Product Creation Process Research Articles

Advanced footwear technology and its impacts on running mechanics, running economy and perception of male and female recreational runners

Studies on advanced footwear technology (AFT) often investigate potential performance benefits for constraint populations, and high running speeds. This research compared running biomechanics, running economy and perception between males and females, when wearing three different AFT conditions at recreational running speeds. An innovation shoe sample (IM) at confirmation stage in the product creation process was compared to two commercial running shoes (MM, MF). Gender and shoe variable means were compared for main and interaction effects (p < 0.05) by a mixed 2 × 3 repeated measures analysis of variance (RM ANOVA), and effect size estimation. A main effect was seen for shoe condition, both the IM and MF showed higher vertical loading rates than MM, and higher peak vertical force 1. IM had less frontal plane rearfoot motion than both the MM and MF. At the MTPJ, IM had lower maximum dorsiflexion angle, dorsiflexion velocity leading to lower negative power and negative work than both the MM and MF. IM and MF showed significantly lower oxygen consumption than the MM. Perception measurements showed IM and MF to be significantly softer, responsive and had better propulsion than the MM. A main effect was seen for gender, females exhibited higher vertical loading rates, reduced frontal plane ankle motion and lower MTPJ motion, and lower oxygen consumption compared to males. There was no gender effect for perception. Despite biomechanical differences, both IM and MF showed improved performance compared to the MM. Males and females exhibit different biomechanics when wearing AFT, however this did not lead to differences in subjective perception. It is concluded that the specific AFT applied for IM samples in this research functions for both groups largely similarly.

Company Supply Chain Management Performance Seen from The Aspect of Information Sharing and Cooperation (Empirical Study of MSMEs in the Food Industry Sector in Kertajati Regency)

The small food processing industry is an industrial sector that is quite capable of surviving economic shocks, because every year the need for food increases along with increasing population growth. Small and medium industries have an important role in developing processing businesses, especially in the food sector. The Kertajati specialty processed food industry is an industry that has potential to be developed, because each region has its own characteristics and characteristics. Suppliers, manufacturers, distributors, retailers and customers work together in the product creation process through to product distribution to final consumers, giving birth to the concept of supply chain management. This research aims to analyze the influence of information sharing and cooperation on the performance of supply chain management of MSMEs in the Food Industry Sector in the Kertajati District Region, both partially and simultaneously. The population in this research is small and medium industries in Kertajati District, Majalengka Regency which are engaged in processed food production, totaling 92 MSMEs. The sample used 48 MSMEs as respondents from the entire population, by collecting data through questionnaires. The sampling technique in this research uses probability sampling with a simple random sampling method. The type and source of data used is primary. The analysis technique used is correlation, where previously an instrument test was carried out using validity and reliability tests, then data transformation and data normality test, then hypothesis testing was carried out partially with the t test and simultaneously with the F test operated through the SPSS 21 program. The results of this research show that partially information sharing and cooperation have a significant effect on supply chain management performance. Simultaneous testing shows that information sharing and cooperation have a significant effect on supply chain management performance.

Nachhaltige Steigerung der Produkt- und Prozessqualität

Abstract The quality in the product creation process is of crucial importance for manufacturing companies in terms of customer satisfaction and thus economic success. However, a growing variety and increasing product requirements pose challenges to the achievable product quality and the necessary processes. As a result, quality defects often occur in the development, manufacturing, and the application of a product. To be able to sustainably learn from the errors that have occurred and to initiate a suitable process of continuous product improvement as a company, the introduction of QRQC (Quick Response Quality Control) may be necessary. To illustrate the implementation of such a methodological approach, this article exemplarily presents the introduction and functionality of a problem-solving system at Liebherr Hydraulikbagger GmbH.

Write, record, optimize? How musicians reflect on music optimization strategies in the creative production process

Musicians are believed to increasingly “optimize” their music to positively influence discoverability and engagement on music and social media platforms. Common examples of such optimization strategies are skipping intros, quickly moving to the chorus, or inserting danceable “hooks.” But to what extent are optimization strategies actively considered in the creative production process? And, if so, in what stage of production? In this article, we explore how professional musicians reflect on the opportunities and constraints that optimization strategies offer in the creative music production process. Based on 20 in-depth interviews with early to mid-career professional musicians and songwriters, we identify four different positions between “pure” artistic autonomy and “pure” commercialism that musicians typically take on in relation to these optimization strategies. We demonstrate that musicians are aware that sonically “working towards” platforms may bring economic success, while simultaneously maintaining a general reluctance towards outright commercial, “full optimization” ideologies.

