Public Relations Campaign Research Articles

Efektivitas Kampanye Humas dalam Promosi Praktek Lingkungan Berkelanjutan di Organisasi

Environmental sustainability is becoming an increasingly urgent global issue. Organizations need to take an active role in promoting sustainable environmental practices to reduce negative impacts on the environment. Public relations campaigns are one strategy that can be used to increase awareness and encourage stakeholder participation in environmental conservation efforts. This research aims to analyze the effectiveness of public relations campaigns in promoting sustainable environmental practices in organizations. This study uses a qualitative method. Data collection was carried out through interviews, observation and document analysis. The collected data was analyzed in three stages: data reduction, data presentation, and drawing conclusions. The collected data was analyzed in three stages: data reduction, data presentation, and drawing conclusions. The research results show that public relations campaigns can be an effective tool for promoting sustainable environmental practices in organizations. However, to achieve maximum effectiveness, public relations campaigns must be designed and implemented well by considering the factors of employee involvement, message consistency, management support, measurement and evaluation.

Public Relations Campaign Program Evaluation: A Descriptive Study of the 'Hard Work Free of Worry' Campaign by BPJS Employment

This research discusses the evaluation of the public relations campaign "Kerja Keras Bebas Cemas" launched by BPJS Ketenagakerjaan to raise awareness and participation among the public, particularly informal workers, in the social security program. The purpose of this research is to evaluate the implementation stages, effects, and impacts of the campaign. This research employs a descriptive qualitative method involving in-depth interviews, documentation, and online observation to gather data. The evaluation results indicate that the campaign successfully raised public awareness and participation, as evidenced by a significant increase in participant registrations. The campaign was conducted on a national scale, led by the Deputi Bidang Komunikasi and executed integrally by all BPJS Ketenagakerjaan branch offices through systematic stages. The conclusion of this research shows that the "Kerja Keras Bebas Cemas" campaign effectively achieved its goals of increasing participation and public awareness. However, improvements are needed in message measurement and media selection to enhance effectiveness further.

Türkiye’de Covid-19 Salgınında Halkla İlişkiler Kampanyaları ve Gebelerin Aşı Olma Tutumları

Vaccines have been produced and released in different countries to prevent the risk of transmission of Covid-19, which is shown as the biggest global pandemic of the era, and to eliminate the pandemic situation. Public relations campaigns to promote vaccines to the global public is an issue that deserves academic scrutiny. The possible side effects of vaccines according to the age and health status of individuals and the fact that they have not been tried before have brought along doubts in the public opinion. The misinformation spread through communication tools about these doubts has also caused fear and panic in the society. The intensive production of content on social media during the pandemic period has made the dissemination of misinformation and distortion of information on the subject prominent. Although scientific data and findings have shown that vaccination is important, public panic has been tried to be dampened by public relations campaigns. Considering that vaccines are seen as a threat as much as the pandemic, especially for pregnant women, the importance of examining the role of public relations campaigns in accurate information and crisis management can be understood. For this purpose, it is aimed to reveal how public relations campaigns are perceived in individuals' decision-making and vaccination tendencies. In the study, qualitative design method was preferred and data were collected through semi-structured in-depth interviews. For this purpose, the tendency of pregnant women to be vaccinated was questioned in interviews with 5 gynecologists from different districts of Ankara. Taking regional differences into account, the perspectives of health personnel on public relations campaigns were tried to be revealed. The study was conducted between March and June 2023. The study focuses on the concept of opinion leader of the two-stage flow model used in communication studies and focuses on how ideas about vaccination spread from opinion leaders to the society. In addition, the study utilizes social identification theory, which conducts research to understand how social norms are formed, change and function.

