Product Knowledge Research Articles

FACTORS DRIVING GEN Z PURCHASING DECISIONS TOWARDS STREET FOOD WITH THE MEDIATING ROLE OF PURCHASE INTENTION

Introduction: This study examines the influence of product knowledge, halal awareness, subjective norms, and attitudes on street food purchasing decisions through purchase intention as a mediating variable. Method: This research includes quantitative research with an explanatory research approach. The population used in this study is Gen Z Muslims in Surabaya. The sample in this study amounted to 330 respondents obtained from the sampling technique, namely accidental sampling. To test the hypotheses built using partial least square (PLS) analysis techniques with Smart-PLS Version 3.2.9 software tools. Results: The results stated that product knowledge, halal awareness, attitude, and subjective norm are not significant effect on purchasing decisions partially. However, all dependent variables affect decisions through purchase intention. Means, customer intentions become critical point before their making purchases. Conclusion and suggestion: In summary, understanding purchase intention through customer behavior is essential to be considered by business actors to increase consumer assessment of these products. In this case, business actors need to educate related to food regulation such as having halal logo and ensure the product safety. By having proper assessment food vendors will be able to promote their product and increase customer purchasing intention. Furthermore, policymakers and related stakeholders also need to support food regulation and safety by having proper law and supply chain of halal ingredients.

Analisis Kualitas Pelayanan Terhadap Kepuasan Konsumen di CV. Mubarokfood Cipta Delicia

Mubarokfood is a company producing typical food products, namely jenang and dodol. Facilitated with the modern-type market, Mubarokfood does not only eager to sell the products but also provides convenience for the customer while roaming around the showroom. Yet, the improvement process should be performed continuously. Especially after the earlier observation discovered some dissatisfactions among customers, including the lack of employee resposinveness in serving, lack of trolly. According to the mentioned dilemma, an assessment of the quality service and its improvements are required. A combination of servqual and Importance Performance Analysis (IPA) method were implemented within the study to asses the service quality level perceived by the customer. A questionnaire containing 5 dimensions, namely Tangible, Reliability, Responsiveness, Assurance and Emphaty, with detailed 25 service attributes were distributed among 100 respondents. The servqual method found out that the 5 dimensions have overall negative value while the IPA method discovered that the product placement procedure should be improved to ease the visitors, employee responsiveness improvement is required. Finally, the study suggested to initiate an intensive employee training related to the customer service and product knowledge for marketing. Also, a noticeable product label could be set on top of the layout

Impactful Contributions: Sharia Banks in Advancing Agricultural and Agribusiness Development, Empowering MSMEs and Enhancing Human Resources Management

The development of Islamic economics and Sharia banking has a long history, with many believing its origins trace back to the time of the Prophet Muhammad. Sharia banks now play a role in financing the agricultural industry for micro, small, and medium enterprises in countries with the largest Muslim populations and are agriculture-based. At the same time, there are challenges in terms of improving management in the human resources aspect. For example, intention and awareness are two things that have been revealed by many previous studies in maximizing market and customer control, especially in Sharia banking. Intention and awareness were reportedly influenced by religiosity, product knowledge, and word of mouth. This research tries to review how Islamic banks operate; their role in agriculture and agribusiness; and their role in developing MSMEs. Finally, examining the relationship between intention and awareness is reported to be influenced by religiosity, product knowledge, and word of mouth in Islamic banking. Using a systematic review approach based on secondary data in the form of reputable international journals registered in international databases. There are 15 journals related to the development of Islamic economics and the role of Sharia financial financing. The role of Islamic banks in the development of agriculture and agribusiness is 36 journals. The role of Islamic banks in developing MSMEs is 46 journals. There are 64 journals covering the topic of Sharia banking human resource development. The results of the analysis found new information in terms of theoretical and practical development, that Islamic banks have proven to play a role in the development of agriculture and MSMEs, but there are still weaknesses in terms of service innovation. Then, in terms of human resources for Sharia banking services, it focuses on Total Quality Management, that Sharia banks must improve human resource capabilities in service with the main topic of analysis "the influence of religiosity, product knowledge and word of mouth in forming the intentions and awareness of sharia bank customers".

