Product Makers Research Articles

A taxonomy of artists’ postures to grasp the plurality of cultural production practices: Putting an end to the cicada and the ant

The rooted dichotomy between art and economy tends to simplify our understanding of the conditions under which makers of cultural products operate. The contingencies of the last decades, leading to a greater plurality of artists’ practices, urge us to create new conceptual tools to seize the effective cultural production structures. This paper aims to open this dichotomy - anchored in institutional sociology, creative economy, arts management and cultural entrepreneurship - and to reveal the relational complexity of cultural production. Building on a meta-study of a body of qualitative research published between 2012 and 2022 based on semi-directed interviews, focus groups and case studies about artists’ effective practices in music, performing arts, visual and mediatic arts from underground scenes or marginal communities, we identify 20 postures adopted by artists. We place these postures on two axes reflecting the intensity of economic and artistic logics. This taxonomy explains more accurately today's conditions of cultural production. It allows us to better understand: the multiplicity of artists’ and works’ trajectories, as well as creation networks; the coexistence and co-dependency of postures within the same practice; and the diversity of artists’ practices beyond a disciplinary logic and a linear conception of artistic career.

Effects of Sugarcane-Derived Polyphenol Supplementation on Methane Production and Rumen Microbial Diversity of Second-Cross Lambs.

The objective of this study was to evaluate the effects of feeding sugarcane-derived polyphenolic supplement (Polygain, The Product Makers Australia, Keysborough, VIC, Australia) on enteric methane (CH4) emission, rumen microbiota, and performance of second-cross lambs. For this purpose, 24 Poll Dorset × (Border Leicester × Merino) lambs were allocated to 3 different treatments: Control (C), 0.25% Polygain (0.25 PG), and 1% Polygain (1 PG) diets with a uniform basal feed (25% cracked wheat grain, 25% cracked barley grain, 25% oaten chaff, 25% lucerne chaff). Both doses of Polygain reduced the total CH4 production (g/day; p = 0.006), CH4 yield (CH4, g/kg of dry matter intake; p = 0.003) and CH4 intensity (CH4, g/kg of BW; p = 0.003). Dry matter intake tended to be greater (p = 0.08) in sheep fed 1 PG compared to the C group, with the 0.25 PG group being intermediate. The average daily gain of the lambs was improved (p = 0.03) with 1% Polygain supplementation. The relative abundance of genera Methanobrevibacter_unidentified, Methanomethylophilaceae_uncultured, Methanogenic archaeon mixed culture ISO4-G1, Methanosphaera uncultured rumen methanogen, Methanogenic archaeon ISO4-H5, and Methanobrevibacter boviskoreani JH1 were reduced with Polygain supplementation. In conclusion, feeding Polygain reduced lambs' enteric CH4 emissions, altered the rumen microbiome, and improved the growth performance of lambs.

NEW WOOD DUST REINFORCED RECYCLED POLYPROPYLENE COMPOSITE FILAMENT AND TRADITIONAL POLYPROPYLENE FILAMENT FOR FDM APPLICATIONS: LIFE CYCLE ASSESSMENT STUDY

Life Cycle Assessment (LCA) is an effective method for determining the environmental impact of a composite material over its lifetime. Consequently, it is important to the composites sector, particularly for Fused Deposition Modelling (FDM) filament manufacturers as a material selection tool when determining the usability of recycled material utilised in component design phases. This article investigates the LCA framework of utilising wood dust as reinforced material and recycled polypropylene material in the production of composite filament for the FDM sector. Eco Audit, a feature of the CES Edupack programme, was utilised to evaluate the LCA from an environmental standpoint for product makers. Using recycled polypropylene containing an increasing weight percentage of wood dust to produce new types of composite filament materials reduces energy consumption (MJ) and lowers the carbon footprint (kg). This is because the quantity of energy required for recycling is far less than that required for initial manufacture. When compared to the new polypropylene material that is used to create filament, this study reveals a 56% and 37% reduction in energy consumption and CO2 emissions, respectively. This is a considerable improvement from an environmental point of view.

