This research endeavors to assess the current state of tourism in Bulacan Province in the Philippines, examining the factors that influence its growth. It aims to provide valuable insights for local policymakers, stakeholders, and industry practitioners. Employing a quantitative approach, data is collected through surveys and statistical analyses to gain a comprehensive understanding of tourism dynamics in Bulacan. Key factors affecting tourism expansion, such as landscape, accessibility, and hospitality, are closely examined. Challenges faced by tourists, particularly in transportation and accommodation, are highlighted as significant factors influencing their experiences. Strategies to address these challenges are explored, offering practical recommendations to enhance the province’s tourism potential. The study’s findings contribute to the existing knowledge on destination management and regional tourism development. They offer guidance to policymakers, tourism planners, and industry stakeholders in devising effective strategies to leverage Bulacan’s unique attributes, promoting sustainable tourism growth and establishing the province as a prominent tourist destination.