Pleasure Value Research Articles

The good life as the life in touch with the good

What makes your life go well for you? In this paper, we give an account of welfare. Our core idea is simple. There are impersonally good and bad things out there: things that are good or bad period, not (or not only) good or bad for someone. The life that is good for you is the life in contact with the good. We’ll understand the relevant notion of ‘contact’ here in terms of manifestation: you’re in contact with a value when it is manifest in parts of your life or parts of your life are manifest in it. So, the more the good is manifest in your life, or your life manifest in the good, the better for you. The more the bad is manifest in your life, or your life manifest in the bad, the worse for you. We’ll argue that this account is extensionally adequate: it explains the welfare value of achievements, friendships, knowledge, pleasures and virtues. Moreover, it has a number of explanatory virtues: it’s unified, elegant and explanatorily powerful. So, we’ll suggest, it’s an excellent account of welfare, and in many ways superior to its main competitors.

인플루언서 요인이 소비가치와 구매의도에 미치는 영향

In social network services (SNS), people who influence others or induce change are called influencers. influencer has a lot of fans and influence on social media for its knowledge or excellent appearance, which is a specialty in certain fields such as fashion, beauty, sports, and games. Influencer shares daily life and interacts with fans through content such as writings, photos, and videos, and has a great influence on the field of live commerce as well as social media. SPSS 23.0 and SmartPLS 4.0 were used for hypothesis testing. The results of the study are summarized as follows. First, attractiveness had a significant effect on hedonic and practical values. Second, reliability had a significant effect on hedonic and practical values. Third, expertise had a significant effect on pleasure value, but did not have a significant effect on practical value. Fourth, interactivity had a significant effect on hedonic and practical values. Fifth, Pleasant value and practical value had a significant effect on purchase intention. Through this study, a systematic study on the influencer of live commerce broadcasting is needed. It is necessary to establish and implement a strategy to secure a competitive advantage in influencer and establish a systematic management plan.

Dairy purchase behaviors: Increasing understanding of Chinese consumers using a consumer involvement segmentation approach

Understanding consumers' purchase behaviors is fundamental to the success of the dairy industry. With its economic importance, the Chinese market is critical to dairy producers in most countries around the world. However, understanding consumers in this market is particularly challenging as these consumers often have a different relationship with dairy products to consumers elsewhere in the world, given the country's historical dairy-related scandals. This special relationship can be characterized by what consumer behavior researchers call "high involvement," indicating that Chinese dairy consumers often attempt to reduce the level of risk associated with buying dairy products. Surprisingly, while this relationship impacts several important aspects of purchase behavior, examination of the concept of involvement in the dairy sector has not been widely considered. Of note, there is no understanding of how Chinese consumers vary in their involvement levels and their implications on their dairy purchase behaviors. Nor have there been involvement-based insights provided on how dairy companies can position their marketing mix to suit the needs of these consumers better. Thus, this study proposes a new approach to understanding Chinese consumer dairy decisions by introducing "consumer involvement" as a segmentation tool through which individuals' behavioral consequences can be predicated according to their involvement profile. Based on an online survey administered in Shanghai using 1,073 dairy consumers, principal component analysis confirmed involvement with dairy is a multidimensional construct, which has 4 factors: pleasure value, symbolic value, risk importance, and risk probability. A 2-step cluster analysis identified 4 consumer clusters based on their involvement profile: face-concerned dairy lover, carefree dairy consumer, cautious dairy lover, and confused dairy consumer. According to a one-way ANOVA test and cross-tabulation with χ2 test, these consumer segments behave differently in relation to the extensiveness of decision making, cue utilization, trust of information sources, and consumption behavior. The outcomes of this paper further explain why measurements aiming to restore consumers' trust for dairy products do not work among some consumers, as individuals may exhibit diverse attitudes toward such information due to their heterogenous involvement levels. The study also provides suggestions for market practitioners and organizations to develop effective target market strategies and policies according to different consumer clusters.

VISITING TUAN TOSALAMA’S GRAVE IN BULO-BULO MANDAR: Max Scheler’s Value Hierarchy Perspective