Protocol for the development of guidance for collaborator and partner engagement in health care evidence syntheses

BackgroundInvolving collaborators and partners in research may increase relevance and uptake, while reducing health and social inequities. Collaborators and partners include people and groups interested in health research: health care providers, patients and caregivers, payers of health research, payers of health services, publishers, policymakers, researchers, product makers, program managers, and the public. Evidence syntheses inform decisions about health care services, treatments, and practice, which ultimately affect health outcomes.Our objectives are to:A. Identify, map, and synthesize qualitative and quantitative findings related to engagement in evidence synthesesB. Explore how engagement in evidence synthesis promotes health equityC. Develop equity-oriented guidance on methods for conducting, evaluating, and reporting engagement in evidence synthesesMethodsOur diverse, international team will develop guidance for engagement with collaborators and partners throughout multiple sequential steps using an integrated knowledge translation approach:1. Reviews. We will co-produce 1 scoping review, 3 systematic reviews and 1 evidence map focusing on (a) methods, (b) barriers and facilitators, (c) conflict of interest considerations, (d) impacts, and (e) equity considerations of engagement in evidence synthesis.2. Methods study, interviews, and survey. We will contextualise the findings of step 1 by assessing a sample of evidence syntheses reporting on engagement with collaborators and partners and through conducting interviews with collaborators and partners who have been involved in producing evidence syntheses. We will use these findings to develop draft guidance checklists and will assess agreement with each item through an international survey.3. Consensus. The guidance checklists will be co-produced and finalised at a consensus meeting with collaborators and partners.4. Dissemination. We will develop a dissemination plan with our collaborators and partners and work collaboratively to improve adoption of our guidance by key organizations.ConclusionOur international team will develop guidance for collaborator and partner engagement in health care evidence syntheses. Incorporating partnership values and expectations may result in better uptake, potentially reducing health inequities.

Less saturated, more eco‐friendly: Color saturation and consumer perception of product sustainability

AbstractColor saturation—the color's purity and intensity (also known as vividness)—is a visual feature that has been under‐investigated in the context of green marketing. To advance knowledge of this topic, we performed five experimental studies to confirm that consumers tend to unconsciously associate low color saturation with a product's “gentler” impact on the environment. This perception of eco‐friendliness, in turn, increases their trust in the product maker's greenness. Our research disentangles the direct and indirect impact (via consumers' perceptions of materials' naturalness, product authenticity, and product durability) of low‐saturation colors on the perceived eco‐friendliness of consumer products. Furthermore, the results reveal that, by fostering perceptions of eco‐friendliness and green trust, such colors favorably influence consumers' behavioral intentions (i.e., their purchase intention and intention to pay a premium price for the product). Ultimately, the paper provides useful insights for companies and marketers interested in leveraging the meaning of color saturation to elicit perceptions of environmental compatibility.

JURIDICAL ANALYSIS OF THE DECISION OF THE CONSTITUTIONAL COURT NUMBER 91/PUU-XVIII/2020 ON LAW NUMBER 11 YEAR 2020

The interest of the people is the formation of rules that are able to accommodate the eye of the law. Article 20 paragraph (1) of the 1945 Constitution states that "The House of Representatives holds the power to make laws. The formation of a regulation carried out by the parliament is a manifestation as a state of law, the state is obliged to carry out the development of national law which is carried out in a planned, integrated and sustainable manner in the national legal system that guarantees the protection of the rights and obligations of all Indonesian people based on the Constitution of the Republic of Indonesia in 1945. This research is a normative law (doctrinal research), namely. In normative legal research, research is carried out through library research. The results of this study indicate that the Implications of the Constitutional Court Decision Number 91 of 2020 have the consequence of a formation of legislation without reflecting the principle of legal certainty and the principle of openness must be declared procedurally flawed in order to protect the public from the interests of legal product makers. The follow-up to the Constitutional Court Decision Number 91 of 2020 that tolerance for a legally defective product must not be re-applied even though the constitutional judge provides conditions as long as it is repaired for 2 (two) years, especially the Job Creation law. Thus, legal products must have concrete legal force in order to obtain legal certainty.

