Objective: The objective of this study is to explore the transition route from monopolistic, state-controlled postal service models to open and digitalized postal service systems, focusing on Deutsche Post, Poste Italiane, and Royal Mail. The research aims to understand how these companies leveraged their resources for digital transformation and the challenges they faced during this process. Theoretical Framework: The study is grounded in the Resource-Based View (RBV) theory, which emphasizes the strategic use of internal resources and capabilities to achieve competitive advantage. This framework provides a lens to analyze how Deutsche Post, Poste Italiane, and Royal Mail utilized their unique resources and capabilities to navigate digital transformation. Method: An explorative research design with a qualitative approach and interpretivist philosophical worldview was employed. Secondary data from 54 documents sourced from EBSCO Business Source Complete, Scopus, and Wiley Online Library were systematically reviewed. The data were categorized and analyzed according to the research questions, focusing on resource utilization and challenges in digital transformation. Results and Discussion: The study revealed shared patterns and obstacles in the digital transformation journeys of the three postal companies. Key strategies included strategic asset utilization, proactive leadership, workforce capability development, leveraging reputational resources, and effective government policy frameworks. Challenges such as the digital divide, employment stability, pricing tactics, and balancing profitability with social accountability were identified. The companies successfully managed these challenges by enhancing digital services and adopting innovative strategies like diversifying into new business areas and fostering collaborations. Research Implications: The findings offer practical insights for postal companies undergoing digital transformation, emphasizing the importance of investing in advanced technologies, sustainable practices, and strategic partnerships. Policymakers are encouraged to create supportive regulatory environments that promote fair competition and innovation in the postal sector. Originality/Value: This study contributes to the literature by providing a comparative analysis of digital transformation in the postal sector, highlighting innovative strategies and practical solutions to common challenges. Its value lies in offering actionable recommendations for postal companies and policymakers, as well as identifying areas for future research, such as digitalization in African, American, and Asian postal markets and digital risk mitigation strategies.
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