Постиндустриальная парадигма промышленной политики в современной России: перспективы и противоречия реиндустриализации

The article analyzes the contradictions and prospects of the process of re-industrialization as an expression of industrial policy in the modern Russian state. The article compares the conceptual approaches to the interpretation of the essence of post-industrial economic development that have been developed in the Western tradition. The concepts of “post-industrialism” and “re-industrialism” are characterized as close in meaning and origins, but at the same time containing fundamental differences. They are related to the globalist neoliberal orientation of the theory of post-industrial society, which questions the value and content of the sovereign national way of economic and political development. The author of the article proposes a number of imperatives of re-industrialization, following which will ensure the continuity and efficiency of import substitution, as well as the restoration of industrial potential, taking into account the introduction of the latest scientific and technological domestic developments. The key point of the state industrial policy, based on the understanding of the role of knowledge in production and social sphere, is to provide institutional conditions for reindustrialization, its legal strengthening and development of a system of risk mitigation for private business as a way to stimulate investment in innovation.

SOSIALISASI PRODUK - PRODUK PASAR MODAL SEBAGAI WADAH INVESTASI BAGI PEREMPUAN

The capital market is one place to make investments, investments can be made by anyone, including women, women is very important to know this investment, in order to be able to do good financial management, but the number of women who invest in the capital markets is still small, this socialization is aimed at increasing women's knowledge about capital market products, socialisation is a method done to increase women' s knowledge of capital market product. At this PKM participants are female housekeepers and female workers at Tuah Madani district, the number of participants 22 people carried out on Wednesday, July 19, 2023. After conducting socialization, the servant team concluded that there had been an improvement in the knowledge of the capital market in particular about the products of capital markets in PKM participants from the comparison of Prestest and Postest submitted to the dedication participants..

Influences of design-driven FMCG on consumers’ purchase intentions: A test of S-O-R model

Brand design expands the connotation and extension of products, satisfying consumers’ purchase needs to a maximum extent. This study aims to use the S-O-R theory to explore the key factors that stimulate consumers’ behaviors in purchasing bottled water and investigate the influences of design-driven fast-moving consumer goods (FMCG) on purchase intentions of consumers. A questionnaire survey was conducted for data col-lection and the bootstrapping program of PLS-SEM was used in data analysis and significance evaluation of 322 samples finally obtained. The results show that brand image and design-drive attribute can positively affect perceived value, while sensory experience and brand image can positively impact emotional attitude. However, sensory experience does not directly facilitate perceived value and design-driven attribute cannot effectively affect emotional attitude. Both brand image and design-driven attribute can significantly influence purchase intention, while sensory experience does not have such a influence. Emotional attitude has a significant mediating effect on purchase intention, with a partial mediating effect of perceived value on purchase intention. These results have enriched the research on the influence of design-driven attribute on consumer purchase behavior and empirically analyzed the relationships of product knowledge and perceived value of consumers with their purchase intentions, providing new evidence for understanding the relationship between consumer purchase intentions and design-driven brands. The importance of design-driven attribute has been emphasized in this study, which is of important practical significance in exploring the underlying mechanism of consumer purchase intention and promoting the sustainable development of product design.

Analysis of #banksyariah posts through social media marketing: as a means of sharia product knowledge

Analysis of #banksyariah posts through social media marketing: as a means of sharia product knowledge

The Power of Influencers: How Does Influencer Marketing Shape Consumers’ Purchase Intentions?

In the current digital wave, social media is not only a hub for information exchange but also a shaper of new business marketing models, as is especially evident in the trend towards light and healthy eating. The influence of the influencer economy on consumer purchasing decisions is increasingly pronounced. This paper systematically investigates the impact of influencer marketing on consumer purchase intentions in social media utilizing the Consumer Attitude Theory. Through a sample survey of 654 consumers and empirical analysis using the fuzzy comprehensive evaluation model, the results show that the influencers’ credibility and professionalism and consumers’ satisfaction with live-streaming sales by influencers have a significant positive impact on enhancing consumers’ purchase intentions. To enhance consumers’ purchase intentions, this study suggests that influencers should transparently disclose their collaborations with brands, showcase the positive experiences of other users, and use relevant research and data to support their product recommendations in order to enhance their credibility. Simultaneously, influencers need to strengthen product knowledge, improve professional image and reputation, and meet consumer needs through personalized recommendations and carefully designed live-streaming content to promote brand-value enhancement.

