Dimensions Of Persuasion Research Articles

The relationship between servant leadership and team innovation performance: Mediating effect of self-efficacy

This study delves into the effects of servant leadership on team innovation performance by examining innovation self-efficacy as a mediating factor and team innovation atmosphere as a moderating factor. Utilizing a questionnaire survey of 311 hotel employees, we employed a structural equation model for rigorous data analysis. Our key findings are summarized as follows: (1) Servant leadership positively influences team innovation performance. Specifically, the dimensions of persuasion and guidance within servant leadership emerge as significant predictors of enhanced team innovation. (2) Servant leadership significantly boosts innovation self-efficacy, highlighting its crucial role in fostering a culture of innovation. (3) Innovation self-efficacy emerges as a pivotal mediator between servant leadership and team innovation performance, underscoring its importance in translating leadership behaviours into tangible innovation outcomes. (4) The team innovation atmosphere positively moderates the relationship between innovation self-efficacy and team innovation performance, indicating that a supportive environment can amplify the impact of individuals’ self-beliefs on collective innovation. This research offers valuable theoretical and practical insights into harnessing the power of servant leadership to enhance innovation self-efficacy and, ultimately, team innovation performance. Our findings contribute to a richer understanding of how these variables interact and can inform the development of more effective leadership strategies in organizations seeking to foster a culture of innovation.

La rellevància i la creativitat en la traducció de material turístic multimèdia

The notions of relevance and creativity are two key textual resources when promotional material is translated and, in particular, in the context of tourism. In the first case, relevance as a pragmatic principle helps ensure texts travel through different lands and audiences, posing challenges to translators, or language-and-culture experts, who use their expertise to opt for some content material or for format changes. Likewise, creativity is a highly demanded skill, given the nature of the process of (trans)creating advertising texts, especially audiovisual and multimedia ones, and considering the persuasive dimension of the process that takes place for these texts to cross cultural frontiers.
 In the paper these two principles will be theoretically presented, making special reference to promotional translation and international marketing, and a few real cases from international tourism campaigns will be analysed in order to draw some conclusions about the impact of these two principles for a better production of relevant and creative promotional texts in the field of tourism.

The End of College: Religion and the Transformation of Higher Education in the 20th Century by Robert Wilson-Black

Reviewed by: The End of College: Religion and the Transformation of Higher Education in the 20th Century by Robert Wilson-Black Robert Benne The End of College: Religion and the Transformation of Higher Education in the 20th Century. By Robert Wilson-Black. Minneapolis: Fortress Press, 2021. 281 pp. This book is an adaptation of one of the last dissertations advised by the great American historian of religion and distinguished Lutheran, Martin Marty. His student, Robert Wilson-Black, has been CEO of Sojourners since 2013 but earlier served as an administrator at the University of Chicago and then as a college and seminary vice [End Page 99] president for a decade. He has written widely and serves on the board of Lynchburg University. The book describes the great debates about if and how religion ought to be taught in the constantly changing face of American higher education from the beginning of the 20th century to its midpoint following World War II. Its scope and depth of research are truly remarkable. The author seems to have covered the thoughts on this subject of almost every elite intellectual in every elite university in America from the turn of the 20th century to its mid-point. Early on he develops a typology of thinkers who argue their vision of the nature of religion and how it ought to be presented in academia. The types are "skeptics," "pious true believers," and "those who functioned primarily as reconcilers between them for each college or discipline" (xx). After World War II, as after World War I, many educators were so shaken by the collapse of civilization in the Christian West that they thought deeply about how higher education should wrestle with the civilizational crisis illuminated by the wars. Christian and secular humanist movements existed in both periods; members of those movements wondered how young Americans should be shaped as good citizens by higher education. For them, the role of religion in education was crucial. But how to go about it? This book plumbs that question in great detail, especially among the best and brightest in the educational world. Wilson-Black traces the many debates that took place in the elite colleges. Some atheists and skeptics from outside the Christian humanist movement argued that secular humanism could supply the moral fiber needed in the new generation. Most, however, saw an important role for religion, especially Christianity, for such a task. Should religion be presented through a department of religion at the undergraduate level? Should it be spread throughout the curriculum as kind of a tutoring in natural law? Should it be limited to a graduate school of divinity? Should it be embedded in other departments? Further, should religion be taught objectively and scientifically as religious studies? Or should it have a persuasive dimension to its teaching? These questions have not gone away by any means. Indeed, it seems that "religious studies," with no privilege [End Page 100] offered to Christian studies, is increasingly dominant, even in our church-related colleges. The powerful "diversity, inclusivity, and equity" movement ensures the demotion of Christian perspectives, especially of an orthodox Christian sort. The book covers the role of religion in higher education up to the 1950s. Interestingly, that period featured many intellectuals who thought that the Christian faith was crucial in the moral development of young Americans. Such intellectuals are fairly rare now, with many instead believing that orthodox Christianity should be banished from an influential role. Other movements—ecological, sexual, anti-racial, multicultural, and "diversity"—are seen as far more promising in shaping young minds. Perhaps the author's next book will take up that great change. One limiting factor in this book is its exclusive attention to elite higher education. It does not discuss at all the role of religion in the many ethnic, evangelical, and Roman Catholic colleges of the time. In those places, Christian faith—not only in its moral dimension—played a robust role in the shaping of millions of non-elite Americans, whose important story should also be told. Robert Benne Institute of Lutheran Theology Brookings, South Dakota Copyright © 2023 Johns Hopkins University Press and Lutheran Quarterly, Inc.