<p align="center"><strong>Abstract</strong></p><p><em>The purpose of this article is to examine the tradition of visiting Tuan Tosalama ri Bulo-bulo's grave and to learn more about the phenomenon of this practice. Observation and in-depth interviews were used in a descriptive qualitative methodology. Additionally, the data were examined using Max Scheler's value hierarchy methodology. The findings demonstrated that Tuan Tosalama ri Bulo-bulo, who lived in the 16th century, was thought to be the one who first spread Islam in the confederation area of Karua Tiparittiqna Uhai (eight drops of water from the mountain). The inhabitants of Bulo- bulo regularly visit the graves as pilgrims who have been purified. As a sign of appreciation and a salute to Tuan Tosalama ri Bulo-bulo, it has even become a yearly custom in the area following the rice harvest. Not only is visiting the tombs a ritual, but it also has philosophical benefits, including spiritual, psychological, and recreational ones. The abundance of cakes and food served in each house highlights the pleasure value of having fun. This pilgrimage tradition's main benefit is that it serves as a meeting place for migrants returning home and residents of Bulo-bulo. Following their visit to Tuan Tosalama ri Bulo-bulo's grave, pilgrims are said to experience inner peace, according to psychological values. While traveling, pilgrims develop spiritually and exhibit religious values.</em></p><p> </p>

The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

PurposeThis paper aims to explore digital fashion products in the metaverse platform contexts and empirically examine the effect of the metaverse platform characteristics on the purchase intention of digital fashion products through users' flow experience and perceived value of the products.Design/methodology/approachA survey method was used in this study. Answers from 314 metaverse users were analyzed, and the hypotheses were tested using the structural equations modeling and bootstrapping analysis.FindingsThe analyses showed that telepresence, social interaction and economic flow had significant effects on users' flow experience among the metaverse platform characteristics, while the continuity and content creation of the metaverse platform did not have significant effects. The flow experience also appeared to have significant effects on multiple consumption values, including pleasure value, self-expression value and economic value. Last, the perceived pleasure value and economic value of digital fashion products had a positive effect on purchase intention.Originality/valueThe main contribution of this research is that it is one of the first empirical attempts to investigate individual consumers' perceptions and experiences of digital fashion products in the context of metaverse platforms.

The Influence of Characteristics of Mobile Live Commerce on Purchase Intention

Mobile live commerce is emerging as a new distribution channel as connectivity and information sharing become easier due to the increase in the use of SNS and mobile phones. Nevertheless, there is a lack of research in this field, and it is meaningful to look at how this new technology-based commerce leads to purchase intention in terms of the value of shopping perceived by consumers. This study aims to (1) analyze the characteristic factors of mobile live commerce, which is rapidly emerging due to brisk changes in the distribution industry in the non-contact era; and (2) verify the relationship between shopping value and purchase intention. We analyzed 283 surveys using partial least squares structural equation modeling (PLS-SM) with statistical product and service solutions (SPSS) and R-programming. We inferred that convenience, ubiquity, social presence, attractiveness, and vividness were the characteristics of mobile live commerce that had a positive effect on the pleasure value, and that social presence, attractiveness, vividness, professionalism, information quality, and compatibility had positive effects on the perceived value. The hedonic value also had a positive effect on the perceived value, and both pleasure and perceived values had strong positive effects on the purchase intention. However, the professionalism of the sources did not affect the hedonic value, and the convenience and ubiquity did not affect the perceived value.

Identity and values of street runners: a study based on the means-end chain theory

This study emphasizes the contributions of the means-end chain theory to understanding the relationship between attributes-consequences-values (A-C-V) and the identities of individuals participating in street running, a sporting practice that has been gaining followers in Brazil. The objective is to understand how the choice of street running rather than other sporting activities influences the identity reconstruction of its practitioners through A-C-V relationships. The study is qualitative and was conducted in accordance with the guidelines of the means-end chain theory, with data collected on 22 street runners analysed using the laddering technique. The results indicate that by identifying with street running, the runners mainly seek the values of pleasure and achievement. Street running is also marked by the attribute of collective (but also individual) practice. This flexibility of choice is reflected in how the runners relate attributes, consequences, and values in street-running consumption practices.

Exploring the Acute Effects of the Daily Mile™ vs. Shuttle Runs on Children's Cognitive and Affective Responses.

Background: This study investigated the acute effects of two physical activity (PA) bouts on children’s cognitive and affective responses. Methods: Twenty-nine participants (16 boys and 13 girls; Mage = 9.34 years, SD = 0.48), using a within-subjects crossover design, performed three 15-min conditions: (a) TDM—The Daily Mile™; (b) 12 repeated 30–45-s shuttle runs at ≥ 85% HRMAX; and (c) a sedentary control condition. Cognitive performance (i.e., Stroop, Digit Span, and Corsi blocks) was measured before PA and 1 and 30 min post-PA. Felt Arousal and Feeling Scale self-report scales were administered before, during, and after PA. Results: The results show no changes following the TDM condition relative to the sedentary control condition in cognitive responses. However, when comparing the shuttle runs condition to the sedentary control condition, participants showed higher arousal, an improved reaction time, and lower self-reported pleasure at 1 min post-PA. Nevertheless, at 30 min post-PA, participants’ pleasure values were higher in the shuttle runs condition than they were before PA. Conclusions: When comparing PA conditions, shuttle runs enhanced reaction time and might thus be seen as an option to implement or modify PA opportunities in school settings.

