Public Media Research Articles

Ecuador: A State of Violence—Live Broadcast of Terror

This article examines the audiovisual representation of violence during the armed takeover of the Ecuadorian television channel TC Television on 9 January 2024, an unprecedented event in the country’s recent media history. Employing a film analysis methodology, the study deconstructs the live broadcast by segmenting it into visual sequences and analyzing elements such as narrative content, shot composition, camera movement, sound design, and editing techniques. The interpretive phase includes narratological, iconic, and psychoanalytic readings. From a psychoanalytic perspective, the study explores the emotional impact of the broadcast on viewers, focusing on responses such as fear, anxiety, identification, projection, and the activation of psychological defense mechanisms. It also reflects on the broader sociocultural consequences of such representations of violence in public media. The article concludes by emphasizing the need for public investment in inclusive and high-quality education as a structural response to youth vulnerability, school dropout, and the risk of recruitment by organized criminal groups in Ecuador.

University Opinion Measurement Centers: Scientific Neutrality in the Face of Political and Commercial Marketing

This study investigates the role of university-based opinion poll centers in analyzing public opinion and their relationship with governmental bodies. Using a qualitative research design, semi-structured interviews were conducted with seven professors from leading Jordanian universities, selected based on their expertise in public policy, social research, and media studies. A thematic analysis approach was applied to extract patterns in the responses, categorizing themes such as institutional challenges, funding constraints, and political influences on data neutrality. The findings indicate that while these centers hold significant potential in shaping policy discourse, they face structural limitations including inadequate governmental support, limited financial resources, and challenges in sustaining academic independence. The study concludes that greater collaboration between universities and international research bodies is essential to strengthening the credibility and impact of opinion polling centers in the Arab world.

The Fact-Checking Initiatives in the EU: A Diverse Ecosystem Against Disinformation

Disinformation in Europe is a significant challenge to democracy. The pan-European conversation faces a landscape dominated by misleading or false information targeting the EU. In response, various public institutions have been promoting fact-checking initiatives. Our research analyzes the fact-checking initiatives developed by these institutions at national and regional levels. This study identifies and describes organizations ranging from dedicated initiatives, such as VerificaRTVE in Spain and ARD-Faktenfinder in Germany, to news media and fact-checking platforms funded by public money. Our analysis is based on nine semi-structured interviews with professionals conducting fact-checking across the EU. We explored topics such as content selection criteria, audience involvement, collaboration with stakeholders, dissemination practices, and the evolving role of AI in supporting these activities. Results highlight a growing number of fact-checking initiatives, particularly those associated with public service media, with AI increasingly integrated into their operations. However, our findings also reveal concerns related to the pace of digital transformation and limited resources. This research provides insights into the future of fact-checking in Europe, where public fact-checking efforts and media literacy initiatives remain underdeveloped. Our study contributes to ongoing discussions about the creation of a robust European Public Sphere, arguing that public institutions can play a pivotal role in mitigating disinformation within a shared space for democratic deliberation.

Solar Pump Irrigation in Bangladesh: Current Status, Future Prospects and Key Challenges

Solar pump Irrigation (SPI) has gained popularity in Bangladesh as a sustainable substitute for conventional diesel and grid-connected pumps. This shift is driven by the need to enhance energy security, reduce greenhouse gas emissions, and mitigate the environmental impact of irrigation practices. Overall, this study aimed to address the present condition, challenges and opportunities associated with the use of solar pump irrigation in Bangladesh. Data were collected from various articles of indexed journals, organizational reports, research reports, and mass media publications. In Bangladesh, there are 8 divisions, 64 districts, 5556614 ha irrigated agricultural land, and 16.5 million farmers. At present, SPI is operating in 5 divisions and more than 25 districts, covering about 1% of total irrigated agricultural land and reaching approximately 125,000 farmers. On the way to expanding solar pump irrigation poses several challenges including high initial costs, limited technical expertise, slow progress toward government targets, the need for continued investment in infrastructure, inadequate policy frameworks, and concerns related to water scarcity and climate change. Initiative taken to reduce these challenges, the country can enhance agricultural productivity, promote sustainable practices, and contribute to a greener future.