Etnografia afektywnych poruszeń: coaching i neoliberalna psyche


 
 
 The article seeks to defamiliarize coaching practices based on the premises of positive psy- chology that were the focus of the author’s inquiry during ethnographic research among the Polish community of professional coaches and their clients: managers, entrepreneurs and university teachers. The author argues that coaching practices equip individuals with tools to cope with the social and personal risks associated with living conditions of late-capitalism. These practices are also a space within which we fase the circulation of affects and the power of desires that support capitalist regimes of productivity and, consequently, produce a neoliberal psyche (neoliberal type of subjectivity). In this paper, the author aims to answer the following questions: how do people participating in a coaching process govern themselves (construct, negotiate or contest their own self) by means of affective movements? What is the persuasive dimension of the affective work on self undertaken by coachees that results in subjectification and/or objectification along the lines of neoliberal rationality? And finally: how is the affective-rhetorical process of embodying the neoliberal type of governance manifested in coaching? The answers to these questions have been developed based on the findings of affect theory and rhetoric culture theory.
 
 

Analysis of The Effectiveness of Social Media Promotion on Avoskin Skincare Products Measured by The Epic Model

Along with the development of the era that makes internet technology widely used so that encourage people to access the use of social media in daily life, one of which is business people who use social media as a promotional medium. Promotion on social media make it easier for potential consumers to understand the message conveyed so that it can attract attention and achieve the target market target. The existence of promotions through social media can increase sales transactions, one of them is in the beauty industry sector in skincare products. The purpose of this study was to determine the effectiveness of promotion on social media Instagram, TikTok and Facebook are used by Avoskin skincare products. To measure the effectiveness of promotions, This study uses the EPIC model method through its four dimensions, namely the dimensions of empathy, persuasion, impact, and communication. The data processing method used in this study is a quantitative method in the form of analysis descriptive. This study uses a non-probability sampling technique. The data collection techniques used used in this research is primary data by distributing questionnaires with the number of respondents as many as 385 people. The population used in the study were users of Avoskin skincare products in Indonesia Indonesia. The results of research using the EPIC model show that the level of promotion effectiveness The highest social media is Instagram with an EPIC rate of 3.56, followed by TikTok with a value of The EPIC rate is 3.54 and followed by Facebook with an EPIC rate of 3.33. This means effectiveness social media promotion on Avoskin skincare products is very effective.