Swapping out silicone

More than most chemical markets, the cosmetic and personal care ingredient industry is subject to the feelings and fancies of everyday consumers. People tend to be conscious of the safety and environmental impact of the chemicals they apply directly to their skin and hair. It’s usually a good thing: the personal care sector often leads the way on sustainability, exerting influence on supply chains, novel chemistry, and industry practices. That responsiveness, though, also makes the industry susceptible to fads. Fashionable ingredients take flight far beyond what their actual performance merits, and a bit of bad press can imperil whole categories before rigorous science starts to speak. Silicones are in the latter camp as they face broadening bans and diminishing popularity despite what many describe as strong safety profiles, excellent performance, and modest environmental impact. Though they’d mostly rather not, chemical suppliers and consumer product makers are figuring out where and

Cellulosic nanofibers look to leave the lab

Pancakes that stay fluffy even when packaged and shipped far away. Cars that weigh 15% less. Running shoes that are lighter and more rugged. These are a just few of the consumer goods on the market or under development in Japan in which wood-derived cellulosic nanofibers (CNFs) are a vital component. In a heavily forested country with a rich history of woodworking, CNFs have great appeal, but so far the material is mostly a curiosity. CNFs’ potential has long been known. Soon after they were discovered in the 1970s, researchers saw that they offered many possibilities because of their low weight and a tensile strength several times that of steel. With sustainability now a concern for makers of consumer products, the fact that CNFs come from wood enhances their appeal. Because they are hard to produce economically, however, CNFs have so far caught on commercially only in niche applications. According

Shell and Henkel strike renewable surfactants deal

Shell Chemical will replace 200,000 metric tons (t) of petroleum with renewable feedstocks for the surfactants it manufactures for the cleaning product maker Henkel over the next 5 years . It estimates that the reduction in greenhouse gas emissions will be equivalent to 120,000 t of carbon dioxide. The switch will start this year at two of Shell’s plants in Louisiana, where the renewable carbon will be mixed in with conventional fossil starting materials. The firms will use mass balance to credit a corresponding proportion of the plants’ output as renewable, and all that volume will go to Henkel. The firms intend to use ethanol and soybean oil as raw materials at first and hope to eventually move to using agricultural and other waste. The US deal follows a similar move made by Henkel in Europe in March, when it agreed to purchase 440,000 t of renewable surfactants from BASF

No-Reference Blur Assessment Based on Re-Blurring Using Markov Basis

Blur is produced in a digital image due to low pass filtering, moving objects or defocus of the camera lens during capture. Image viewers are annoyed by blur artefact and the image's perceived quality suffers as a result. The high-quality input is relevant to communication service providers and imaging product makers because it may help them improve their processes. Human-based blur assessment is time-consuming, expensive and must adhere to subjective evaluation standards. This paper presents a revolutionary no-reference blur assessment algorithm based on re-blurring blurred images using a special mask developed with a Markov basis and Laplace filter. The final blur score of blurred images has been calculated from the local variation in horizontal and vertical pixel intensity of blurred and re-blurred images. The objective scores are generated by applying proposed algorithm on the two image databases i.e., Laboratory for image and video engineering (LIVE) database and Tampere image database (TID 2013). Finally, on the basis of objective and subjective scores performance analysis is done in terms of Pearson linear correlation coefficient (PLCC), Spearman rank-order correlation coefficient (SROCC), Mean absolute error (MAE), Root mean square error (RMSE) and Outliers ratio (OR). The existing no-reference blur assessment algorithms have been used various methods for the evaluation of blur from no-reference image such as Just noticeable blur (JNB), Cumulative Probability Distribution of Blur Detection (CPBD) and Edge Model based Blur Metric (EMBM). The results illustrate that the proposed method was successful in predicting high blur scores with high accuracy as compared to existing no-reference blur assessment algorithms such as JNB, CPBD and EMBM algorithms.

Towards Online Review Verification: A Literature Review of Deceptive Online-Reviews Detection

Online reviews play a critical role in the success of any business. It is an important tool that affects the decisions of both customers and vendors. Reviews also tell an organization's decision-makers when and how to make changes to their quality plan. Product makers depend on reviews to uncover their products' faults and get competitive intelligence about their competitors. So, it is important to be sure that reviews are real and represent a real customer opinion. Fabricated reviews have the potential to mislead the general audience, leaving people unsure of the review. In literature, different approaches have been proposed to address the problem of deceptive reviews. In this work, we aim to explore the area's current state, its implications, limitations, and possible future paths. We focused on the recent technologies and theories that were implemented to detect deceptive reviews. This review can be useful for anyone interested in detecting deceptive online reviews. This paper is part of another research focusing on the reliability of deceptive online reviews, to develop a comprehensive evaluation framework to validate online reviews.

