategic connections, how empirical studies have contributed to the discussion, and the development of the field in different parts of the world. In the first section, entitled The Emergence of a Paradigm, the editors offer an interdisciplinary perspective within academic strategic communication, which will provide a permanent definition of its purpose, so far lacking. The second section, entitled Conceptual Foundations of Strategic Communication, includes four articles by six different authors. The articles are mainly theoretical and connected to other fields in addition to strategic communication. The third section, Expanding the Body of Knowledge, consists of three articles by eight authors. They focus on the key concepts, identity and function of the basic discipline. The final section, Future Directions of Strategic Communication, contains a single article written by all four editors, and will likely attract the most attention, especially from those dealing with strategic communication in security, defence and military contexts. The authors introduce the term strategic communication and its history, which are both understood very differently in different fields. They then describe the origins of the two, also referring to Edward Bernays’ significant role, with his Propaganda and the development of the term public relations. Throughout history, both of them have been and still are closely linked to security, defence and military topics. This connection is explained in great detail through an explanation of the terminology and its nuances; for example, the use of the concept of strategic communication in public administration, while the term corporate communication is mostly used by the private sector. The old, yet recently growing, interest in communication in the context of military and national power is highlighted. These topics are not usually very popular with the public, particularly in the case of new weapons with a strong deterrent effect and the related collateral damage, which demands more versatility and skill in communication. Logically, Bernays is credited as the ‘father of communication’, developing his skills mostly after World War II through various American assistance programmes for the old European continent. Some light is also shed on the term strategic, i.e. what is and what is not strategic in the field of communication. The special edition of the International Journal of Strategic Communication, entitled Future Directions of Strategic Communication, is targeted at strategic communication enthusiasts. It is recommended for academics and experts who deal with strategic communication in any form, especially those who work in security, defence or military structures and would like to explore this further in the future. The existing high quality theory and excellent practical experience are the best combination for the development of new theories, concepts and ideas.

Seeing ‘the unseen hand’: Celebrity, promotion and public relations

Public relations scholars have largely neglected celebrity public relations. The aim of this article is to explore public relations activity associated with celebrity, in order to better understand day-to-day public relations work and its influence on contemporary culture. Positioning public relations in terms of its cultural intermediary role, this article considers the work of celebrity publicists and public relations agencies that work closely with celebrities. It identifies the increased visibility of public relations in contemporary society, the links between public relations and promotional culture, and public relations’ role in media production and consumption. The findings point to the need to reconceptualise public relations as a promotional practice and call for a renewed focus on the societal impact of public relations activity.

Rethinking Australian public relations history in the mid-20th century

This article investigates the development of public relations in Australia and addresses calls to reconceptualise Australian public relations history. It presents the findings from an analysis of newspaper articles and industry newsletters in the 1940s and 1950s. These findings confirm the term public relations was in common use in Australia earlier than is widely accepted and not confined to either military information campaigns during the war or the corporate sector in the post-war period, but was used by government and public institutions and had increasing prominence through industry associations in the manufacturing sector and in social justice and advocacy campaigns. The study highlights four themes – war and post-war work, non-profit public relations, gender, and media and related industries – that enable new perspectives on Australian public relations history and historiography to be developed.

Social Partnership as an Effective Form of Public-Social Interaction

Background/Objectives: Social is a multidimensional phenomenon. Different models of are of interest to thought in Russia especially now in the transition period. Methods/Statistical Analysis: Article clarifies the concept of social partnership on basis of certain historical, social, political, and activity approaches, gives theoretical interpretation of their interaction mechanism, and traces the evolution and transformation of social partnership notion. Author formulates the concept of problem, identifies availability of a model of in Russia in concerned period, the nature of its relationship with the state and society involved in this process. Findings: The study of numerous foreign publications shows that the term public relations is not used in foreign literature. A huge number of books, brochures and articles in Western periodicals are devoted to the PR topic in the context of affairs. Note that community affairs differ significantly from the concept of public relations, whose interpretations are given above. At the present stage, public relations or PR is a segment of the global market environment, a full-fledged avenue in the international business, a technology to implement between political power and the population. It is especially important to underline that the concept of social partnership, considering in theoretical and methodological terms, has significant differences from the term public relations. It is much broader that is obvious from the first part of this section of definitions, formulated by the Russian scientists. Application/Improvements: Social is the essential condition for strong state and well-to-do society. Neither strong state nor prosperous and happy society can exist without true partnerships between state and society.