STRUCTURE AND FUNCTION A STUDY IN THE BOOKS OF ARAB HERITAGE

The discourse of introductions in the books of the Arab heritage is ‎considered one of the introductory texts that has not received its share of ‎critical studies in studying the text itself, as it represents a discourse that ‎has a special structure that distinguishes it from other texts. He does not ‎consider it an intermediary discourse between the originating book and its ‎predecessors in the field of art itself, or between the author and a group of ‎real and supposed recipients; Rather, it is a discourse that lies in its ‎external structure and its internal components, technical, cognitive, and ‎communicative functions.‎ These introductions present the text to be conveyed to the recipient (the ‎subject and material of the book); But it is not an excess of leftovers; It is ‎above its structure linked to its cultural and historical pattern, and with the ‎norms of the literary genre, it is an important mediation for the recipient ‎that contributes to the way the text is received.‎ The discourse of introductions in the literary heritage books has special ‎verbal norms with argumentative and persuasive dimensions that are ‎subject to discursive strategies that are directly and closely related to the ‎traditions of the literary institution that are formed within cultural norms that ‎soon turn into a system that forms a structural framework in general, in ‎Arabic heritage is almost one preface. Literary books in particular.‎ This research aims to study the discourse of introductions to literary ‎heritage books through a set of models to reveal the general (mother) ‎structure of those introductions, and the special structures (which appear ‎through the models under study).‎ Our study will be based on a set of these introductions in the literary ‎heritage books; They are: Kitab al-Amali by Abu Ali al-Qali, Evidence of ‎Miracles by Abd al-Qaher al-Jurjani, Uyun al-Akhbar by Ibn Qutayba al-‎Dinuri, Kitab al-Faraj after hardship for al-Tanukhi, and al-Mustajad from ‎the verbs of a virtuous one, al-Tanukhi, Book of Controversies on the ‎Commentary of Abu al-Tayyib al-Mutanabbi’s Diwan, Maqamat al-Hariri, ‎Introduction by Ibn al-Muqaffa in Kalila wa Dimna, layers of theologian ‎poets and among the advanced writers of Ibn Al-Moataz.‎ In this study, we attempt to answer the following question:‎ What are the structures that govern the discourse of introductions? What ‎are the functions of this introductory letter?‎

THE EFFECTIVENESS OF PROGRAM PROGRAM TOWARDS PROSPECTIVE STUDENTS AT POLYTECHNIC APP USING THE EPIC MODEL

The purpose of the study is to Know the Effectiveness of Promotion Program Against Prospective Students at Polytechnic APP. Methods of data collection by interview and questioner survey, data analysis conducted by using EPIC Model method. EPIC Model is used to analyze the impact of communication in promotion. This method was discovered by AC research and research institute. Nielsen, and consists of four complementary dimensions of empathy, persuasion, impact and communication. The population used is prospective students who register and who has become a new student POLITEKNIK APP Jakarta. The sampling technique used by the writer is Simple Random Sampling by giving opportunity to all representing school population who have got promotion from APP Polytechnic, through event of stand edufair, presentation, internet (APP website) and print promo media. The results of the research are as follows: The effectiveness of APP-Jakarta Polytechnics promotion program calculated in the EPIC Model consisting of Empathic Dimension (3.89 = Effective), Persuasion Dimension (4.05 = Effective), Dimensional Impact (3.76 = Effective) and Communication Dimensions (3.94 = Effective) resulted in that the promotion program undertaken by APP-Jakarta Polytechnic has been effectively stated in EPIC RATE that is 3.91 because it is in the effective scale range. Various kinds of promotions APP-Jakarta Polytechnic run, online promotion is the most effective than offline promotion because according to promotion team, target market APP-Jakarta Polytechnic know about APP-Jakarta Polytechnic through searching in google and fill out catalog request at web Polytechnic APP-Jakarta to get more information. So it can be concluded that how the internet is very easy for someone in obtaining information abaut APP-Jakarta Polytechnicto be more fast and efficient.

An inclusive, real-world investigation of persuasion in language and verbal behavior.