Perception of Public Relations Officers of Government Public Relations Approaches towards the Acceptability of COVID-19 Vaccination in Taraba State, Nigeria

This study on perception of public relations officers on government public relations approaches towards the acceptability of Covid 19 vaccination in Taraba State, Nigeria sought to identify the public relations approaches adopted by government in the campaign for COVID-19 vaccine, examine public relations experts perception of the impact of public relations approaches in the campaign for COVID-19 vaccine in Taraba State, Nigeria and to find out the specific challenges faced by the public relations experts in the campaign for COVID-19 vaccine in Taraba State, Nigeria. The study employed the survey method of research design with a population of 158 and a sample. Using purposive sampling method, questionnaires was administered on a sample size of 103 respondents within the study area to elicit primary data. Findings of the study revealed that the government in Taraba State has implemented a diverse range of public relations (PR) strategies to promote the Covid-19 vaccine campaign. The study also found that public relations experts generally perceive the government's PR approaches positively. Furthermore, the study revealed that despite the overall positive perception of the PR efforts, several challenges persist such as vaccine hesitancy, limited access to reliable information sources and insufficient resources and funding key hurdles faced. The study concluded that the government's adoption of diverse PR strategies, including communication campaigns, media relations efforts, and collaboration with healthcare providers, demonstrates a proactive effort to engage with the public and address concerns. Finally, the study among others recommended that community engagement through grassroots initiatives, involving local influencers, community leaders, and healthcare providers and advocate for increased resources and funding to support comprehensive PR campaigns should be enhanced.

Impact of Public Relations Efforts on Tourism Industry Growth in Developing Countries

Purpose: The aim of the study was to assess the impact of public relations efforts on tourism industry growth in developing countries. Materials and Methods: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: By leveraging strategic communication and media engagement, these efforts have enhanced the visibility and appeal of tourist destinations. Effective public relations campaigns have helped to counteract negative perceptions and highlight unique cultural, historical, and natural attractions, drawing international tourists. These campaigns often involve collaboration with travel influencers, media outlets, and social media platforms to reach a broader audience. Consequently, increased tourist arrivals have stimulated local economies, creating jobs, and generating revenue. Additionally, public relations initiatives have played a crucial role in crisis management, swiftly addressing issues such as natural disasters or political instability, thereby maintaining the destination's attractiveness and reassuring potential visitors. Overall, the strategic use of public relations has proven to be a vital tool in promoting tourism and fostering economic development in developing countries. Implications to Theory, Practice and Policy: Situational theory of publics, relationship management theory and integrated marketing communications may be used to anchor future studies on assessing the impact of public relations efforts on tourism industry growth in developing countries. In practical terms, tourism stakeholders in developing countries must prioritize the implementation of digital PR strategies that leverage modern communication tools and platforms. From a policy standpoint, it is crucial for governments and tourism authorities in developing countries to establish comprehensive PR policies that support sustainable tourism growth.

Corporations and corporatism: Swedish big business and the Harpsund conferences 1955–1962

ABSTRACT Between 1955 and 1962, the Swedish Social Democratic Prime Minister Tage Erlander invited big business leaders to his country estate Harpsund to discuss issues of common concern. Erlander called the conferences ‘consultative democracy’ and the meetings have come to symbolise compromise and cooperation between big business and organised labour during the zenith of Swedish corporatism. This article finds that participating in the talks was a political maximisation strategy for business. Corporatist institutions, such as the Harpsund conferences, were used to communicate business core issues to the government, while at the same time, businesses tried to return the centre-right parties back into power through financial support and public relations campaigns. The article further argues that the cordial relationship between business and labour at the Harpsund conferences fits Katzenstein’s theories on corporatism, including the factors of an export reliant economy, an ideology of social partnership between elites, centralised peak organisations and continuous political bargaining between interest groups, the state, and political parties. Also, the article maintains that the unique good relations were a consequence of a generation of leaders on both sides who gained influence in an era of fast economic growth and mounting international geopolitical tension.

