Preference For Meat Research Articles

Towards Sustainable Eating Habits of Generation Z: Perception of and Willingness to Pay for Plant-Based Meat Alternatives

Within the food sector, there is a growing embrace of meat substitutes as a more sustainable alternative to meat, driven by ethical, environmental, and health considerations. This study aims to explore consumer behavior and willingness to pay (WTP) for plant-based meat alternatives (PBMAs), illustrated by the example of vegan burger patties. The sample of the study (n = 433) consists of young consumers roughly below 30 years of age, known as Generation Z (Gen Z). The study aims to (1) assess of the importance of PBMA attributes to Gen Z, and (2) approximate Gen Z’s willingness to pay for specific PBMA attribute levels. A choice-based conjoint analysis was used to assess Gen Z’s preferences for meat substitutes. The findings indicate that the most crucial PBMA attribute is origin, followed by price and the primary vegan ingredient. Notably, Gen Z values domestic and EU-sourced products positively, contrasting with the negative perception of third-country imports. Organic production is associated with a positive part-worth utility, whereas the attribute fat content has almost no impact. Consequently, WTP is approximated to be the highest for products of domestic origin compared to the significant discount required for non-EU origin. All other attribute levels have a much lower impact. Despite sociodemographic variables, the respondents’ eating habits (vegan, vegetarian, etc.) most significantly influence the approximation of the importance of some of the PBMA attributes, in particular price and primary ingredient.

Кластерный подход в изучении рисков здоровью населения, обусловленных контаминацией пищевых продуктов тяжелыми металлами

Food products are a source of energy and essential substances but also of anthropogenic contaminants such as heavy metals. The aim of the study was to assess population health risks posed by contamination of food products with heavy metals, taking into account peculiarities of food preferences. An epidemiological study of actual nutrition of adult population of Samara region was conducted, the sample size was 1,856 people. At the first stage, using factor analysis, respondents' adherence to a certain model of food preferences was established; at the second stage, 5 homogeneous groups (clusters) of people with similar types of nutrition were formed using cluster analysis. The first cluster included individuals with maximum commitment to a high level of consumption of all studied foods; the second cluster was characterized by commitment to consumption of high-calorie foods such as baked goods, confectionery, sausages, potatoes, eggs, and cheese. Individuals from the cluster 3 showed a distinct preference for consumption of vegetables, fruit and dairy products. Individuals from the cluster 4 had no special preferences for any of the studied foods. The fifth cluster included people who had maximum preference for meat and meat products, smoked meats, pickles and salted fish. The content of cadmium, mercury, lead, and arsenic in food products was assessed via atomic absorption and photometric methods. The study relied on using social and hygienic monitoring data from the Samara Regional Rospotrebnadzor (Federal Service for Surveillance on Consumer Rights and Human Wellbeing) collection. Risk assessment of carcinogenic and non-carcinogenic effects was carried out in each of the five formed clusters taking into account modern methodological approaches. It was found that in all food clusters, the hazard coefficients for intake of contaminants in median concentrations and in the 90th percentile did not exceed permissible levels. In all clusters, the endocrine system was most at risk (HI = 1.68 ÷ 1.25). For all clusters, carcinogenic risk (for median concentrations) was created by arsenic both at the individual and the population level. The risk was the highest for people whose diets were characterized by high levels of consumption of high-calorie products. Cluster approach makes it possible to identify the most vulnerable groups of population in terms of risk burden for making managerial decisions and carrying out preventive measures.

Cluster approach to the study of population health risks posed by contamination of food products with heavy metals