Framing Village Funds: A Corpus Linguistic Analysis of Online News Media and Academic Publication

This study investigated the framing of Indonesia's Village Fund (Dana Desa) program (2015-2024) in online news and Academic publications, aiming to identify thematic differences and analyze the resulting agenda-setting networks. Corpus analysis is employed in this study because it facilitates comparisons between various sources, highlighting differences in framing and emphasis. By utilizing corpus linguistic analysis on a dataset comprising 137 news articles and 260 academic abstracts, we applied frequency, concordance, and collocation analyses to identify key terms and their relationships.. Findings revealed that online news emphasized corruption cases and the role of village heads, while Academic publications focused on governance, accountability, community empowerment, and program effectiveness. These distinct yet interconnected themes illustrate how different information sources affect public perception of the program's success, emphasizing complementary networks where media narratives regarding corruption reveal shortcomings in discussions of academic accountability. This research advances the application of corpus linguistics, where it is now possible to construct mixed corpora and textual materials from a range of sources (McEnery and Hardie 2011), particularly through the use of collocation networks to understand the complex interplay between media, academia, and public discourse surrounding development policy, as well as its potential broader implications.

Advocacy Coalition Framework in Fixing Road Transport Act 2018 of Bangladesh

The Advocacy Coalition Framework (ACF), pioneered by Paul Sabatier and Hank Jenkins-Smith, provides a powerful analytical lens for understanding policy change in contested governance spaces. This study applies the ACF to examine the enactment of Bangladesh’s Road Transport Act 2018, a landmark policy reform that replaced the Motor Vehicle Ordinance of 1983 in response to the country’s escalating road safety crisis. The Act was catalyzed by nationwide student-led protests following the tragic deaths of two students in a road accident, revealing deep-rooted governance failures, public discontent, and entrenched opposition from transport sector stakeholders. This research identifies two dominant advocacy coalitions: the “We Want Safe Roads” coalition, comprising students, civil society, and the media, advocating for stricter traffic laws and greater accountability; and the Road Transport Workers' Federation coalition, resisting regulatory changes to protect industry interests. The study examines the interplay between coalition strategies, policy brokers, and external system events, demonstrating how public mobilization and media influence reshaped policy discourse and compelled legislative action. Findings underscore the incremental and conflict-driven nature of policy reform, revealing the complexity of institutional resistance, stakeholder negotiations, and enforcement challenges in the policymaking process. This case reinforces the relevance of the ACF in analyzing policy shifts in highly politicized environments and offers broader insights into the dynamics of advocacy coalitions in developing governance contexts.

Antipluralistiska partier i nordiska klassrum

Political parties with anti-pluralist agendas have gained support in the Nordic countries, not least through their presence in public debates and social media. This challenge to democratic citizenship education has been addressed by educational scholars inspired by agonistic theory. Agonistic scholars have highlighted that classroom discussions containing disagreement and emotions enable a more political democratic citizenship education as students may negotiate boundaries between contrasting political identities. However, little attention has been given to students’ engagement with and boundary work related to anti-pluralist discourses. The present study analyzes video material from four Nordic countries focusing on what happens when anti-pluralist parties and ideology become topicalized in classrooms. We draw on Mouffe’s theory of agonism and us/them distinctions to discuss anti-pluralist parties in the context of social studies teaching. The concept of agonism provides us with a lens to analyze the appearance of anti-pluralist articulations in classroom discourse. Through a thematic analysis of four classroom episodes, we explore the relationships between agonism, anti-pluralist discourses, and humor and irony to negotiate the boundaries between us and them in social studies education. Humor and irony are increasingly politicized, particularly in anti-pluralistic discourses and aesthetics. As such, they are phenomena that social studies educators need to be aware of and address in their teaching practices. As humor becomes more common in political communication, we suggest a need for more classroom studies and theoretical development to address its impact on democratic citizenship education.