Environmental corporate social responsibility and green dynamic capability: The moderating role of slack resources

AbstractBusinesses are struggling to gain a competitive edge by ensuring the success of ecologically friendly products. However, a notable deficiency exists in the current body of research on how organizations can improve their green dynamic capabilities and gain a competitive edge. Companies may increase their competitive advantage by actively participating in environmental corporate social responsibility activities. Therefore, this study examines the role of environmental corporate social responsibility (ECSR) in developing green dynamic capabilities (GDC), leading to green product success (GPS) and competitive advantages. Moreover, the moderating role of slack resources (SRC) is examined between ECSR and GDC. This study applied partial least squares structural equation modeling for empirical examinations by gathering data from 375 manufacturing sector managers. The outcomes explained that ECSR favorably affects GDC, and in turn, GDC positively influences GPS and competitive advantages. Moreover, the outcomes also revealed that SRC moderates the positive relationship between ECSR and GDC. The results have significant practical consequences for businesses. Companies should prioritize ECSR since it helps improve ecological efficiency and boosts the company's green capabilities and long‐term viability. Therefore, businesses need to include their GDC in their product creation processes to maintain a competitive advantage in the growing consumer market that places a high value on ecological sustainability.

Greening Innovation: A Roadmap for Sustainable Product Development

In the midst of unprecedented technological advancements and rapid industrialization, the imperative for sustainability has emerged as a paramount challenge. This article explores the realm of sustainable product development at the intersection of innovation and ecological responsibility. Recognizing the profound impact of products on the environment, businesses and industries are shifting away from the traditional linear production model to embrace circular and regenerative approaches. Sustainable product development has become a linchpin for reconciling economic prosperity with environmental preservation. The article delves into the intricate web of interactions constituting a product's life cycle, addressing aspects from eco-design principles to circular economy practices and cutting-edge technologies. It provides insights and strategies for harmonizing the process of product creation with the imperatives of ecological sustainability, offering a roadmap for industries, innovators, and consumers to navigate towards a more sustainable and resilient future.

INNOVATIVE MARKETING SOLUTIONS AND VALUE CREATION IN AGRIBUSINESS: THE CASE OF SLOVAK WINERY

The creation of added value in the agro-sector is an essential part of the strategy of any business entity interested in a competitive position in the food market in a local, national, and international context. In the framework of the European Green Deal, the European food system known as the „Farm to Fork“ strategy, must bring the benefits to the climate, biodiversity, and health of population. One way how to achieve is the way of innovations in terms of technological or marketing progress or value added. The value created in the product creation process can be supported by appropriate innovative practices, with the effective involvement of modern marketing tools and the application of market segmentation. Each market segment and each level of the food system need different added value and innovations are perceived differently. Consumer perception we consider as an important aspect in successful implementation of the „Farm to Fork“ strategy at the level of consumer. Using the example of a Slovak wine producer, we point out the possibilities of using innovative marketing approaches to increase the value of a locally produced product (segmentation, marketing communication, event marketing and using social media). We used Google analytics to evaluate the quality of marketing communication. We chose the period from 01/04/2022 to 31/10/2022 as the monitored period because it is the period when the winery is most active from marketing point of view due to many wine tours and wine tasting that take place in observed period Moreover, the observed winery, Frtus Winery, is trying to reach a very specific target group (searching for luxury products) within in market segmentation process, so marketing communication and social media must consider this aspect. To increase the value of using social media for marketing communication, we recommend to create a content plan, use of storytelling and story selling, and to create video content. Using video as a marketing tool can be significant to the marketing strategy. Email marketing is not very new, but still interesting tool of digital marketing. The goal of email marketing is to increase customer loyalty to the brand and encourage repeated purchases. The key is keeping emails relevant and interesting. Last, but not least, we mention the marketing position of ambassador as a person who represents company/brand and cooperates with brand continuously. Ambassador can be an expert in certain field or influential figure. They have significant impact on brand reputation and sales. Keywords: innovative practices, food market, market segmentation, marketing communication, social media JEL: O13, M31, Q01

Adaptation Capacity Management of the Passenger Air Carrier as a Participant in the Tourism Product Creation Process

The paper provides a critical analysis of researches related to the definition of different types of business opportunities, general approaches to adaptation management, adaptation potential management of transport and tourism enterprises. The choice of air carriers as the object of study was due to the greatest difficulty in managing their adaptation potential, and their key impact on the tourism product. The prerequisites for the adaptation of air carriers to the global tourism market were determined. It was noted that the adaptation capacity of enterprises has its own characteristics depending on the scope of activity of business entities. The scientific novelty is formed by the defined sequence of the procedure and the stages of air carrier adaptation to the conditions of the world tourism market. For the first time, a set of measures to adapt air carriers to the global tourism market was proposed. Intensification of tourism market participants’ interaction will provide an opportunity for global expansion of the tourism product.