Public relations in terms of security system as an important factor of the political system

Security system, as an important factor of the political system, has always been in focus of public interest. Public relations represent one of the most important activities of the security system, because the public is at the same time a source, a factor, a shaper, an evaluator and the one who implements the security function.

Job Satisfaction of Public Relations Practitioners at Saudi Arabia Hospitals ( A Survey Study)

The aim of this study is to identify the degree of job satisfaction among practitioners of public relations in Saudi Arabia hospitals. This aim is best achieved through studying the relationship between the degree of job satisfaction and certain demographic variables, that include: gender, academic qualifications, level of experience and hospital category. Furthermore, the study aims to examine the views of top hospital administrators towards the nature of public relations in their institutions , and the obstacles facing these departments based on the views expressed by the sample population of the study. The sample consisted of (155) practitioners of public relations in private and public hospitals. The study adopts the survey method. The study concludes that salary satisfaction is the most important factor in job satisfaction, and that 91% of the practitioners of public relations are males. Also it concludes that more than half of the practitioners of public relations in Saudi Arabia hospitals have from 1 – 5 year experience, and that the third of these public relations practitioners have a salary that ranges 6000-8000 SR. It also shows that more than third of them have nothing to do with public relations in terms of their expertise and experience.

Job Satisfaction of Public Relations Practitioners at Saudi Arabia Hospitals ( A Survey Study)

The aim of this study is to identify the degree of job satisfaction among practitioners of public relations in Saudi Arabia hospitals. This aim is best achieved through studying the relationship between the degree of job satisfaction and certain demographic variables, that include: gender, academic qualifications, level of experience and hospital category. Furthermore, the study aims to examine the views of top hospital administrators towards the nature of public relations in their institutions , and the obstacles facing these departments based on the views expressed by the sample population of the study. The sample consisted of (155) practitioners of public relations in private and public hospitals. The study adopts the survey method. The study concludes that salary satisfaction is the most important factor in job satisfaction, and that 91% of the practitioners of public relations are males. Also it concludes that more than half of the practitioners of public relations in Saudi Arabia hospitals have from 1 – 5 year experience, and that the third of these public relations practitioners have a salary that ranges 6000-8000 SR. It also shows that more than third of them have nothing to do with public relations in terms of their expertise and experience.

The Parliament’s public relations in terms of political journalism

While sitting at a place designated for guests in a representative hall of the Lithuanian parliament, the Italian President was smiling at the Speaker of Seimas who was sitting right in front of him and quietly waited until the three minutes dedicated to photojournalists and television cameramen under the protocol were over. When the journalists left, his wide smile vanished, and the President confided to the Speaker of the Seimas that he ‘also’ did not like and even hated journalists but had no other choice than get used to them and be nice because they also ‘were an authority’. He agreed for his words to be translated into Lithuanian and pointed out: “A very powerful authority, unfortunately”. This situation from the end of the 20th century is in no way an exception in terms of the relationship between the media and government even if used in this article as a case example, because the author will present some more of such examples illustrating the issues of public relations (PR) of the parliament in respect of the media. It is just that this scene is quite typical. Even the description of the media as an authority that was voiced that morning was old news since it was publicly announced as in the early as 16th century in the House of Commons of the United Kingdom when observers sitting in the press gallery were called the “fourth estate”. These words of the president, who had a long experience of parliamentary work, reflect the issue of relationship between the government and the media: politicians are constantly striving to make an influence by means of the media while the media, if it is not under the governmental control, naturally distrust politicians, their messages and alleged friendliness to journalists. The journalism, nevertheless, has been recognised as the most effective means of information since the 19th century after the periodic media systems have developed, since it has been able to reach crowds, audiences, public and is still the most effective way to satisfy the need for information about the events and personae of interest to society and therefore is of a permanent interest to political and judicial authorities. That’s why the factor of the media is so important – probably the most important in systemic PR applications. That’s why in our times the structures of authority responsible for PR try not only to understand the methods of journalism but also to ‘integrate’ into the process of journalism to become the main source and even to absorb the nature of the journalism, i.e. to become a medium between a politician and the audience. Let us suppose that social networks allow PR specialists to reach at least part of their audience directly, without using a journalist. Maybe a PR specialist needs to become a journalist then, to reincarnate? The author of this article has a goal to discuss the interaction between the media and public relations when seen through the prism of interests of a state institution. We will use the case of the Lithuanian parliament.