From Technical Conversion to Social Transformation: Organizational Interpretations and Public Discourse in the Case of the Digital Transformation

Abstract Digital transformation is widely considered to be a critical issue with far-reaching impacts on corporations, industries, and society. While business research generally supports this view, there has been limited insight into how corporations, as both primary drivers and recipients of digital transformation, have shaped the development of this understanding. In this study, we adopted a discursive perspective from institutional theory and examined the interplay between organizational and public interpretations of digital transformation. Using a topic modeling approach with map analyses, we analyzed annual reports and media publications—including newspapers, magazines, and the industry trade press—published in Germany between 2005 and 2017. Our findings reveal that interpretations of the digital transformation evolved over time, which we trace back to a co-constitutive relationship between organizational and public discourse. Specifically, we conclude that structures of public discourse may shape new organizational interpretations and contribute to a shared understanding among organizations and vice versa. Further, we find that the various media types in public discourse play distinct roles in shaping organizational interpretations. Our study contributes to business research by offering new insights into digital transformation and the relationship between organizations and the issues in their environment.

Google Trends and Media Coverage: A Comparison During the COVID‐19 Pandemic

ABSTRACTSince the start of the COVID‐19 pandemic, infodemiological studies have utilized Google Trends (GT) data to monitor and predict changes in public interest and social behavior. However, the question posed by researchers regarding the relation between online search interest and public media coverage has remained mostly unanswered. Moreover, many studies focus their research mainly on disease labels and symptoms. Thus, this article aims to contribute to crisis research, providing a long‐term analysis of Google search queries and media coverage in Germany between January 2020 and December 2022, incorporating a broad range of different keywords and categories. The study identified strong correlations between GT and public media data for the categories of disease labels, dynamics, and severity, followed by moderate to strong correlations for characteristics. GT analysis of these keywords may be suitable to monitor public awareness, validate the media impact and assess the efficacy of health communication strategies. Since the results for symptoms showed no significant relation, disease symptoms may serve as valuable keywords for surveilling or forecasting the spread of infectious diseases. The study emphasizes the significance of examining the relationship between media coverage and information‐seeking behavior during pandemics and other crises.

Strategi Public Relations dalam Meningkatkan Citra dan Partisipasi Pemilih di KPU Kabupaten Bantul

Democracy is a mechanism for the orderly transfer of political power based on rules and ethical norms, conducted peacefully. This study aims to analyze the Public Relations strategies implemented by the Bantul Regency General Election Commission (KPU) to enhance its image and voter participation. The research adopts a qualitative approach, employing a descriptive research model. Data collection techniques include interviews, field notes, and documentation. Data analysis follows the Miles and Huberman model, comprising data reduction, data display, and drawing conclusions. Data validity is tested using source triangulation. The findings reveal that the Public Relations strategies of the Bantul Regency KPU in promoting the 2024 election involve media publications, collaboration with educational institutions and community leaders, and the establishment of democracy volunteers to address challenges and enhance the KPU's image and voter participation.

Unpacking the Paris 2024 Paralympic Games: A Comparative Analysis of Media Representations in Slovenia and Croatia

In recent decades, the Paralympics have evolved into one of the largest and popular elite-level multisport global competitions. However, research has consistently highlighted issues with both – the quantity and quality of its media coverage. While the representation of the Paralympics in the media has been increasingly studied, there has been no study examining the relationship between the Paralympics and the media in Slovenia and Croatia. This study addresses this gap and examines the representation of the Paris 2024 Paralympics in the media in this region. It applies a mixed-methods approach and focuses on the volume of coverage, agenda diversity and the quality of reporting. The study uses a broader definition of sports media, and includes content from the respective Paralympic Committees, exploring a variety of traditional and digital media outlets. The findings show that coverage was limited, with notable differences between public and commercial legacy media. It also lacked agenda diversity, featuring a strong nationalistic focus that contributed to a relatively balanced gender representation. Furthermore, while disability narratives were minimized in competition coverage and athletes were portrayed as inspirational in other related content, the media largely failed to meaningfully address the broader social context of parasport and the inequalities faced by athletes and people with disabilities.