Evaluation framework of digital characteristics (DC) enhanced lubricant: Consideration of essential geometric features for hot-stamped components

Innovative digitally enhanced technologies are revolutionising the manufacturing systems, including the metal forming sector, at an unprecedented speed and scale. By utilising voluminous metadata collected through sensing networks and experimentally verified simulations during daily production and academic activities, profound insights can be provided to facilitate the ongoing efforts on understanding metal forming processes from the perspective of data. Data science in metal forming has emerged as an interdisciplinary research challenge that requires the knowledge of both manufacturing and data science. To unveil the distinctive thermo-mechanical characteristics of metal forming processes, for example the hot stamping process, the Digital Characteristics (DC), defined as the metadata visualisation that contains essential information spanning over the design, manufacturing and application of the manufactured products, were developed for different geometric features based on a vast number of hot stamping metadata. The analysis on distinctive hot stamping DC led to the development of a digitally enhanced interactive friction model considering complex, transient contact conditions incorporating evolutionary interfacial thermo-mechanical characteristics, such as interfacial temperature, contact pressure and sliding speed. The lubricant limit diagram (LLD) was developed demonstrated by coefficient of friction (COF) and performance grade (PG) to enable the quantitative evaluation of different lubricants considering different geometric features of hot-stamped components. The results advanced the understanding of lubricant performance and further demonstrated a novel methodology that integrates the development of DC in the hot stamping process, data-guided LLD, and a quantitative evaluation of lubricant performance. With the advancements in DC and LLD, a new framework can be established to characterise alternative applications in other forming processes that demand rigorous lubricant evaluation.

The Effect of TPR Tasks on Word Knowledge of Thai Primary School Learners

Vocabulary acquisition is a fundamental element of mastering the English language, necessitating a comprehensive lexicon that evolves through experiential learning to facilitate accurate comprehension and production of language. The current study examined the impact of Total Physical Response (TPR) tasks on the vocabulary acquisition of Thai primary school students, with a particular focus on the definition of words. It also explored the students’ attitudes towards using TPR tasks for vocabulary learning. The TPR tasks were designed to engage three of the human senses—visual, auditory, and tactile—by incorporating multisensory tasks. Employing a mixed-methods research design, the study involved 27 second graders from a primary school in northeastern Thailand. The research methodology utilized three instruments. From a quantitative perspective, the Receptive Word Knowledge Test (RWKT) and the Productive Word Knowledge Test (PWKT) were administered to assess the students’ vocabulary knowledge before and after the intervention within a single-group pretest-posttest framework. Qualitatively, a focus group interview was conducted to gain deeper insight into the students’ attitudes towards participation in TPR activities. The quantitative data indicated a significant enhancement in both receptive and productive vocabulary knowledge among the participants. Furthermore, the qualitative findings highlighted the advantages of TPR tasks, with students expressing increased enthusiasm and competitive spirit and a shared willingness and pleasure in vocabulary learning through interactive tasks and peer interaction. In conclusion, this study corroborates the efficacy of TPR tasks in significantly advancing Thai primary school students’ receptive and productive vocabulary knowledge.