The Effect of Consumption Value for Bio Cosmetics on Purchasing Behavior -Focusing on the mediating effect of brand loyalty-

Purpose: The purpose of this study is to examine the effect of consumption value perceived by cosmetic consumers on brand loyalty and purchasing behavior of bio cosmetics through empirical analysis. Methods: To this end, multi-regression analysis was conducted to analyze the relationship between perceived consumption value, brand loyalty, and purchasing behavior. In addition, bootstrapping was performed to verify the mediating effect of brand loyalty. Results: The research results are as follows. First, among perceived consumption values of bio cosmetics, pleasure value, brand value, and functional value were found to have a significant positive (+) effect on brand loyalty. Second, brand loyalty of bio cosmetics was found to have a significant positive (+) effect on purchasing behavior. Third, among the consumption values perceived by bio cosmetics, functional value, pleasure value, and brand value were found to have a significant positive (+) effect on purchasing behavior. Fourth, the mediating effect of brand loyalty was confirmed in the relationship between perceived consumption value and purchasing behavior of bio cosmetics. Conclusion: The results of this study will be meaningful in that it empirically examines the influence relationship between consumption value and purchase behavior for bio cosmetics and examines the mediating effect of brand loyalty in the relationship between them. In the post-corona era, as new changes are expected throughout the cosmetic industry, a new trend appears in the cosmetic industry, and the need for value establishment is emerging. The results of this study will have great implications for the bio-cosmetic industry preparing for the post-corona era.

Acute Perceptive Responses to 2 Combined Training Methods in Adolescents: A Crossover Study.

To compare the acute perceptive responses of different combined training methods in adolescents. The sample consisted of 50 adolescents, insufficiently active, aged between 14 and 18years (58% female). The adolescents performed 2 sessions in a randomized order: moderate-intensity continuous training + resistance training (MICT + RT) and high-intensity interval training + resistance training (HIIT + RT). The rating of perceived exertion, affect, and satisfaction were measured by self-report in 5 moments during the combined training (HIIT or MICT-moments 1, 2, and 3; RT-moments 4 and 5) and 10minutes after the end of the session. During HIIT, adolescents reported higher values of rating of perceived exertion compared to the MICT session at moments 2 and 3 in both sexes (P < .05). In addition, at moments 2 and 3 of the HIIT session, female participants were reported to have a higher value of satisfaction compared to MICT (F = 3.953; P = .005; η2 = .067). During the execution of both HIIT + RT and MICT + RT protocols, adolescents showed an increase in the values of pleasure and satisfaction, regardless of sex.

Analysis of the Characteristics of Digital Content with High Freedom in Interactive AVG Games

With the growth of the female economy, many games have emerged in recent years that specifically focus on female players as their main customer group. A new form of game, the interactive AVG game, offers players higher autonomy and interactivity, attracting a large number of female players. This paper studies a popular interactive AVG game, Melody from Harem, based on its rich digital content, such as digital storytelling, game mechanics, spatial properties and game goals, to investigate the design strategies of games with female target user group. AVG games are currently in a double marginal position in the game industry and academic, but they have a higher user retention rate beyond that of mainstream games. Therefore, the research on AVG games is of great significance to the development of China’s female digital game market. The study found that interactive AVG games adopt the strategy of involving players in story narration, and through rich interactive game mechanics, appropriate setting of scenario element, both absolute and relative goals to ensure players’ interactivity, autonomy, immersion and pleasure value in the game, and ensure that the game can gain high user stickiness with players’ loyalty. With the development of women’s games, the excessive sexualization of female images in traditional digital games has been corrected, but it has not completely disappeared, and female stereotypes can still be seen in some games.

The inversion of values and the renunciation of desire and love: an investigation through Max Scheler and Wang Yangming

ABSTRACT This article investigates and compares Max Scheler’s and Wang Yangming’s analyses of the disorder of the heart as the inversion of values. Both Scheler and Wang affirm an objective hierarchy of values. Scheler proposes that spiritual values are higher than the values of pleasure, while for Wang heavenly principle is higher than desires. An objective hierarchy of values is correlated to the original and subjective moral feelings, such as love. However, there are also cases concerning those whose hearts have lost their original state. Scheler discusses this ‘negative side’ in one’s heart in terms of ressentiment, while Wang describes it in terms of the obscuration (zhe bi遮蔽) of pure knowing (liang zhi良知). This article specifically expounds upon those obscuration factors that connected with value inversions. Furthermore, regarding Wang’s critique, this article further examines whether Daoism and Buddhism are forms of value inversion.