Food products are a source of energy and essential substances but also of anthropogenic contaminants such as heavy metals. The aim of the study was to assess population health risks posed by contamination of food products with heavy metals, taking into account peculiarities of food preferences. An epidemiological study of actual nutrition of adult population of Samara region was conducted, the sample size was 1,856 people. At the first stage, using factor analysis, respondents' adherence to a certain model of food preferences was established; at the second stage, 5 homogeneous groups (clusters) of people with similar types of nutrition were formed using cluster analysis. The first cluster included individuals with maximum commitment to a high level of consumption of all studied foods; the second cluster was characterized by commitment to consumption of high-calorie foods such as baked goods, confectionery, sausages, potatoes, eggs, and cheese. Individuals from the cluster 3 showed a distinct preference for consumption of vegetables, fruit and dairy products. Individuals from the cluster 4 had no special preferences for any of the studied foods. The fifth cluster included people who had maximum preference for meat and meat products, smoked meats, pickles and salted fish. The content of cadmium, mercury, lead, and arsenic in food products was assessed via atomic absorption and photometric methods. The study relied on using social and hygienic monitoring data from the Samara Regional Rospotrebnadzor (Federal Service for Surveillance on Consumer Rights and Human Wellbeing) collection. Risk assessment of carcinogenic and non-carcinogenic effects was carried out in each of the five formed clusters taking into account modern methodological approaches. It was found that in all food clusters, the hazard coefficients for intake of contaminants in median concentrations and in the 90th percentile did not exceed permissible levels. In all clusters, the endocrine system was most at risk (HI = 1.68 ÷ 1.25). For all clusters, carcinogenic risk (for median concentrations) was created by arsenic both at the individual and the population level. The risk was the highest for people whose diets were characterized by high levels of consumption of high-calorie products. Cluster approach makes it possible to identify the most vulnerable groups of population in terms of risk burden for making managerial decisions and carrying out preventive measures.

Conjoint Analysis: Consumer Preferences of Kampong Chicken in Bukittinggi City

When purchasing, consumers will prioritize the attributes attached to the product. Research needs to be done to increase consumer buying interest through consumer preference. Especially if it is done in an area with potential but little interest in Kampong chicken meat, this study aims to look at the preferences of Kampong chicken consumers in Bukittinggi City, West Sumatra, Indonesia. The research implementation time was in August 2023. This study's population is Kampong chicken consumers in several wholesale markets in Bukittinggi. For the sample size, 200 respondents had been taken. The variables in this study are a set of attributes of Kampong chicken: price, color, texture, age, gender, chicken meat parts, and chicken skin. The results showed that the highest importance value was at the age attribute of the chicken, which was 19.069, while the lowest value was the price. Based on calculations, it was found that consumers prefer affordable prices to price stabilization. The preferred meat color was meat with a pink color, chewy skin texture, medium size, 4-5 months old, male sex; the most preferred part was the breast, and the chicken was consumed without the skin.

Awareness and acceptance of informed and professional consumers of Jammu and Kashmir about cultured meat

The present study aimed at evaluating the awareness and acceptance of informed and professional consumers towards cultured meat. A survey-based study was conducted using 295 food science scholars and 105 veterinary professionals as respondents. The study was designed to decipher whether knowledge about meat and food production affects the acceptance of cultured meat. The majority of the respondents were male (54 %), ate meat (73 %) and showed preferences for red meat (65 %). The majority of the respondents were not sure (neither agreed nor disagreed) that cultured meat is healthy (69 %) and were not sure about its long-term effects on human health (73 %). The majority agreed that it does not seem to be healthier than conventional meat (91 %) and perceived it to be unnatural (86 %), decreasing the natural quality of meat and meat products (58 %). The majority were not sure about its safety (86 %), impact on the environment (44 %) and low carbon footprint (58 %) and disagreed it would improve animal welfare and reduce animal suffering (58 %). The majority agreed that there is not enough scientific evidence and data to support its safety (52 %) and is likely to be harmful to human health (86 %). While 39 % of the respondents stated that the media usually provides a biased view, the majority (80 %) believed its benefits are often grossly overstated and exaggerated. The majority were not sure about its impact on future generations, agreed it could be risky to switch too quickly (48 %) and disagreed it would replace conventional meat (89 %).