Kültürel Semboller ve Halkla ilişkiler: Yerel ve Küresel Yaklaşımlar

This study has comprehensively examined the critical role of cultural symbols in public relations in creating brand identity, connecting with audiences, and executing successful public relations campaigns. Cultural symbols serve not only as visual or symbolic elements when shaping the identity of brands, but also as an important means of establishing emotional and cultural bonds with target audiences. It was also emphasized in the study that these ties create a feeling of trust, belonging and shared values in consumers, thus having the potential to increase brand loyalty. For public relations professionals, the use of cultural symbols is of critical importance in various areas such as crisis management, consumer relations and social responsibility, beyond creating brand identity. Cultural symbols help a brand connect deeply with its target audience and appeal to their emotional world. Brands that communicate in harmony with local culture and traditions gain deeper acceptance within that community. At the same time, cultural symbols contribute to the brand gaining a competitive advantage in the international arena by managing the way it is perceived in local communities and the global market. With the global access opportunities brought by the digital age, the potential of brands to reach a global audience through cultural symbols has increased. However, this also brings with it the requirements of cultural sensitivity and ethical responsibility. It is critical for a brand to be careful when communicating with cultural symbols to avoid potential misunderstandings and avoid situations that could cause a negative reaction among consumers. Symbols used in harmony with local cultural values enable brands to establish strong ties with local communities and receive support from these ties. Additionally, integrating cultural symbols with universal themes increases the ability of brands to exist in global markets and contributes to effective communication at the international level. The effectiveness of cultural symbols is evaluated through criteria such as audience engagement, brand recall and sentiment analysis. Social listening tools and ethnographic research are critical to understanding how cultural symbols are perceived and resonate. Using these tools together provides a solid framework for evaluating the impact of cultural symbols in public relations. Key Words: Cultural Symbols, Public Relations, Local Approaches, Global Approaches, Brand Identity

Concussions in NCAA Football

Abstract In 1906, medical doctors published a study on the Harvard collegiate football team. They noted, “The percentage of injury is much too great for any mere sport.” Of particular concern were head injuries, which the doctors believed were significant. Subsequent research over the last century-plus has confirmed early worries. Yet the heavy cultural and financial investment in collegiate football has meant a century-long public-relations campaign to increase the social tolerance for the sport's violence and danger. While calls for football's abolishment were regular and strong in the first decades of the game's development, by the 1930s these discussions fell away. Critics were placated by the National Collegiate Athletic Association's continual tinkering with the rules and promises to increase the game's safety, which ultimately has resulted in millions of dollars of research focused on sport-related traumatic brain injuries.

Optimalisasi Media Digital dalam Pengelolaan Public Relations

This study aims to explore the optimization strategies of digital media in public relations (PR) management at Yayasan Perguruan Islam Adabiyah (YPI Adabiyah). The research methodology employed is a qualitative case study approach. The results indicate that YPI Adabiyah has successfully enhanced visibility, engagement, and community relations through well-planned digital strategies. Through social media, YPI Adabiyah actively addresses critical issues and provides engaging content, while their official website builds credibility by offering accurate and structured information. Interactive content production such as video tutorials and webinars supports learning and strengthens emotional connections with the audience. The use of analytic tools to measure digital PR campaign performance aids in more informed decision-making. Collaborations with influencers have proven effective in extending message reach and building a positive image for YPI Adabiyah. This study confirms that a comprehensive approach to leveraging digital media based on relevant communication and PR theories can assist educational institutions like YPI Adabiyah in remaining relevant and adaptable in an evolving digital era.

