As the world economies struggle to survive the current economic depression with largeindustries facing the possibility of bankruptcy, gambling enterprises are re-adjusting theircurrent business practices to minimize financial harms. In fact, gambling businesses areamong the few select industries that have not been devastated by the impact of globaleconomic meltdown. A quick search of local newspapers and magazines during 2007 to2008 reveals few references to gambling related entertainment corporations reporting lossesanywhere close to what manufacturing, financial, transportation or natural resource sectorshave had to endure. Certainly, explosive advancement in communications could partly becredited for the success of this industry. Considering the success of this business, what dowe know of the impact of this form of entertainment on the behaviour of individuals andsocieties? The existing literature points to various sites where gambling impact is expressedincluding genetic expression, biochemical mechanisms, psychological adaptation, socialinteractions and institutional policies. From this list, we should be hard pressed to viewgambling as anything less than a complex phenomenon which requires to be examined onvarying level of analysis. With this in mind, it is important to identify the current gap ingambling literature that affects the interpretation, classification, measurement, preventionand treatment of gambling related disorders. Currently, the amount of published work ongambling represents “a small fraction of the total of publication in the addiction field”(Fong 2008).