P979 Diet, disease activity and extraintestinal symptoms in IBD outpatients

Abstract Background Patients with inflammatory bowel disease (IBD) show higher rates of fatigue and symptoms of depression and anxiety. Growing evidence reports a beneficial influence of plant- based diets on IBD as well as psychological disorders. The Mediterranean diet shows favorable characteristics in this regard and is simple to implement. We aimed to examine adherence to a Mediterranean diet as well as its associations with disease activity, quality of life and fatigue or affective symptoms in outpatients with IBD. Methods We delivered questionnaires to IBD outpatients, assessing adherence to the Mediterranean diet (MEDAS), symptoms of depression and anxiety (HADS), as well as fatigue (FACIT-F) and quality of life (SHS). Disease activity was measured with HBI or pMS, respectively. Associations between the parameters were determined using spearman correlation. Results We collected data of n=281 patients. Adherence to the Mediterranean diet was generally low in our sample with a median MEDAS score of 6 (0-13). The greatest deficit was observed in the regular consumption of fish (10 %) and fruit (16.6 %). However, we found a very high adherence for olive oil as the main source of fat (81.9 %), as well as a preference for white meat over red meat and processed meats (63.7 %). The prevalence of depressive symptoms (HADS-D ≥ 8) was 22.4 %, while symptoms of anxiety (HADS-A ≥ 8) were found in 35.9 % of the participants. Severe fatigue (FACIT < 30) was present in 33.8 % of the patients. Patients with clinically active disease were more likely to experience fatigue (ρ=-.231, p=<.001), symptoms of anxiety (ρ=.132, p=.010), depressive symptoms (ρ=.216 p=<.001), and reduced quality of life (ρ=.359, p<.001), all Figure 1a. There were no significant associations between the MEDAS score and disease activity (ρ=.033, p=.522), fatigue (ρ=-.009, p=.831), anxiety symptoms (ρ=.049, p=.294), or depressive symptoms (ρ=-.035, p=.461). Women showed significantly higher adherence to Mediterranean diet (mean MEDAS score 5.2 vs. 6, p=.003). We found a negative correlation between adherence to Mediterranean diet and level of calprotectin (ρ=-.146, p=.023, Figure 1b). Conclusion The preliminary analysis of our sample suggests low levels of adherence to the Mediterranean diet in our patient population. Contrary to our expectation, there were no statistically significant associations between diet and disease activity, quality of life, or psychological complaints. However, the inverse correlation between adherence to Mediterranean diet and level of calprotectin can support the anti-inflammatory characteristics this diet. It remains unclear, to which intent an anti-inflammatory diet can impact the course of disease and clinical symptoms in patients with IBD.

Assessing International Tourism's Global Environmental Impact of Food and Beverages

Tourism harms the environment in many ways and agriculture is of particular importance because of a wide range of negative impacts, the specific spatial conditionality of tourists' consumption, and the change in their eating habits during travel. Despite the urgency of previous research, the environmental requirements of tourist consumption have not yet been quantified. The main aim of the paper is thus quantify in the long term the total amount of food consumed in international tourism and assess its environmental impacts: land use, water requirements, and emitted emissions. Furthermore, we deal with the projection of these impacts associated with meat consumption up to 2050. The investigation uses long-term secondary data on the number of tourists, national diets, and environmental requirements of foodstuffs. According to our research, 15.6 million tonnes of food was consumed globally in 2010 and this amount increased to 24.5 in 2019. Due to COVID-19, the amount decreased by 72%. Although vegetal foodstuffs account for a larger share of the total, the environmental requirements are primarily associated with animal foodstuffs. Compared to daily at-home eating, tourists’ consumption patterns, e.g., higher preference for meat or whole grains, increase the environmental requirements by more than 10%. This research serves destination management bodies and concludes that the food environmental impacts should be the subject of adequate measures that would mitigate them and would make tourism more sustainable.

Modern aspects of the livestock industry development, considering the analysis of consumer preferences for meat and meat products

In the modern conditions of the development of economic relations, consumer behavior in relation to the choice, purchase and consumption of food has been significantly transformed. This state of affairs encourages market participants to seriously change their approaches to working with consumers, the basis of which should be a multifactorial study of consumer preferences. At the moment, this transformation is of particular interest in the main markets, which include the meat and meat products market. This article attempts to study the transformation of consumer preferences for meat and meat products in modern conditions. Special attention is focused on such a parameter as the product quality. In the course of the study, a model was proposed for evaluating the decision-making process on the purchase of meat and meat products by the consumer, considering the essential factors of choice, the results of the marketing research were presented, the main conclusions regarding the transformation of consumer preferences were formulated, the importance of such criteria as product safety, animal husbandry, environmental impact was assessed. On the part of consumer organizations, the interrelation of such criteria forming the quality of the product as freshness, compliance with microbiological indicators, compliance with temperature control, which are currently a priority when choosing a supplier, is evaluated. The main conclusions are presented, which allow to consider the main promising areas of development of organizations engaged in meat production. The practical significance of the research lies in the possibility for organizations operating in this market to create successful marketing strategies and will significantly make the manufactured products of the quality necessary for the consumer.