Preinstalled functionality as a service

During the summer of 2022, carmaker BMW introduced postpurchase, subscription-based “functions on demand,” and the online response was furious. Having purchased a car with functionalities preinstalled, consumers expect to use the functionalities as and when they wish and without additional charges. BMW was changing this norm and so became the object of derision. We live in an age of “x as a service” and amid a subscription economy, and electronics and software are making their way into all kinds of products—products that are connected to the internet at all times, controlled through apps on mobile devices, and subject to the product maker’s “off” and “on” instructions. “Preinstalled functionality as a service” is now technologically possible, the economic pull of recurring revenue is enticing, and perhaps BMW should not be blamed: We are possibly at the threshold of a new way of thinking about durable products and their preinstalled bundle of functions. This article introduces the concept of preinstalled functionality as a service and characterizes how this business-model innovation changes the concepts of durable products, product lines, after-purchase add-ons, and functionality usage rights. I conclude by examining whether and how the innovation may be implemented.

P&G settles benzene class-action lawsuit

Procter & Gamble will pay $8 million in damages and improve its consumer product safety mechanisms to settle class-action litigation in the US related to benzene-contaminated aerosols. P&G is one of several personal care product makers that have disclosed the presence of benzene, a known carcinogen, in deodorant, sunscreen, antifungal, and other sprays . P&G did not admit to wrongdoing but will provide cash or vouchers worth $3.50–$10.50 for purchases made between Nov. 4, 2015, and Dec. 31, 2021, to people who file a claim .

Stakeholder engagement in a hypertension and diabetes prevention research program: Description and lessons learned.

Stakeholder engagement is important from the management point of view to capture knowledge, increase ownership, reduce conflict, encourage partnership, as well as to develop an ethical perspective that facilitates inclusive decision making and promotes equity. However, there is dearth of literature in the process of stakeholder engagement. The purpose of this paper is to describe the process of increasing stakeholder engagement and highlight the lessons learnt on stakeholder engagement while designing, implementing, and monitoring a study on diabetes and hypertension prevention in workplace settings in Nepal. We identified the stakeholders based on the 7P framework: Patients and public (clients), providers, payers, policy makers, product makers, principal investigators, and purchasers. The identified stakeholders were engaged in prioritization of the research questions, planning data collection, designing, implementing, and monitoring the intervention. Stakeholders were engaged through focus group discussions, in-depth interviews, participatory workshops, individual consultation, information sessions and representation in study team and implementation committees. The views of the stakeholders were synthesized in each step of the research process, from designing to interpreting the results. Stakeholder engagement helped to shape the methods and plan, and process for participant's recruitment and data collection. In addition, it enhanced adherence to intervention, mutual learning, and smooth intervention adoption. The major challenges were the time-consuming nature of the process, language barriers, and the differences in health and food beliefs between researchers and stakeholders. It was possible to engage and benefit from stakeholder's engagement on the design, implementation and monitoring of a workplace-based hypertension and diabetes management research program in Nepal.

Journey from Electronics to Healthcare Technology – Philips, Healthcare Product Maker

Background/Purpose: In 1891, Gerard Philips and his father Frederik created the Dutch multinational corporation Philips in Eindhoven. Its headquarters are in Amsterdam. Having divesting off its consumer electronics division, Philips is now focused completely on the health technology industry. The company has extensive experience in a wide range of healthcare-related fields, including cardiology, health technology, oncology, respiratory medicine, fertility and pregnancy. To make people's lives better through innovation, and to contribute to the creation of a world that is both more sustainable and healthier. Objective: This paper provides a case study of Philips' transformation from an electronics firm to a leading healthcare product producer. This paper also looks at the healthcare business as a whole, as well as the many technological advancement components of it. Design/Methodology/Approach: Secondary sources were used in this investigation, including journals and conference publications, annual reports, Philips Company websites, the internet, scholarly articles, and social media reviews. On the company, a SWOT analysis was performed. Findings/Results: The 131-year-old company’s growth as an electrical and electronic goods manufacturer has been meritorious. The company has ventured into the healthcare sector after 2010 and has a road ahead to become a pioneer in this sector. Conclusion: Philips Healthcare is a global player in the manufacture of healthcare equipment. The company has a robust R&D division which can aid in building more innovative healthcare products. By being more innovative the company can achieve its mission of improving global health and sustainability through technological advancements. Paper Type: Company analysis as a Research Case Study

Journey from Electronics to Healthcare Technology – Philips, Healthcare Product Maker

Journey from Electronics to Healthcare Technology – Philips, Healthcare Product Maker