Processes Optimization with Lean Tools Intensification in the Non-manufacturing Sector

The tourism industry can currently be considered one of the most important sectors of the business sphere, which largely affects the development of the national economy. Modern technologies have influenced the development of tourism in various directions and significantly contributed to the transformation of the classic customer into the so-called active customer. An active customer directly enters the product creation process through a specific corporate business model that the given company has. The constantly increasing share of online customers thus represents a huge base of potential clients but also information that needs to be processed and flexibly responded to. The article is processed as a case study, where lean principles, which are part of the process approach, are applied during the analysis. They are effective in finding and defining 7/8 basic types of losses in the production sphere, which is also related to the decision by the author of the article to use these tools in the non-production sphere as well. The output of the case study is a processed proposal of the methodology for performance measurement, and schemes of key indicators for the non-production area are proposed. Through the proposed methodology, it is possible to improve processes in the field of service provision, focusing primarily on the hotel industry, and to transform them from a classic model to a model with implemented lean tools.

Validity and practicality of Ecology Project Based Practicum Worksheets to Improve Science Process Skills

The research objective was to determine the validity of the due diligence worksheet based on an ecological project to improve science process skills. To find out the practicality of ecological project-based practicum worksheets to improve science process skills. The study method developed using Research and Development (R&amp;D) consists of several stages of research implementation, namely the first stage is preparing for the Experiment/Preliminary Design. The second stage of product creation (process), includes: assessing students' abilities in selecting and using materials, tools and techniques. Next, the third stage of product assessment (appraisal), includes: assessing the products produced by students according to the established criteria. The target research subjects were 30 FKIP UNSAM Biology Education students. Data collection techniques carried out included using tests, observation sheets, questionnaires, interviews, assessment of Practicum Worksheets, portfolios, field notes and assessment rubrics. The results of this research show that the product feasibility validation test with an average score of 88.22% is declared very valid, while the practicalization test with an average score of 84.2% is declared very valid. So it can be concluded that the Practical Worksheet product is suitable for use for Biology practical learning activities

Ecodesign and initiatives of sustainable development in the dimension of passion of artistic and design creativity

The fashion industry under modern circumstances is one of the most developed industries, which determines its tangible impact on people and nature. The purpose of the article is to analyze ecodesign and sustainable development initiatives through the dimension of passion for artistic and educational creativity. The theoretical and empirical methods of scientific research were used. In the results, it was established that previously the requirements of environmental friendliness were perceived to a greater extent as limitations in the creative process. They are the basis and a kind of impetus for the generation of new creative ideas. The novelty of the work consists in proving the development of clothing design as an element of the designer's personality development as a leading specialist not only in design matters, but also in creating an organic combination of all components of the product creation process. The practical significance of the work is to determine the future of the fashion industry in the use of environmentally friendly and technological fabrics. In the conclusions, it is noted that new creative searches are due to the vital need for a new philosophy of world perception, which will influence ecodesign in the future.

SCIENTIFIC AND TECHNICAL INTELLIGENCE AND ITS RESPONSIBILITY FOR THE FUTURE OF WORLD CIVILIZATION

It is shown that against the background of the development of science and technologies, there is a noticeable spiritual, cultural, moral and ethical degradation of human society. At the same time, the purpose of the article is to attempt to answer one of the main questions of the present – why the development of science, technology and technology leads to spiritual degradation in society, to the aggravation of relationships in the system "man-society-nature-technosphere". According to the authors, one of the reasons for this situation is that for representatives of the scientific and technical intelligentsia, the scale of values is quite often limited by "perfect design" in technical terms, that is high functionality and reliability at low production costs. Together with a significant deterioration in the environmental situation, this creates a real threat to the very existence of our civilization. That is why right now the person-creator of scientific and technological progress should feel an ever greater personal responsibility for the fate of world civilization, for the consequences of the chosen paths and the nature of human development, for its future. It is shown that to overcome the crisis, it is necessary to strengthen the social and humanitarian component of the training of scientific and technical intelligentsia. Only under such conditions can it be ensured that its representatives, who are participants in the creative production process, will be able to support this process from a humanistic standpoint in the necessary direction to shape public opinion. It is also necessary to form the responsibility of the scientific and technical intelligentsia for the technological development of world civilization, to increase in its eyes the role and significance in the technological environment of such categories as spirituality, morality and legality. Without this in the conditions of rapid scientific and technological progress and innovative development, society will certainly face instability, crises and chaos. According to the authors, they can only be overcome by a suitably professionally trained, highly cultured, spiritual and responsible scientific and technical intelligentsia.