THE ROLE OF PR IN THE FIGHT AGAINST CORRUPTION

The article examines the importance of the role of PR in the fight against corruption, since corruption has a devastating impact on the image of a country, and public relations (PR) is an important tool in countering this phenomenon. The importance of PR's role in public relations is enshrined in the United Nations Convention against Corruption (UNCAC), which recognizes the importance of public awareness and education as a means of combating this phenomenon. Given the dynamic development of media and online platforms and the proliferation of social networks where everyone can quickly share information, a carefully thought-out PR strategy is becoming necessary for political leaders. The ability to communicate effectively helps to resolve crises, reduce conflicts, and create a favorable climate for making the necessary decisions. PR strategies of political authorities are becoming a tool that helps to influence public opinion, providing support for important reforms and programs. The article analyzes various aspects of PR's role in the fight against corruption, including the potential of PR to change cultural perceptions of corruption, and provides examples of youth education campaigns and television commercials to raise public awareness that support this idea. Understanding and implementing modern PR methods is a necessary element in today's world, where information is rapidly changing and public trust is key to the effective functioning of the system. The article's second aspect highlights PR's role in supporting messages about corruption and encouraging citizens to fight it. The third part outlines the role of PR in increasing government support for anti-corruption measures by informing the public about their successes and achievements. The final part of the article discusses the importance of further research on the impact of anti-corruption PR campaigns on public awareness and behavior. It is emphasized that understanding effective PR strategies is the key to the successful fight against corruption and the creation of a responsible society.

საზოგადოებასთან ურთიერთობების გამოწვევები თანამედროვე საქართველოს საჯარო მმართველობაში

There are some modern problems in public relations that affect the political processes in the public administration of Georgia. The results of empirical research are discussed, the role of public relations in the state management process is analyzed on the example of Georgia; The main challenges that different political groups face in the process of implementing public relations are highlighted. The research was conducted through semistructured in-depth interviews with a targeted selection of politicians and PR professionals, both political actors and representatives of international and local organizations. The key issues of the interview included characterizing the role and importance of public relations in the state management process; the main features of the government's PR campaign; characterizing the public relations campaign of the opposition; Expectations of the population from the government, etc. Appropriate conclusions have been drawn and the relevant recommendations have been formulated in order to improve the political climate in Georgia.

Sustainability in Public Relations Campaigns: Diagnosis of the Phenomenon Using the Example of PR Industry Research in Poland

This article is based on a study of the public relations environment in Poland and contains many references to the problems that Polish PR professionals have to deal with while performing their daily professional duties. The purpose of the article is to identify the factors that determine the frequency with which sustainable development elements are used in PR campaigns. The unit of analysis consists of the responses of 315 PR professionals who represent various organizations and provide services both to their clients and themselves, contributing to the PR structures of private and public companies. The main research technique was an online CAWI survey conducted in 2022. The main hypothesis of the article assumes that the professional experience of Polish PR professionals determines the frequency of using sustainable development elements in PR campaigns. In light of the above considerations, this article can make a valuable contribution to the discussion on the evolution of the PR specialist’s role in the context of sustainable development.

Selling the junta abroad: PR campaigns and UK–Greek relations during the Wilson government, 1967–69

ABSTRACT The propagandistic machine of the military dictatorship that ruled Greece between 1967 and 1974 has provided a focal point of scholarly inquiry in recent years. However, research has focused on the domestic front—the role of radio, television, and cinema—and has completely neglected the issue of public relations in the foreign policy arena. Nothing is known about how the dictatorship, which held an exceedingly weak reputational hand, strove to remake its image to the outside world. This article addresses this historiographical lacuna, exploring the Greek junta’s attempts to improve its international reputation by enlisting the services of foreign public relations (PR) firms. By demonstrating the interplay of nation branding and foreign policy in this way, this article highlights the underappreciated role of transnational non-governmental actors such as PR firms in the ‘nation branding’ of authoritarian regimes. In the process, it reveals how the lobbying activities of a London-based PR firm enlisted by the junta vitiated UK–Greek relations during Harold Wilson’s Labour government, and culminated in an important, and underexplored, flashpoint in political discourse concerning the outside interests of parliamentarians and standards of integrity in British public life.