Siri na Pesse: The Bugis Custom in the Philosophy of Value Perspective

The custom or the culture of siri na pesse is the soul, dignity, and self-respect of the Bugis people. The Bugis people defend and uphold siri na pesse which is considered polluted or defiled by others will always be willing to sacrifice anything including their body and soul. This study aimed to describe the philosophical values embodied in the culture of siri na pesse using Max Ferdinand Scheler's approach. This study was descriptive qualitative research in the field of philosophy where data collected through library research supported by interviews. The steps of this research were data identification, data collection, data categories, data classification, and data analysis. The data analysis method used was the hermeneutic method and its methodical elements. This method was used to understand the philosophical values contained in the object of research, through verstehen and interpretation. The results of this study indicate that there are four hierarchical philosophical values of siri na pesse. The values hierarchy is first, the holiness values; the value of Godness or the value of beliefs, and the cultural values including morals and customs values. Second, spiritual values; honesty values, persistence values, propriety values, consistency values, and heroic values. Third, vital values; solidarity values, intellectual values, fairness values, and welfare values. The last is the values of pleasure including business and competitive values, material values, and satisfaction values.

The effect of attribute evaluation and consumption value on the purchase involvement in the global luxury fashion brands

The purpose of this study is to evaluate the attributes of consumers global luxury fashion brands and to find the impact of consumer value, meaning the social and pleasure values derived from brands on product purchase involvement. The method in this study was analysis of a total of 298 responses to a questionnaire. The results indicate, first of all, that among the attribute evaluations of global luxury brands, traditionality and splurge affect purchasing involvement. However, prestige and originality were found to have no influence on purchasing involvement. Second, the responses to the questionnaire indicate that social and pleasure values had a statistically significant effect on purchase of luxury brands. Third, the value of cross-group attributes evaluation and consumption value to differences in purchase involvement has had statistically significant results. In conclusion, the traditional and Splurge natures of the luxury global fashion industry’s brand, social consumption value and pleasure consumption value affect the level of purchase involvement. This underscores the importance of attribute Evaluation(traditional and splurge) and consumption value(social and pleasure) when planning consumer marketing strategies for global luxury fashion brands in the future.

Nilai-Nilai Filosofis dalam Tradisi Rajaban di Kesultanan Kanoman Cirebon

Cirebon is one of the centers of Islamic civilization in the past. This is at least evidenced by the founding of the Sultanate of Cirebon in the 15th century AD. The Sultanate of Cirebon plays a major role in spreading Islam in the western region of Java. Under the Sultanate of Cirebon Islamic traditions grow and flourish in society. Although the Sultanate of Cirebon split into two parts namely Kasepuhan Sultanate and Kanoman Sultanate, but the traditions are still preserved. Among these traditions is the tradition of Rajaban, a tradition that is held on 27 Rajab each year which aims to commemorate the events of Isra Mi’raj Prophet Muhammad SAW. Implementation of Islamic tradition in Cirebon is currently getting a pretty fierce challenge both from Islamic circles themselves, i.e. from the purification of Islam, as well as from the flow of globalization that tends to leave something that is considered ancient and traditional. This paper shows that the Rajaban tradition is still preserved by Kanoman Sultanate and Cirebon people. The procession of the Rajaban tradition itself is done with the core event of the reading of Isra Mi’raj chronicle, which is delivered in the old Cirebon language. The tradition of Rajaban can survive in the midst of various obstacles because it is still considered to have value by the community. The values include a pleasure value, vital value, spiritual value and value of holiness.

Beverage capsule consumption: a laddering study

PurposeThe purpose of this paper is to analyze consumer behavior based on the structures of attributes, consequences, and values identified by consumers of beverages obtained from capsules. Consumers of the brands Nescafé Dolce Gusto and Nespresso capsule-based beverages were selected, and comparatively analyzed to understand the possible differences perceived by the consumers of each brand.Design/methodology/approachBased on a soft laddering technique, 27 in-depth interviews were carried out among the users of Nespresso and Dolce Gusto. This technique allowed differentiating the attributes of each brand, as well as defining common/cumulative elements.FindingsIndividual values of achievement and personal pleasure, mainly reached through better living standards, were dominant for all consumers. Dominant chain analysis results showed the perceptions of consumers were different for each brand. Generally, both brands’ consumers seek quality and practicality. However, Dolce Gusto delivers a product perceived as having more functional benefits, thus serving consumers seeking more variety when it comes to different types of beverages. On the other hand, Nespresso serves a more selective niche market, whose consumers rather value brand quality and reliability.Originality/valueThe characteristics and product specifications show similarities with food consumption trends, which justify the growth of this market in recent years. Therefore, strategies and the consumers’ demand for the capsule market show a promising trend on the coffee and drinks market in Brazil, deserving special attention from both companies and producers.