Police Powers in the Sanctions-related Investment Disputes: a Ticket which Costs Good Faith Behavior?

INTRODUCTION. This article discusses growing popularity of investment arbitration as a forum for resolving sanctions-related disputes. The crunch point, however, is that so far none of such disputes brought before investment tribunals has resulted in the arbitral award. Thus, investment arbitration, despite its mentioned attractiveness and growing popularity, largely remains terra incognita for persons wishing to pursue sanctions-related disputes. The authors contribute to this emerging discussion providing analysis of relevant recent case law. The purpose of this Article is to examine how investment tribunals have interpreted good faith as a requirement for a lawful exercise of police powers and to explore how these findings can be used in the sanctions-related disputes from an investor’s perspective. The choice of this topic is based on the hypothesis that governmental officials of the sanctioning state typically accompany the adoption of sanctions with public statements that can be used by the sanctioned investors to expose the lack of good faith on the part of the sanctioning state and crush the state’s invocation of the police powers. It is these statements that may reveal that a sanctioning state, in the words of the Eskosol tribunal, acts for ulterior purposes.MATERIALS AND METHODS. General scientific methods of cognition (analysis, synthesis, induction, and deduction), special legal methods (formal-legal, technical-legal, method of legal analogy), comparative legal and primarily case study method were used in the presented research. The authors focus on the probative value that arbitral tribunals ascribe to public statements. They also examine other evidence relied upon by investors to prove the absence of good faith of the state and, on this basis, to distinguish lost cases from successful ones. The forthcoming analysis will consist of a review of the following cases in which the good faith requirement has been scrutinized by arbitral tribunals: Marfin Investment Group v. Cyprus, ICSID: Award, 26 July 2018, Deutsche Bank v. Shri Lanka, ICSID: Award. 31 October 2012, Casinos v. Argentina, ICSID: Award of the Tribunal. 5 November 2021 and Sodexo v. Hungary, ICSID: Excerpts of Award. 28 January 2019. These cases are chosen because they analyze good faith as a requirement for the conduct of the state receiving investments and they pay sufficient attention to the discussion of the evidence presented by investors. RESEARCH RESULTS. Presented analysis has shown that investment arbitration proceedings do not result in elimination of sanctions. Investment treaties which serve as a jurisdictional basis for investment arbitration disputes provide for compensation as a primary remedy. At the same time, investment arbitration may provide investors with an opportunity to obtain compensation from the sanctioning state, or, at least, to encourage that state to initiate consultations and persuade it to lift sanctions in a friendly manner. For those investors who have been unsuccessful in achieving the desired outcome through negotiations, it is important to consider what “trump cards” or defences the sanctioning state may rise in arbitration. Undoubtedly, the main “trump card” is the police powers doctrine, which has been deservedly referred to as a recognized component of State sovereignty. This “component” is invoked by the respondent state in virtually every dispute involving a public interest, such as public order or security. To invoke the police powers as a defence is a natural, almost intuitive step for a state as the doctrine allows for regulation to protect the public interest without being held liable for breach of international investment obligations to foreign investors.DISCUSSION AND CONCLUSIONS. Authors came to the conclusion that states do not possess extremely broad discretion to interfere with investments in the exercise of legitimate regulatory authority. The standard of proof for bad faith allegations is clear and convincing or cogent evidence. Not only is the standard important, but also the quantity – the evidence must be sufficient. No matter how laudable the goal that a host state declares, this fact would not prevent a tribunal from finding that a genuine, behind-thedoors aim was political. Tribunals ascribe different weight to public media statements of state officials. The principle of proportionality can serve the investor’s position even in the absence of clear and unambiguous public statements from top officials. To draw the tribunal’s attention to the timing of the events surrounding the challenged measures may contribute to the investor’s success.