Kinds and Levels of Probiotics for Colored Chicken Breed

Health risk issues caused by antibiotics as growth promoters as well as a change in meat preference to chickens led the exploration for alternatives. The study determined the best kind and level of probiotics to colored chicken in terms of growth performance, carcass quality and economic analysis. One Hundred Sixty Five (165) day-old chicks were randomly distributed into eleven treatments replicated thrice employing RCBD. Comparable performance were observed on colored birds given different probiotics from 10 to 30% levels in terms of growth performance and carcass quality. However, giving the colored birds probiotics at 30% level resulted to a higher cost of feeds to produce a kilogram gain in weight.

Sensory quality of beef with different ultimate pH values – A Brazilian perspective

This study evaluated Brazilian consumer perceptions of beef with different pH values at 48 h post-mortem (pHu) through sensory analysis. A total of 138 consumers evaluated raw and grilled steaks. The steaks were divided according to their pHu (normal pH < 5.8, atypical darkness, firmness, and dryness [DFD] > 5.8 pH < 6, and typical DFD pH ≥ 6). There was no difference in the visual evaluation of raw steaks or purchase intention. Evaluation of the grilled steaks showed that consumers preferred typical DFD steaks in terms of tenderness, and there was a tendency for the same behavior in terms of juiciness. No differences were observed in other evaluated parameters. Cluster analysis identified three consumer segments for visual evaluation, indicating a preference for steaks with higher pHu in terms of freshness. Additionally, four segments were identified for evaluation, with some groups expressing a preference for higher pHu meat in terms of freshness appearance, tenderness liking, and overall liking. The developed regression models for overall liking and purchase intention exhibited favorable adjustment indices, with r2 values of 0.86 and 0.57, respectively, for raw steaks and 0.90 for grilled steaks for in overall liking. Regression models indicated a strong influence of color and freshness appearance, in addition to tenderness liking and juiciness liking, on the overall liking scores of consumers. These results indicate that Brazilian consumers do not dislike dark cutting and, despite differentiating their greater tenderness, do not show a preference between the different pHu values.

Tüketicilerin Beyaz Et Tercihlerini Etkileyen Faktörler ve Gıda Harcamaları İçerisinde Beyaz Etin Payı: Bursa İli Örneği

Sağlıklı bir hayatın devam etmesi ve yaşam kalitesinin yükselmesinde beyaz etin önemli bir rolü vardır. Bu &#x0D; besin maddesinin en önemli özelliği yeterli miktarda vitamin ve minerale sahip olmasına ek olarak kolay &#x0D; sindirilebilmesidir. Bu çalışmada, beyaz et tercihlerini etkileyen faktörlerin birbirleriyle olan ilişkisi ve gıda &#x0D; harcamaları içerisinde bu besin için harcanan payın, tüketim tercihleriyle olan ilişkisi belirlenmeye çalışılmıştır. Araştırma, Bursa ilinde ikamet eden 155 kadın ve 241 erkek olmak üzere, toplam 396 katılımcı ile yüz yüze anket yapılmıştır. Elde edilen veriler, SPSS 28 kullanılarak analiz edilmiştir. Araştırma sorularına cevap bulmak amacıyla Frekans analizi ve Korelasyon analizi uygulanmıştır. Analiz sonucunda katılımcıların %36.6’sı gıdaya %36-50 arasında pay ayırdığı ve beyaz ete %25 ve altında pay ayıran katılımcıların %41.9’luk bir kısım oluşturduğu görülmektedir. Ürünlerin tazeliği (r=.379) (p=.001), kalitesi (r=.340) (p=.001), lezzeti (r=.379) (p=.001) ile organik sertifikalı olması arasında pozitif yönlü kuvvetli bir ilişki bulunmaktadır. Tüketiciler beyaz ette tazelik, kalite ve lezzet arttıkça organik ürünlere daha da eğilim göstermektedir. Gıda harcamaları içerisinde beyaz etin payı ile alışkanlık (r=.117) (p=.020), bulunma kolaylığı (r=.194) (p=.020), damak zevkine uyması (r=.177) (p=.001), fiyatının düşük olması (r=.132) (p=.009), daha sağlıklı olması (r=.207) (p=.001) arasında güçlü bir ilişki bulunduğu belirlenmiştir. Beyaz ete ayrılan pay arttıkça alışkanlık, bulunma kolaylığının ve sağlıklı olan bu ürünün tüketimi artış göstermektedir. Tüketicilerin et tüketim sıklıklarının artırılması ve dengeli beslenme için tüketiciler daha çok bilinçlendirilmelidir. Ayrıca, sağlık açısından daha faydalı olan organik ürün tüketimi de yüksek gelir grupları başta olmak üzere teşvik edilmelidir.