FAKE PRODUCT IDENTIFICATION USING BLOCK CHAIN

In the current supply chain, there are several phoney items. It is vital to have a system in place that allows end users to examine all data about the goods they are purchasing in order to determine whether the product is authentic or not. Blockchain technology is a network of peer-to- peer nodes that keep a record of transactions, also known as blocks, and commonly referred to as "chains" in various databases. This type of storage is sometimes referred to as "digital ledge." It has a distributed file system and immutable properties. IPFS (Inter Planetary File System), a Distributed Web File System, is used by our system to track product ownership. IPFS is more helpful than http because it can efficiently distribute large amounts of data and does not allow duplication. IPFS and the Blockchain have a lot in common. IPFS allows you to handle large amounts of data and embed immutable, persistent IPFS links in blockchain transactions. This protects and time stamps your content without having to place the data on the chain. The system keeps track of the product's maker, how ownership changes, and allows customers to see who is the current owner of the goods. Customers will be given a Graphical user interface (GUI) to scan QR codes associated with products, and information about those products will be shown. KEYWORDS – Inter Planetary File System (IPFS), Blockchain, supply chain, QR code.

PROTOCOL: Barriers and facilitators to stakeholder engagement in health guideline development: A qualitative evidence synthesis.

There is a need for the development of comprehensive, global, evidence-based guidance for stakeholder engagement in guideline development. Stakeholders are any individual or group who is responsible for or affected by health- and healthcare-related decisions. This includes patients, the public, providers of health care and policymakers for example. As part of the guidance development process, Multi-Stakeholder Engagement (MuSE) Consortium set out to conduct four concurrent systematic reviews to summarise the evidence on: (1) existing guidance for stakeholder engagement in guideline development, (2) barriers and facilitators to stakeholder engagement in guideline development, (3) managing conflicts of interest in stakeholder engagement in guideline development and (4) measuring the impact of stakeholder engagement in guideline development. This protocol addresses the second systematic review in the series. The objective of this review is to identify and synthesise the existing evidence on barriers and facilitators to stakeholder engagement in health guideline development. We will address this objective through two research questions: (1) What are the barriers to multi-stakeholder engagement in health guideline development across any of the 18 steps of the GIN-McMaster checklist? (2) What are the facilitators to multi-stakeholder engagement in health guideline development across any of the 18 steps of the GIN-McMaster checklist? A comprehensive search strategy will be developed and peer-reviewed in consultation with a medical librarian. We will search the following databases: MEDLINE, Cumulative Index to Nursing & Allied Health Literature (CINAHL), EMBASE, PsycInfo, Scopus, and Sociological Abstracts. To identify grey literature, we will search the websites of agencies who actively engage stakeholder groups such as the AHRQ, Canadian Institutes of Health Research (CIHR) Strategy for Patient-Oriented Research (SPOR), INVOLVE, the National Institute for Health and Care Excellence (NICE) and the PCORI. We will also search the websites of guideline-producing agencies, such as the American Academy of Pediatrics, Australia's National Health Medical Research Council (NHMRC) and the WHO. We will invite members of the team to suggest grey literature sources and we plan to broaden the search by soliciting suggestions via social media, such as Twitter. We will include empirical qualitative and mixed-method primary research studies which qualitatively report on the barriers or facilitators to stakeholder engagement in health guideline development. The population of interest is stakeholders in health guideline development. Building on previous work, we have identified 13 types of stakeholders whose input can enhance the relevance and uptake of guidelines: Patients, caregivers and patient advocates; Public; Providers of health care; Payers of health services; Payers of research; Policy makers; Program managers; Product makers; Purchasers; Principal investigators and their research teams; and Peer-review editors/publishers. Eligible studies must describe stakeholder engagement at any of the following steps of the GIN-McMaster Checklist for Guideline Development. All identified citations from electronic databases will be imported into Covidence software for screening and selection. Documents identified through our grey literature search will be managed and screened using an Excel spreadsheet. A two-part study selection process will be used for all identified citations: (1) a title and abstract review and (2) full-text review. At each stage, teams of two review authors will independently assess all potential studies in duplicate using a priori inclusion and exclusion criteria. Data will be extracted by two review authors independently and in duplicate according to a standardised data extraction form. The results of this review will be used to inform the development of guidance for multi-stakeholder engagement in guideline development and implementation. This guidance will be official GRADE (Grading of Recommendations Assessment, Development and Evaluation) Working Group guidance. The GRADE system is internationally recognised as a standard for guideline development. The findings of this review will assist organisations who develop healthcare, public health and health policy guidelines, such as the World Health Organization, to involve multiple stakeholders in the guideline development process to ensure the development of relevant, high quality and transparent guidelines.