A Historical Framework for Understanding Public Service Media and Children’s Education in the UK: BBC School Broadcasting 1924–2008

This article explores the history of the idea that public service media has a direct role and responsibility to provide education to school-age children, through a history of the BBC’s educational service for children, known as BBC Schools. Developing from the 1920s to around 2008, BBC Schools was popular and effective, being used in almost all UK schools from the 1950s to the 1990s, making influential curriculum innovations and forming part of the UK’s education system. In providing education, the BBC was acting as a public service, in some ways comparable with the publicly funded state school system. In providing educational resources, the BBC was acting in what was traditionally a commercial market. This ambiguity was crucial to how it developed. The BBC was not mandated by the government or by its royal charter to provide education, and the government neither helped nor hindered it in doing so, despite some political enthusiasm in the 1960s. The higher echelons of the educational world never embraced the use of broadcasting in education, despite wide popularity among the grassroots of teachers. Within the BBC, the schools service was an anomaly, as its production, transmission and reception relied on the approval of schools and teachers. It was undervalued by the BBC. Technological conditions, particularly the limited adoption of audio and video recording technology, to some extent limited the use of school broadcasting. The internet and digitisation came at a time (around the year 2000) when the extension of the rights of public service media providers was politically difficult. Subsequently, BBC School Broadcasting was reduced to a fraction of its former extent. The article draws on archive sources, oral interviews and content analysis.

‘If you don’t ask, you don’t get’: Placing Children at the Centre of Public Service and News Media

This article puts forward the view that children should be placed at the centre of any attempts to reshape public service media provision and make news and current affairs programmes more relevant to them. Placing children at the centre means ensuring their voices are heard every step of the way and opportunities are provided for young people to become genuine co-creators of the content designed for them. Both public service and news media struggle to attract the attention of young people. Yet, youth are the future of society so listening to their views is the only way of ensuring that public service and news media have a viable future. This article is an attempt to voice the views of children and young people on their relationship with news, including public service media (PSM) children's and news provision. It presents the findings of a qualitative longitudinal study with 67 British young people between the ages of 9 and 23 conducted in the period 2009–22. The study shows that, while at the ages of 9 to 10 TV was the main source of political information for children, with Newsround (BBC, 1972–) and Blue Peter (BBC1, 1958–) being the most watched and trusted programmes, young people as they grew older increasingly lost interest in watching news and current affairs on TV. The article shows that young people's reluctant engagement or, in some cases, disengagement with news and current affairs programmes is due to the growing gap between, on the one hand, the values they saw represented in TV content and the forms of presentation used, and, on the other, their own values and interests. The article questions the argument about the need to produce ‘culturally relevant’ content for young people and shows how they themselves define relevance. Young people felt the news media should devote more attention to social justice issues and to providing a platform for robust discussion on the future of their country, in particular the threats to multiculturalism and tolerance. What they saw instead on TV was a manifestation of the combative nature of politics and a representation of politics as an arena with a focus on the art of government and public affairs.

Opioid overdoses following use of cocaine and methamphetamine in New South Wales, and the public health responses.