A qualitative exploration to understand consumers' meat preferences in an emerging market through the TPB model

PurposeThis paper investigates the factors and how they lead to meat choice decisions based on preferred slaughter practices. The literature has established the role of psychological factors and morality perception in meat choice decisions. However, it explores how consumers' behavioural intention is impacted towards alternative meat when consumer guilt is activated in different cultural settings.Design/methodology/approachThis study included in-depth interviews with consumers from India's emerging market due to its multicultural dimension and diverse religious beliefs about meat consumption. The authors conducted 17 interviews to explore antecedents towards non-halal meat choices.FindingsUtilizing the Theory of planned behaviour (TPB), this paper explores research gaps related to meat consumption preferences based on preferred slaughter practices in an emerging market context. The findings uncover and add to understanding meat preferences in varied cultural contexts that affect consumer choices. The authors advance the current understanding of TPB from the perspective of behavioural intention toward non-halal meat.Practical implicationsThe study's findings have significant implications for all the organizations/outlets dealing with non-vegetarian food products, whether packaged or fresh and for meat sellers.Originality/valueThe study is unique in identifying the meat choice preferences based on slaughter practice through the extended prism of TPB. The market chosen for this study is one of the biggest consumer markets and its growing continuously.

GREEN FOODS AS SUSTAINABLE MEAT ALTERNATIVE: A REVIEW

Green food is a term related to plant-based food having properties similar to meat. The rising environmental and health concerns are the main driving forces of consumer preference for sustainable plant-based meat over animal meat around the world. Proteins needed for meat analogue development can be of plant, algae, fungi or bacterial origin. The ingredients like hydrocolloids, smoke flavourings and spices can be added to improve texture and flavour profile of products. Though commercial meat analogues of isotropic nature are manufactured by conventional extrusion technique, advanced technologies like shear cell and electrospinning can make fibrous yet tender anisotropic products that resemble very close to animal meat. The rising consumer demand for meat analogues allows a great market opportunity for manufacturers to sell products with various positioning claims like plant-based, vegetarian, high in protein, environment friendly etc. This review elaborates on ingredients and technologies used for the development of meat analogues. Also, the market potential and the feasible solutions for challenges and constraints faced by industries are discussed

Association between socio-demographic factors, lifestyle, eating habits and hypertension risk among middle-aged and older rural Chinese adults

Background and aimsHypertension is a global health issue with increasing prevalence. This study aimed to understand the epidemiological characteristics and influencing factors of hypertension in rural Chinese populations and help develop effective prevention and control strategies. Methods and resultsThis cross-sectional study used database from the Early Diagnosis and Early Treatment Project of Esophageal Cancer conducted in a rural population from September 2012 to December 2017. A total of 10,111 subjects aged 35–75 years residing in Huai'an District, Huai'an City, Jiangsu Province for at least three years were included. Unconditional univariate and multivariate logistic regression models were performed to evaluate the association between socio-demographic information, lifestyle habits, dietary characteristics and the risk of hypertension. The prevalence of hypertension was 34.32 % in this rural population. Men and older individuals are more likely to have hypertension when compared with women and young individuals, respectively. Factors associated with an increased risk of hypertension included: fast eating speed, a high-salt diet (both currently and ten years ago), a high-spicy diet ten years ago, high BMI, poor educational attainment, preference for fatty meats, hot diet, green tea drinking, intake of pickled potherb mustard and corn flour, family smoking and alcohol consumption. Light smoking in males, consumption of fruits, adzuki bean, and pork liver were associated with reduced risk of hypertension. ConclusionsThe study identified some factors, including eat habits and lifestyle, associated with hypertension risk, and highlighted the need for targeted policies and interventions in rural China to address potential risk factors for hypertension.

What do meat scientists think about cultured meat?