How Do Journalists Express Their Perceptions of Public Relations on Twitter?

We examined journalists' perceptions of the term public relations (PR) as indicated by their Twitter messages, taking into consideration variables such as media type, and the journalists' followers. The findings suggested that journalists generally used the term PR in a neutral sense, rather than a negative or positive one. As they largely understood PR to be an image-building and/or persuasion effort, journalists were likely to refer in their tweets to PR publicity, image, persuasion campaigns, and marketing efforts to promote an organization's position. A salient finding was that more journalists perceived PR more neutrally or positively than previously. The results suggest a need for systematic and continual efforts to deliver an accurate picture of PR geared to media journalists.

US corporate public relations in the progressive era

PurposeThis paper aims to explore the concept of public relations in the progressive era to gain a greater understanding of the historical development of corporate public relations in the USA.Design/methodology/approachThe paper provides historical analysis of 87 magazine articles dating from 1900 to 1917, which discussed press agentry, publicity, and public relations.FindingsIn the early 1900s, publicity meant both legal requirements of corporate disclosure and press exposure of secret corporate activities. The purpose of publicity was to reveal excess and corruption. The term press agent was used in two ways. First, it was used to refer to literary and theatrical press agents, and second, it was used interchangeably with publicity agent to signify individuals hired by corporations to respond to the publicity and explain corporate policies to the public. By the second decade of the twentieth century, corporations, specifically the railroads, were using the term public relations to refer to the practice of developing relationships with the public.Originality/valueMost historical studies of public relations in the USA have described the development of the field as a linear progression or evolution from press agentry, to public information or publicity, to two‐way communication. This study suggests that that linear evolutionary model is only partially accurate. At least some corporations in the progressive era had a greater understanding of the two‐way street than corporations in this period normally are given credit for.

Os equívocos no uso do termo Relações Públicas: um título mais extenso que o conteúdo

Este artigo, fundamentado na minha observação participante como profissional e professor da área e com a colaboração da professora Rahde, apresenta alguns usos do termo Relações Públicas que julgo inadequados na linguagem científica e sugere algumas alternativas a fim de aperfeiçoar o código científico desta instituição.

Public relations in Spain: an introduction

Public relations in Spain are consolidating their structure, work models and body of knowledge, step by step. Yet, there is still a long way ahead for the CEOs of the institutions to acknowledge the real value of public relations. Educational orientation is the fulcrum around which the limitations of public relations in Spain revolves, and a consequence of the reality that everyone can be a public relations practitioner without having a degree from an educational institution. Thus, the term public relations is used less frequently than other denominations like corporate communication, corporate image, integral communication, etc. Nevertheless, practitioners of public relations in this country are looking for a new framework to link them with scientific methods.

The Portrayal of Public Relations in the News Media

This study explored the meanings and connotations of public relations in news stories carried by major newspapers and network television. The findings suggest that the term public relations was primarily used to suggest image building, reputation management, and persuasion efforts. News story interpretations of public relations terms were likely to refer to publicity, image, campaigns of persuasion, and marketing efforts to promote an organization's claims. The results reveal that negative connotations of public relations prevail in journalists' stories discussing the practice of public relations. The results imply that public relations practitioners trying to pitch their clients' stories need to understand how journalists will likely perceive the stories' news value. Two-way communication should begin with media relations via an understanding of journalists' viewpoints.