Recent years have seen sporadic reports in Australia of stimulants being contaminated with opioids. Since late 2023, there has been an increase in opioid overdoses among individuals in New South Wales (NSW) using substances believed to be cocaine or methamphetamine. We analysed the frequency and characteristics of these cases and describe our public health responses. The Prescription, Recreational & Illicit Substance Evaluation (PRISE), operated by NSW health since July 2018, is a statewide surveillance, epidemiology, and toxicity response programme. We did a retrospective analysis of each case of opioid toxicity following use of cocaine or methamphetamine submitted to the PRISE programme from January 2022 to June 2024, categorising cases into confirmed, probable, and suspected. Thirty-four cases were found, 19 involving cocaine and 15 involving methamphetamine. Twenty-two (65%) were classified as confirmed, and 12 (35%) as probable. There were two deaths (6%). Twenty-three cases (68%) were in Sydney. Multiple stakeholders reviewed trends and formulated public health responses, leading to the distribution of public drug warnings and media releases in November 2023 and February 2024 because of ongoing case detections. The increase in detections, which continued in the months following the public health responses, underscores the need for comprehensive surveillance, response, monitoring, and reporting of this phenomenon in NSW. Engagement with clinicians and the community is essential for the success of this programme.

Exploring psyop-based conspiracy theories on social media

ABSTRACT Psychological operations, or ‘psyops’ are routinely cited by conspiracy theorists online. The term, derived from strategic military actions designed to psychologically manipulate the enemy into a desired outcome, now (also) represents a conspiracy of a small group of actors to nefariously manipulate the general public into – for example – major social, economic, or political change. While psyops have been briefly acknowledged by academic research into conspiracy beliefs, to date no study has sought to comprehensively explore the growth and spread of the term’s use online. Utilizing soft clustering of large language model embeddings from half a million social media posts on Facebook, Instagram, 4chan, and Telegram, this study explores psyop content on social media over the past decade. The results point to a considerably wide use of the term as a conspiracy theory, both in public (i.e., Meta) and private social media settings. As the data reveals, the term’s popularity has gradually increased over the last decade, with a notable spike across all platforms near the March 2020 COVID-19 restrictions – offering some empirical evidence that the expression of psyop-based conspiracy theories has increased since the pandemic. The findings also show key (linguistic and topical) differences in how psyop conspiracy beliefs are discussed on Meta and extreme forums, though critically there remains considerable overlap across the platforms. From a theoretical perspective, the data also offers valuable – mass – evidence toward the existing psychological motivations we currently use to explain conspiratorial beliefs.

The role of the ECHR in shaping standards for the functioning of public media

The article examines the practice of the European Court of Human Rights (hereinafter – ECHR) as a key institution in shaping the standards for the functioning of public media in a democratic society. The primary focus is on analyzing ECHR rulings that define the boundaries of freedom of expression, the principles of opinion pluralism, and guarantees of editorial independence for public media. Based on the analysis of the case «Manole and Others v. Moldova», the issue of political interference in the editorial policy of public media is highlighted, emphasizing the need to ensure its independence. The case «Lentia and Others v. Austria» addresses the inadmissibility of monopolizing the media space and underscores the importance of safeguarding opinion pluralism. In the context of the case «Radio France v. France», the limits of journalists’ liability for disseminating false information and the necessity of adhering to professional standards are examined. Special attention is given to the case «Wojtas-Kaleta v. Poland», which establishes journalists’ right to publicly criticize the programming policy of public media. It has been established that the ECtHR’s practice directly influences the development of national legislation and law enforcement in the media sphere. The article also pays particular attention to the recommendations of the Council of Europe, which, together with judicial practice, form a comprehensive system of standards for the functioning of public media to ensure a balance between freedom of expression and the protection of human rights in the information space. The conclusions emphasize that the state has a positive obligation to ensure the functioning of public media in accordance with democratic standards, guaranteeing impartial news coverage, transparency of media ownership, economic incentives, and the protection of editorial autonomy. It has been determined that the priority tasks for developing a pluralistic media environment include implementing reasonable restrictions on media ownership concentration, alongside the development of a public media system and support for non-commercial information platforms through economic incentives and targeted funding.