Profiling culinary properties of East African highland cooking bananas to enhance hybrid selection efficiency

In many tropical households, the East African Highland Cooking Bananas (EAHCB) referred to as “Matooke” in Uganda are a staple food. Despite its importance, the crop is faced with numerous challenges such as drought, soil fertility, pests, and diseases that threaten its production and productivity. To curb this, banana breeding was developed as one of the strategies to avert the depletion of these bananas through the development of not only pests and disease resistant cultivars but also drought tolerant and high yielding cultivars. The pressure to satisfy the growing global population is also mounting, hence the need to increase production for food security. Breeding has proven to be an approach by which food production is boosted through the development of high yielding and fast-growing varieties. Unfortunately, not so many cooking banana hybrids that have been developed and released are cultivated by farmers as most are rejected as a result of consumer perception of them. The hybrids sometimes possess culinary properties considered inferior. Consumer demands are pertinent in any product development. This review aimed to determine the key factors that influenced consumer perception and acceptability of improved cooking banana hybrids. The data sources used for this study were Google Scholar, PubMed, AgEcon, Sciencedirect.com, CABI Abstracts, and organizational websites (FAO, RTBFoods, and CGIAR). The keywords and search terms used were “East African Highland cooking bananas”, “consumer acceptability”, “sensory attributes”, “culinary properties,” “hybrid selection”, and “banana breeding”. This article presents a summary of banana production and its challenges, banana breeding and its successes, consumer perception, and acceptability of banana hybrids, and profiles the consumer traits responsible for the acceptance or rejection of new hybrids. Overall, the most important culinary properties for both preference and acceptance of new hybrids were the perceived deep yellow color of the cooked matooke, soft texture, smooth mouthfeel, “matooke” aroma, and non-astringent taste, all summed up as “tookeness”. Attributes for rejection included possession of mixed colors of the cooked matooke, absence of deep yellow color, lack of “matooke” aroma, hard placentas, and hard texture. Knowledge of product attributes that lead to the acceptance of new products is vital for breeders and this information could guide them during the development and selection of hybrids for release. Key words: Consumer acceptability, improved traits, new varieties, perception, quality, sensory attributes

Formulation a definition for the phenomenon of internal control of expenses for scientific (scientific and technical) enterprise activity

Scientific activity in Ukraine is a special kind of economic and social relations that forms the knowledge and innovative products. Currently, a significant part of scientific institutions are in a difficult financial situation due to the need of the state to finance the defense spending. This requires researchers to economically spend the money received. That is why, among the main tasks of scientific organizations there is a strict control of costs for scientific works, which requires the creation of a fundamentally new theoretical and methodological base within the framework of which the development of the existing conceptual apparatus and the discovery of the latest methodological approaches for cost control during research and development are envisaged. Determining the costs of creating a scientific product is carried out by a special direction of the internal activity of the enterprise — accounting for the costs of scientific activities in a specially formed unit or a separate employee, however, the work of this unit or employee should be monitored, for which it is advisable to form an appropriate functional management body — internal control costs for researches. The practice of accounting costs for the scientific activity and the regulatory framework for such accounting is formed on the basis of the rules established for production and commercial enterprises, there is a need for the development and implementation of new methodological and organizational solutions for streamlining the activities of specific accounting and regulatory bodies that have as their object the costs of scientific works. To start the processes of forming an orderly activity to control the costs of research in this article formulated the definition of the phenomenon of internal control of costs for scientific activities of the enterprise. This will make it possible to single out in the general management system of scientific organizations the employee (units) responsible for controlling the costs of scientific work, determine their goals and special functions, determine the composition of the labor intensity of control operations and develop cost control regulations.

A hybrid framework for sustaining and managing Somali indigenous knowledge

This paper represents the important of preserving Somali Indigenous Knowledge for the future generations to come. This paper presents a systematic review of the indigenous knowledge Management Systems deployed for different sectors in Africa and other countries in the world. The acquisition and management of IK is being used to rejuvenate endangered cultural practices and improve domestic socio-economic sustainability of Somali society. This paper presents how social media platforms and their components could be integrated into the KMS to manage and sustain Somali Indigenous knowledge (IK). The discovery of knowledge and its utilization is now fueled by the advancement of technology, which connects users to external sources through different platforms. The rapidly increasing use of SM and mobile technologies creates opportunities to form knowledge networks that can facilitate the process of creating, preserving, and sharing knowledge and skills that are unique to communities in the Somali context. As an oral society with rich IK and other cultural practices, Somali society lacked a framework to organize the existing knowledge in various methods. We used knowledge products from journal articles, policy documents, working papers, policy briefs, and other gray literature. The paper refers to existing methodology E-learning and KM functions. If properly integrated, this method first identifies functional similarities between SM, E-Learning, and KM systems and their interactions. The proposed framework consists of two functional parts; KM and SM. The KM part involves knowledge capturing, validation, formatting, storing, and distribution. SM part of the framework involves knowledge presentation, sharing, and application. Since the Somalis are said to be an oral society, this framework helps to capture and disseminate IK residing in knowledge holders.

