Abstract In the mid-1970s, the dangers associated with nuclear power moved to the center of risk debates in Germany. Following the reactor accident at Three Mile Island (1979) and the Chernobyl disaster (1986), the West German nuclear industry’s business prospects severely deteriorated. How did the nuclear industry perceive and confront the challenge of nuclear skepticism? And how did this emerging challenge alter the perceived future of nuclear technology in the Federal Republic and beyond? The article argues that the nuclear industry did not passively accept the »depletion of utopian energies« (J. Habermas) to which the peaceful use of the atom was subjected. Instead, the industry worked to create new (utopian) prospects for nuclear power. The industry’s public relations campaign positioned nuclear power in two interrelated fields of insecurity: the decline of industrial society and environmental crises. Both threats, ran the argument put forth by nuclear proponents, could only be combatted by relying on nuclear power for electricity production. In this way, nuclear power was translated into a comprehensive promise of security that was intended to salvage the future of nuclear power as well as that of its investors in the face of growing anti-nuclear sentiment.
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