“To Use This Word … Would Be Absurd”: How the Brainwashing Label Threatened and Enabled the Troubled-Teen Industry

From the early 1960s to the early 1990s, a range of concerns about “brainwashing” in youth reeducation programs obfuscated professional and political discourse, influencing key outcomes that shaped the development of the troubled-teen industry in the United States. The most significant historical developments related to this controversy involved three different youth programs. In response to accusations of “brainwashing,” program executives created elaborate counterarguments and public-relations campaigns. Instead of working to address inherent risks associated with therapeutic reeducation, the brainwashing label obscured the potential for harm and enabled an unethical teen program industry.

Pengaruh Teknik Kampanye Digital Public Relations #WeGotYou Terhadap Corporate Branding Gojek

Gojek is an online transportation application company in Indonesia that has created a strategy to increase corporate branding, one of which is by conducting campaigns.the campaigns created by Gojek are always related to the current conditions of society so that people can easily feel the effects of the campaign. In relation to this, this research aims to measure the influence of Gojek #WeGotYou public relations campaign on Gojek corporate branding, Gojek #WeGotYou public relations campaign, corporate branding obtained by Gojek. This research uses theory, namely a public relations campaign which includes participacing, association, integrative, pay of technique, icing technique, empathy, coercion technique. The approach used in this research uses a quantitative approach, which uses survey methods. This research is included in the descriptive research category quantitative. The data collection technique was carried out by distributing 148 respondents to people who commented on the #WeGotYou campaign upload on Instagram @gojekindonesia, the sampling method used random sampling. The results of this research show that the influence of the #WeGotYou public relations campaign on respondents responded well (agree) to all the statements submitted and on corporate branding the respondents responded well (agree), which means, there is an influence between the #WeGotYou public relations campaign on Gojek's corporate branding. Based on the hypothesis test that has been carried out, this research has a number of respondents (n) = 148, so the degrees of freedom (df) n – k = 148 – 2 = 146. With degrees of freedom of 146 and a significance of 5%, it is 1.97635 rounded to 1.976. Because the value of count (18.758) > ttable (1.976), H0 is rejected. H1 is excepted, which means there is an influence between the #WeGotYou Public Relations Campaign on Gojek's Corporate Branding. This research has an R square value of 0.707. The R square value shows a figure of 0.707 or 70.7%, which means that there is an influence between the #WeGotYou Public Relations Campaign on Gojek Corporate Branding.

Kampanye Public Relations dalam Mensosialisasikan Penyalahgunaan Narkoba

Public Relations campaign is a means of activity carried out by the Indonesian government as an information event for the community. Forza Anti Napza Youth Forum (FORZA) Indonesia is one of the organizations that conducts campaign activities aimed at providing information and knowledge to high school students about the dangers of drug abuse. The purpose of the research is to find out the Public Relations campaign carried out in socializing drug abuse among students of SMK Bina Husada Mandiri Bekasi City. The research method is a qualitative approach. The collection technique is primary data in the form of interviews and secondary data in the form of documentation. The results of the study showed that: (1) Offline media in the form of exposure in the form of slides inserted with videos or short animated films and online media in the form of Instagram and YouTube official Forza. (2) Obstacles in conducting campaigns are lack of preparation and external obstacles in the form of threatening SMS or mugging on the toll road. (3) Forza conducts campaigns with two communication strategies, namely face-to-face communication in the form of direct programs to schools, and universities, and collaboration with communities and online communication such as in this pandemic era Forza maximizes webinars.

The Ethical and Legal Implications of Using Big Data and Artificial Intelligence for Public Relations Campaigns in the United States

Purpose: The aim of the study was to the ethical and legal implications of using big data and artificial intelligence for public relations campaigns in the United States
 Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
 Findings: In the United States, utilizing big data and artificial intelligence for public relations campaigns presents ethical and legal challenges. These include concerns about privacy infringement through data collection, the risk of bias and misinformation in AI-generated content, and the necessity of complying with data protection laws like GDPR and U.S. regulations. Balancing the benefits of these technologies with ethical standards and legal compliance is a complex task for the PR industry in the U.S.
 Unique Contribution to Theory, Practice and Policy: Utilitarianism Theory, Rights-based Ethics Theory & Deontological Ethics may be used to anchor future studies on the ethical and legal implications of using big data and artificial intelligence for public relations campaigns in the United States. PR professionals should receive mandatory training on these guidelines to ensure ethical use of data and AI tools. Advocate for industry-wide adoption of ethical standards and encourage professional organizations to enforce adherence to these standards as a condition of membership.