Factors influencing news purchasing in Tempo

Purpose: This study explores the factors that influence purchasing decisions regarding tempo-paid news, namely, individual factors, psychology, and product knowledge. The payment decision variables measured in this research are purchase intention, willingness to pay, and choice of profit model for tempo-paid news. Method: This research used a survey method with a purposive sample of 200 non-paid tempo users. The questionnaire consisted of closed choice questions. Data were analyzed by cross-tabulation analysis and chi-square test using the Statistical Package for Social Sciences (SPSS). Results: The findings indicate that individual, psychological, and product knowledge have a significant relationship with purchase intention. Only psychological and product knowledge factors had a significant relationship with willingness to pay. Meanwhile, individual, psychological, and product knowledge factors have a significant relationship with the choice of profit model. This study only reviews the factors that influence purchasing decisions among Tempo non-paid news readers from March to April 2024. Limitations: This research was limited to Tempo's paid products, not to other paid news products. Therefore, further research is needed to determine the factors that can influence purchasing decisions on paid news. Nevertheless, the findings provide an initial picture of the factors that influence the purchase of paid news in the Indonesian market, where the model is still young. Contributions: The findings of this research can provide input for future researchers in the marketing discipline or the mass media industry in Indonesia regarding the development of paid news-based business models.

Proposed Content Marketing Strategy Improvement of Leap-Telkom Digital to Increase Brand Awareness

With the movement of IndiHome as the previous main product of Telkom Indonesia to Telkomsel, Telkom Indonesia is currently struggling with enhancing their digital products performance. Telkom implements its transformation from telecommunication to digital telecommunication state-owned enterprise. With that, Telkom wants to focus on enhancing its digital products. However, in its implementation, Leap faces the effort of increasing its brand awareness. Based on the author’s findings from initial survey, the potential target customers are still not familiar with Leap nor Telkom’s digital products. Moreover, this problem is also supported by the previous performance of Leap’s website from its total users and engagement. The spread of Telkom’s digital products knowledge to internal Telkom employees is also not distributed equally. With this, the author conducts research to improve Leap-Telkom Digital in hopes of improving its brand awareness. The research is using Gap analysis, Brand Building Blocks, Customer-Based Brand Equity (CBBE) pyramid, and internal interview to find the deeper problem of what’s causing low brand awareness of Leap. And then, using theory of Integrated Marketing Communication (IMC), as well as weighting and rating method, the author proposed a Content Marketing strategy to help Leap improving their website traffic and impression performance. With the result of both IMC and weighting rating method, the author proposed content marketing implementation plan for Search Engine Optimization (SEO), Social Media, and Email Marketing.

PENGARUH KOMITMEN CSR TERHADAP LOYALITAS KONSUMEN MELALUI KEPERRCAYAAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Nasabah Bank Rakyat Indonesia)

Abstract In the era of advanced and modern globalization, people are required to be more selective in choosing banking products. On the other hand, banks must be able to maintain their marketshare. One way to seize the market is with CSR programs. BRI as one of the largest banks in Indonesia has a CSR program with the hope of increasing customer loyalty. The purpose of this study is todetermine the influence between CSR commitment to consumer loyalty through trust intervening variables.This study used quantitative methods with the research population of BRI customers. This study has several variables, namely the influence of CSR commitment (X) as an independent variable, consumer loyalty (Y) as a dependent variable, and trust as a mediating or intervening variable.Based on the results of hypothesis testing, it can beconclude dthat: 1) CSR commitment has a direct effect on consumer loyalty with an estimate regression weight coefficient value of 0.164 and a C.R. value of 2.117. The significance test between variable (X) andvariable (Y) shows a probability valueof 0.034 (p < 0.05). 2) the effect ofthe mediation variable was tested usingthe Sobel test with t calculated resultsof 2.031 > 1.96 with a signification level of 0.000 < 0.05. These results show that variable (X) has a positive influence on variable (Y) and mediating variable has a positive and significant influence on variable (X) and variable (Y). So, CSR commitment can affect consumer loyalty through intervening variables, namely BRI customertrust. Keyword : Li festyle, consumer buying interest, trend, product knowledge.