The aim of the study was to evaluate the acceptance and perception of meat scientists (n = 51) towards cultured meat. As professional experts, the opinion of meat scientists is of paramount importance. This is the first report on the perception of cultured meat using meat scientists as the respondents. The majority of the meat scientists were male (70 %), ate meat at least twice a month (86 %) and preferred red meat (80 %). About 25 % of the respondents supported the development of cultured meat and also chose it as the preferred meat whereas the majority (49 %) preferred conventional meat. While 38 % were willing to try cultured meat at least once, only a small percentage of the respondents agreed to purchase it regularly (6 %), pay a higher price (6 %) and were willing to replace conventional meat with it (6 %). Liking conventional meat (58 %), fear of new untested technological products (21 %) and high cost (19 %) were the main reasons for unwillingness to try cultured meat. The majority agreed that cultured meat is good for the environment (42 %) and animal welfare (42 %) but perceived it as unnatural (46 %) and reducing the natural quality of meat (46 %). The meat scientists believed it does not seem to be healthier than regular meat (44 %) as its benefits are often grossly overstated (61 %), society should not rely on this type of production (76 %) and quick transition can be risky (58 %). The meat scientists agreed that it does not pose a health hazard (34 %) nor does it seem to be harmful to health (38 %) but there is not enough scientific evidence yet to prove its safety (61 %), low carbon footprint (61 %) and is not likely to replace the conventional meat production anytime sooner (52 %). These results about these crucial aspects of cultured meat bear importance for policymakers, researchers and industry.

The Effect of Information Provision and Color Coding in Product Labeling on the Preference for Meat Substitutes

For health, environmental, and animal welfare reasons, an increase in the consumption of meat in our diet is of great concern in today’s society. Meat substitutes have been advocated for a long time as a solution to these problems and are evolving continuously with technological advancements. Despite these efforts, it is remarkable that meat alternatives only account for a small portion of the global meat market. As a result, we examined the factors that affect Flemish consumers’ preferences for meat substitutes in Belgium using a discrete choice experiment. We also examined consumers’ preferences after providing additional information, as well as the impact of color-coding certain attribute levels on their preferences. The study was conducted using a sample size of 162 participants selected via convenience sampling. The findings show that it is important to keep the sensory properties of meat substitutes similar to those of actual meat. The results also indicate that additional information regarding the environmental and health impact of meat consumption can help to promote meat substitutes. The traffic light color coding of the levels of saturated fat and ecofootprint attributes increases the preference for healthy and environmentally friendly alternatives. Finally, we observed that individual-level variations in the utility attributed to meat substitutes are explained significantly by age, gender, education, current diet group, and attitudinal factors. Overall, we can conclude that the promotion of meat substitutes can be achieved via a combined strategy that focuses on improving the taste, appearance, and nutritional profile of meat substitutes, as well as raising consumers’ awareness of the environmental and health impact of meat consumption.

The Quality of Meat, Carcass, and Cut Yields of Broiler Chicken Fed Diets Containing Purslane Meal Rich in Omega-3 Fats

This study aims to evaluate the feeding of broilers with ALA-rich purslane supplementation on meat and carcass quality and sensory quality. A total of 180 one-day old, unsexed Cobb broilers were used in this research, and they were divided into 30 pens, with each pen containing 6 birds. Broiler feeding was randomly divided into five treatments based on a basal corn-soybean feed. This study used a completely randomized design (CRD) in one direction with five treatments and five replications. The experimental diets were a basal diet (A0) and basal diets containing 1.5% fish oil and 0% purslane meal (w / w) (A1), 6% (A2), 12% (A3), and 18% (A4). Performance parameter data were recorded and measured over a 35-day period. As many as 30 chickens (n = 6 for each treatment) were slaughtered and processed as carcass and breast meat (Pectoralis Major) samples were collected for meat quality evaluation. The data were analyzed using Analysis of Variance and if there was a significant effect of the treatments then the analysis was continued using Tukey Test. The results showed that adding 12% purslane flour had no a significant effect on carcass weight and cut yields. The diet enriched with purslane flour to a level of 18% for 35 days did not change the water holding capacity (WHC), but it did increase the fat content of the meat. Purslane meal-containing diets reduced cooking losses. The tenderness of the meat produced from chickens fed with purslane meal at a level of 18% (1.93) was higher than those fed purslane meal 12% (1.12). Panelists gave the same perception of preference for meat produced from chickens fed dietary treatments. In conclusion, diets containing purslane meal up to 12% has no negative effect on carcass quality, physicochemical quality and consumer preference for broiler chicken meat.