Linguistic features of a message necessarily shape its persuasive appeal. However, studies have largely examined the effect of linguistic features on persuasion in isolation and do not incorporate properties of language that are often involved in real-world persuasion. As such, little is known about the key verbal dimensions of persuasion or the relative impact of linguistic features on a message’s persuasive appeal in real-world social interactions. We collected large-scale data of online social interactions from a social media website in which users engage in debates in an attempt to change each other’s views on any topic. Messages that successfully changed a user’s views are explicitly marked by the user themselves. We simultaneously examined linguistic features that have been previously linked with message persuasiveness between persuasive and non-persuasive messages. Linguistic features that drive persuasion fell along three central dimensions: structural complexity, negative emotionality, and positive emotionality. Word count, lexical diversity, reading difficulty, analytical language, and self-references emerged as most essential to a message’s persuasive appeal: messages that were longer, more analytic, less anecdotal, more difficult to read, and less lexically varied had significantly greater odds of being persuasive. These results provide a more parsimonious understanding of the social psychological pathways to persuasion as it operates in the real world through verbal behavior. Our results inform theories that address the role of language in persuasion, and provide insight into effective persuasion in digital environments.

Efektivitas Iklan Produk Chocolicious Melalui Media Sosial Instagram

Chocolicious Indonesia is a company engaged in the downstream agribusiness industry that is actively conducting marketing activities through Instagram. This research to analyzes the effectiveness of Chocolicious Indonesia’s products advertising through Instagram. The method used is the descriptive analysis method. Sampling using the incidental sampling method with 100 respondents. The respondents are the followers of Chocolicious Indonesia’s Instagram account. This study conducted a validity and reliability test using SPSS software version 20. The analytical method used to measure the effectiveness of advertising is the EPIC model which includes four critical dimensions : empathy, persuasion, impact, and communication (EPIC). The results showed that Chocolicious Indonesia’s product advertising through Instagram is very effective with a value of 4,21. The four dimensions measurement shows that the dimensions of empathy, persuasion, and communication are very effective. While the impact dimensions are in the effective category.

Mobile Augmented Reality in Electronic Commerce: Investigating User Perception and Purchase Intent Amongst Educated Young Adults

Even though the presence and use of mobile augmented reality (MAR) technology has become increasingly popular in the field of marketing and advertising in recent years, it has largely been neglected in the study of consumer behavior research. This paper utilizes a single-group posttest-only quasi-experimental design to investigate how the feature of mobile augmented reality application influences consumers’ attitude and purchasing intention as explained by the dimensions of persuasion (i.e., consumers’ cognitive, affective, and conative dimensions). Structural Equation Modeling (SEM) with SPSS and AMOS is used to analyze the psychometric survey data collected from 179 participants. The results supported the prediction that MAR application’s real-time interactivity and entertainment increase cognition and affection, respectively; while irritation with MAR application decreases affection. The unsupported hypothesis, which predicted a positive relationship between informativeness and cognition, came as a surprise. The overall result of the study demonstrates the positive influence of MAR application in enhancing consumers’ purchasing intention. Finally, implications and future research directions are discussed.

EFFECT OF CAPTION TYPE IN PICTURE PROMPTS ON EFL WRITING QUALITY

To explore the validity of picture-prompt writing assessment, the study investigated the influence of caption type (i.e. narrative, abstract, and zero) in the picture prompt on EFL writing quality of Chinese college students in terms of holistic scores and functional dimensions (i.e. Dimensions of Involvement, Narration, Elaborated reference, Persuasion, Abstractness, and On-line informational elaboration). ANOVA, MANOVA, and linear regression analysis were conducted and results showed that (a) participants performed significantly better with the abstract caption; (b) Dimensions of Involvement and Abstractness significantly distinguished essays with the abstract caption from those with other types; (c) Dimension of Persuasion significantly predicted ratings of essays with the narrative caption, while Dimension of Narration significantly predicted ratings of essays with the abstract caption. Finally, implications for picture-prompt writing assessment and instruction were discussed.

Compliance-gaining messages between married Shona couples

This article seeks to establish how and why compliance-gaining transpires in a Shona family set-up. Much research has been done on persuasion in the Western and Eastern cultures, unlike in Shona culture. In this article, we focus on persuasion strategies between a married Shona couple and establish the degree of directness and indirectness of their requests. The term ‘compliance-gaining’ is used interchangeably with the word ‘persuasion’ in this article as they both refer to the same process. Compliance-seeking and compliance-resisting strategies used by Shona married couples, and the persuasive message dimensions used by sources in such influence interactions, are illustrated. In so doing, the sequence of the persuasive arguments and counter-arguments, as well as the clinching argument, in a persuasive message of a married Shona couple are identified. Furthermore, it is hoped that this research article will provide insight into Shona persuasion strategies and skills and contribute important perspectives to the existing body of knowledge of persuasion.

