Place Satisfaction Research Articles

Satisfaction with Sunbelt Migration

Migration to non‐metropolitan areas of high environmental amenity and low population is a lifestyle choice made by a small percentage of people on or about the age of retirement from the workforce Although the proportion of older people involved is low, their numbers are significant to host towns. An aspect of retirement migration which has received little attention by researchers in Australia is the extent to which such moves realise hoped for benefits for the migrants. This paper reports results of interviews undertaken in 1986 with 146 people who had migrated, on or about retirement, to the New South Wales north coast town of Port Macquarie. Several indicators of life and place satisfaction were used They all showed high absolute and relative levels of satisfaction. Although there was tittle dissatisfaction with the results of moves, search behaviour undertaken prior to moving and a number of personal characteristics of migrants, are analysed to explain some variance in satisfaction levels.

A still for liquids of high boiling point

This article contributes to a broader understanding of how the branding of places affects both residents and tourists. While branding often relies on simplified messages, the effectiveness of such strategies for complex brands remains questionable. Residents in particular possess a confounded knowledge of the place and could disagree with simplified destination brands. To test the role of brand complexity for residents and tourists, we conducted two empirical studies (N = 765; N = 385), showing that, for residents, positive place attitude (i.e., place satisfaction, identification, and attachment) and place behaviour (i.e., positive word-of-mouth) increase with a higher brand complexity. The second study shows that the positive relationship of brand complexity is stronger for residents than for tourists, supporting the conclusion that brand complexity is relevant for place brands, but that the place brand for residents requires more complexity than a destination brand, while it imperative that both are integrative parts of an overall brand.