Towards more sustainable diets: Insights from the food philosophies of “gourmets” and their relevance for policy strategies

Food has become a central focus for the achievement of sustainability objectives. One of the current challenges is that promoting food sustainability requires much more attention to cultural and social contexts and the food philosophies of specific groups of consumers. The present paper focuses on those consumers in the Netherlands who intrinsically appreciate the taste and the quality of food (hereafter “gourmets”). Our expectation was that, due to their respect for the origin of food and their distance from mainstream food culture, the gourmets may be able to reveal practices and cultural assumptions that help to find entry points for promoting more sustainable food choices among the general population. Drawing on literature about gastronomy, Slow Food and craft consumption, fifteen in-depth interviews were held to examine the food philosophies of individual gourmets from a health and sustainability perspective. The results demonstrated how the values of pleasure of taste, food competences and social relatedness may contribute to the extent of complementarity between culinary and ethical principles. Entry points for promoting change in a more sustainable direction include a shift from quantity to quality, such as meals with less but better meat, a shift towards making meals less focused on meat and a general open-mindedness towards other eating styles (a new look at vegetables), a shift to planning for a competent use of leftovers and a shift in willingness to accept limitations on food choices, such as the seasonal unavailability of food.

The Value of Heterogeneous Pleasures

Pleasure is one of the most obvious candidates for directly improving wellbeing. Hedonists claim it is the only feature that can intrinsically make life better for the one living it, and that all of wellbeing derives from the relative pleasantness and unpleasantness of conscious experience. But Hedonism is incompatible with the ‘heterogeneity’ of pleasure: it cannot allow that distinct pleasures can feel completely differently, if experiences count as pleasant due to how they feel. I argue that a pluralistic variant of Hedonism can match its theoretical attractions while also accommodating the heterogeneity of pleasure. This has interesting implications for both the philosophical debate over the nature of wellbeing and psychological theories of how to measure and aggregate positive affect. In particular, my argument implies that there is no single dimension of ‘valence’ or ‘intensity’ on which pleasantness can be measured.

The comparison of consumers' values and lifestyles according to frequency of visiting shopping centers: Malatya province example

The purpose of this study is to compare values and lifestyles the consumers according to the frequency of visits to shopping centers. Furthermore, determining the lifestyles of the people who visit shopping centers is another object of the research. The questionnaire was used as data collection tool. The questionnaire contains questions to learn about participants' values, lifestyles and demographics. The population of the study consists of people over 17 years old and living in the Battalgazi and Yesilyurt districts of Malatya. Kota sampling method, one of the non-random sampling methods, has been used as sampling method in the research. Data were collected from 450 individuals in the population and the data were analyzed by SPSS. The findings indicate that values and lifestyles of consumers differ according to their visiting frequency of shopping centers. From the value perspective, it has been seen that those who visit the shopping center day predominate the values of happiness, pleasure, excitement and self-esteem in life. When it is evaluated in terms of lifestyle, it is seen that discount followers do not go to the shopping centers much, but consumers who follow brand and fashion trends, the innovations and technology and identified as a leader, visit the shopping center every day. The results of this research might bring a new perspective to administrations of shopping centers by showing what values and lifestyles motivate people to visit shopping centers. Results might play an important role in attracting more consumers to shopping centers.

UNSUR INTRALINGUAL DAN EKSTRALINGUAL SEBAGAI PENANDA DAYA BAHASA DAN NILAI RASA BAHASA DALAM KESANTUNAN BERKOMUNIKASI

This study aims to describe the formal elements of extra-lingual and intra-lingual and power of language and the language politeness. This study uses the pragma-semantic theory. Source of data of this research are several private television programs (Indonesia Lawyer Club, Sentilan-Sentilun), Tempo Magazine (Catatan Pinggir ), and the caricature of Sindo Newspaper. The data are in the form of speeches and sentences, which contain extra-lingual and intra-lingual elements. The data analysis is performed by inventorying, classifying, identifying, and interpreting the data, based on the Pragma-semantic theory. The results are (1) forms of extra-lingual and intra-lingual elements are able to bring the power of language as power of criticism, the power of information, the power of banter, power of commands, and allure, (2) forms of extra-lingual and intra-lingual elements are able to bring the values of language, such as pleasure values, the respect values, and the happiness values.