Key Enabler on Efficient Resource Utilization: Technical and Managerial Investigations for Sustainable Materials and Energy Management

In a time characterised by increasing environmental apprehensions and the necessity for sustainable progress, the effective utilisation of resources has become a crucial mandate for enterprises, governments, and communities alike. This summary presents a comprehensive examination of the several techniques and practises that are crucial in attaining sustainable materials and energy management. Efficient resource utilisation comprises a wide range of ideas and practises, which include but are not limited to material efficiency, energy conservation, waste reduction, and measures related to the circular economy. This study examines the fundamental elements of these methods, emphasising the significance of resource optimisation and its contribution to the reduction of environmental consequences linked to resource extraction and use. The achievement of efficient resource management is contingent upon the implementation of robust policy frameworks, the exercise of corporate responsibility, and the cultivation of consumer awareness. The significance of lifecycle assessments (LCAs) and the incorporation of eco-design concepts into the process of product creation is underscored in order to mitigate resource consumption and environmental consequences from the very beginning. The adoption of circular economy models, characterised by the conservation, reuse, and recycling of resources within a closed-loop system, holds significant potential for enhancing resource efficiency. In this paper, we elucidate the advantages associated with the adoption of circular economy practises and provide illustrative examples of organisations that have effectively implemented these concepts. In the context of a world with limited resources, organisations that prioritise efficient resource utilisation not only adhere to ethical principles but also gain a strategic edge, enhancing their prospects for long-term viability. These abstract lays the groundwork for further investigation into the diverse tactics and technologies that have the potential to drive us towards a future that is more sustainable and efficient in terms of resource utilisation.

A data-based business concept to support product creation in reducing greenhouse gas emissions

The anthropogenic climate change and the resulting global warming cause a multitude of problems for humans and the environment. For this reason, politicians have set ambitious climate targets with the adoption of the Paris Climate Agreement and the implementation of the European Green Deal. However, especially in the industrial sector, the savings of climate-damaging greenhouse gas emissions have so far fallen short of the politically set targets. A significant lever to reduce emissions in production is offered when optimal decisions are already made in the product creation process. One approach is shifting the focus from the product itself to the provision of its service, so different options for geometry, material, manufacturing process and machines are enabled. By forecasting a carbon footprint for each variation of the mentioned options, the greenhouse gas optimal configuration can be identified. Automating this process requires a trustful data and service exchange framework with interfaces, where data exchanges (e.g. raw material properties) and service provisions (e.g. prognosis algorithm for energy consumption) are simplified. Lastly, an inherent changeover and investments must be justifiable in terms of measurable benefits and return on investment for participating companies.This paper aims to propose a data-driven business model for the greenhouse gas emission reduction in product creation. It addresses the data and revenue streams for the participating stakeholders by a use case from the field of plastic injection molding within the Gaia-X lighthouse project EuProGigant. In this context, the underlying business model architecture is derived. Finally, possible economic potentials and chances for saving greenhouse gas emissions are discussed. Likewise, possible obstacles that could prevent economic operation in industrial practice are also addressed.

Literature Review and Model Proposal on the Machine Life Cycle in Industrial Automation from Different Perspectives

The life cycle model of machines as idealistic subsequent phases is often used to analyze industrial automation systems. Depending on their focus, literature holds a number of different state of the art approaches for the machine life cycle with various phases. However, the consideration is mainly from the perspective of machine manufacturers. Often, the life cycle of the product, that is manufactured with the corresponding machine or the life cycle of the components installed in the machine are thoroughly considered. The development, production and operation of these assets can also be divided into corresponding phases. The aim of this paper is to provide an overview of existing approaches of machine life cycles based on a structured literature review. This will also address the differences in the life cycle phases for the typical stakeholders of the industrial value chain. Since the life cycles of the individual stakeholders of the industrial value chain are coupled, a chronological classification of the individual life cycle models based on the product creation process is presented one above the other.

A Data Map for Product Creation: Tasks, Data Flows, and IT-Systems from the Initial Idea to the Start of Production

Digitalization is changing the way products, services, and production systems are developed. Numerous different software tools are increasingly being used along the product creation and development process creating large amounts of data and data sources. Yet the fragmented tool landscape leads to data silos within the individual product creation cycles and domains. Especially in the context of today's cyber-physical systems, dependencies between various authoring systems, processes, and information lead to high complexity within its creation process. Often, industrial companies are lacking a systematic and visual overview of data, data flows, and IT systems. For this purpose, a data map for product creation was developed. In general, the data map illustrates the data flows between data sources from product creation and IT systems used in product creation, taking into account their properties and the process context. Employing design science, 274 activities with 318 associated data artifacts as well as IT systems and their interconnections with each other were identified and represented graphically. The result improves the visibility of data and opens new possibilities for optimizing the product creation process. Furthermore, the data map can be used for the identification of artificial intelligence (AI) and data-driven potentials in product creation.