Effectiveness of Pangandaran Beach Tourism Destination Publications, West Java, Indonesia

Pangandaran Beach is one of the fastest growing beach tourist destinations in Indonesia, where the number of foreign tourists visiting is as much as 9.44 million and domestic tourists as many as 251.20 million trips per year. The purpose of this study is to see the effectiveness of publications about Pangandaran Beach carried out in various media. The method used is EPIC model that takes into account the dimensions of Empathy, Persuasion, Impact, and Communication. The sample in this study were tourists who had visited Pangandaran Beach and saw the publication media. The results of this study indicate that the score for the empathy dimension is 3.41; persuasion dimensions of 3.64; impact dimension of 3.59; communication dimension of 3.46. When viewed from the EPIC rate which calculates all dimensions, a score of 3.53 is obtained. These results show three dimensions of empathy, persuasion and effective communication, while impact dimensions are quite effective. The EPIC rate of 3.53 indicates that the Pangandaran beach publication is effective.

Comparison of psychological resilience and professional identity of nursing students with different temperaments

Objective To compare the difference in psychological resilience and professional identity of nursing students with different temperaments and to provide a reference for providing personalized psychological and vocational counseling. Methods Nursing students who practiced in Zhengzhou University Affiliated Tumor Hospital between May 2015 and March 2017 were selected using convenient sampling and investigated with the general information questionnaire, temperament scale, psychological resilience scale and nurses' professional identity scale. Totally 380 questionnaires were distributed, and 368 valid questionnaires were collected. Results The temperaments of the 368 nursing students were choleric (63) , sanguineous (109) , phlegmatic (77) , melancholic (36) and mixed (83) . Their professional identity and physical resilience scores totaled (56.0±12.0) and (61.7±10.3) , respectively. There were statistical differences in the total score and in difference dimensions of psychological resilience of different temperament types (P<0.05) . There were statistical differences in the total score of professional identity and in the dimensions of professional self-concept, social comparison and self-reflection and social persuasion of different temperament types (P<0.05) . Conclusions Nursing students' psychological resilience and professional identity stands at a medium and low level, and there is difference in psychological resilience and professional identity in nursing students of different temperaments. Nursing educators shall provide targeted psychological and vocational counseling based on nursing students' temperaments. Key words: Students, nursing; Temperament; Psychological resilience; Professional identity

Efektivitas Strategi Promosi Produk Kopi Lokal di Rumah Kopi Ranin.

Ranin Coffee House is a small scale business that is engaged in selling local coffee products. This business conducts promotional activities to increase sales of its products. The purpose of this study is to identify the form of promotional strategies, analyze the effectiveness of promotional strategies, and identify the relationship between respondent characteristics and the effectiveness of promotional strategies on the dimensions of empathy, persuasion, impact, and communication. This research was used a quantitative approach in a survey of 40 respondents who were supported by qualitative data with in-depth interviews with selected respondents who mastered the research problem. The results show that brand and packaging promotion strategies, Instagram media, and personal selling are counted effective in increasing empathy, persuasion, positive impact, and communication (EPIC dimension), and not all respondent characteristics are related to the effectiveness of promotional strategies carried out by Ranin Coffee House.

EFEKTIVITAS STRATEGI PROMOSI PRODUK KOPI LOKAL DI RUMAH KOPI RANIN

Ranin Coffee House is a small scale business that is engaged in selling local coffee products. This business conducts promotional activities to increase sales of its products. The purpose of this study is to identify the form of promotional strategies, analyze the effectiveness of promotional strategies, and identify the relationship between respondent characteristics and the effectiveness of promotional strategies on the dimensions of empathy, persuasion, impact, and communication. This research was used a quantitative approach in a survey of 40 respondents who were supported by qualitative data with in-depth interviews with selected respondents who mastered the research problem. The results show that brand and packaging promotion strategies, Instagram media, and personal selling are counted effective in increasing empathy, persuasion, positive impact, and communication (EPIC dimension), and not all respondent characteristics are related to the effectiveness of promotional strategies carried out by Ranin Coffee House.

