Today, privacy is a key concept. It is also one which is rapidly evolving with technological advances, and there is no consensus on a single definition for it. In fact, the concept of privacy has been defined in many different ways, ranging from the “right to be left alone” to being a “commodity” that can be bought and sold. In the same time, powerful Ambient Intelligence (AmI) systems are being developed, that deploy context-aware, personalised, adaptive and anticipatory services. In such systems personal data is vastly collected, stored, and distributed, making privacy preservation a critical issue. The human-centred focus of AmI systems has prompted the introduction of new kinds of technologies, e.g. Privacy Enhancing Technologies (PET), and methodologies, e.g. Privacy by Design (PbD), whereby privacy concerns are included in the design of the system. One particular application field, where privacy preservation is of critical importance is Ambient Assisted Living (AAL). Emerging from the continuous increase of the ageing population, AAL focuses on intelligent systems of assistance for a better, healthier and safer life in their living environment. In this paper, we first build on our previous work, in which we introduced a new tripartite categorisation of privacy as a right, an enabler, and a commodity. Second, we highlight the specific privacy issues raised in AAL. Third, we review and discuss current approaches for privacy preservation. Finally, drawing on lessons learned from AAL, we provide insights on the challenges and opportunities that lie ahead. Part of our methodology is a statistical analysis performed on the IEEE publications database. We illustrate our work with AAL scenarios elaborated in cooperation with the city of Luxembourg.