El Envase Dinámico

The Dynamic packaging concept has been created to improve the communication with the consumers, who are eager for information and which has been limited due to the lack of human interaction as a consequence of the Covid-19 pandemic, making it more effective and interactive. The Internet of things and the new cyber technologies that are available nowadays play an essential role in the development and implementation of these new virtual bridges and have enabled an improvement on the quality and assertiveness of virtual communication. The most important element of this proposal is the creation of a virtual interface between the product maker and the consumer through the packaging. This virtual interface allows the product maker to provide information that cannot be included directly on the package or the label. The new Dynamic packaging proposal is possible thanks to “QR” codes and “Augmented Reality”, which through smart devices, are able to offer additional information to the consumer, on a remote and interactive way, offering the consumers new ways of satisfying their communication needs, adding value to the product and transforming the whole shopping experience. There are clear advantages that prove this new packaging concept will revolutionize the shopping experience we have nowadays.

Correlation Study between US Media Industry and BTS

[연구목적] 본 연구에서는 기존 대중음악산업 연구에 있어 상대적으로 부족했던 세계음악시장의 흐름에 대한 통찰력과 예술경영 측면에서의 차기 사업기획 관점을 보강하고자 하였다. 2019년 현재 한국의 음악상품 중 내수전용 상품으로서 한계를 극복하고 해외시장을 아우르는 성장가치를 제시한 그룹 BTS의 사례를 두고 아티스트가 전파하는 메시지와 전략을 소비자가 피동적으로 감흥하여 받아들였다는 기존의 유사연구에 대한 보완책으로 미국의 음악산업을 매개체로 설정해 근원적 원인을 증명하고자 한다. [연구방법] 기존 연구에서 성공사례로 지적된 유튜브와 트위터 등 소셜미디어를 통한 전파효과 외에 더욱 괄목할만한 실적수치상 기폭제 역할을 한 매체와 시기를 추가로 연구하고, 해당 매체의 경영적 환경과 필요전략들을 조사한다. 또한 BTS의 출연 이후 해당 매체의 경영적 성과의 상관관계를 증명함으로서 왜 그들이 케이팝 아티스트에게 문호를 여는 쪽으로 전략을 선회하는 것인지 밝힌다. [연구의 시사점] 아티스트와 소속된 기획사가 가진 전략적 자산과 음악적 소양을 모방해 자신의 성공전략으로 답습하려는 시도는 비단 음악산업만이 아닌 이윤추구를 목적으로 하는 모든 산업의 고질적 병폐이지만, 그로 인한 실패사례의 범람은 안타까운 현실이다. 본 연구는 생산자의 일방적 상품성 강요가 아닌 시장과 매체의 상황을 먼저 이해하고 공감대 생성 과정을 발견하는 선구안을 가지고 시의성 있게 소구를 만드는 문화상품 기획의 한 방법을 제시하는 계기가 될 것이다.To reinforce our insight into the flow of the global music market, which was relatively lacking in the research of the existing pop music industry, and our view of the next business plan in terms of art management. With the case of BTS, a group that presented growth value that transcends the limits and encompasses overseas markets among Korean music products as of 2019, this research aims to prove its fundamental cause by setting up the U.S. music industry as a medium as a supplement to the existing similar research that consumers have received messages and strategies disseminated by artists in a passive way. Therefore, in order to prove the above proposition, the media and timing that played a more significant role in the performance figures are further studied, as well as the dissemination effect through social media such as YouTube and Twitter, which were pointed out as success stories in previous research, and the management environment and necessary strategies of the media are investigated. It also proves the correlation between the media’s management performance after BTS’ appearance, revealing why they are shifting their strategy toward opening doors to K-pop artists. Whenever a new trend emerges in the music market, attempts to imitate the strategic assets and musical qualities of artists and their management agencies as their strategies are a chronic disease of all industries aimed at profit-seeking, not just the music industry, but the resulting flood of failures is a tragic reality. This research will serve as an opportunity to present a method of planning cultural products that make a timely appeal with a pioneering idea of first understanding the situation of markets and media, not the product maker’s unilateral pitching, and discovering the process of generating consensus.