Workplace Persuasion: Conceptual Model, Development and Validation

The purpose of the study is to present a conceptual definition and validate the structural dimensions of workplace persuasion. Applying both qualitative and quantitative approach, we found that workplace persuasion encompasses three distinct dimensions: reciprocation, cooperation and consensus. The quantitative approach followed in the study with two different sample sets confirm a 21-item workplace persuasion scale. The nomological, convergent and discriminant validity with other related constructs further establishes the intent and psychometric properties of the scale. Theoretical and practical implications of the study were discussed in light of the findings.

Analisis Keefektifan Iklan Sebagai Strategi Komunikasi Pemasaran Produk Jenang CV. Mubarookfood Cipta Delicia Menggunakan EPIC Model

&lt;em&gt;The purpose of this research is to determine the effectiveness of advertising CV. Mubarokfood could be seen from four dimensions EPIC (Empathy, Persuasion, Impact and Communication) and to determine the dimensions of EPIC which most dominan. The data used are primary data and secondary data. The technique of collecting data using questionnaires, interviews, and recording. The basic method is Descriptive-Analytic. Analysis using the EPIC model. A questionnaire was distributed to 100 respondents in the area of Central Stores CV. Mubarookfood and Kudus city. Interviews were conducted with the marketing manager. The results showed that the ads that are presented in the form of print media (Brochure), outdoor media (X- Banner, Billboard, Neonbox, Banner) and electronic media (Radio, Internet). The results of the analysis of the effectiveness of ads based EPIC model shows that the advertising of the CV. Mubarokfood seen from the dimensions empathy obtained an average score of 4.596, the dimensions of persuasion have a score of 4.244, the dimensions of impact have a score of 4.605 and dimensions of communication have a score of 4.471. The third dimension is included in the scale of "effective", except the dimensions of persuasion are included in the "quite effective" only. The value of the average score is highest impact dimension of 4.605. Overall advertising CV. Mubarokfood considered "effective" with an average score of 4.479. That is able to inform, persuade and remind the public in Kudus city, as well as stimulate the awareness, interest and action ends on the purchase.&lt;/em&gt;

Persuasive Strategies towards Racial Appeal in Tony Morrison’s The Bluest Eye

Racism is the main theme in Toni Morisson’s The Bluest Eye. The little black girl’s long lasting yearn for blue eyes has been linked to the standards of America’s society in 1940’s which associated beauty to being white. Although instances of racism are rampant throughout the story, previous studies have not attempted to determine the type of persuasive strategies used by Toni Morrison to justify racism in the novel. In this paper, the author made use of Aristotle’s concepts of ethos, logos, and pathos, as 3 main dimensions of persuasion to determine the strategies used in the novel by the narrator-Claudia. Descriptive qualitative analysis of the novel’s text revealed that the author has made use of all these strategies. Pathos was observed in form of feelings of fear, anger and hatred. Logos was observed in the logic of the grown up society of America about being white and ethos was found among the black who themselves credited the whites over their own race.

„It’s ComforTable“: Ansätze zur Erforschung von Interaktionen an Tabletop- Displays im Ausstellungsraum

The persuasive dimension of design can be revealedby a detailed view on objects in spaceThis paper discusses the concepts of interactional architecture and interactional space as a base for analyzing interaction on multi-touch tabletops. It aims at showing how to develop questions for a future analysis of interactive actions through the analysis of the architecture of space. Therefore, the present paper contains a report of a data-session, in which the architecture of the tabletop was investigated. It will be shown that the tabletop’s design suggests various ways of use. Only the combination of an analysis of architecture and of interaction in a real environment may eventually lead to a better understanding of multi-user interaction. Such an in-the-wild study can result in ideas on the user-centered design of interfaces.