Strategies For The Generation of New Knowledge Products and Social Appropriation of Knowledge, in Occupational Health and Safety And Environmental Management

Strategies For The Generation of New Knowledge Products and Social Appropriation of Knowledge, in Occupational Health and Safety And Environmental Management

THE ENHANCEMENT OF THE CAPACITY OF COMMUNITIES AROUND THE FOREST IN PRODUCING ANIMAL FEED THROUGH SILAGE-MAKING TRAINING

Kemutug Lor Village, located on the southern slope of Mount Slamet, boasts various potentials, including livestock farming and the utilization of forest resources. One method of forest area management undertaken by the community is the development of an agrosilvopastoral model, which integrates seasonal crop cultivation with forestry and livestock activities. This community service initiative aims to enhance the community's capacity in processing odot grass into silage as high-quality animal feed. The approach utilized in this activity is asset-based community development. Goat farming and the development of the agrosilvopastoral model in the forest area, initiated by the community, serve as the foundation for this community service activity. A total of 23 individuals from the community were equipped with technical skills in silage production using odot grass as the raw material. This endeavor contributes to the utilization of abundant odot grass in Kemutug Lor and the enhancement of livestock feed management within the community. Evaluation results indicate an increase in the community's knowledge of silage production after receiving training materials. Furthermore, subsequent to the conclusion of the training activity, the community engages in periodic practice and production of silage as supplementary animal feed.

Ансамбль онтологических моделей для обеспечения интеллектуальной поддержки лазерных аддитивных технологических процессов

Barriers hindering the use of additive manufacturing processes for metal parts production are discussed. The necessity of integrating an intelligent decision support system (DSS) into the professional activities of laser additive manufactur-ing engineers is substantiated. The advantages of the developed ontological two-level approach for forming semantic information are highlighted. This approach's peculiarity lies in separating ontological models from the databases and knowledge formed on their basis—target information. The ontology dictates the rules for the structured formation and interpretation of target information. An ensemble of ontological models, forming the foundation of the developed intel-ligent system, is presented. The composition of the ensemble, the purpose of its individual components, and possible types of connections between them are described. The ensemble includes ontologies for reference databases on equip-ment and materials for laser additive manufacturing, an archive of protocols for technological operations of laser pro-cessing, a knowledge base about settings for laser processing modes, and a database of mathematical models. The en-semble of ontological models is implemented on the IACPaaS cloud platform using its tools. Ontologies, databases, knowledge bases, and a decision support system are part of the Laser Additive Manufacturing Knowledge Portal. Ac-cumulating and using the knowledge and experience from different technologists in the portal will reduce the number of preliminary experiments needed to identify suitable technological modes and lower the qualification requirements for users of technological equipment.

Структура информационного хранилища системы поддержки принятия клинических решений

The construction of an information repository for a clinical decision support system (CDSS) in the weakly formalized subject area of treating bronchopulmonary diseases is considered. An overview of approaches to creating knowledge bases in this subject area is provided. A method for extracting knowledge is described, which is based on rules from clinical recommendations and the search for dependencies between words in sentences, taking into account the se-quence of rule application. The information repository of the CDSS is populated with ontological and production knowledge bases using the proposed knowledge extraction method. An ontology for the selected subject area was de-veloped, and studies of its quality were conducted through an analysis of the graph topology using cognitive ergonom-ics metrics. The effectiveness of the described knowledge extraction method is demonstrated. An original architecture for a clinical decision support system has been developed.