Autism spectrum disorder and shared creativity in mathematics: breaking the stigma of limitation in order to bring out potentialities

It was analyzed how the processes involved in shared creativity in mathematics of an 11-year-old student with Autism Spectrum Disorder take place in interactions with peers at the same age. This study aimed to understand how subjects with this condition can generate mathematical ideas when doing collective work, helping peers and getting their help. Based on a qualitative approach, a math creativity test was used as a data collection instrument, and students were invited to respond to it and come up with open problems. Interviews and interactions were recorded, transcribed and, later, treated by using content analysis. Seventeen initial categories were found in which the creative production process occurred in the reality studied, and they were grouped into 4 intermediate categories: a) Personal traits, b) Favorable traits to shared creativity in mathematics, c) Production of ideas, d) Improvement of peers’ ideas. In turn, these were allocated to final categories: a) How an autistic person collaborates in the production of ideas, and b) How an autistic person receives collaboration in the production of ideas. Based on the findings, it was concluded that the performance of the autistic student, with his particular conditions, made the mathematical idea sharing process a phenomenon with many possibilities.

Catering to clients: How artificial intelligence can influence the advertising agency–client dynamic

Much has been made of the role artificial intelligence (AI) can have in the creative processes of advertising agencies. Not only can it be used to automate tasks and assess the success of advertising on audiences, but it can also alter the relationship between creatives and the work they produce, with computational creativity opening new opportunities to engage in creative and innovative practice. In fact, recent research has emphasized that creative people believe AI technologies will revolutionize the development, execution and dissemination of advertising. Yet, the potential of AI is not without its detractors because of the threat of job losses and ethical conundrums, leading advertising creatives to feel cautious and concerned about the place of this new technology in the industry. Of particular concern is how AI will influence the relationships between clients and agencies. Using data gained from five focus groups held in Aotearoa, New Zealand, with advertising creatives, this research article illuminates the perspectives of current practitioners on the role and potential influence of AI on creative production processes. It finds that most of those attending the focus groups believed that the speed of AI in creating content would increase the pressure placed on agencies to meet the needs of clients, that clients may opt to engage in their own computational creativity costing agencies money and reputation and that aesthetic considerations of agencies and clients may come into conflict.

LEGAL ASPECTS OF CLASSIFICATION OF INTANGIBLE ASSETS IN MERGER AND ACQUISITION DEALS IN THE TELECOMMUNICATIONS SECTOR

The article is dedicated to legal aspects of classifying and describing intangible assets in merger and acquisition deals for telecom companies. The absence of proper legal coverage of the issue in Russia leads to considerable discounts on asset value in such deals, which is especially evident because Russia is the leader in their volume among Eastern European countries. An important part of these deals is classification of acquired tangible and intangible assets, intellectual property, including authors’ rights, patents, other components of business model innovations, and their further reclassification.&#x0D; But today many aspects of digital product creation do not have a detailed and clear description in the Russian legislation, however, they should be clarified and included in the legal documentation for these deals so as to make the most of the deal closing. The starting point of the research in this article is the practical experience of developing professional standards for the creation of intangible assets in content production. Nowadays, the focus in developing professional standards is on the product created, not on the description of the processes involved.&#x0D; When developing the professional standard for audiovisual translation, the product creation process was analyzed from the point of the activity, which helped to increase the legal protection of created products. The stages of audiovisual product creation and localization were identified and their legal aspects were described.&#x0D; The legal description of stages of intangible asset production also resulted in defining frameworks for many new professions including game translators, dubbing editors and audiovisual translators.

Gaming times four: How does customer participation shape consumer brand identification during the new product creation process A conceptual model proposal

Consumer participation in the new product development is an old concept, but one that has only recently started to appear more among companies in the gaming industry. This paper proposes a conceptual model focused on understanding what effect consumer's participation has on Consumer Brand Identification (CBI) through perceived brand attractiveness - conducting a mediating, and brand innovativeness - a moderating role. A research model is constructed together with the possible hypotheses and research design. Also, possible outcomes, future research opportunities and limitations are provided for those who are interested in researching the effect that the consumer's participation has on CBI in different cultural setups.