PUBLIC INFORMATION CAMPAIGN MANAGEMENT BY BAZNAS PROVINSI SUMATERA BARAT

In carrying out the task of managing zakat, BAZNAS Provinsi Sumatera Barat conducts Public Information Campaign activities in this research in the form of socialization. However, after the socialization activities were carried out the response from the target did not match what was expected. Response that is not in line with expectations can indicate that there is a problem in the activity process. This study aims to explain the management of the Public Information Campaign by using the theory of Planning and Managing Public Relations Campaign by Anne Gregory that apply in BAZNAS Provinsi Sumatera Barat. This research was conducted using a qualitative method. The results of the study indicate that the management activities of the Public Information Campaign by BAZNAS of West Sumatra Province have been running quite well. The form of the campaign carried out is still face to face and has not utilized mass media or new technology.

Activity of the Tobacco Industry in Research and Scientific Literature.

Tobacco companies conduct and fund research. They are not always interested in open-ended research. They promote their interests through public relations campaigns. It's a proven fact that they influence the scientific community by impairing scientific reputation, especially in the case of health-related research. To obtain a comprehensive picture of research and funding activities of the tobacco industry as well as studies about the tobacco industry, respective scientific articles were analyzed in terms of temporal aspects, research areas, networking, and funding sources using established and advanced bibliometric methods. We found the foci of publications with tobacco industry involvement or funding were mainly in chemistry, toxicology, pharmacology, and agricultural sciences. Health-related scopes occurred much less frequently. In contrast, health and medical sciences were the main focus of publications on the tobacco industry. The Chinese state-owned CNTC was the most research-involved tobacco company and often networked with Chinese academic institutions. Whereas, Western universities, on the other hand, collaborated with tobacco companies to a much lesser extent. Conflicts of interest of researchers or academic institutions with the tobacco industry occur repeatedly. That is highly problematic and should not be ignored by the scientific community. The science and the public should be skeptical about tobacco industry-supported research.

THE USE OF VISUAL CONTENT AND AUGMENTED REALITY FOR PUBLIC RELATIONS CAMPAIGN ON SOCIAL MEDIA IN ANAMBRA STATE

Social Media and Public Relations have been intertwined for a number of years. Social Media is a significant part of any PR strategy, it has a much faster response time and a wider audience engagement than PR techniques of old. Social Media affords individuals an opportunity to show a different side of themselves and allows a brand to show more of its personality. With this shift, PR- enabling phenomena such as selfies, Instagram and Snapchat filters, Facebook Live and Periscope, have become completely ingrained into our day-to-day lives. The rising trend of visual content in Social Media means that PR will not only have to adapt to a new type of content but also a new format for successfully delivering brand messages. The study examined the Use of Visual Content and Augmented Reality for Public Relations Campaigns on Social Media in Anambra State. The study anchored on Grunig and Hunt's Public Relations Model and Technological Determinism Theory. The population comprises Public Relations professionals in Anambra State. Survey Research Method was used to solicit information. The purposive sampling method was used to gather data for the study. The study revealed that social media has already adapted visual content with the successes of Facebook Live and Instagram stories. The study revealed that by utilising visual content on social media, brands can engage in a more direct way with the audience. The study recommends that organizations, businesses and parastatals should adapt visual content and augmented reality format for successfully delivering brand messages and that there is a need for PR professionals to have new skill sets, to be able to effectively film and edit visual content.