The Transformation of Memory about the Role of the USSR in World War II in Modern France

The article is devoted to the analysis of the historical memory of the Second World War in modern France. The focus is on issues related to the reaction of the French media and authorities to the 80th anniversary of the Battle of Stalingrad, the 80th anniversary of the Allied landings in Normandy and the 80th anniversary of the end of World War II. On the basis of the leading French media publications and statements by French politicians analysis, the author of the article concludes that the events related to the commemorations of World War II have long been transformed in the West as a whole and in France, in particular, into a political tool that is used to rewrite the results of World War II in accordance with the current geopolitical situation. The main goal of this policy is to downplay the role of the Soviet Union and the Red Army and to exaggerate the role of Western powers, primarily the United States, in winning World War II. In addition, the author notes that the very concept of «victory» over Nazi Germany is being replaced by the term «surrender» of Nazi Germany. Thus, the problem of German Nazism is neutralized and at the same time equal responsibility for the outbreak of World War II is placed on the Soviet Union along with Nazi Germany. The non-invitation of Russia to solemn ceremonies is a clear manifestation of this political line. All this seems very dangerous, since such rhetoric and actions lead to camouflage and disregard for the resurgent neo-Nazism, and the reformatted past provides historical grounds for creating the “necessary” present.

Greening the broadcast media: Insights from public and private television stations in Nigeria

The issue of safety is critical in the sustenance of any entity or organization, including broadcast establishments. Both technical and creative personnel are constantly using machines or electric power-driven devices in electronic media stations in Nigeria and elsewhere. The engineers, broadcasters and other professionals in television stations are continually exposed to radiation from the equipment they use in the broadcast of messages but the impact of such exposure has hardly been considered in the Nigerian media ecosystem. Anchored in the Diffusion of Innovations Theory (DIT) by Everett Rogers, the researchers used both quantitative and qualitative methodologies to examine the issue using the Nigerian Television Authority (NTA), Benin City as public broadcast media and Independent Television (ITV), Benin City as the private television outfit. The study showed that most television managers do not give critical attention to craft care collaboration (3Cs) in their media houses. This is likely because of the low level of awareness of the dangers or hazards associated with working in such a broadcast environment. It was found that there are variations in safety practices among broadcast media workers in Nigeria, with some departments prioritizing safety while others do not give it much attention. The challenges identified include inadequate resources and equipment, time pressures leading to shortcuts in safety measures, and a general lack of safety culture in the industry. To address the variations in safety practices and overcome the challenges identified, it is recommended, among other things, that both public and private television stations in Nigeria prioritize personnel safety as a core aspect of their operations. This can be achieved by providing adequate resources and equipment, establishing a safety culture and addressing time pressures.

COVERAGE OF NEURAL NETWORK AND IMMERSIVE TECHNOLOGIES IN THE MEDIA OF THE TAMBOV AND VORONEZH REGIONS

The aim of the study is to determine the key factors that shape public perception of neural network and immersive technologies by analyzing the differences between the content of media publications of the Tambov and Voronezh regions on this topic and the opinion of residents of these regions. To study the relevance of the application of neural network and immersive technologies, the publications related to this topic published in Tambov and Voronezh media resources were analyzed. The list for content analysis included the following regional media outlets: Tambov – TV channel Vesti Tambov, newspaper Tambovskaya Zhizn (Tambov Life), online edition Bloknot-Tambov; Voronezh – TV-Gubernia, newspaper Moye!, online edition Bloknot-Voronezh. For the period from January 1, 2023 to January 1, 2025 in each region the media of the corresponding type – TV channel, newspaper and online edition - are analyzed. In order to study the attitude of the regional media audience to the problem of applying neural network and immersive technologies, a survey of residents of the Tambov and Voronezh regions was conducted. The total number of respondents amounted to 300 people: in the Tambov region – 150 people and in the Voronezh region – 150 people. The survey revealed that in both regions a significant part of the population does not use neural network technologies, citing lack of need or lack of knowledge. The media of the Tambov and Voronezh regions actively cover the introduction of neural networks in various spheres of life, however, in the Tambov region, the use of neural networks is more frequent.