Investigating trends in consumer preferences and willingness to pay for lamb and goat meat: A case study from Florida

AbstractConsidering the growing demand for healthy and environmentally conscious food products in the United States, lamb and goat meat have proved to be beneficial alternatives to other red meats. This study investigates consumer trends and preferences for lamb and goat meat in Florida and sheds light on regional preferences for these products, providing groundwork for further studies. An online survey was conducted using 924 primary shoppers in Florida. Respondents were asked questions regarding demographic characteristics, behavioral qualities, and attributes associated with meat‐buying consumers. A contingent valuation method was used to derive willingness‐to‐pay (WTP) estimates by having participants report the maximum price they would pay for one pound of shoulder cut from lamb or goat. This study focuses on WTP for lamb/goat meat and uses Tobit regression analyses to test relationships between WTP and the consumer attributes described. Various regression specifications were estimated in the analyses to examine the robustness of significant correlations. Results surrounding the consumer WTP were similar for lamb and goat meat, showing that: (1) adventurousness when tasting food is positively correlated with WTP, (2) younger generations (Millennials and Gen Z) tend to have a higher WTP than older generations (Baby Boomers and the Silent Generation), (3) having tasted/liked lamb/goat meat previously both seem to positively influence WTP, (4) importance of access to culturally significant food products is positively correlated with WTP for lamb meat only, and (5) identifying as Hispanic had a negative correlation with WTP for goat meat only.

Consumer’s Perspectives on Misinformation Links with the Consumption of Broiler Meat: A Case of Kandy District - Sri Lanka

The study described herein aimed to investigate the relationship between perceptions of hormone usage and customer preferences for broiler meat and meat products in Sri Lanka with special reference to Kandy district. A total of 460 respondents from Kandy district were interviewed using a pre-tested questionnaire. The analysis revealed that 85.9% of the respondents believes the fact that the hormones are used in broiler production. Also, 75.7% of the respondents were unaware about the fact that the hormones are totally banned from Sri Lankan broiler production. Around 71.4% believed that the hormones are still being used illegally in broiler production in Sri Lanka. The study also found that the general public (36.2%), was the main source that the respondents perceived this false information concerning hormone use. Similarly, 83.7% believes that these chemical substances create health hazards to human. 76.7% of the respondents strongly believed the fact that the adolescent girls who consume broiler meat regularly during their childhood may experience early puberty. The findings of the present study concluded that three misconceptions of (i) use of hormones to attain high growth rates in broilers (ii) hormones assumed to be present in broiler meat pose health hazards to public and (iii) frequent broiler meat consumption during childhood is accompanying with the early puberty in adolescent girls, do exists. Though the majority of the sample comprises of highly educated professionals, these misinformation were spreaded from the information generated among the general public. However stipulating a valid certification with no added hormone in broiler chicken meat will be helpful in changing the mind-set of general public.

Assessing consumers' preferences for beef and lamb meat linked to wildfire prevention services

Meat from silvopastoral systems, due to its provision of numerous ecosystem services such as wildfire risk reduction in Mediterranean forests, can address societal growing demands for meat produced with lower environmental impacts. Differentiation of meat from these systems may contribute to their economic sustainability and hence to reverse their decline in the Mediterranean. This study investigated consumer preferences and willingness-to-pay (WTP) for beef and lamb meat from silvopastoral systems associated to the provision of wildfire prevention service and explored two alternative ways of labelling this service. Through a choice experiment survey considering type of pasture, length of grazing period, production distance and price, we gathered data from 1209 meat consumers in two Spanish cities. We considered forest grazing with a target purpose as a level in the type of pasture attribute and it was presented either as grazing to prevent wildfires or grazing to reduce biomass in two alternative versions of the valuation survey. The random parameter logit model revealed the highest preferences and WTP towards nearby production distances, followed by targeted grazing and forest grazing, while the length of grazing period was less relevant. No significant differences in consumers WTP were found between conveying targeted grazing either as fire prevention or biomass reduction. Our findings also suggest that consumers' preferences varied with location, attitudes towards local food and environmental role of grazing and consumption habits. Knowledge gathered in our work contributes to understand consumers perceptions on the beneficial environmental impacts of meat production.